Category: Student Engagement

  • From Lectures to Laughter: Strategies to Spark Joy in the Classroom – Faculty Focus

    From Lectures to Laughter: Strategies to Spark Joy in the Classroom – Faculty Focus

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  • Key Performance Indicators that Matter in 2026

    Key Performance Indicators that Matter in 2026

    Securing steady enrollment growth and keeping students happily on board are top priorities in higher education. But how do you ensure you’re truly meeting student needs and demands? It’s all about measuring performance effectively. Gone are the days of navigating blindly through raw data; Key Performance Indicators (KPIs) are the laser-focused measures that cut through the noise, providing clear direction and a true sense of what’s working. It’s time to harness the power of data to steer your institution toward success.

    Key Performance Areas

    So, where do you start?

    Determining your institution’s unique strategic goals is the first step. Once you know your target destination, KPIs become the navigation tools that guide you there. Look beyond generic metrics and choose a balanced set of KPIs across six performance areas:

    AI Readiness

    AI Readiness is the next-generation key area that proves you’re building a university that is smarter, more efficient and more responsive than anything the old systems could produce. If AI isn’t a core part of your institution’s DNA, you’re not just falling behind, you’re becoming obsolete. This isn’t about having a chatbot on your admissions page. It’s about a complete institutional transformation.

    You can’t manage what you don’t measure. Here are the metrics that will expose whether your institution has truly embraced the future.

    • AI density: Percentage of keywords that are ranking in AI overviews.
    • Engagement metrics from AI chatbots such as engaged sessions and views.
    • AI-Driven Workflow Automation Rate: Percentage of key administrative processes (e.g., admissions review, financial aid queries) that are fully or partially automated by AI.
    • AI-Informed Decision-Making Rate: Percentage of high-level strategic decisions made based on predictive analytics and AI models.
    • Student Support AI Integration: The percentage of student inquiries (e.g., in financial aid, advising or registrar services) handled by AI-powered tools.
    • Personalized Learning Platform Adoption: The percentage of courses or students utilizing AI-powered platforms to tailor educational content and pace.

    Enrollment and Student Retention Metrics

    Strong enrollment and retention lead to higher graduation rates, reduced revenue loss and an improved institutional reputation. Driving college or university enrollment and retention involves pinpointing relevant Persistence, Progression, Retention and Completion (PPRC) metrics, gathering data from all angles (think systems, surveys, records) and using those insights to craft action plans.

    These numbers aren’t just about growth. They are a measure of your institution’s ability to engage and keep students in a hyper-competitive market.

    We delve deeper into this area by tracking:

    • Enrollment rate: Percentage of applicants who accept and enroll in the program.
    • Retention rate: Percentage of students who continue their studies from one semester/year to the next.
    • Time-to-degree completion: Average time it takes students to graduate.
    • Student satisfaction: Overall satisfaction with the educational experience, measured through surveys or feedback.
    • Application start rate: Percentage of people who begin an application.
    • Application completed rate: Percentage of people who finish and submit an application.
    • New student start rates: Percentage of accepted students who actually begin their studies.

    Financial and Operational Performance

    A healthy financial and operational performance ensures sustainability, resource optimization, and the ability to reinvest in student success. We monitor:

    • Cost per student: Average cost of educating each student.
    • Tuition revenue: Income generated from student tuition fees.
    • Fundraising and philanthropic support: Donations and grants received to support the institution.
    • Return on investment: Measurable benefit in relation to resources invested.
    • Operational cost savings: Reductions in operational expenses without compromising quality.
    Infographic presenting key performance indicators (KPIs) for financial and operational performance of an educational institution. KPIs include: cost per student, tuition revenue, fundraising and philanthropic support, return on investment, and operational cost savings.

    Student Engagement and Learning Outcomes

    High student engagement and successful learning outcomes translate to greater student satisfaction, improved graduate employability and a boost to your institution’s reputation. Track the following key performance indicators:

    • Online engagement metrics: Measures of student interaction and participation in online learning platforms.
    • Participation in extracurricular activities: Level of student involvement in non-academic activities.
    • Career readiness outcomes: Success of graduates in securing employment and achieving career goals.
    • Course completion rates: Percentage of students who successfully complete each course.
    • Student-faculty ratios: Number of students assigned to each faculty member.
    • Graduation rates: Percentage of students graduating within the expected or predefined timeframe.
    • Alumni Engagement: Level of engagement and involvement of graduates with the institution.
    Infographic showcasing KPIs related to student engagement, learning outcomes, and alumni involvement. KPIs include: online engagement metrics , participation in extracurricular activities, career readiness outcomes, course completion rates, student-faculty ratios, graduation rates, and alumni engagement.

    Diversity, Equity and Inclusion

    Fostering a diverse and inclusive environment promotes equity in student success, attracts a wider talent pool, and strengthens your community. We assess:

    • Student body demographics: Representation of different ethnicities, genders, socioeconomic backgrounds, etc. in the student population.
    • Faculty diversity: Representation of different groups among faculty members.
    • Graduation rates for underrepresented groups: Success rates of students from minority or disadvantaged backgrounds.
    • Climate surveys: Assessments of the campus environment in terms of inclusivity and belonging.
    • DEI program participations: Number of students, faculty, and staff engaging in diversity, equity, and inclusion initiatives.
    • Cultural competency training for staff: Efforts to equip staff with knowledge and skills to support a diverse student body.
    Infographic displaying Diversity, Equity, and Inclusion (DEI) KPIs relevant to colleges and universities. KPIs include: student body demographics (e.g., race, ethnicity, gender), faculty diversity (representation of diverse identities), graduation rates for underrepresented groups, climate surveys (assessing inclusivity and belonging), DEI program participation (engagement in diversity initiatives), and cultural competency training for staff (developing understanding and skills to interact respectfully with diverse groups).

    Brand Key Performance Indicators for Reputation and Marketing Effectiveness

    Effective marketing strategies to increase student enrollment play a key role in establishing a strong brand reputation and contributing to a positive public image.
    We monitor these key performance indicators:

    • Website traffic: Number of visitors to the institution’s website.
    • Social media engagement: Likes, shares, comments, and other interactions on social media platforms.
    • Brand awareness: Recognition and familiarity with the institution by the target audience.
    • Brand sentiment analysis: Understanding public perception and opinion of the institution.
    • Lead generation: Number of potential students identified through marketing efforts.
    • Conversion rate: Percentage of leads who actually enroll in the program.
    • Student referral rates: Number of new students enrolled through recommendations from current or former students.
    • Cost per acquisition: Average cost of acquiring a new student through marketing campaigns.
     Infographic showcasing KPIs for brand reputation and marketing effectiveness of colleges and universities. KPIs include: website traffic (number of visitors), social media engagement (likes, shares, comments), brand awareness (recognition and familiarity), brand sentiment analysis (public perception), lead generation (potential student identification), conversion rate (leads enrolled), student referral rates (new students from recommendations), and cost per acquisition (average marketing cost per new student).

    Implementing KPIs for Success

    You’ve chosen your key performance indicators (KPIs). But hold up, don’t get lost in a sea of data just yet. We must translate those fancy metrics into real action.

    First things first, let’s talk SMART goals. Ditch the vague aspirations and define clear, measurable objectives. Instead of “improve student satisfaction,” aim for “increase student satisfaction score by 5% within the next semester.” See how much more focused and actionable that is?

    Data is your fuel, but dashboards are your engine. Imagine analyzing spreadsheets manually – cumbersome, right? Data visualization tools and dashboards are your secret weapons for making sense of all that information. They reveal trends, highlight areas for improvement and showcase your progress in a clear, digestible way.

    Collaboration is key. Don’t work in silos! Involve different departments – admissions, finance, academics, marketing – everyone who plays a role in achieving your goals. Share your KPIs, gather their insights and work together to track progress and make informed decisions. Remember, a data-driven culture thrives on shared ownership and collective action.

    Remember, adaptability is your superpower. The higher education landscape is dynamic, so your KPIs should be too. Review and update them based on new priorities, data-driven insights and feedback regularly. Be flexible, be responsive and embrace continuous improvement as your guiding principle.

    The Future is Not an Improvement. It’s a Revolution.

    Your competitors—the legacy players—are selling you on a slightly better version of the past. More data, a slightly cleaner CRM, a new consulting strategy. But what if the problem isn’t a lack of optimization but a fundamental design flaw?

    The next generation of enrollment demands a completely new approach built on intelligence, not just data.

    • From “Sticker Shock” to Financial Clarity
      You can’t afford to lose students to sticker price anxiety. The future is about radical transparency. It’s about a clear, simple financial aid process that tells a student their true cost of attendance from day one. No surprises. No opaque spreadsheets. Just clarity.
    • From Data Overload to Predictive Intelligence:
      Stop drowning in data. The future is about leveraging AI and predictive analytics to identify the students most likely to enroll and graduate. It’s about understanding their unique needs before they even ask and delivering a hyper-personalized experience that feels like it was designed just for them.
    • From Siloed Chaos to a Seamless Student Journey:
      Overthrow the departmental silos. The future of enrollment is an all-in-one platform that connects every stage of the student journey—from initial search to application, financial aid and enrollment. It’s one portal, one point of contact, one seamless experience.

    Stop Tinkering. Start Transforming.

    You have a choice. You can keep doing what you’ve always done, hoping a better website or a new consulting firm will solve a systemic problem. Or you can admit the old way of doing things is broken and choose to fundamentally transform your approach.

    Your KPIs aren’t just a measure of your progress; they are proof that the traditional system is failing. It’s time to stop measuring the problem and start building the solution.

    Ready to dismantle the old way and build the next generation of enrollment? Partner with EDDY to identify crucial KPIs, develop effective strategies to increase student enrollment, and track progress toward sustainable growth. Together, we can turn your data into a powerful force for positive change and empower your institution to reach its full potential.

    Take the first step today! Contact EDDY to learn how we can help you leverage the power of KPIs and achieve your strategic goals.

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  • 2026 Higher Education Digital Marketing Trends and Predictions

    2026 Higher Education Digital Marketing Trends and Predictions

    Hushed conversations about the budget, a shrinking applicant pool and that dreaded enrollment cliff are no longer whispers. The numbers are in and they tell a story you know all too well: the old way of doing things isn’t working any more.

    The traditional models are failing to keep pace with a new generation of students and a rapidly evolving job market. We’ve moved beyond the “enrollment cliff” as a future threat; it’s a present reality that is forcing institutions to fundamentally rethink their approach to marketing and enrollment.

    The old playbook of generic campaigns and static brochures is obsolete. In 2026, the game is no longer about reaching the most students but about connecting with the right students in the most authentic way possible. This new landscape is defined by data, driven by Artificial Intelligence (AI) and built on a foundation of radical transparency. It’s a world where the institutions that survive will be those willing to break away from the establishment and challenge the status quo.

    Explore the 2026 trends and predictions that are shaking up digital marketing for education industry, what it means for the next generation of enrollment and how institutions can position themselves to thrive in a new era of higher education.

    Shift to GEO/AEO and “Search Everywhere Optimization”

    With the rise of social search and AI Overviews, traditional Search Engine Optimization (SEO) is becoming insufficient. The new paradigm is “Search Everywhere Optimization.” This includes GEO (Generative Engine Optimization) to ensure your institution is favorably mentioned in AI-generated answers and AEO (Answer Engine Optimization) to appear in direct answers in AI Overviews as well as on platforms like TikTok, Reddit, Quora and voice assistants. By 2026, success will not be measured by a #1 ranking on a Google page, but by being the embedded answer wherever a student asks a question. 

    Conversational AI as the 24/7 Admissions Counselor

    AI is already strongly embedded in advertising platforms to capture student interest, but the next frontier is how institutions leverage AI in lead nurturing and admissions. As shown in EducationDynamics’ latest Engaging the Modern Learner Report, 60% of students use AI chatbots for college research, a significant jump from 49% just a year ago.  This will move beyond simple chatbots into sophisticated conversational AI that manages entire nurturing funnels, providing instant, personalized answers to complex questions about financial aid, credit transfers and program specifics via SMS and web chat. These AI assistants will be able to schedule campus tours, triage inquiries to the correct human counselor and provide 24/7 support, dramatically improving the prospective student experience and freeing up admissions teams to focus on high-intent, high-value interactions.

    Authentic Storytelling 

    Authentic user generated content will be a vital part of a brand’s storytelling as more students turn to social channels and short form video to research and validate individual brands. Brands will increasingly leverage content creators’ sphere of influence, leveraging short-form video to tell showcase their brand story.  This creates a massive opportunity for institutions to leverage user-generated content and partner with student-creators who can showcase the real, unpolished and relatable brand story. Think a “Day in the Life” series on TikTok or a student ambassador Q&A on Instagram Live—these genuine interactions build trust and connection in a way a static brochure never could.

    AI for Personalization

    AI picks up on individual user preferences and can serve ad creative that they are more likely to engage with due to better relevance. AI will use existing ad assets (images, videos, headlines, descriptions, etc.)  and landing page experiences to create unique and personalized ads. Landing page personalization will also emerge in 2026 as a way to increase relevance and conversion rate optimization. To be successful, advertisers need to provide a wide variety of existing assets and have a strong landing page experience. For example, if a prospective student has previously browsed your computer science program page, an AI-powered ad could then automatically show them a video testimonial from a current computer science student, rather than a generic campus tour video.

    Rise of Social for Search

    Over the past couple of years, we’ve seen students turning to social for search, we will continue to see this pattern and expect it to increase. Unlike a traditional search engine that provides a list of links, social platforms offer an immersive experience. Students can search for a university’s name and instantly see “day in the life” videos, unscripted dorm tours and Q&A sessions with real students. This content feels more genuine and trustworthy than a polished university-produced video. For them, a hashtag search is less about finding a fact and more about getting a feel for a school’s culture. Having an organic and paid presence on social channels will be vital for brands to be present where their audience is searching. 

    More Ads in AIOs/AI Mode

    To date, there have been very few instances of EDU ads within AI Overviews or AI Mode, but in 2026, we expect this to change dramatically. Google is actively integrating ads directly into its AI-generated summaries and institutions need to be prepared to take advantage of this new frontier for digital advertising for higher education.

    This shift is about more than just a new ad placement; it represents a fundamental change in how advertisers reach prospective students. Instead of relying solely on keywords, digital advertising for universities in AI Overviews are triggered by the full conversational context of a user’s query. This means an ad for your nursing program could appear not just on a search for “nursing school near me,” but also on a more exploratory query like “what are the best career paths in healthcare?” that generates an AI Overview response.

    To secure a presence in these valuable new placements, institutions will need to embrace Google’s AI-powered ad solutions. These include:

    • Broad Match:
      This uses Google’s AI to match your ads to a much wider range of relevant searches, including long-tail and conversational queries that are common in AI Overviews.
    • Performance Max:
      This campaign type leverages automation to find high-value conversions across all of Google’s channels, including Search, Display, YouTube and, increasingly, AI Overviews.
    • AI Max for Search (Beta):
      The newest iteration of Google’s AI-powered ad solutions, AI Max for Search is designed specifically to enhance creative relevance and expand reach within AI-driven search experiences.

    As AI-generated results take up more screen space, being present in these ad placements is crucial. This is a chance to get your brand in front of students at a new moment of discovery, where they are actively seeking complex, nuanced information. Shifting to these AI-powered tools is the key to ensuring your institution remains visible and competitive.

    First-Party Data is the Ultimate KPI

    As audience targeting and keywords continue to get broader, across paid search and paid social, properly training AI to find and optimize to the right user will be crucial to a campaign’s success. The best signal institutions can provide is through their own data. Institutions will need to prioritize regularly importing their 1st party data to fuel their audiences and bidding strategies. Bidding to outcomes will drive quality and as a result CPCs as a KPI will decrease in importance, especially as CPCs continue to increase. Instead, the focus should remain on the cost per outcome, such as cost per application and cost per enroll. Focusing on and optimizing to these ultimate KPIs will bypass front-end noise, ensure quality and prioritize outcomes that more closely correlate to business goals.

    Ready to Break Free From the Old Playbook in the Higher Education Industry?

    The time for waiting is over. The institutions that will survive and thrive in this new era are those that abandon the outdated playbooks of the past and embrace a new, data-driven and authentic approach to enrollment.

    This is not a time for incremental change. It’s a time for bold, strategic action. By leveraging AI for personalization and operational efficiency, embracing authentic storytelling and prioritizing first-party data, you can build a recruitment strategy that not only attracts the right students but also proves the enduring value of your institution.

    Ready to transform your enrollment strategy and secure your institution’s future? EducationDynamics is the only partner with the expertise, technology and end-to-end solutions to help you not just adapt, but thrive. Contact us today to future-proof your institution.

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  • The Urgency for Outreach to Shy College Students – Faculty Focus

    The Urgency for Outreach to Shy College Students – Faculty Focus

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  • New research highlights the importance and challenges of K-12 student engagement

    New research highlights the importance and challenges of K-12 student engagement

    This press release originally appeared online.

    Key points:

    While there is wide agreement that student engagement plays a vital role in learning, educators continue to face uncertainty about what engagement looks like, how best to measure it, and how to sustain it, according to a new study from Discovery Education

    Education Insights 2025–2026: Fueling Learning Through Engagement captures prevailing attitudes and beliefs on the topic of engagement from 1,398 superintendents, teachers, parents, and students from across the United States. Survey data was collected in May 2025 by Hanover Research on behalf of Discovery Education

    Discovery Education conducted the Education Insights report to gain a deeper understanding of how engagement is defined, observed, and nurtured in K-12 classrooms nationwide, and we are thankful to the participants who shared their perspectives and insights with us,” said Brian Shaw, Discovery Education’s Chief Executive Officer. “One of the most important findings of this report is that engagement is seen as essential to learning, but is inconsistently defined, observed, and supported in K-12 classrooms. I believe this highlights the need for a more standardized approach to measuring student engagement and connecting it to academic achievement. Discovery Education has embarked on an effort to address those challenges, and we look forward to sharing more as our work progresses.” 

    Key findings of the Education Insights 2025–2026: Fueling Learning Through Engagement report include: 

    Engagement is broadly recognized as a key driver of learning and success. Ninety-three percent of educators surveyed agreed that student engagement is a critical metric for understanding overall achievement, and 99 percent of superintendents polled believe student engagement is one of the top predictors of success at school. Finally, 92 percent of students said that engaging lessons make school more enjoyable. 

    But educators disagree on the top indicators of engagement. Seventy-two percent of teachers rated asking thoughtful questions as the strongest indicator of student engagement. However, 54 percent of superintendents identified performing well on assessments as a top engagement indicator. This is nearly twice as high as teachers, who rank assessments among the lowest indicators of engagement. 

    School leaders and teachers disagree on if their schools have systems for measuring engagement. While 99 percent of superintendents and 88 percent of principals said their district has an intentional approach for measuring engagement, only 60 percent of teachers agreed. Further, nearly one-third of teachers said that a lack of clear, shared definitions of student engagement is a top challenge to measuring engagement effectively. 

    Educators and students differ on their perceptions of engagement levels. While 63 percent of students agreed with the statement “Students are highly engaged in school,” only 45 percent of teachers and 51 percent of principals surveyed agreed with the same statement.  

    Students rate their own engagement much higher than their peers. Seventy percent of elementary students perceived themselves as engaged, but only 42 percent perceived their peers as engaged. Fifty-nine percent of middle school students perceived themselves engaged in learning, but only 36 percent perceived their peers as engaged. Finally, 61 percent of high school students perceived themselves as engaged, but only 39 percent described their peers as engaged. 

    Proximity to learning changes impressions of AI. Two-thirds of students believe AI could help them learn faster, yet fewer than half of teachers report using AI themselves to complete tasks. Only 57 percent of teachers agreed with the statement “I frequently learn about positive ways students are using AI,” while 87 percent of principals and 98 percent of superintendents agree. Likewise, only 53 percent of teachers agreed with the statement “I am excited about the potential for AI to support teaching and learning,” while 83 percent of principals and 94 percent of superintendents agreed. 

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  • More Than a Name: How Assignment Labels Influence Student Learning and Performance – Faculty Focus

    More Than a Name: How Assignment Labels Influence Student Learning and Performance – Faculty Focus

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  • Serving to Lead: The Transformative Role of Servant Leadership in Higher Education – Faculty Focus

    Serving to Lead: The Transformative Role of Servant Leadership in Higher Education – Faculty Focus

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  • Serving to Lead: The Transformative Role of Servant Leadership in Higher Education – Faculty Focus

    Serving to Lead: The Transformative Role of Servant Leadership in Higher Education – Faculty Focus

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  • Transforming Classroom Discussions with Communication Practices from Health Coaching – Faculty Focus

    Transforming Classroom Discussions with Communication Practices from Health Coaching – Faculty Focus

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  • Transforming Classroom Discussions with Communication Practices from Health Coaching – Faculty Focus

    Transforming Classroom Discussions with Communication Practices from Health Coaching – Faculty Focus

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