Tag: college

  • College students — and those not enrolled — see the value in higher education

    College students — and those not enrolled — see the value in higher education

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    Dive Brief:

    • Nearly all surveyed college students, 95%, viewed at least one type of degree or higher education credential as very or extremely valuable, according to research released Wednesday by Gallup and the Lumina Foundation. Among former students who had stopped out, 93% said the same.
    • The survey also found that students believed their future degrees would provide a good return on investment. Nearly nine out of 10 students, 86%, said they were confident or very confident that their degree or credential would help them make enough money to live comfortably.
    • These findings, released amid growing concerns about higher education’s ROI, suggest U.S. adults still see value in college and believe it will help them enter their desired careers.

    Dive Insight:

    Focus on the ROI of higher education has spiked along with concerns about college costs and student debt levels. Other recent surveys report student concerns about entering into a competitive job market and artificial intelligence diminishing the value of their degrees.

    However, Gallup and Lumina’s annual State of Higher Education report suggests students still have confidence in college. The report is one of the sector’s largest nationally representative surveys and offers a deep look into how U.S. adults without a higher ed credential view the sector.

    In October, researchers surveyed almost 14,000 people between the ages of 18 and 59 who had graduated from high school but had not earned a college degree. Of them, 6,000 students were enrolled in a postsecondary program, just under 5,000 had stopped out before earning an associate or bachelor’s degree, and about 3,000 had never enrolled in college.

    Across all three groups, 72% of respondents said a two- or four-year degree is just as important — or even more so — to career success today than it was two decades ago.

    “That so many adults without a degree or credential continue to value some form of education after high school likely relates to the influence they believe higher education, and particularly degrees, can have on career outcomes,” the report said.

    Among students pursuing bachelor’s degrees, 91% reported feeling confident or very confident their diplomas would teach them the skills needed to get their desired job. A strong majority of students in associate and certificate shared that confidence — 89% and 86%, respectively.

    The survey’s results also could bode well for colleges seeking to enroll nontraditional students. 

    Following 2025, the number of high school graduates is expected to begin dropping, according to the Western Interstate Commission for Higher Education. This long-anticipated decline, dubbed the demographic cliff, has forced many colleges to reevaluate their enrollment pipeline and think beyond recruiting traditional-aged students.

    A third of respondents who have not attended college previously, 34%, said they were likely or very likely to pursue higher education in the next five years. That share was 57% among former students who had stopped out.

    The report also found that fewer students were weighing leaving college, either temporarily or permanently, before completing their program than in previous years.

    The share of students who considered stopping out has dropped from 41% in 2022 to 32% in 2024. But their potential reasons for leaving have remained largely unchanged, with students most frequently citing mental health and stress over the past few years.

    Among students who considered stopping out in recent months, 49% said it was due to emotional stress and 41% cited personal mental health reasons. Almost a quarter, 24%, pointed to the cost of college and a sense of not belonging.

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  • AmeriCorps Cuts Force College Access Groups to Reduce Staff

    AmeriCorps Cuts Force College Access Groups to Reduce Staff

    Brianne Dolney-Jacobs has spent the last year advising high school seniors in Bay City, Mich., on their options after graduation.

    She met with 96 percent of the seniors at least once to talk about college applications, financial aid options, standardized tests and more. In doing so, she helped nearly 30 students access a countywide scholarship, up from under 10 in the previous year.

    But now, she’s one of 32,000 people affected by sweeping cuts to AmeriCorps, a federal agency focused on service and volunteerism across the United States. At least 100 college-access groups, including the Michigan College Access Network, where Dolney-Jacobs works, rely on AmeriCorps funding or members to make the college application process more accessible to high school students, especially those in low-income areas and at schools with low rates of college attendance.

    MCAN lost its grant funding this week and was ordered to cease all AmeriCorps work immediately, though the organization was able to use its own funds to buy staff members an extra month. Dolney-Jacobs will now wrap up her time at the high school at the end of May; she was supposed to stay on through late June.

    Without someone in her position, Dolney-Jacobs told Inside Higher Ed, there is no one at her school who would have the bandwidth to meet with individual students as they navigate the college application process. Many students would never have heard about different scholarships that are available to them or know that community college—including both an associate’s degree and some trade certifications—is free for recent high school graduates in Michigan.

    When her students heard that her position had been impacted, a group brought flowers to her office.

    “They told me, ‘you are the Class of 2025’s hero,’” she recounted. “And I was just bawling.”

    The National College Attainment Network, the association for MCAN and other similar organizations, is still taking stock of how many of its members have been impacted, said Elizabeth Morgan, NCAN’s chief external relations officer. But damage has been widespread.

    “I think it’s safe to say probably our members that use AmeriCorps are serving hundreds of thousands of students across the country,” Morgan said. “They are devastated by this news for a couple of reasons: The students they are supporting right now, many are high school seniors who are just weeding through their [college] decision-making process … [and] the AmeriCorps members are being thrown out of work months early.”

    A total of $400 million in AmeriCorps grants were axed, according to America’s Service Commission, a nonprofit that represents state and national service commissions, including funding for food pantries and disaster relief programs in areas impacted by recent natural disasters. The majority of AmeriCorps’ staff was also put on administrative leave in mid-April.

    It’s just one of the many agencies that have faced funding cuts and grant cancellations as part of the Trump administration’s war on government spending. Its defenders say that the agency, which pays modest stipends to its members, is anything but wasteful: It provides both vital supports for American communities and professional development training to its members, all for a low price tag.

    “I don’t believe Washington is really in tune to what is going on in the local communities,” said Grady Holmes, who works with a different MCAN AmeriCorps program that provides college success coaching to community college and tribal college students. “This is a program that is not government waste. It basically assists the government in making sure their productive citizens are being moved toward self-sufficiency and obtaining a college degree … When the powers that be decided this is wasteful spending—they don’t understand AmeriCorps.”

    Twenty-four states sued the Trump administration over the cuts, calling the dismantling of the agency, which was created by Congress in 1993, “unauthorized.”

    Advisers’ Impacts

    MCAN is facing cuts to two student-facing programs: AdviseMI, which is focused on college readiness for high schoolers, and the College Completion Corps, which is geared toward students at tribal and community colleges. Both rely on AmeriCorps grants and are staffed by AmeriCorps members, who work in yearlong service positions in exchange for stipends and educational awards that can cover current educational expenses or pay off student loans. The organization employs over 100 AmeriCorps members across both programs.

    Both programs have been successful, MCAN leaders say. In the 2023–24 academic year, students supported by AdviseMI advisers submitted 21,420 college applications and were awarded more than $32 million in financial aid.

    The advisers “often interact with parents, as well, to help parents understand the role of FAFSA and help parents understand what’s happening with their student,” said Ryan Fewins-Bliss, the organization’s executive director. “And [they] engage the school in what we hope to be a schoolwide college-going culture … so when the juniors become seniors, they’re ready for this.”

    After MCAN learned Friday night that it lost one of its AmeriCorps grants, the organization spent the weekend trying figure out how it could keep its AmeriCorps staff on board if the rest of the grants were also canceled. (In total, MCAN lost $2.1 million in AmeriCorps funds.)

    Come Monday, MCAN found out its remaining grants, including funding for AdviseMI and College Completion Corps, were indeed cancelled, and that it had to stop operating those programs immediately. MCAN was able to find funding in the budget to continue those programs for an extra month, but the future beyond then is uncertain.

    Other organizations had to lay off their AmeriCorps members entirely. Partnership 4 Kids, a Nebraska-based organization that works with students from prekindergarten through college, had two full-time AmeriCorps fellows working with high school seniors and three fellows working directly with college students. All five had to stop working Friday, immediately after P4K received word that its grants had been terminated.

    “These two in the high schools had great relationships with their students. They were doing one-on-one case management; they were the driving force [behind] college applications, scholarship applications, helping students overcome barriers they might have, and really to get them to that finish line to graduate,” P4K president Deb Denbeck said.

    This year, 97 percent of P4K’s senior cohort graduated and 80 percent of them are going to college—an impressive feat in a state where the college-going rate for high school graduates has been on the decline.

    ‘Brings Out the Best in People’

    AmeriCorps members have worked in high schools as college advisers for at least two decades, starting with the College Advising Corps, an organization that began in Virginia and has since expanded to 15 states. It’s a model that college-access leaders say has been incredibly effective, helping thousands of students go to college and boosting the careers of the advisers.

    It’s also been embraced by politicians on both sides of the aisle, according to Nicole Hurd, who founded the CAC and is now president of Lafayette College.

    AmeriCorps members are a natural fit for college-readiness work, these leaders say. Because many are recent college graduates, they can remember what it was like to be in the high schoolers’ shoes, making it easy for them to empathize with and respond to the challenges their students are facing. The college adviser positions are relatively easy to train, meaning individuals from any background can take on these roles.

    But perhaps most importantly, leaders of college-access nonprofits feel AmeriCorps’ long-standing ethos of volunteerism aligns perfectly with their missions to bring educational opportunity to all.

    “AmeriCorps brings out the best in people, and it gives them an opportunity to learn as well—to learn how to be professionals in their field,” said Denbeck. “When you look at everything that AmeriCorps does, whether it’s working in education or mentoring or agriculture or disaster relief, they’re doing it because of their heart.”

    The impacted organizations doubt they’ll be able to rely on AmeriCorps going forward. For now, they’re working to figure out how to continue their work and where they might get the funding necessary to deploy college advisers into the communities that need them most.

    “In the future, it’s safe to say that there are countless students that won’t attend college because they’re not getting this kind of support,” Morgan said.

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  • Higher education postcard: Mason Science College

    Higher education postcard: Mason Science College

    Greetings from Birmingham!

    This is Mason Science College, founded in 1875 by Sir Josiah Mason. It was one of the institutions which formed the nucleus of the University of Birmingham in 1900 (the other was Queen’s College, founded in 1825 as the Birmingham Medical School). The buildings were used by the university until the 1960s but are now gone.

    Mason had made his fortune in manufacturing – mostly steel pens, but other products too.

    The card was posted on 17 April 1905 in Bournemouth to an address in Doncaster.

    Thanks for letter and will answer in a day or so. Went to hear Sousa’s band today. Have you heard him? I trust you are stronger dear. Love in haste …

    John Philip Sousa and his band were touring Britain in 1905, but I can’t pin down where they played on Monday 17 April.

    Here’s a jigsaw of the card.

    Apologies for the brevity of this post – I’m under the cosh this week, with work and other stuff, so the postcard blog is short and sweet. Hopefully back to normal next week!

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  • What Online College Students Need

    What Online College Students Need

    It’s been five years since colleges moved their teaching and learning online in response to the COVID pandemic, and Inside Higher Ed’s 2025 Survey of Campus Chief Technology/Information Officers, released today, shows that while online learning may still be adjusting to a new post-pandemic normal, it’s not going anywhere.

    Half of surveyed CTOs indicate that student demand for online and/or hybrid course options has increased substantially year over year at their institution. Nearly the same share say their college has added a substantial number of new online or hybrid course options over the same period. Meanwhile, the most recent Changing Landscape of Online Education Project report found something similar: Nearly half of chief online learning officers surveyed said that enrollment in online degree programs at their institution is now higher than that of on-campus programs—and even more said their college had undergone a strategic shift in response to such demand.

    And even while identifying increased student interest in on-site learning for certain activities, the 2025 Students and Technology Report from Educause also reveals general student appreciation of flexible learning formats and an outright preference for online courses among older learners.

    Amid this growing demand for online and hybrid courses, we surveyed students studying in different modalities to understand how their needs and interests might differ.

    Our annual Student Voice survey of 5,025 two- and four-year learners with Generation Lab polled learners about their study experiences relative to their peers taking all their courses online and those taking a mix of both in-person and online courses, as of spring 2024. We looked for gaps in responses and key overlaps between those groups, along with potentially counterintuitive responses from online-only learners. (The survey asked all students about academic success, health and wellness, involvement in college life, career readiness, and more.)

    Experts say the findings, listed below, have big implications for institutions looking to better serve online learners. One clear takeaway, up front? Online-only students’ sense of belonging—a student success factor linked to academic performance, persistence and mental health—lags that of peers studying in person. But promoting belonging among online learners may look different than it does in other classroom settings.

    “In general, if we want to foster belonging among online learners, we need to stop importing in-person solutions into digital environments,” said Omid Fotuhi, director of learning innovation at WGU Labs and a research associate at the University of Pittsburgh who studies online learners, belonging, motivation and performance. “Belonging online isn’t a watered-down version of the campus quad—it’s a different ecology altogether. And that ecology requires deliberate psychological attunement to the lived realities of today’s increasingly diverse, time-strapped, digitally distributed students.”

    Stephanie L. Moore, associate professor of organization, information and learning sciences at the University of New Mexico and editor in chief of the Journal of Computing in Higher Education, who also reviewed the data for Inside Higher Ed, had a similar take: that it’s a “good impetus for higher education leaders and planners to think about what belonging means beyond extracurricular activities.”

    But first—and to Fotuhi’s point about diversity—who are online learners? Across the U.S., they tend to be older and more likely to be working already than their in-person peers. And the 854 online-only Student Voice respondents are significantly more likely than the 4,000-plus other respondents to be working full-time: Some 45 percent are working 30 or more hours per week, versus 22 percent of the group as a whole.

    Most are first-generation college students, as well, at 59 percent, compared to 33 percent of in-person students and 48 percent of those taking a mix of in-person and online courses.

    Perhaps related to their working status, online-only students are less likely than the group over all to be taking a full-time course load, at 48 percent versus 68 percent. But they’re roughly as likely as the group over all to report a learning disability or difference (14 percent), a physical disability or condition (14 percent), or a mental health condition or illness (35 percent).

    Whatever their characteristics, Moore said online students want to feel that “they are truly part of the university,” viewed by an institution as “our students” versus “those students.” That’s a helpful lens through which to interpret the following findings.

    What We Found

    1. Online-only students rate their sense of academic fit and educational quality highly. Their sense of belonging? Not so much. 

    Online-only students’ perceptions of quality are somewhat lower than those of respondents studying exclusively in person, but a majority of each group still rate their educational quality good or excellent: 67 percent of online students versus 76 percent of in-person learners. Students taking a mix of online and in-person courses split the difference, at 71 percent. And while online-only students’ sense of academic fit at their college approaches that of the group over all, the gap widens on sense of social belonging. Just 31 percent of online-only students rate their sense of belonging as good or excellent, compared to 48 percent of in-person students. Those taking a mix of online and in-person courses again split the difference.

    The responses suggest that colleges and universities over all have work to do on belonging, regardless of modality. But the especially low ratings among online-only students merit particular attention, given that online learners have elsewhere been shown to complete at lower rates. It’s not immediately clear from this survey to what online-only students attribute this lower sense of belonging, as they’re less likely than the group over all to say that professors getting to know them better, study groups and peer learning, and more opportunities for social connection—all factors associated with belonging—would help boost their success. They’re also less likely than in-person-only peers to attribute what’s been called the mental health crisis to increased loneliness, when presented with a list of possible drivers (21 percent versus 33 percent, respectively).

    However, online-only students are significantly less likely to have participated in extracurriculars than other peers: 64 percent say they haven’t participated in any such activities, compared to 35 percent of the group over all. Similarly, 57 percent of online-only learners have attended no events at their college, compared to 26 percent of the group over all. (More on that later.)

    1. Online-only students, like their other peers, want more affordable tuition and fewer high-stakes exams.

    Across the board, students say fewer exams and lower tuition will improve their chances of success. The No. 1 non-classroom-based thing all students—including online-only students—say would boost their academic success, when presented from a list of possibilities, is making tuition more affordable so they can better balance academics with finances and other work. And the No. 1 classroom-based action online students and their other peers say would help is encouraging faculty members to limit high-stakes exams, such as those counting for more than 40 percent of a course grade.

    1. Online-only students tend to prefer online, asynchronous courses.

    Would online students prefer to be studying in person? Many Student Voice respondents studying online say no, supporting other data suggesting that online learners value the modality for its flexibility and convenience. Asked about their preferred modality, the largest share of online-only students, 54 percent, choose online, asynchronous courses. Still, the second-most-popular option for this group—if by a wide margin—is in person, selecting up to two options.

    In-person students, meanwhile, overwhelmingly prefer in-person learning, at 74 percent. Many students taking a mix of in-person and online courses also tend to prefer the in-person setting, with 52 percent choosing this.

    As for their preferred class formats and teaching practices, beyond modality, online-only students and students over all are most likely to prefer interactive lectures, in which the professor delivers a short lecture but punctuates the class with active learning strategies. About a quarter of online students also prefer case studies, which connect course concepts to real-world problems. That’s when selecting up to two options from a longer list.

    One bonus finding: Online-only students are slightly less likely than the group over all to say they consider themselves customers of their institution in some capacity (58 percent versus 65 percent, respectively).

    1. Many online-only students, like their other peers, report that stress is impeding their academic success.

    Online-only students report experiencing chronic academic stress (distinct from acute academic stress) at half the rate of in-person students: 13 percent versus 26 percent. This could be related to the fact that relatively fewer online students are taking a full-time course load. But online-only students are more likely to cite balancing academics with personal, family or financial responsibilities as a top stressor (52 percent versus 44 percent of in-person students). And they are about as likely as the group over all to say that stress impacts their ability to focus, learn and do well academically “a great deal,” at 42 percent. This overall finding on stress was one of the most significant of this Student Voice survey cycle, and online-only students’ responses mean that institutions trying to tackle student stress should keep these learners in mind.

    To that point: The top thing all students say their institution could do to boost their overall well-being is rethinking exam schedules and/or encouraging faculty members to limit high-stakes exams: 42 percent of online-only students say this would be a big help, as do 46 percent of respondents over all (when presented with a list of options, selecting up to three).

    1. Most online-only students don’t participate in extracurriculars, and some say they could benefit from more virtual participation options.

    Two in three online-only students say they haven’t participated in any extracurricular activities, much more than the group over all. Online-only students are also less likely than the group over all to believe that participation in extracurriculars and events is important to their overall well-being and success: Just 21 percent of online-only students say this is very important to their success as a college student, while 23 percent say this is true for success after graduation.

    As for what would increase online students’ involvement, the top two factors from a longer list of options are if they lived on or near campus and if there were more virtual attendance options (34 percent each). These numbers don’t necessarily amount to a ringing endorsement of virtual participation options, but they do signal that colleges could be doing more in this area. And beyond virtual participation, while many online learners do not live close to their institutions, many do live within an hour’s drive, according to existing data. This means that institutions might also benefit from including local or semi-local online students in their campus involvement initiatives.

    1. Only-online students are confident in their futures but highlight career support needs.

    Online-only students indicate they’ve interacted with their college career center at comparable rates to their peers. Their perceptions of career-readiness efforts across different dimensions are also comparable to their peers’. For example, 21 percent of online-only students describe their career center as having sufficient online resources, compared to 20 percent of the group over all—a sign that these resources may be lacking across the board. Many online students, like students generally, also say they want more help from their institutions connecting with internships and job opportunities, when presented with a list of career-readiness priorities.

    At the same time, 74 percent of online students are very or somewhat confident that their education and college experiences are preparing them for success postgraduation, however they define it, as are 80 percent of in-person students.

    What Faculty and Institutions Can Do

    Fotuhi, of WGU Labs, said the findings resonate with national trends he and colleagues track in their College Innovation Network research—notably, “the tension between the appeal of flexibility and the risks of isolation” for online learners.

    Fotuhi described what’s been called “the efficiency-belonging dilemma” as when online learning “meets students’ logistical needs, but often falls short on the emotional and relational dimensions of engagement.” Yet if online students (like those in our survey) aren’t demanding engagement in the form of study groups or professor familiarity, what do they want instead—or at least more acutely?

    Fotuhi’s answer: “From our work, we see strong signals that online learners benefit from institutionally scaffolded structures of connection.” These include:

    • Proactive nudges from advisers and coaches, especially those personalized to milestones or struggles
    • Peer mentorship or cohort-based models that operate virtually
    • Role clarity about where (and to whom) to go for academic, emotional and professional support

    Interventions to support students’ digital confidence may also be a “powerful, indirect lever for fostering belonging,” Fotuhi said. Same for virtual participation options for involvement as well as services “that mirror the convenience of their academic experience.” Think asynchronous orientation materials, online student organizations and virtual mentoring.

    Tony Bates, a now-retired online learning expert based in Canada, also highlighted the role of the classroom in promoting belonging in online learning, where there remains much variation in teaching methods: Course activities “are more likely to be the only way online students can bond with other students,” and the “online course environment needs to be designed to encourage such interactivity.”

    Moore, of the University of New Mexico, added that in online learning, students “look for and experience belonging through increased interactions with their fellow learners and their instructors, through seeing themselves represented in examples, cases and readings, and through access to support services and resources.”

    Similar to Fotuhi’s framework for an “ecology” of supports, Moore encouraged institutions to take an “ecosystems” approach to supporting online learners, beyond offering them mere access to courses. This can include health and wellness offerings, librarians who “make support feel more personal,” and career services that are “proactive.”

    When it comes to students’ attitudes toward high-stakes exams, Moore said the Student Voice data point to “continued overreliance on testing, especially high-stakes testing, as a primary assessment method.”

    Adult learners, in particular—many of whom are online learners—“are looking for learning that is relevant to their careers and futures,” she said. And in the realm of assessment, this “is facilitated by different instructional and assessment strategies than tests.”

    Bates argued that online learning “lends itself to continuous assessment,” or frequent, formative assessment, as it’s “much easier to track individual students’ progress through an online course,” where all their learning activities can be monitored and recorded.

    Moore said that shifting assessment away from high-stakes testing has some “added bonuses of increasing learner motivation, decreasing their stress—specifically the kind that might motivate some to cheat—and increasing their learning outcomes.”

    This report benefited from support from the Education Writers Association’s Diving Into Data program. We’re also gearing up for our 2025 Student Voice survey cycle. What would you like to know about student success, from a student’s perspective? Drop us a line here.

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  • College Tech Officers on the Rise of AI

    College Tech Officers on the Rise of AI

    Inside Higher Ed’s fourth annual Survey of Campus Chief Technology/Information Officers, conducted with Hanover Research, is out now. The survey gathered insights from 108 college and university chief technology and information officers at two- and four-year institutions across the U.S. about the following issues: 

    • CTOs as strategic partners 
    • IT infrastructure and investments
    • Artificial intelligence adoption and governance
    • Cybersecurity readiness and challenges
    • Sustainability and environmental impact of technology
    • Staff recruitment and retention challenges
    • Digital transformation priorities and barriers
    • Emerging technologies beyond AI
    • Digital learning 
    • Data and student success 

    On Wednesday, June 18, at 2 p.m. Eastern, Inside Higher Ed will present a webcast with campus technology leaders who will share their perspectives on the findings. Register for that discussion here.

    Read our initial reporting on the survey—on uneven student access to generative AI tools and how institutions are struggling to respond to the rise of AI amid other fundamental challenges—here and here. Download the full survey here. And check out these key findings: 

    1. While many CTOs (59 percent) do have a seat at the executive leadership table at their institution, only about half (53 percent) feel their knowledge is fully leveraged to inform strategic decisions involving technology.
    2. Legacy infrastructure is hampering innovation, say 60 percent of CTOs, with implications for student success: Most rate their learning management systems highly (91 percent), but just a third (33 percent) believe their investments in student success technology have been highly effective.
    3. Despite the buzz about AI, only a third of CTOs (34 percent) report that investing in generative AI is a high or essential priority for their institution, with even fewer prioritizing investment in AI agents (28 percent) or predictive AI (24 percent).
    4. While most CTOs report effective collaboration channels between IT and academic affairs on AI policy (66 percent), only one in three (35 percent) believe their institution is handling the rise of AI adeptly. Just 11 percent indicate their institution has a comprehensive AI strategy.
    1. Cybersecurity remains a concern, with only 31 percent of CTOs feeling very or extremely confident in their institution’s ability to prevent cyberattacks. The most common security measures taken include multifactor authentication (90 percent) and required cybersecurity training for staff (86 percent). But just a fraction (26 percent) report required cybersecurity training for students, who are important players in this space.
    2. Technology staffing remains a significant challenge, with 70 percent of CTOs struggling to hire new technology employees and 37 percent facing retention issues. The primary factor is a usual suspect for higher education: competition from better-paying opportunities outside the sector.
    3. Student success is driving digital transformation priorities, with 68 percent of CTOs saying leveraging data for student success is a high or essential priority, followed by teaching and learning (59 percent). The top barriers to digital transformation in 2025 are insufficient IT personnel, inadequate financial investment and data-quality issues.
    4. Environmental sustainability is largely overlooked in technology planning, with 60 percent of CTOs reporting that their institution has no sustainability goals related to technology use, and 69 percent saying senior leaders don’t consider environmental impact in technology decisions.
    5. A majority of institutions represented (61 percent) have not partnered with online program managers and aren’t considering it. At the same time, 59 percent of CTOs express confidence in the quality of their institution’s online and hybrid offerings in general, and half (49 percent) somewhat or strongly agree that student demand for online and/or hybrid course options has increased substantially in the last year.
    6. While most CTOs believe their institution effectively uses data to support student success (60 percent), and nearly as many report a data function structure that supports analytics needs (52 percent), just 11 percent report having unified data models, which can reduce data siloes and improve data governance

    This independent editorial project was made possible with support from Softdocs, Grammarly, Jenzabar and T-Mobile for Education.

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  • Setting the Gold Standard for College Recruitment Campaigns

    Setting the Gold Standard for College Recruitment Campaigns

    Marketing messages bombard students from every direction, so capturing their attention—and inspiring them to take action—requires creative that truly stands out. That’s exactly what the RNL creative team delivers, crafting award-winning campaigns that engage, resonate, and drive results across every channel, from digital to direct mail. We work closely with our campus partners to ensure every undergraduate and graduate campaign is both strategic and impactful—proven by the many gold award-winning projects we’re celebrating this year.Here are 11 that took home gold medals—and one Best of Show—at the 40th annual Educational Advertising Awards.

    Illinois College Agribusiness Management |SEO Video (Best of Show)

    Video isn’t just eye-catching—it’s a powerful SEO booster that keeps visitors on the page longer to improve search rankings. For this project, we paired SEO-optimized web copy with a compelling long-form video designed to engage skimmers and drive inquiries. Illinois College’s campus team fully embraced the collaboration, delivering stunning unique footage that brought their story to life. The result? A versatile, high-impact asset that drove a 7,000% increase in web page visits. Watch the video.

    University of Tulsa | Standout Integrated Search Campaign

    University of Tulsa: Image of ad campaign on cell phoneUniversity of Tulsa: Image of ad campaign on cell phone

    Reaching high school sophomores and juniors means meeting them where they are—in their inboxes, on their feeds, and in their hands. This multi-channel campaign reinforces the University of Tulsa’s bold message: students don’t have to choose between fitting in and standing out. Rich Art Deco design and conversational copy celebrating personal and academic uniqueness helped elevate brand nationwide while encouraging students to find their fit at UTulsa.

    Linfield University | Personalized Applicant Direct Mail

    Linfield University student postcardLinfield University student postcard

    This eye-catching mailer puts Linfield’s bold purple and cardinal branding front and center, using standout stats and a dynamic design to capture attention. Featuring Mack the Wildcat, it reinforces school spirit while guiding students toward their next step—applying with confidence.

    American Musical and Dramatic Academy | Dream-Making Applicant Mailer

    American Musical and Dramatic Academy mailingAmerican Musical and Dramatic Academy mailing

    Designed to attract aspiring performers to perform, create, and wow at campuses in New York and Los Angeles, this high-energy mailer steals the spotlight with bold visuals and dynamic performance imagery. Filled with upbeat performance industry lingo, it sets the stage for students to step into their future—and apply.

    University of Mount Union | Bold, Strong Instagram Ads

    Mount Union Instagram adsMount Union Instagram ads

    These dynamic search campaign ads put real students front and center, showcasing hands-on learning in action. With bold visuals and empowering copy, the campaign encourages prospects to show up strong, seize opportunities, and own their moment—both in college and beyond.

    Rockford University | Feed-Stopping Facebook Ads

    Rockford University Facebook adsRockford University Facebook ads

    These bright branded ads grab attention alongside the question “RU Ready?”, sparking curiosity about the welcoming environment and numerous opportunities at “RockU.” The campaign is designed to stand out in feeds and aims to inspire students to see themselves on campus and take the next step toward getting there.

    St. Louis Community College Instagram AdsSt. Louis Community College Instagram Ads

    Featuring proud, hopeful, and joyful students, this campaign highlights reasons students choose STLCC to pursue their dreams. The result? Authentic, inspiring ads that encourage prospects to find their reason at STLCC.

    Jackson State University | THEE Standard for Search Campaigns

    Jackson State University student search campaignJackson State University student search campaign

    Inspired by Jackson State University’s iconic fight song, this email campaign set the tone with bold headers inviting prospects to learn more about THEE standard for research, academics, innovation, and success. Playful illustrations drawn over dynamic student portraits bring energy and spirit to every email, reinforcing why JSU is THEE place to be.

    University of Washington Bothell | Find Your Fit Facebook Ads

    University of Washington Bothell Facebook AdsUniversity of Washington Bothell Facebook Ads

    This dynamic ad brings exciting campus life to the forefront, featuring lively action shots shaped into a bold “W.” Paired with inviting copy, it highlights the University of Washington Bothell’s close-knit community where students find big opportunities, exciting challenges, and lifelong friends.

    Lamar University | Parent Postcard

    Lamar University parent postcardLamar University parent postcard

    This gold award-winning postcard spoke directly to parents, highlighting the $20+ million in aid and low tuition that make Lamar University the best-value college in Texas. A clear, compelling message reassures families that a smart investment today means big opportunities for their student’s future.

    University of Central Florida | Universe of Opportunity Email Series

    University of Central Florida recruitment emailsUniversity of Central Florida recruitment emails

    With a prime location between NASA, the Space Coast, and Orlando’s endless experiences, UCF Global offers a launchpad for limitless possibilities. This inquiry-to-application email flow features stunning nightscape imagery and star-inspired design elements reinforcing the university’s spirit of exploration and innovation.

    Create your own winning connections with future students 

    Want to turn your marketing into an award-worthy success? RNL’s creative team brings strategic insight, compelling storytelling, and a track record of 100+ awards in five years to every campaign. Whether you’re engaging undergraduate, graduate, or online students, we’ll help you stand out and drive results. Let’s talk—schedule a complimentary consultation today.

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  • What’s Working in College Marketing and Recruitment in 2025?

    What’s Working in College Marketing and Recruitment in 2025?

    What’s Working in 2025 (From Both Sides of the Desk)

    Ever wonder if enrollment professionals and students actually speak the same language? Fresh data from RNL’s 2025 Marketing and Recruitment Practices for Undergraduate Students and the forthcoming 2025 E-Expectations reports reveal some fascinating alignments (and a few mismatches) between how we recruit and how students actually make decisions.

    The human touch still rules (surprise!)

    Remember when we thought Zoom would replace campus tours? Well, the data tell a crystal-clear story that shows the importance of face-to-face connections.:

    • In-person meetings hit 100% effectiveness across all institution types
    • 88% of students who visit campus find it helpful
    • College fairs are crushing it with 85% helpfulness ratings

    Translation: In our AI-everything world, humans still want to talk to actual humans. Revolutionary, right?

    Digital sweet spots (when we get it right)

    Here’s where it gets interesting. Both students and enrollment leaders agree that digital works best when it’s personal and purposeful.

    What’s working:

    • Mobile-responsive websites: 100% effectiveness at private institutions (but only 77% are using them – make it make sense!)
    • SMS messaging: 100% effectiveness across the board
    • Personalized videos: 96% effectiveness when used (but only 49% of private institutions are creating them)
    • Student connection platforms: Up to 100% effective when used properly

    The email plot twist

    Breaking news: Students read your emails!

    • 89% engage with college emails
    • 88% find them helpful
    • 96-100% effectiveness rating from institutions
    • 61% either like or expect personalized experiences

    The secret sauce? Personalization that doesn’t feel like it came from a robot.

    The AI elephant in the room

    Some interesting gaps here:

    • AI chatbots: 74% of students find them helpful (and 68% are using them)
    • Live chat: 79% helpful (71% usage)
    • Digital advertising: Up to 100% effectiveness for institutions

    Key insight: Students are more open to AI than we think—they just need to know these tools exist.

    Your game plan: 3 key takeaways

    1. Keep it human: Those perfect effectiveness ratings on in-person meetings aren’t accidents
    2. Double down on digital personalization: But please, make it authentic
    3. Mind the gaps: Your most effective tools are often your least used (looking at you, personalized videos)

    Stop choosing between high-tech and high-touch—you need both. Just make sure your human connection has a mobile-responsive website to back it up. Because some things never change, and some things really, really need to.

    Find out more in our reports and even more at the RNL National Conference

    These results come from the 2025 Marketing and Recruitment Practices for Undergraduate Students report and from our forthcoming 2025 E-Expectations Report (coming June 2025).

    We’ll also be diving into these reports and much, much more at our 2025 RNL National Conference, July 22-24 in Atlanta. Check out the program for more details on our 120 conference sessions.

    Attend the 2025 RNL National Conference

    Choose from more than 120 sessions across six tracks:

    • Undergraduate marketing and recruitment
    • Graduate and online enrollment
    • Student success
    • Financial aid
    • Strategic planning
    • AI and innovations

    See the session descriptions and save big when you register early.

    2025 RNL National Conference Session Descriptions

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  • Michigan promotes college access and skills training for men

    Michigan promotes college access and skills training for men

    This audio is auto-generated. Please let us know if you have feedback.

    Michigan Gov. Gretchen Whitmer signed an executive directive that instructs education and labor state agencies to actively reach out to men and inform them about tuition-free opportunities for college and skills training, according to an April 10 announcement from the governor’s office.

    The directive is aimed at closing gender gaps in education and supporting Whitmer’s Sixty by 30 goal to increase the percentage of Michiganders with a post-secondary degree or certificate to 60% by 2030.

    “Here in Michigan, we have been working hard to reduce costs and make it easier for folks to achieve their goals. But too many men don’t have the resources they need to succeed,” Whitmer said in a statement. “That’s why I’m proud to sign this executive order that will ensure more Michiganders are aware of and can access key programs that will lower the cost of education, ensuring more men can get a good paying job and put more money back in their pockets.”

    Nationally, men are falling behind in education and employment, according to Whitmer’s office. Compared to 2004, the labor force participation rate for young men is 700,000 short. 

    Although most job growth has occurred in sectors where workers have degrees or training, undergraduate enrollment for men dropped by 10% in 2021. While about 55% of women nationwide hold an associate’s degree or higher, only 44% of men have reached the same level.

    In addition, 45,000 fewer boys graduate high school each year, as compared to girls. Boys’ literacy rates are also falling, and boys make up about two-thirds of the bottom 10% of students.

    Whitmer’s directive instructs the Michigan Department of Lifelong Education, Advancement and Potential and the Department of Labor and Economic Opportunity to review programming related to job training and post-secondary education, with an aim to lower costs for education and open up more job opportunities.

    Although men in the U.S. still earn more than women on average, young women now earn the same as or more than their male peers in 22 of 250 metro areas, according to a 2022 analysis by the Pew Research Center. The narrowing of the gender gap is tied in part to younger women outpacing men in college graduation, Pew said.

    Other factors play a role as well. Prescription opioids, for instance, could account for 44% of the national decrease in men’s labor force participation between 2001 and 2015, according to a report by the Federal Reserve Bank of Cleveland. Optimizing health benefits to serve employees’ needs can help.

    Creating effective learning and development programs can help as well, particularly executive-style training for all employees, according to a CYPHER Learning report. Flexible, engaging options can attract and retain talent, particularly if L&D opportunities match workers’ interests, enhance their skills and advance their careers, the report found. 

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  • A Blueprint for College Students’ Sense of Belonging

    A Blueprint for College Students’ Sense of Belonging

    A Dr. Terrell L. Strayhornfew years ago, Liu (2023) published, “Everyone is Talking about ‘Belonging’” in The Chronicle of Higher Education. Her opening lines were perennial: “It’s everywhere. College t-shirts, notepads, and posters proclaim, “You Belong!” That was true then and it still rings true today. Indeed, belonging is proudly displayed on a larger-than-life sign at Kent State’s library. It’s part of wayfinding signage at University of Washington and LeMoyne-Owen College. It’s a button at William & Mary. A landing page for student-facing websites at University of Michigan and Amherst College, just to name a few. It’s a cabinet-level position at Belmont University, Harvard University, and University of Massachusetts Boston. 

    There can be no question that this reflects a growing infrastructure to support belonging for all faculty, staff, and students in higher education. Despite these shifts and scaling of efforts, “no one has perfected a blueprint for belonging,” Liu concluded. That’s likely because though everyone is talking about it, few seem to know what to do about it. This is the topic we took to task in “Fostering Healthier Campuses: Applying Sense of Belonging Theory to Student Affairs Research and Practice” at the recent annual meeting of NASPA–Student Affairs Administrators in Higher Education. 

    2025 NASPA CONFERENCE

    NASPA brought together over 6,600 student affairs professionals from across the country to New Orleans, Louisiana for connection, reflection, and renewal, three anchors of this year’s theme. Being in “The Big Easy” is significant according to NASPA President and long-time student success champion, Dr. Amelia Parnell, who shared on LinkedIn: “I’ll tell anyone that student affairs professionals are some of the most thoughtful people in higher education and our time together in New Orleans confirmed it for me again.The 5-day annual meeting consisted of keynote speakers, sponsored receptions, and dozens of educational sessions and programs. Interestingly, dozens of conference sessions, like ours, had “belonging” somewhere in the title, according to NASPA’s mobile app.  

    Likely a testament to the urgency of the moment and relevance of the message, our 50-minute session was standing-room only. Typical of what happens when we join forces, fueled by our commitment to a shared mission, we stood on business and spoke to everyone’s mind straight from the heart in ways that would renew many souls. At one point, Terrell exclaimed, “Belonging’s a feeling so it can’t be fabricated, faked, or funked. It must be built…but building it can’t break us!” Builders need blueprints and we offered one using belonging theory as a guide, detailing how to move from having good intentions to making systemic change, from talking about belonging to creating conditions for it where all students, faculty, and staff truly feel it, just the way they are.

    Figure 1 is a visual representation of points shared in the session. 

    Figure 1. Sense of belonging model as a blueprint

    BELONGING 1.0

    Dozens of studies agree that sense of belonging is defined as “a basic…need [and human right], a fundamental motivation, sufficient to drive behaviors and perceptions. Its satisfaction leads to positive gains such as happiness, elation, wellbeing, achievement, and optimal functioning” (Strayhorn, 2019, p. 9). Belonging has seven core elements, one of which is it must be renewed continuously as conditions and circumstances change. For example, students may face new challenges that impact their sense of belonging at every stage of their academic journey. New challenges may require different supports that change semester to semester or year to year. Early on, students may need help navigating the physical terrain of campus, but, as seniors, they may desire coaching for career success. Any blueprint for belonging must consider these factors as part of the masterplan in design.

    J'Quen JohnsonJ’Quen JohnsonRECOMMENDATIONS: BELONGING 2.0 & BEYOND

    During Q&A, a chorus of voices confirmed that many campus professionals are convinced about the importance of belonging and what it can do for students, even some faculty and staff. But what’s much less clear is how to facilitate, engender, or boost belonging for all students, using theory as a blueprint. To this, we etched a few recommendations for “promising practices” on the canvas of gathered minds. Here are three evidence-backed ideas that hold promise for boosting students’ belonging on college campuses:

    Meeting Basic Needs. One building block for belonging is satisfying students’ basic needs: air, water, food, shelter, sleep, and personal enjoyment. When campuses take proactive steps to ensure that students have access to what they need, they open up possibilities for them to become who they are or aspire to be in terms of learning and development. Rutgers’ new, state-of-art Basic Needs Center is a prime example, offering extended operating hours, a mobile pantry, textbook loans, and life skills courses, just to name a few.

    Designing Culturally Relevant Programs. Another building block for belonging is tied to how students’ identities shape their experiences on- and off-campus. College women are more prone to feeling unsafe and recent reports show rising rates of trans violence, especially in light of anti-LGBTQ+ laws. Feeling unsafe and unwanted off campus heightens students’ need for belonging on campus. Hosting trans awareness events, safe zone training, “Take Back the Night,” and “Walk a Mile in Her Shoes,” for instance, are effective strategies for creating inclusive campus climates. University of California, Berkeley’s Center for Educational Justice and Community Engagement hosts events like Women’s Community Love and Leadership Dinner, LGBTQ+ Career Conference, and Feminist Film Fridays.

    Creating Positive Connections. A third building block for belonging is drawn from the middle of the blueprint–underscoring the importance of care, connectedness, and community. Community on campus flows from frequent, positive interactions with others, namely peers, faculty, and staff like advisors, coaches, and mentors. Architects of belonging pay attention to the quantity of students’ interactions with campus personnel, finding ways to nudge more frequent connections with academic advisors through micromessaging campaigns or faculty through first-year experience (FYE), undergraduate research, or “Take Your Professor to Lunch” initiatives. Alongside quantity, belonging builders assess the quality of such interactions to assure they’re warm, welcoming, and supportive.

    CONCLUSION

    If nothing else, we hope this provides higher education professionals a blueprint for boosting belonging on college campuses. It’s a blueprint, not the blueprint as what works best for Institution A may reap little for Institution B, and vice versa. Remember, belonging is a feeling. Just like bricks, feelings can be mixed and hardened over time. Changing people’s feelings is hard work, but that’s no excuse for retreat. Hard work is good work, and we must do good work. Anything less would be unbecoming and yes…unbelonging.

    Dr. Terrell L. Strayhorn is Professor of Education and Psychology at Virginia Union University, where he also serves as Director of Research in the Center for the Study of HBCUs.

    J’Quen Johnson is a research associate and consultant at Do Good Work Consulting Group and a Ph.D. candidate at University of the Cumberlands.

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  • College Offers Free Housing, Meals for Dependents of Students

    College Offers Free Housing, Meals for Dependents of Students

    College students who live on campus are more likely to feel a sense of belonging to their institution and have better educational outcomes, but on-campus housing facilities frequently neglect parenting students, thus limiting their opportunity to be more engaged at their institution.

    Additionally, students with dependents are more likely than their nonparenting peers to experience financial hardships and lack access to basic needs, according to a 2021 survey by Trellis Strategies. Three in five student parents had experienced housing insecurity in the previous 12 months, and one in five had very low food security.

    A January brief by Generation Hope identified housing as a key area for colleges to expand support for parenting students, since a lack of secure housing can impede students’ degree progress as well as negatively impact the socioemotional development of their dependents.

    For decades, Wilson College in Pennsylvania has offered special housing to single parents enrolled at the institution, alleviating financial barriers to on-campus living and providing greater access to educational resources. The Single Parent Scholar Program has helped dozens of single parents persist and opened doors for their children to be exposed to postsecondary education in a unique way.

    “It breaks my heart to think people would ever have to choose between your child and your education, so we’re trying to take that awful choice away,” said Katie Kough, dean of students at Wilson College. “You don’t have to make that choice.”

    Paving new ground: Wilson College was founded as a women’s college in 1869 and in 1996 first started the Single Parent Scholar Program—then called the Women With Children program—as a way to serve single mothers in the area.

    Historical data shows single parents are less likely to enroll and complete a degree, which negatively affects their earning potential over time and can create generational impact on their socioeconomic situation.

    A brief by the Institute for Women’s Policy Research found that only 28 percent of single mothers who entered college between 2003 and 2009 earned a degree or certificate within six years, compared to 40 percent of married mothers and 57 percent of women without children. Single mothers are also more likely to have higher levels of debt and financial insecurity while enrolled, according to the brief.

    “I’ve always said [supporting single mothers] was the right thing to do, but it was a brave thing to do,” Kough said, noting that Wilson was one of the first colleges to do so. “There’s obviously been growing pains throughout the years, but since that time, the college has made a commitment to this population in helping them earn their degree.”

    How it works: As the name suggest, the Single Parent Scholar Program is open to unmarried students who have a dependent between the ages of 20 months and 10 years old. Wilson College has been coed since 2014, so single fathers are also eligible to participate.

    Program participants and their dependents reside in a modified student housing complex; each unit includes two bedrooms and a bathroom, and residents share a common lounge and kitchen space with their peers. The Single Parent Scholars Program can accommodate up to 12 students per year.

    The college subsidizes childcare in the local community, though the parent is responsible for providing transportation and shuttling their dependents on and off campus.

    Single parent scholars must purchase a meal plan, but their dependents eat for free at on-campus dining facilities. Many opt for the lowest-priced plan to maintain their SNAP eligibility, Kough said.

    Parents are also allowed to stay on campus during academic breaks and summer term, which helps provide some stability.

    The impact: Program eligibility is dependent on the age of the child, not the parent, so the students range in age from teens straight out of high school to those in their 20s or 30s. To date, all participants have been single mothers, which could be due in part to the type of student who seeks out Wilson, Kough said, or the small number of single fathers who enroll in higher education.

    The campus is welcoming to the parents and their dependents, offering various events and activities geared toward families, such as kid-friendly movie screenings and visits to the college farm. Many parents engage in athletics, clubs and other on-campus activities, allowing them to have the full college experience.

    “The kids are a blast—they’re a lot of fun and they bring a lot of joy to this campus,” Kough said. Dependents of program participants are given their own cap and gown to walk at graduation, and some children have returned to Wilson as legacies.

    Wilson College Single Parent Scholars alumnae say the program helped them achieve their dreams through providing housing and community.

    Program alumnae also note the value of living in community with other single parents who are working toward the same goal of earning a bachelor’s degree.

    “I’m proud of the women who have come in, perhaps giving up a lot. In some cases, they gave up houses and apartments and jobs with some immediate gratification of a paycheck, just putting all that aside for a dream that was down the road,” Kough said. “It’s hard to put into words but it certainly makes a lot of the struggle and the work absolutely worth it.”

    If your student success program has a unique feature or twist, we’d like to know about it. Click here to submit.

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