Tag: college

  • College Employees in Kansas Can’t List Pronouns in Emails

    College Employees in Kansas Can’t List Pronouns in Emails

    College Employees in Kansas Can’t List Pronouns in Emails

    Ryan Quinn

    Wed, 07/23/2025 – 05:25 PM

    Lawmakers in Topeka, like those in some other state capitals, used a budget bill to order nonfinancial changes to public higher ed. DEI was the target this time.

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  • Illinois Budget Lists Funds for Defunct College

    Illinois Budget Lists Funds for Defunct College

    Illinois lawmakers budgeted $500,000 for Lincoln College in a state budget that went into effect July 1—even though the small private institution closed in 2022, WICS News Channel 20 reported.

    The earmark added in a capital bill in 2018 continues to resurface in the budget each year because it’s included in a state law, even though it hasn’t been funded.

    “That money’s still in there. However, it wouldn’t have any place to go to now,” state senator Sally Turner told WICS.

    But it could be redirected in the future.

    “Later on, down the road, we could probably change that title to the city of Lincoln or to the furtherment of the development of Lincoln Developmental Center or something of that nature, if it ever gets funded,” Turner said.

    Critics say it raises broader concerns about the budgeting process.

    State Representative Bill Hauter, whose district includes Lincoln, told The Center Square that state lawmakers have hours to review thousands of budget pages.

    “This line item for Lincoln College? It’s basically a banner that says ‘incompetent,’” he said.

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  • College business officers survey finds risks, resilience

    College business officers survey finds risks, resilience

    The latest Inside Higher Ed/Hanover Research Survey of College and University Chief Business Officers, released today, reveals concerns about near-term uncertainty and financial sustainability—buoyed by confidence in the longer-term outlook.

    One of the most significant findings is that federal policy uncertainty has created difficulties in conducting basic financial planning as the Trump administration has introduced a flurry of changes impacting federal funding for higher education, international students, how students pay for college and more.

    That uncertainty, experts noted, has had a palpable effect on the sector.

    “Chief business officers like certainty, whether it’s certainty about revenue streams or potential costs,” said Kara Freeman, president and CEO of the National Association of College and University Business Officers. “And right now they just are not getting it and that leads to anxiety.”

    The annual Survey of College and University Chief Business Officers, now in its 15th year, offers insights from financial leaders at 169 institutions in 2025, both public and private nonprofits. Responses were gathered in April and May.

    Amid the uncertainty, about three in five CBOs (58 percent) rate their institution’s financial health as good or excellent, with differences by institution type.

    Pressure Tests

    In last year’s survey, 56 percent of CBOs expected that their institution would be in better financial shape a year later. That number fell to 43 percent in this year’s survey, which asked the same question.

    CBOs who believe their institution will be worse off financially next year cited concerns about the federal policy/funding environment for the sector (82 percent), potential increases to nonlabor operating costs (67 percent), rising labor costs (67 percent) and general economic concerns (62 percent).

    More on the Survey

    On Wednesday, Aug. 20 at 2 p.m. E.T., Inside Higher Ed will present a free webcast to discuss the results of the survey, with experts who can answer your most pressing questions about higher education finance—including how to plan effectively amid the current financial and policy uncertainty. Please register here.

    The 2025 Survey of College and University Chief Business Officers was made possible by support from Strata Decision Technology and CollegeVine.

    Inside Higher Ed’s 15th annual Survey of College and University Chief Business Officers was conducted by Hanover Research. The survey included chief business officers, mostly from public and private nonprofit institutions, for a margin of error of 7 percent. The response rate was 7 percent. A copy of the free report can be downloaded here.

    Larry Ladd, a subject matter specialist at AGB Consulting, noted that colleges are taking a number of measures to protect themselves in the short term, such as delaying building projects, freezing hiring and/or travel, and pulling other levers to protect themselves this coming fall.

    “You’re seeing colleges do everything they can to preserve their liquidity,” Ladd said. “The biggest reason to do that of course is that they don’t know what their fall enrollment will be.”

    Of particular concern, he noted, is the potential for disruption to federal financial aid funds, given mass layoffs at the Education Department, which has raised concerns about disbursement. Just 12 percent of CBOs support the elimination of the department.

    Other possible signs of caution: On deferred maintenance, 63 percent of respondents said that their institution was poised to fund less than a quarter of identified needs in the then-current fiscal year. Some 24 percent said their institution was freezing hiring to control costs for students; another 62 percent said their institution would consider doing this.

    Despite these challenges, respondents were much more confident in their institution’s five- to 10-year outlooks, with 73 percent believing their college or university will be financially stable over the next five years and 71 percent expressing that same level of confidence over the next decade. For reference, in 2024, 85 percent of CBOs were confident in the five-year outlook, and 73 percent in the 10-year outlook.

    Some 11 percent of CBOs say senior administrators at their institution have had serious internal discussions in the last year about merging with another college or university, about the same as last year’s survey. Most of these CBOs indicate such conversations are about proactively ensuring the institution’s financial stability rather than risk of imminent closure.

    Another 16 percent of CBOs report serious internal discussions about consolidating some programs or operations with another college or university. Two in five (42 percent) say it’s highly likely that that their college will share administrative functions with another institution within five years. CBOs in the Northeast, with its relative concentration of institutions, are especially likely to say so, at 63 percent.

    Beyond the Fog

    Ruth Johnston, vice president of NACUBO consulting, said that while business officers may be stressed by the immediate pressures, they are confident in their scenario planning for the future.

    “I think we’ll figure it out. Higher ed, even if it’s slow to change, is resilient. So I expect that we’re going to see new, creative solutions that will help bolster higher education,” Johnston said.

    That said, just 28 percent of CBOs described themselves as very or extremely confident in their institution’s current business model. Another third expressed moderate confidence.

    View online

    Top issues for those CBOs with just some or no confidence in their institution’s business model: lack of diverse revenue streams (64 percent of this group), ineffective cost containment and/or operational efficiency (54 percent), and insufficient cash reserves for “rainy days” or strategic investments (50 percent).

    Tuition discounting is another standing concern. Among all CBOs, more than half (54 percent) are at least moderately concerned about the financial sustainability of their institution’s tuition discount rate; two in 10 (21 percent) are highly concerned. Similarly, 50 percent of CBOs are at least moderately concerned about the sustainability of their institution’s tuition sticker price increases. In both cases, private nonprofit CBOs are the most concerned, by sector.

    Respondents also saw government efforts to influence institutional strategy and policy as an increasing risk to their institutions, with 71 percent registering this as a concern. That number is up slightly from last year’s 65 percent.

    CBOs in 2025 were much less concerned about donor efforts to influence institutional strategy, with 16 percent worrying that this amounts to an increasing financial risk to their college or university.

    Internally, at least, some 81 percent of CBOs agree that they have sufficient agency influence within their institution to ensure its financial stability. Most also report a strong working relationship with their president, and understanding among trustees of the financial challenges facing their institution.

    Survey respondents were notably concerned about federal student aid policies, overwhelmingly picking that as the top federal policy-related risk over the next four years, at 68 percent. Some experts suggest that concerns about other federal policy matters may have been heightened if the survey were administered after the One Big Beautiful Bill Act passed earlier this month. It included major changes for higher education as well as cuts to other public programs that could have downstream effects on the sector.

    “There are both direct and indirect implications of the bill, some of which have not fully been explored by colleges and universities,” Ladd said. “I think of the Medicaid cuts—even those will have implications for colleges and universities.”

    When asked about general financial risks to their institution over the next five years, many CBOs—especially those at publics—flagged state and federal policy changes, along with state and federal funding reductions. Enrollment declines, rising personnel costs and infrastructure and deferred maintenance costs also registered.

    As for what would most improve their institution’s financial situation and sustainability, CBOs’ top responses from a list of options were: growing enrollment through targeted recruitment and improved retention programs; optimizing operational efficiency through process improvement and strategic cost management; and—in a more distant choice—forming strategic partnerships with employers, community organizations and/or other educational institutions. Cutting faculty and cutting staff were especially unpopular options.

    Asked about value and affordability, CBOs largely agreed that their institution offers good value for what it charges for an undergraduate degree (93 percent) and that its net price is affordable (88 percent). Two in three (65 percent) said their institution has increased institutional financial aid/grants in the last year to address affordability concerns.

    The survey also found that CBOs are increasingly using artificial intelligence. Nearly half of respondents—46 percent—indicated that AI helps them make more informed decisions in their role. That number is up from 33 percent in last year’s survey.

    Despite that uptick, respondents at most institutions aren’t all-in on artificial intelligence yet. Only 6 percent reported that their college has made a comprehensive, strategic investment in AI. But many are experimenting: 39 percent of CBOs noted that their institution is in the early exploration phase with AI, while another 28 percent are piloting such tools in select departments.

    “AI is here to stay,” Johnston said.

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  • Look to Your Culture (American Indian College Fund)

    Look to Your Culture (American Indian College Fund)

    Cheryl Crazy Bull, President and CEO of the American Indian College Fund, was the 2025 keynote speaker for Oglala Lakota College’s graduation ceremony. She acknowledges the difficulties Native communities are facing with the new administration’s budgets. Native experiences in the sixties and seventies led to a renaissance in Native communities and education and she cites the lessons they provide, based on Lakota culture, for surviving and thriving.

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  • El Paso Community College Helps Design State Program for Adults Without High School Diplomas – The 74

    El Paso Community College Helps Design State Program for Adults Without High School Diplomas – The 74


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    Kurt Micklo lost interest in academics after he failed to make the basketball team as a sophomore at Chapin High School. Soon after, he fathered a son and began to work full time, which put him further behind in his studies.

    A counselor finally advised him during his junior year that he should withdraw and try to earn a GED. He dropped out and – through hard work – found professional success as a general manager of a subcontracting logistics company. However, the lack of a high school diploma haunted him. He wants one to give his family – especially his mother – another reason to be proud of him.

    A busy work and family schedule have kept him from returning to school, but the flexibility of a new state program aimed at people aged 18 and older without a high school diploma will allow him to earn a diploma and a college career and technical education, or CTE, credential for programs such as health care, welding or computer science at the same time.

    The concept of Opportunity High School Diploma was part of House Bill 8, which the state Legislature passed in 2023. The state funneled about $2 million into this program to help the approximately 4.3 million Texans as of 2023, including about 30,000 adult El Pasoans, without a diploma to earn the academic credits most of them will need to acquire higher-paying jobs. The program is scheduled to launch in spring 2026.

    “If I could juggle it, I’d be pretty interested” in the program, said 34-year-old Micklo, a father of three ages 15, 10 and 5. He is the general manager of three warehouses, two in El Paso and one in Laredo, Texas, as well as four sites near the international ports of entry with Mexico in El Paso, Tornillo and Santa Teresa, New Mexico, were commodities are offloaded.. “It would make my stepfather (a retired educator) and my mother happy if I earned my high school diploma.”

    El Paso Community College is one of five community college districts in the state selected for the design and implementation phases of this program. The other institutions in the design phase are Alamo Colleges District, Austin Community College, Dallas College and San Jacinto College near Houston.

    They work under the direction of the Texas Higher Education Coordinating Board. The board will review the instructional outcomes and performance expectations that the college collaborators created during an October meeting. Once finalized, the college faculty will begin to work with school districts to design the curriculum.

    The program is flexible for students who probably work full time and have family obligations. Courses would have suggested timelines, but students would turn in assignments as their schedule allowed through the end of the term.

    Micklo, a Northeast resident, said the promised flexibility is the only reason he might consider the program. As for his credential, he said he would need to review EPCC’s career and technical education options. The college offers more than 100 career programs such as HVAC, or heating, ventilation and air conditioning, and electrical, automotive or diesel technologies.

    Students will be co-enrolled in competency-based high school curriculum such as math, civics, sciences and communication, and a career and technical workforce program. Competency based courses are focused more on a students’ mastery of a skill or subject than the amount of time spent in a classroom.

    Isela Castañón Williams

    Isela Castañón Williams, professor and coordinator of EPCC’s teacher preparation programs, is in charge of the college’s 13-member team. She called the project a “monumental task” because of its scope and uniqueness. She said her team, and its counterparts, played a critical role in the design phase.

    “Faculty at EPCC are very innovative,” she said. “I think that my colleagues have approached this process with a great deal of enthusiasm. We’re always looking to provide better services and educational experiences to the community we serve.”

    EPCC faculty advocated for the program to be designed to accommodate English Second Language and English Language Learner populations, a THECB spokesman said in a July 1 statement. He said last year that the board selected EPCC for the project’s design phase because of its border insights, and because its CTE degrees and credentials are in line with the program.

    While the state wants to attract students aged 18 and older, EPCC officials will aim for people 25 and older so as to not compete with K-12 school districts that have their own dropout recovery programs. EPCC, which will offer the program at its five campuses, expects some of the program’s younger students to come from rural areas outside El Paso.

    Steven E. Smith

    Steven E. Smith, vice president of Instruction and Workforce Education at EPCC, said the state will provide funds to the colleges to cover tuition for initial cohorts. He expects the first groups will range from 30 to 50 students and scale up from there.

    “We think this is a big market in El Paso, and I think once the word starts to get out, that will grow tremendously,” Smith said.

    The administrator said that he would work on ways to market the program later this month with the college’s External Relations, Communication & Development Division. He said the college would work with school district partners to build lists of potential OHSD students.

    “As you might imagine, that is a pretty difficult population to identify and reach out to because they are not in the system anymore,” Smith said.

    This article first appeared on El Paso Matters and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.


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  • College Students Pick up Pickleball for Community, Wellness

    College Students Pick up Pickleball for Community, Wellness

    Like many elements of a college student’s life, sports and physical activities are tied to trends.

    In the early 2000s, young adults led the way in out-of-the-box fitness fads, including Zumba dance fitness and Quidditch—now called quadball. Nowadays, college students are more drawn to Pilates, hot yoga and rock climbing, but lately one trend dominates all: pickleball.

    The Sports and Fitness Industry Association (SFIA) found that pickleball is the fastest-growing sport in America, with the number of players growing 233 percent in three years; every age group has seen increased participation. Young adults (ages 25–35) now make up the largest share of participants at 2.3 million players, according to SFIA.

    Behind the trend: Mark Chang, an associate professor at SUNY Brockport, is currently researching young people’s interest in pickleball. Chang’s initial screening survey of students from SUNY Brockport found multiple factors motivate participation.

    “They want to master some kind of skill, they want to win some kind of game and they want to be connected and engage socially,” Chang said.

    One of the reasons pickleball is so popular is because it’s relatively easy to engage in, featuring a smaller court than tennis, low-budget equipment and simple rules. Pickleball is most often played in doubles and doesn’t require high levels of exertion, making it a social and low-intensity sport.

    Students who have experience playing tennis, racquetball or similar sports are also more likely to play because of the similarities, Chang said.

    Social media may play a role in driving student participation because it gives them a connection point with other peers online, Chang said, but students more commonly cited goals like maintaining health, learning something new and having fun with friends.

    Funding fun: As demand grows, colleges are building pickleball courts to accommodate student preferences and encourage them to be physically active. The University of the Pacific was the first college to open a pickleball and padel complex in 2024.

    In the last 12 months, Arkansas Tech University, Eastern Mennonite University, Eastern Illinois University, Columbus State University, Wright State University, Penn State University, Duke University, Troy University, the University of Alabama, Tulane University and Baylor University have all announced plans to open, create or renovate spaces to accommodate pickleball players.

    Alabama spent $1.6 million to put in 10 new pickleball courts at the tennis facility, which the vice president of student life Steven Hood told AL.com was in response to recreation trends.

    “These courts appeal to a broad demographic, even some of our students who may not be as familiar with fitness and recreation,” Hood said. “It’s a great opportunity to connect and engage students promoting physical activity.”

    Nationally, the number of pickleball courts has also exploded, growing 55 percent year-over-year in 2024. As of this year, the USA Pickleball court location database identifies 15,910 courts.

    Most campuses with pickleball courts provide racquets and balls at no cost to students, faculty or staff through recreation offices.

    Survey Says

    A 2023 Student Voice survey by Inside Higher Ed and College Pulse found 57 percent of college students want to work on getting more exercise and 43 percent want to spend more time outside.

    When asked how their campus could improve, 23 percent of students said their campus wellness facilities or wellness class offerings could be better. By comparison, 27 percent said their college wellness facilities were satisfactory and 26 percent said fitness class offerings were also done well.

    Promoting student success: Pickleball offers several opportunities for student well-being on campus. Pickleball club membership unites students of similar interests, providing a space for physical activity and community belonging and connection.

    USA Pickleball lists 212 collegiate pickleball clubs across the country, from the University of Alaska Fairbanks to Colby College in Maine and Florida’s University of Miami, and almost every state in between. As of 2024, the University of Florida had over 400 members in its pickleball club, up from 200 in 2022. Cornell University launched a student pickleball club in 2024, which has 200 pickleballers participating each week.

    Students can also profit financially from their involvement in pickleball. After winning the collegiate pickleball championship, the University of Virginia’s pickleball club evolved into a five-person student-run business to manage name, image and likeness deals. Students at Utah Tech University can also receive scholarships for competing in pickleball tournaments or holding a leadership position in the club.

    Additionally, pickleball spaces have driven student interest in recreational facilities at some institutions. Whittier College had its inaugural intramural pickleball season this past fall, adding to the college’s four other intramural sports, as well as a staff-versus-student kickball game. Columbus State University leaders hope involvement in pickleball translates to student participation in intramural sports leagues or tournaments.

    Campus pickleball tournaments also promote community engagement. The University of Southern Indiana’s Alumni Pickleball Tournament introduced students to mentors, encouraging engagement on campus.

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  • Right-Wing Hillsdale College Targeting MSN Readers for Donations

    Right-Wing Hillsdale College Targeting MSN Readers for Donations

    Hillsdale College—a small, private Christian liberal arts institution in Michigan—has increasingly turned to digital advertising, including Microsoft’s MSN platform, to extend its reach and solicit donations. Known for its conservative ideology and its refusal to accept any federal or state funding, Hillsdale is relying more than ever on mass digital engagement to sustain its growing national influence.

    Hillsdale sponsors content across digital news aggregators like MSN using native advertising platforms such as Taboola. These sponsored links promote Hillsdale’s free online courses in subjects like the U.S. Constitution and Western political philosophy. Readers who click are typically prompted to provide an email address, after which they are placed into a recurring stream of newsletters and donation appeals. Hillsdale’s marketing strategy combines educational branding with ideological and political themes designed to deepen audience loyalty and increase donor conversion.

    The school’s strategy is informed by its unique financial model. Unlike most colleges, Hillsdale accepts no Title IV federal funds and avoids other forms of government support. While this independence allows Hillsdale to circumvent Department of Education oversight, it also necessitates a highly developed fundraising operation. Hillsdale reportedly raises between $100 million and $200 million annually through private donations, which support its growing campus, online educational infrastructure, Imprimis publication, and a national network of affiliated classical charter schools.

    Hillsdale’s digital fundraising and brand-building efforts align closely with its broader ideological mission. On February 19, 2025, Turning Point USA founder Charlie Kirk delivered a keynote lecture at Hillsdale’s National Leadership Seminar in Phoenix. Titled “Hitting the Ground Running: The Trump Transition and Early Priorities,” the event illustrated how Hillsdale fuses academic outreach with conservative political messaging. The speech was promoted on Hillsdale’s social media platforms and streamed via its Freedom Library website.

    [Charlie Kirk speaks at Hillsdale College in February 2025.] 

    Hillsdale’s collaboration with platforms like MSN reflects a wider shift in how politically-aligned institutions use digital media ecosystems to bypass traditional gatekeepers. Because MSN blends sponsored content into its main news feed using algorithmic curation, promotional material from ideological institutions can appear alongside conventional journalism—without the benefit of editorial transparency or disclaimers. For Hillsdale, this means access to millions of readers, many of whom may not realize they’re engaging with sponsored political content masked as civic education.

    This convergence of ideology, education, and marketing raises critical questions about the future of higher education outreach and the role of big tech platforms in shaping political narratives. Hillsdale’s success in these spaces underscores how easily lines between education, influence, and revenue can blur in the digital age.

    Sources

    https://online.hillsdale.edu/courses/promo/constitution-101

    https://freedomlibrary.hillsdale.edu/programs/national-leadership-seminar-phoenix-arizona/hitting-the-ground-running-the-trump-transition-and-early-priorities

    https://about.ads.microsoft.com/en/solutions/ad-products-formats/display

    https://www.hillsdale.edu/about/frequently-asked-questions/

    https://en.wikipedia.org/wiki/Hillsdale_College

    https://imprimis.hillsdale.edu

    https://www.facebook.com/hillsdalecollegemichigan/posts/livestream-today-1000-pm-et-watch-charlie-kirks-speech-hitting-the-ground-runnin/905074171834140

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  • Morningside University to Absorb St. Luke’s College

    Morningside University to Absorb St. Luke’s College

    Morningside University in Iowa is absorbing nearby St. Luke’s College, officials announced.

    St. Luke’s, which is focused on nursing and other health-care professions, is part of Unity Point Health, a hospital system with locations in Illinois, Iowa and Wisconsin. It will merge with Morningside in a deal that is expected to be finalized in late 2026, pending regulatory approvals.

    The two institutions have previously collaborated on bachelor’s degrees in radiologic technology and respiratory therapy, according to the announcement. Now Morningside will expand its health-related degree offerings as part of the merger, adding associate degrees in the above fields, an associate of science in nursing and an accelerated bachelor of science in nursing.

    Morningside, the larger of the two institutions, enrolled 2,056 students last fall. Nursing is one of the university’s most popular majors with 113 students in that field, according to its fact book.

    “Our commitment to excellence in nursing education is stronger than ever as we prepare to greet the talented students of St. Luke’s College,” said Jackie Barber, dean of the Nylen School of Nursing and Health Sciences at Morningside, in a news release. “We are excited to expand our program and offer these students support to help their academic journeys.”

    Morningside interim president Chad Benson called the merger “pivotal” for the nursing program.

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  • Parent Plus Loan Caps Are New Reality (Jack Wang, Smart College Buyer)

    Parent Plus Loan Caps Are New Reality (Jack Wang, Smart College Buyer)

    Big changes are coming to how families pay for college — and some colleges will need to get creative. New Parent PLUS loan caps ($20K/year, $65K total) mean schools where parents used to borrow six figures, or 50%+ of families relied on these loans will need to rethink their financial strategies. That includes several art schools and HBCUs — institutions that have long opened doors for talented students. While the full impact is still unfolding, this could spark new conversations about affordability, access, and better support for families. Change is never easy — but it can lead to smarter, more sustainable solutions for students and schools alike.

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  • Are misperceptions about higher education’s cost causing adults to skip college?

    Are misperceptions about higher education’s cost causing adults to skip college?

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    A large majority of U.S. adults say the cost of attaining a college degree is more expensive than it actually is — a perception that may cause some to forgo education beyond high school, according to a May report from Strada.

    Among adults , 77% say college is unaffordable, according to Strada’s November 2024 survey of over 2,000 people. And 65% somewhat or strongly agreed that college is prohibitively expensive, regardless of how motivated the student is. But most people significantly overestimated the cost of attending both two- and four- year public institutions, the report found. 

    According to Strada’s latest report, 1 in 5 people “substantially overestimate” the cost of attending community college — reporting that the cost is more than $20,000 annually. A majority estimated that it costs more than $10,000 a year. In actuality, the average student pays about $6,000 annually, the report said, citing College Board data.

    For public four-year institutions, just 22% of the survey’s respondents correctly identified that it costs the average student between $20,000 and $30,000 annually to attend, with about 35% believing it costs $40,000 or more. 

    These misperceptions are often fueled by the complex financial aid process and a lack of transparency surrounding the true cost of attending college, as many students are unaware that the price of attendance is often much less than the sticker price, the report added. That’s an issue that many colleges have tried to address in recent years. 

    “When students and families believe that college is out of reach financially, it can influence key decisions that shape college-going behavior, from which classes they choose in high school to whether they begin saving for college,” said Justin Draeger, senior vice president of affordability at Strada and a co-author of the report. 

    Strada’s findings follow a host of other research papers and surveys indicating that a growing number of adults say the value of a college degree is not worth the cost. However, research has shown that college graduates often have better financial outcomes than those who did not receive a diploma beyond high school. 

    The cost of price misconceptions

    The cost of attending college is expensive and can be challenging for many students and families to afford, said Draeger. But when factoring in financial aid, the cost is more affordable than people realize, he said. 

    Overall, 37% of adults said the cost of college was not affordable at all, and 40% said it was not very affordable. Just 18% thought it was somewhat affordable and 5% indicated it was either extremely or very affordable. 

    A whopping 85% of adults said the cost of attending public four-year institutions is too high. And while community colleges are generally viewed as more affordable, two-thirds of adults said the cost of attending them was too expensive.

    Misperceptions abound the cost of community college undercuts one of the strongest value propositions it has: affordability, said Draeger. For four-year schools, those perceptions can compound a range of existing issues, such as declining public trust in the value of a four-year degree and public backlash that exacerbates enrollment declines, he said. 

    They could also veer some adults from higher education altogether. About 40% of people do not enroll in college immediately after graduating high school, and just 54% of U.S. adults ages 25 to 64 have a postsecondary credential, the report said.

    It also points to “a systemic failure in the way we price and market college,” said Draeger. Financial aid and financing systems are “complex, multistep and opaque, and filled with unfamiliar terminology and jargon,” he said. 

    A growing number of colleges have sought to counter sticker price misconceptions by resetting their cost of attendance to better reflect the amount students typically pay after factoring in institutional scholarships

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