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  • The Power of Tailored Advising in Supporting Student Success

    The Power of Tailored Advising in Supporting Student Success

    This post was co-written with Natalie McVay.

    As a college graduate, RNL’s Natalie McVay has direct experience and helpful insights on the impact of advising on student success outcomes. After attending two separate institutions with differing levels of advising support, Natalie identified specific elements of “transactional” advising that nurtured her success, guiding her on her path to degree completion. For more information on Natalie’s perspective—including advising methods that impacted her ability to retain at her first institution, resulting in her decision to transfer—see RNL’s on-demand webinar The Student’s Perspective: Retention and Motivation.

    A proactive approach to student success

    In an era where student engagement and retention are top priorities, institutions are seeking innovative ways to support students at risk of leaving. Tailored transactional advising is a proactive approach to advising, relevant for all advising philosophies. This approach identifies students in need and provides opportunities to intervene with targeted resources to improve their experience. This strategy not only demonstrates the institution’s commitment to student success but also provides a clear return on investment (ROI) for the student.

    Identifying students’ needs and intervening with resources

    Using analytics and data-driven insights, institutions can identify students who are at risk of leaving due to various factors such as low academic performance, lack of engagement, or other challenges. By intervening early, advisors can offer support, connecting students with resources that match their specific needs.

    However, it’s not about overwhelming students with a laundry list of available resources. Instead, advisors must show students how the institution is committed to their success, highlighting the specific benefits and value of the resources being offered within an appropriate timeframe. And they need to provide the specific resources that each student is looking for.

    Identifying students’ needs and offering support to address those needs at key points in their academic journeys can be the critical influence needed to retain at-risk populations and to ultimately improve student success outcomes.

    One way to gather relevant data about students is through RNL’s Retention Management System (RMS) which measures non-cognitive motivational indicators that pinpoint each student’s (and cohort’s) strengths, risk factors, and receptivity for support at three pivotal transitions in their academic journey. (Learn more about the RMS.)

    The power of written proof

    When students are struggling, they may feel disconnected from their institution. One way to engage them is by incorporating communications that reflect students’ specific concerns along with relevant campus resources to address those concerns. Tailored, timely and data-informed communications can be a key source of guidance in helping students successfully meet their goals. This approach acknowledges students’ individual concerns and shows that the institution is invested in their well-being.

    The impact of words in transactional advising

    In a transactional advising scenario, words have the power to make a significant difference. A well-crafted email or in-person message can convey empathy, understanding, and a genuine interest in your student’s success. The tone and language used can either make or break the student’s perception of the institution’s commitment to their success.

    Let’s consider two email examples in response to a student who is struggling with study habits and sense of belonging, and who is also receptive to career guidance:

    Option 1: A basic transactional approach

    “Have you taken advantage of these student resources?

    • Study groups
    • Peer group chat
    • Meet with an alumni

    We want to ensure you have the support you need to succeed.”

    Option 2: A more personal and supportive transactional approach

    “Natalie, my goal is to connect you to the right resources here on campus!

    If the study group doesn’t feel like the right fit, make sure to check out the peer group chat. I know there are other students like you waiting to take the first step. I also have a contact list of alumni who would love to connect with you about various career paths they chose after completing their degree here at [institution].

    I’m in your corner!”

    The second option not only acknowledges Natalie’s struggles but also employs empathy and a genuine interest in her well-being while offering options to address her specific concerns. By using words that convey a sense of support and connection, advisors can build trust and help students feel more invested in their own success.

    Utilizing mail merge and word play

    Institutional data, such as student success initiatives and predictive analytics, can be used to populate emails like these. Mail merge capabilities can help advisors send personalized messages to students, making them feel seen and valued. Word play, such as using phrases like “I’m in your corner,” can make a significant impact, creating a sense of connection and community.

    By leveraging tailored transactional advising, institutions can demonstrate their commitment to student success and provide a more personal and supportive experience for students. By using data-driven insights and targeted resources, advisors can make a meaningful difference in a student’s life, helping them stay enrolled and achieve their goals.

    According to Natalie, tailored transactional advising influenced her desire to consistently re-enroll and, ultimately, graduate as an adult student from the institution that helped deliver her 2nd student experience: “My commitment to them was higher because I felt their commitment to me.”

    Watch the webinar

    To learn more about this approach, listen to the on-demand webinar on the topic

    You can also connect with RNL professionals to learn how the Retention Management System can work at your institution, providing you with data you need to make personal connections with students to keep them enrolled. 

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  • Innovation and skills in the English devolution white paper

    Innovation and skills in the English devolution white paper

    Devolution is a central plank of the government’s growth agenda. Providing places with the tools and resources to address local problems in ways that make sense on the ground is a means to unleash potential – and to end what English devolution minister Jim McMahon is happy to call the “top-down micromanaging” approach of ringfencing funds and centralising decision making.

    The launch of the English devolution white paper is the first step on that journey. Strategic authorities, led (for preference) by elected mayors, will cover the entirety of England. Integrated settlements will provide powers covering transport, infrastructure, housing, public services – and, of particular interest to the higher education sector, skills and innovation.

    A big part of the work of the white paper is in consolidating and standardising what had become an unruly system. Sitting above unitary, county, and district councils, a layer of strategic authorities will take on the services that larger areas need to thrive:

    Our goal is simple. Universal coverage in England of Strategic Authorities – which should be a number of councils working together, covering areas that people recognise and work in. Many places already have Combined Authorities that serve this role.

    The forthcoming English Devolution Bill will enshrine this concept in law. We get a computer game-like hierarchy of how strategic authorities will level up (so to speak): foundation strategic authorities (which do not – yet – have a mayor), followed by mayoral strategic authorities, which can then “unlock” designation as established mayoral strategic authorities through fulfilling various criteria. This will grant integrated funding settlements and other treats such as the ability to pilot new kinds of devolution.

    Already eligible for this top designation are Greater Manchester, Liverpool City Region, the North East, South Yorkshire, West Midlands, and West Yorkshire. There’s an aspiration for something similar to apply to London as well, but some legislative fiddling will be needed due to the capital’s “unique circumstances.”

    Innovation

    If you’ve got your head around the different levels of hierarchy, there’s actually quite a lot in the white paper for research and innovation, dependent on an area’s level of devolution.

    In language echoing the industrial strategy green paper, we are told that a strong local network of public and private institutions focused on R&D, innovation, and the diffusion of ideas “is one of the factors which sets highly productive local economies apart.” A big part of this is closer join-up between UKRI and local government.

    Working our way up the devolution ladder, all strategic authorities (including foundation level) will be able to draw on UKRI data on the location of R&D investments, to better allow them to “understand publicly supported innovation activity in their region and how to best take advantage of it.”

    Those mayoral strategic authorities will additionally work with Innovate UK to produce joint plans, to shape long-term innovation strategies and investments in places. UKRI will also be extending its regional partnerships and “network of embedded points of contact” with mayoral strategic authorities.

    And then coming up to the pinnacle of devolution, those established mayoral strategic authorities – to remind you: Greater Manchester, Liverpool City Region, the North East, South Yorkshire, West Midlands, and West Yorkshire, and possibly London – will get actual devolved research funding, in the form of a future regional innovation funding programme allowing local leaders to develop “bespoke innovation support offers for their regions.”

    This draws somewhat on the spirit of the Regional Innovation Fund, though this was allocated to individual higher education institutions – what’s on offer here sounds like a pot of money controlled by mayors. Its format is also to be based on lessons learned from the Innovation Accelerator pilot, which was funding by levelling up money.

    Plus, established mayoralties will get an annual meeting with the science minister, more regular engagement with senior staff at UKRI, and the chance to be consulted on the development of relevant DSIT and UKRI strategies.

    All in all, it’s a decent start down the road of a more significantly devolved research landscape. Important to note, however, that the actual funding on offer to established mayors is contingent on next year’s spending review, and so we’re talking about 2026–27 onwards here. And we might also observe that the House of Commons science committee’s inquiry into regional R&D, announced last week, has clearly been set up with an eye to influencing how this all comes together.

    At least to begin with, there will also be a not insignificant gap between what’s on offer to the most established sites of devolution – some funds to spend as desired, a seat at the strategy table – and what those “foundation” strategic authorities receive, which will be little more than a bit of regional R&D data. There’s potential for imbalance between regions here. Foundation-level authorities are described as a “stepping stone” to later acquiring a mayor, but it could be a long and drawn-out process.

    Skills and more

    On skills, strategic authorities will retain ownership of the Adult Skills Fund (with ringfencing removed from bootcamp and free course pots to allow for flexibility), take on joint ownership of Local Skills Improvement Plans alongside employer representative bodies, and work with employers to take on responsibility for promoting 16-19 pathways. In future, strategic authorities will have a “substantial role” in careers and employment support design outside of the existing Jobcentre Plus network, as the Get Britain Working white paper gestured towards.

    You’ll have spotted that this does not immediately extend to higher education, except to the extent that universities and colleges already get involved with adult skills provision. However the centre of gravity is such that any provider with an avowed interest in the local area will end up developing close relationships with strategic authorities. It isn’t just on skills or innovation – many universities work with local government on issues that affect students (and staff!) such as housing, infrastructure, and transport, and will have a strong interest in working with strategic authorities with new and wider powers to act.

    Administrative geography corner

    If you are labouring under the impression that dividing England up into administrative chunks is a fairly straightforward task, may we introduce you to possibly the single finest document ever published by the Office for National Statistics: the Hierarchical Representation of UK Geographies.

    Pedants may also note that the existing geography of LSIPs, which was controversially allowed to evolve into being outside of the established local authority boundaries, does not map cleanly to current or proposed local authorities – something that a future iteration of plans may need to consider. Likewise, the scope of university core recruitment areas or civic aspirations may not map to either.

    What we’d have loved to have shown you is a map showing which of the new strategic authorities your campus might be in. Sadly the boundaries of the “current map of English devolution” included in the white paper do not cleanly map to England’s many contradictory systems of administrative geography. Some of the devolved areas depicted are almost LSIP regions, one (Surrey) is a non-metropolitan ceremonial county, and one – Devon, including Torbay but not under any circumstances Plymouth – is just plain mad.

    As soon as we get an answer and some boundaries from ONS, we’ll let you know. In the meantime, here’s the map from the white paper:

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  • Alternatives to the essay can be inclusive and authentic

    Alternatives to the essay can be inclusive and authentic

    I lead our largest optional final-year module – Crime, Justice and the Sex Industry – with 218 registered students for the 24–25 academic year.

    That is a lot of students to assess.

    For that module in the context, I was looking for an assessment that is inclusive, authentic, and hopefully enjoyable to write.

    I also wanted to help make students into confident writers, who make writing a regular practice with ongoing revisions.

    Inspired by the wonderful Katie Tonkiss at Aston University, I devised a letter assessment for our students.

    This was based on many different pedagogical considerations, and the acute need to teach students how to hold competing and conflicting harms and needs in tension. I consider the sex industry within the broader context of violence against women and girls.

    The sex industry, sexual exploitation, and violence against women in girls are brutal and traumatic topics that can incite divisive responses.

    Now more than ever, we need to be able to deal well with differences, to negotiate, to encourage, to reflect, and to try and move discussions forward, as opposed to shutting them down.

    Their direction and pace

    During the pandemic, I designed my module based on a non-linear pedagogy – giving students the power to navigate teaching resources at a direction and pace of their choosing.

    This has strong EDI principles, and was strongly led by my own dyslexia. I recognised that students often have constraints on their time and energy levels that mean they need to engage with learning in different patterns during different weeks – disclosing that they “binge watch” lecture videos, podcasts, or focus heavily on texts during certain weeks to block out their time.

    The approach also honours the principles of trauma-informed teaching, empowering students to navigate sensitive topics of gender-based and sexual violence.

    As I argue here with Lisa Anderson, students are now learning in a post-pandemic context with differing expectations, accessibility needs, and barriers including paid work responsibilities.

    The “full-time student” is now something of an anachronism, and education must meet this new reality – there are now more students in paid employment than not according to the 2023 HEPI/Advance HE Student Academic Experience Study.

    We have to meet students where they are, and, presently, that is in a difficult place as many students struggle with the cost of living and the battle to “have it all”.

    Students may not be asked to write exam answers or essays in their post-university life, but they will certainly be expected to write persuasively, convincingly, engaging with multiple viewpoints, and sitting with their own discomfort.

    This may take the form of webpage outputs, summaries, policy briefings, strategy documents, emails to stakeholders, campaign materials. As such, students are strongly encouraged to think about the letter from day one of semester, and consider who their recipient will be.

    They are told that it is easier to write such a letter to somebody with an opposing viewpoint – laying out your case in a respectful, warm and supportive way to try and progress the discussion. Students are also encouraged to acknowledge their own positionality, and share this if desirable, including if they can identify a thinker, document or moment that changed their position.

    Working towards change

    An example is a student who holds a position influenced by their faith, writing their letter to a faith leader or family member, acknowledging that they respect their beliefs, but strongly endorsing an approach that places harm-reduction and safety first. Finding a place of agreement and building from there, and accepting that working towards change can be a long process.

    Another example is a student who holds sex industry abolitionist views, writing to a sex worker, expressing concern and solidarity with the multiple forms of harm, stigma and violence they have experienced, including institutional violence.

    They consider how the law itself facilitates the context that makes violence more likely to occur. This is particularly pertinent at the moment as we experience a fresh wave of digital “me too” and high-profile cases of sexual violence and victim-blaming.

    In this way, students are taught to examine different documents and evidence, from legal, policy, charity briefings and statements, journal articles, books, reports, documentaries, global sex worker grassroots initiatives, news reports, social media campaigns and footage, art, literature, etc.

    By engaging with different types of sources, we challenge the idea that academic material is top of the knowledge hierarchy, and platform the voices who often go unheard, including sex workers globally.

    The students cross-reference resources, and identify forms of harm, violence and discrimination that may not make official narratives. This also encourages students to be active members of our community, contributing to each workshop either verbally or digitally, in real-time, or asynchronously via our class-wide google doc.

    Students are also taught that it is OK to not have the definitive answer, and to instead ask the recipient to help them further their knowledge. They are also taught that it is ok to change our position and recommendations depending on what evidence we encounter.

    Above all, they are taught that two things can be true at the same time: something might be harmful, and the response to it awful too.

    Students responded overwhelmingly in favour of this approach, and many expressed a new-found love of writing, and reading. Engaging with many different mediums including podcasts, tweets, reels, history talks, art exhibitions, gave them confidence in their reading and study skills.

    Putting choice and enjoyment in the curriculum is not about “losing academic rigour”, it is about firing students up for their topics of study, and ensuring they can communicate powerfully to different audiences using different tools.

    Dear me, I wish we had tried this assessment sooner. xoxo

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  • Graduate Enrollment Insights | Collegis Education

    Graduate Enrollment Insights | Collegis Education

    Inside the Minds of Grad Students: 5 Key Findings from Our Latest Study on Graduate Enrollment

    As a higher education leader, it’s no secret that you’re facing a fiercely competitive graduate enrollment landscape. You know as well as I do that understanding what prospective students want and how they behave isn’t just helpful – it’s crucial to your institution’s success. That’s why we teamed up with UPCEA to conduct a deep dive into today’s post-baccalaureate students, uncovering their unique needs, expectations, and wants.

    We’ve published those insights in our latest report to help colleges and universities fine-tune their graduate enrollment strategies and deliver real results. You can download the complete report here: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students

    Our research focused on individuals who expressed at least some interest in pursuing advanced education, and this study sheds light on what matters most to potential graduate students—everything from program types and communication preferences to application expectations.

    As we dug into the data, some obvious themes emerged. Here are five key findings that can prepare your institution to stand out in this tight market and guide you in shaping strategies that resonate, engage, and deliver results.

    5 insights to sharpen your graduate enrollment strategy

    1. Graduate enrollment is a crowded market—and the stakes are high

    This is no surprise to those working in higher ed in recent years. Graduate enrollment is slowing, with just a 1.1% projected increase over the next five years. Adding to the challenge, 20% of institutions dominate 77% of the market. For everyone else, it’s a fierce battle for a shrinking pool of candidates. To win, you’ll need a sharp, focused approach.

    2. Online programs are the clear favorite

    Did you know that 71% of prospective students are “extremely” or “very” interested in fully online programs? Hybrid formats come in a close second, while traditional in-person options are struggling to keep pace. The data confirms that flexibility isn’t a trend—it’s a necessity.

    3. Program information is a make-or-break factor

    Here’s something we see far too often: quality programs losing prospective students simply because critical details—like tuition costs and course requirements—are buried or missing entirely from the school’s website. In fact, 62% of students indicated they would drop off early in their search for this exact reason.

    The fix? It’s simpler than you might think. By optimizing your program pages and doubling down on SEO, you can turn passive visitors into engaged prospects.

    4. Financial transparency builds trust

    Sticker shock is real. High application fees, vague cost information, and limited financial aid details are among the top reasons students abandon the application process late in the game. By addressing these concerns clearly and directly, you’re not just solving a problem, you’re building trust.

    5. Email is still king

    When it comes to connecting with prospective graduate students, email reigns supreme. Whether it’s inquiring about programs (47%), application follow-ups (67%), or receiving application decisions (69%), email is the channel students trust the most.
    But here’s the catch: your emails have to be timely, personalized, and relevant in order to make an impact.

    The key to graduate enrollment success is just a click away

    The insights highlighted above are just the tip of the iceberg. Imagine what’s possible when you apply them to your graduate enrollment strategy.

    If you’re ready to refine your approach and stay ahead of the curve, we’ve got you covered. Our report dives deeper into the data and uncovers actionable insights, including:

    • Positioning your online and hybrid offerings to meet growing demand
    • Optimizing program pages to emphasize the information students value most
    • Communicating financial information proactively to convert candidates
    • Building email outreach strategies that build trust and keep students engaged

    Grab your complimentary copy of the report today, and let’s start building a better pipeline together!

    Your roadmap to winning in the competitive graduate market.

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  • Graduate Student Pipeline | Collegis Education

    Graduate Student Pipeline | Collegis Education

    Despite an increasingly competitive market, many colleges and universities still view graduate enrollment strategies as a key growth lever for their institutions. To win in the graduate enrollment space, you first need a deeper understanding of prospective graduate students’ preferences and behaviors.

    This infographic, “What Potential Graduate Students Expect in the Enrollment Funnel,” compiles some of the key data and insights from our recent collaboration with UPCEA that surveyed graduate students to uncover their needs and expectations, focusing on program preferences, delivery methods, and expectations during the inquiry and application processes.

    This infographic is only the tip of the iceberg. Learn more about how to tailor your graduate student recruitment strategies and position your programs for success and growth in our recent report, “Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students.”

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  • 2025 Higher Ed Disruptions | Collegis Education

    2025 Higher Ed Disruptions | Collegis Education

    As 2024 draws to a close, the holiday season inspires gratitude and reflection. Personally, I’m very grateful for the incredible partners and colleagues I’ve had the privilege to work with this year. Together, we accomplished so much.

    • We collaborated with our partners throughout the year to deliver great experiences for their students, alumni, and staff.
    • We collectively navigated some of higher education’s biggest challenges, driving partner growth and enabling impact.
    • We pushed the boundaries of innovation, embracing the power of data-enabled technologies.

    I’m so proud of the positive impact the Collegis team generated with our partners across the entire student lifecycle, from the moment prospective students first inquire about a program to the day they graduate.

    Let’s look back at some of 2024’s meaningful results

    Recruitment and Enrollment Growth

    We supported double-digit year-over-year (YoY) enrollment growth –– as high as 57% –– for many partner institutions in first-year, program-specific, transfer, and graduate populations. Engagement from our enrollment teams was instrumental in connecting students with the right programs and guiding them through the admissions process.

    IT Managed Services and Student Support

    Our IT team ensured seamless operations, providing reliable technology solutions that empower students and faculty. Some of my favorite examples from 2024 include:

    • Integrating systems to drive process improvement across enrollment, financial aid, academics, and career services.
    • Modernized campus infrastructures and networks to drive student engagement at a college’s main hall.
    • Significantly improved student experience by implementing a user-friendly, single sign-on (SSO) solution across student-facing systems.
    • Led an institution through a critical component of its digital transformation journey by migrating its on-premise, legacy ERP to a cloud-based, next-generation solution.

    Innovative Learning Experiences

    Our instructional design team enabled partners to grow their online course offerings on platforms such as Brightspace, Canvas, Coursera, and Blackboard Ultra, including course and online library development, course migrations, maintenance, faculty support, and term start/end deployment activities.

    We collaborated with the nursing program at one partner to revamp the entire library of online courses to meet new accreditation standards. Another partner was able to add 200 online courses to fill the needs of 13 online programs at three schools.

    Marketing Impact

    Our web team conducted a user survey and other research to refine a partner’s website, which increased clicks to inquire by 82%, the request for information (RFI) click rate to 71%, and clicks to apply by 7.5%.

    Another shining example was uncovering a way to target a healthcare provider’s employees who are eligible for a tuition discount. Because of healthcare regulations, the partner could not provide an audience list, so Collegis addressed this niche audience using in-platform targeting tools available on social media platforms. The return on ad spend (ROAS) is 2.2:1 overall in 2024 with plans to expand the program next year.

    Student Success

    Our student support team provided essential services to help students thrive and continue to pursue their academic goals.

    • At a public, four-year institution in Ohio, Collegis Student Success Coaches helped new students with the registration process, driving admit-to-enroll numbers and YOY growth of +66% in Fall 2024.
    • At a private, four-year institution in Texas, Fall retention was 97%, with a 90% retention rate since the partnership launched.
    • At a private, four-year institution in New York, term-over-term retention from Summer to Fall is 96%, with a 91% average retention rate since the partnership launched.
    • At a public, two-year institution in the Pacific Northwest, Collegis helped drive the sixth consecutive term of enrollment growth, with Fall enrollment trending toward +8%.

    Research and Portfolio Planning

    Because we are ingrained in every step of the student lifecycle, partners often ask us to assist with forward-looking strategies. For example, our team helped a partner understand the pros and cons of expanding their full-time Accelerated Bachelor of Science in Nursing (ABSN) with a part-time program. With our marketplace analysis, recommendations for how to offer courses, and a marketing launch plan, the institution is currently accepting applications for Summer 2025.

    Another institution asked for Collegis’s assistance to develop a multi-year strategic approach to graduate enrollments. The partner’s team lead noted that, “[Collegis] led productive brainstorming and strategic planning sessions with the team. Their deep knowledge of graduate enrollment trends, market analysis for graduate programs and expertise in leading our team from conceptualization to the delivery of specific recommendations on our next steps were invaluable.”

    Strategic Innovation and Workshop Design

    Our strategy and solutions team helped colleges and universities unpack complex problems and find innovative, human-centered solutions. We architected and facilitated numerous design thinking workshops, guiding leadership teams through critical strategic discussions about the future of their institutions. I’ll let some of the participants of the workshops explain the value they got out of the sessions:

    • “Collegis didn’t just help us evaluate our processes — they led us on a journey to uncover areas of improvement we hadn’t even considered. Their expert guidance illuminated the path forward, empowering us to create a more positive, streamlined, and truly enjoyable student experience.”
    • “My team and I were thoroughly impressed with your ability to take what essentially was a speck of an idea and collaboratively ideate possibilities for [the university] to offer new academic programs and training to underserved high school populations.”
    • “Collegis took the time to meet with leadership prior to the sessions and came prepared to tackle the challenges at the college. The activities were well thought-out and allowed individuals time to really think about the core issues. Thanks to Collegis, I am hopeful that our college can make key changes that will benefit our student experience and lighten our faculty/staff workload.”

    Looking Forward

    As you can see, 2024 has been a year of growth, innovation, and collaboration. We are grateful for the opportunity to work with our partners and look forward to even greater achievements in the years to come.

    I’d like to extend my sincere gratitude to my Collegis colleagues, who amaze me with their creativity, expertise, and dedication to delivering exceptional results. I can’t wait to see what you do in 2025 to continue inspiring each other and driving growth for our partners.

    Happy Holidays and best wishes for a prosperous New Year!

    — Kim Fahey, CEO Collegis Education

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  • 2024 Growth & Innovation | Collegis Education

    2024 Growth & Innovation | Collegis Education

    As 2024 draws to a close, the holiday season inspires gratitude and reflection. Personally, I’m very grateful for the incredible partners and colleagues I’ve had the privilege to work with this year. Together, we accomplished so much.

    • We collaborated with our partners throughout the year to deliver great experiences for their students, alumni, and staff.
    • We collectively navigated some of higher education’s biggest challenges, driving partner growth and enabling impact.
    • We pushed the boundaries of innovation, embracing the power of data-enabled technologies.

    I’m so proud of the positive impact the Collegis team generated with our partners across the entire student lifecycle, from the moment prospective students first inquire about a program to the day they graduate.

    Let’s look back at some of 2024’s meaningful results

    Recruitment and Enrollment Growth

    We supported double-digit year-over-year (YoY) enrollment growth –– as high as 57% –– for many partner institutions in first-year, program-specific, transfer, and graduate populations. Engagement from our enrollment teams was instrumental in connecting students with the right programs and guiding them through the admissions process.

    IT Managed Services and Student Support

    Our IT team ensured seamless operations, providing reliable technology solutions that empower students and faculty. Some of my favorite examples from 2024 include:

    • Integrating systems to drive process improvement across enrollment, financial aid, academics, and career services.
    • Modernized campus infrastructures and networks to drive student engagement at a college’s main hall.
    • Significantly improved student experience by implementing a user-friendly, single sign-on (SSO) solution across student-facing systems.
    • Led an institution through a critical component of its digital transformation journey by migrating its on-premise, legacy ERP to a cloud-based, next-generation solution.

    Innovative Learning Experiences

    Our instructional design team enabled partners to grow their online course offerings on platforms such as Brightspace, Canvas, Coursera, and Blackboard Ultra, including course and online library development, course migrations, maintenance, faculty support, and term start/end deployment activities.

    We collaborated with the nursing program at one partner to revamp the entire library of online courses to meet new accreditation standards. Another partner was able to add 200 online courses to fill the needs of 13 online programs at three schools.

    Marketing Impact

    Our web team conducted a user survey and other research to refine a partner’s website, which increased clicks to inquire by 82%, the request for information (RFI) click rate to 71%, and clicks to apply by 7.5%.

    Another shining example was uncovering a way to target a healthcare provider’s employees who are eligible for a tuition discount. Because of healthcare regulations, the partner could not provide an audience list, so Collegis addressed this niche audience using in-platform targeting tools available on social media platforms. The return on ad spend (ROAS) is 2.2:1 overall in 2024 with plans to expand the program next year.

    Student Success

    Our student support team provided essential services to help students thrive and continue to pursue their academic goals.

    • At a public, four-year institution in Ohio, Collegis Student Success Coaches helped new students with the registration process, driving admit-to-enroll numbers and YOY growth of +66% in Fall 2024.
    • At a private, four-year institution in Texas, Fall retention was 97%, with a 90% retention rate since the partnership launched.
    • At a private, four-year institution in New York, term-over-term retention from Summer to Fall is 96%, with a 91% average retention rate since the partnership launched.
    • At a public, two-year institution in the Pacific Northwest, Collegis helped drive the sixth consecutive term of enrollment growth, with Fall enrollment trending toward +8%.

    Research and Portfolio Planning

    Because we are ingrained in every step of the student lifecycle, partners often ask us to assist with forward-looking strategies. For example, our team helped a partner understand the pros and cons of expanding their full-time Accelerated Bachelor of Science in Nursing (ABSN) with a part-time program. With our marketplace analysis, recommendations for how to offer courses, and a marketing launch plan, the institution is currently accepting applications for Summer 2025.

    Another institution asked for Collegis’s assistance to develop a multi-year strategic approach to graduate enrollments. The partner’s team lead noted that, “[Collegis] led productive brainstorming and strategic planning sessions with the team. Their deep knowledge of graduate enrollment trends, market analysis for graduate programs and expertise in leading our team from conceptualization to the delivery of specific recommendations on our next steps were invaluable.”

    Strategic Innovation and Workshop Design

    Our strategy and solutions team helped colleges and universities unpack complex problems and find innovative, human-centered solutions. We architected and facilitated numerous design thinking workshops, guiding leadership teams through critical strategic discussions about the future of their institutions. I’ll let some of the participants of the workshops explain the value they got out of the sessions:

    • “Collegis didn’t just help us evaluate our processes — they led us on a journey to uncover areas of improvement we hadn’t even considered. Their expert guidance illuminated the path forward, empowering us to create a more positive, streamlined, and truly enjoyable student experience.”
    • “My team and I were thoroughly impressed with your ability to take what essentially was a speck of an idea and collaboratively ideate possibilities for [the university] to offer new academic programs and training to underserved high school populations.”
    • “Collegis took the time to meet with leadership prior to the sessions and came prepared to tackle the challenges at the college. The activities were well thought-out and allowed individuals time to really think about the core issues. Thanks to Collegis, I am hopeful that our college can make key changes that will benefit our student experience and lighten our faculty/staff workload.”

    Looking Forward

    As you can see, 2024 has been a year of growth, innovation, and collaboration. We are grateful for the opportunity to work with our partners and look forward to even greater achievements in the years to come.

    I’d like to extend my sincere gratitude to my Collegis colleagues, who amaze me with their creativity, expertise, and dedication to delivering exceptional results. I can’t wait to see what you do in 2025 to continue inspiring each other and driving growth for our partners.

    Happy Holidays and best wishes for a prosperous New Year!

    — Kim Fahey, CEO Collegis Education

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  • We provide help for IIM Raipur Students for mba project

    We provide help for IIM Raipur Students for mba project

    Our support included preparing an initial synopsis draft, and then once it’s approved, we prepare the final iim project report based on university mentors. Feedback. We offer complete handholding for all students who are looking to seek complete assistance from research to data analysis with primary data surveys and statistical analysis. 

    Our service also includes industrial guides who help with the project synopsis draughting, final year reports, viva support, and guidance until the iim project pdf is accepted in accordance with the university guidelines. We believe in well-researched, quality work and affordable fees to cater to all income group students, from working professionals to students who have not yet started earning.

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  • Best Project Guide for uttaranchal university projects

    Best Project Guide for uttaranchal university projects

    MBA Project Guide provides complete project guidance and MBA Project Reports for Logistics & Supply Chain Management, Business Analytics, Digital Marketing, Banking, and Finance. This includes assistance with the project synopsis, internship reports, viva support, and guidance until the project is accepted in accordance with the university guidelines.

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  • Connect more: creating the conditions for a more resilient and sustainable HE sector in England

    Connect more: creating the conditions for a more resilient and sustainable HE sector in England

    Despite it being the season of cheer, higher education in England isn’t facing the merriest of Christmases.

    Notwithstanding the recent inflationary uplift to the undergraduate fee cap, the financial headwinds in higher education remain extremely challenging. Somehow, in the spring/summer of next year, the Secretary of State for Education is going to have to set out not only what the government expects from the sector in terms of meeting the core priority areas of access, quality and contribution to economic growth, but how it will deliver on its promise to put the sector on a long-term sustainable financial footing.

    The overall structure of the sector in terms of the total number of providers of higher education and their relationships to each other might arguably be considered a second-order question, subject to the specifics of the government’s plans. But thinking that way would be a mistake.

    The cusp of change

    There are real and present concerns right now about the short term financial stability of a number of providers, with the continued increased risk that a provider exits the market in an unplanned way through liquidation, making the continued absence of a regime for administering distressed providers ever more stark.

    But on a larger scale, if, as some believe, the sector is on the cusp of entering into a new phase of higher education, a much more connected and networked system, tied more closely into regional development agendas, and more oriented to the collective public value that higher education creates, then the thinking needs to start now about how to enable providers to take part in the strategic discussions and scenario plans that can help them to imagine that kind of future, and develop the skills to operate in the new ways that a different HE landscape could require. It is these discussions that need to inform the development of the HE strategy.

    The Office for Students (OfS) has signalled that it considers more structural collaboration to be likely as a response to financial challenge:

    Where necessary, providers will need to prepare for, and deliver in practice, the transformation needed to address the challenges they face. In some cases, this is likely to include looking externally for solutions to secure their financial future, including working with other organisations to reduce costs or identifying potential merger partners or other structural changes.

    Financial challenge may be the backdrop to some of this thinking; it should not be the sole rationale. Looking ahead, the sector would be planning change even if it were in good financial health: preparing for demographic shifts and the challenge of lifelong learning, the rise of AI, and the volatile context for international education and research. Strategic collaboration is rarely an end in itself – it’s nice to work together but ultimately there has to be a clear strategic rationale that two or more providers can realise greater value and hedge more readily against future risks, than each working individually.

    There’s no roadmap

    In the autumn of 2024, Wonkhe and Mills & Reeve convened a number of private and confidential conversations with heads of institution, stakeholders from the sector’s representative bodies, mission groups, and regional networks, Board chairs, and a lender to the sector. We wanted to test the sector’s appetite for structural change; in the first instance assessing providers’ appetite for stepping in to support another provider struggling, but also attitudes to merger and other forms of strategic collaboration short of full merger. Our report, Connect more: creating the conditions for a more resilient and sustainable higher education system in England sets out our full findings and recommendations.

    There is a startling dearth of law and policy around structural collaboration for HE; some issues such as the VAT rules on shared services, are well established, while others are more speculative. What would the regulatory approach be to a “federated” group of HE providers? What are merging providers’ legal responsibilities to students? What data and evidence might providers draw on to inform their planning?

    We found a very similar set of concerns, whether we were discussing a scenario in which a provider is approached by DfE or OfS to acquire another distressed provider, or the wider strategic possibilities afforded by structural collaboration.

    All felt strongly that the driving rationale behind any such structural change – which takes considerable time and effort to achieve – should be strategic, rather than purely financial. Heads of institution could readily imagine the possibilities for widening access to HE, protecting at-risk subjects; boosting research opportunities, and generally realising value through the pooling of expertise, infrastructure and procurement power. The regional devolution and regional economic growth agendas were widely considered to be valued enablers for realising the opportunities for a more networked approach.

    But the hurdles to overcome are also significant. Interviewees gave examples of failed collaboration attempts in other sectors and the negative cultural perceptions attached to measures like mergers. There was a nervousness about competition law and more specifically OfS’ attitude to structural change, the implications for key institutional performance metrics, and a general sense that no quarter would be given in accommodating a period of adjustment following significant structural change. The risks involved were very obvious and immediate, while the benefits were more speculative and would take time to realise.

    Creating conditions

    We have arrived at two broad conclusions: the first being that government and OfS, in tandem with other interested parties such as the Competition and Markets Authority could adopt a number of measures to reduce the risks for providers entering into discussions about strategic collaboration.

    This would not involve steering particular providers or taking a formal view about what forms of collaboration will best serve public policy ends, but would signal a broadly supportive and facilitative attitude on the part of government and the regulator. As one head of institution observed, a positive agenda around the sector’s collaborative activity would be much more galvanising than the continued focus on financial distress.

    The second is that institutions themselves may need to consider their approach to these challenges and think through whether they have the right mix of skills and knowledge within the executive team and on the Board to do scenario planning and strategic thinking around structural change.

    In the last decade, the goal for Boards has been all about making their institution stronger, and more competitive. While that core purpose hasn’t gone away, it could be time to temper it with a closer attention to the ways that working in a more collective way could help higher education prepare itself for whatever the future throws at it.

     

    This article is published in association with Mills & Reeve. View and download Connect more: creating the conditions for a more resilient and sustainable higher education system in England here.

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