The value of internships for students’ career navigation and future employment opportunities is clear for colleges and many employers. But what do students think of internship experiences, and how do they benefit them in their future planning?
A new report from Handshake, published Feb. 20, highlights trends across students who have and have not participated in internships, the impact on their goals beyond college, and the barriers that hinder engagement.
Among the trends present: More interns are participating in paid internships and earning above minimum wage while doing so, and company culture can influence students’ willingness to return for a full-time position.
Methodology
Handshake’s Internship Index was assembled with data from a November 2024 survey of more than 5,605 students and 834 recent graduates, as well as job posting and application data from the platform. Recent graduates are those who completed their degree in 2022, 2023 or 2024.
Why intern? A majority of students said they pursue internships to build valuable skills (87 percent), to identify possible career opportunities (72 percent), to make professional connections (70 percent) or to get a leg up in their future job hunt (70 percent). About 59 percent say participating in an internship is an essential step toward clarifying their career goals.
Only one-third of students identified fulfilling a degree requirement as a primary factor for pursuing an internship, and just over half indicated financial motivation for interning.
Among students who have completed an internship, more than 80 percent say the experience shaped their preferences for industries and job roles. Around 54 percent of students said their internship made them more confident in their career goals, and 56 percent said it was essential for making progress toward career goals. One-quarter said it inspired them to set new career goals, which can be similarly valuable.
A winter 2023 Student Voice survey by Inside Higher Ed and College Pulse found 10 percent of students identified an internship as a top influence on their career decisions for after college.
What hinders internships: Around 12 percent of students in the Handshake study have not participated in an internship and do not expect to do so prior to finishing their degree. The greatest share of these students say they’re limited by time (33 percent)—overwhelmed by coursework and other commitments—or they’ve applied for roles and haven’t been selected (33 percent).
“Students may feel shut out of internships for a variety of reasons, ranging from packed schedules to financial and geographic constraints,” the report says. “Even for students who have ample time and resources, landing an opportunity has become more difficult as hiring contracts and competition increases, and the application process may feel overwhelming given the variation in hiring timelines across employers and industries.”
Internal data shows demand for opportunities among students that is outpacing the supply. The number of internship postings on Handshake declined 15 percent from January 2023 to January 2025, but applications surged, with 41 percent of the Class of 2025 having applied to at least one internship through Handshake, compared to 34 percent of the Class of 2023.
Only half of recent college graduates participated in an internship while enrolled in an undergraduate program. Even among students who do land an internship, time continues to be limited, with 56 percent of interns simultaneously taking classes and 36 percent working a part-time job. Around one in eight students said that their internship required them to work 40 hours a week or more.
First-generation students were more likely to say they completed an internship while taking classes or working (80 percent) compared to their continuing-generation peers (70 percent).
Almost all internships (95 percent) posted on Handshake in the past year were paid, which students say is important to them in selecting an internship role.
A majority of students who participated in an internship had an hourly wage (57 percent) or a fixed salary or stipend (24 percent). The highest average rate was for student interns working in professional services ($35 an hour) or financial services ($31 per hour). Students working in hospitality or education received the lowest average rate of $17.50 an hour.
A talent pipeline: Internships can be a great way for a student to get a foot in the door of a company and for the employer to offer training and a career pathway for early talent. Handshake’s data shows that the interpersonal experiences students have while in their internships can influence their desire to hold a full-time role in that company.
Three in five interns said the mentorship they received or didn’t receive had a major impact on their level of interest in working full-time for their internship employer.About 89 percent of students said team culture at least somewhat impacted on their interest in working full-time for their internship employer, and 90 percent said the same of their interactions with colleagues.
Similarly, pay was a factor that impacted students’ consideration of a full-time role at their employer. Eighty-two percent of interns who had a fairly compensated role would likely accept a full-time offer from their internship employer, compared to 63 percent of those who didn’t feel their pay was fair.
After finishing their internship, 59 percent of students said their experience impacted their interest in working for their employer at least moderately, but only 30 percent said they would definitely accept a full-time offer from their employer.
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In a minorly famous letter to the duchess of Sutherland, Henry James advises that The Ambassadors should be read “very easily and gently,” specifying that his correspondent should ideally “read five pages a day.” At this pace, the duchess would have taken almost exactly 13 weeks to finish the book if she read every day of the week. One imagines that the novel would be tucked into otherwise inaccessibly glamorous, luxurious days for the duchess, days filled with, among other comforts, corresponding with James about how to read his latest novel.
Five pages a day is very slow reading, but most of us would love to approach our reading at a more leisurely pace, if not a pace determined so prescriptively. On the other side of the spectrum of reading experiences, one finds the average student in college English classes—both undergraduate and graduate. To use my experience as an example, I was at the nadir of my reading life as an undergraduate English major; as someone who naturally reads quite slowly, I spent many nights of my undergraduate career standing at my dresser so I wouldn’t fall asleep while reading. (I couldn’t afford, and doubt I had ever heard of, a standing desk at that point in my life, and my dresser was the tallest piece of furniture in my room.)
While doing this, I often took notes blindly in a notebook with my right hand while I held whatever book I was reading in my left. I would reread my notes the next morning to help me remember what I had read the night before. I loved the books I was reading, and I wanted to succeed in the classes I took, but I was also, by trying to read upward of 500 pages a week, making myself miserable.
I don’t blame the professors who assigned the reading—all of them were gifted pedagogues, and not all of them assigned too much reading. They, too, inhabited a culture in which they were expected to work quickly and fulfill numerous demanding institutional roles (years later, I still remember one of my undergraduate professors saying she worked around 70 hours a week).
Now that I’m on the other side of the academic experience, however, I’ve come to realize that each of us is responsible for resisting a culture that is, by all accounts, making students anxious, depressed and—dare I say it—unproductive at unprecedented rates. Students in undergraduate classes are primed to work quickly. Almost every part of their life—their experience on social media, their online shopping, their use of ChatGPT to complete assignments and their selection of a route on Apple Maps—is designed to help them reach tangible and intangible destinations as quickly as possible. Most students, meanwhile, are terrible at working slowly.
As academicians, we’re constricted, of course, by all the reasonable and unreasonable demands placed on us by work, family and the other important parts of life, and when we read—especially when we read for professional, critical purposes—we read and work as quickly as possible, that “possible” being an ever-nebulous boundary toward which we strain and suffer while still trying to produce quality work. As professors, if we read books like The Ambassadors, we’re likely to read them in bursts and chunks—butcherly words that sound as unappealing as the process of reading a dense, beautiful novel in such a manner actually is.
While we cannot, in the immediate future, totally alter the institutional structures of postsecondary liberal arts education, there are still things that English professors can do to resist the pressure for speed. Chief among them is to design a classroom that encourages our students to go slow.
In their 2016 book, The Slow Professor, Maggie Berg and Barbara K. Seeber challenged the culture of speed in academia by advising faculty to work more slowly, a laudable goal, but one that critics pointed out was a luxury that untenured faculty simply couldn’t enjoy. The problem, of course, is that the people who design a job decide how much work ought to be accomplished in a given time frame, and untenured faculty have little control over the amount of work they are expected to produce to attain job security. However, what almost all professors, regardless of contract status, do have control over is how much work we require within a given time frame from the students we teach. In other words, we should design classes that treat our students in a way that we’d like our institutions to treat us.
As English professors, our job is not to encourage quick thinking but to foster thorough, imaginative and critical thinking. To do this, we must design our courses to foster and prompt slow work that breaks students out of the habits of expediency they have developed throughout their time in school. Designing classes that foster intentional slowness takes effort, but it also means that we can craft the kinds of spaces that make literature enjoyable and show students the value and beauty of literary texts when they are encountered in an environment suitable for literary consumption.
A slow classroom can take several forms. In the slow classes I’ve taught, it means requiring students to purchase paper copies of the texts we read and to keep a real, physical journal in which they respond to prompts weekly outside of class. I also do something in these classes that I wish someone had done for me when I was a student: I make it clear that they should spend a certain amount of time on work for my class outside the classroom but that they should also give themselves a cutoff time, especially when it comes to reading for class. I tell them that I take around two or three minutes to read a page of a novel well, sometimes more if the prose is dense, and that they should plan for each page of reading to take three to four minutes. I also tell them that if they make time to read and don’t finish, they shouldn’t panic; they should move on with their day and enjoy the nonacademic parts of their life.
Most importantly, I assign less reading. Of course, I’d love to live in a world where my students have thoroughly read the English literary canon (whatever that means), but more than anything, I want them to have read something and to have read it well. To this end, I try to assign between 20 and 30 pages of reading per class meeting, which amounts to around 10 to 15 pages per day, not too far from James’s edict. Rather than just assigning this reading and hoping for the best, I explain to my students about why I assign this number of pages, talk to them about creating and choosing a time and space to read in their daily lives, and describe the process of reading in my class as one they should understand as a reprieve from the time-pressured demands of other courses.
In class, I designate much of our time together as technology-free in order to make space for the rich and meaningful conversations that occur most fruitfully when we aren’t distracted by notifications from our phones and laptops. Students engage in small group and classwide discussions, and I challenge them with daily questions that push them out of their comfort zones. I task them with coming up with steel man arguments in support of cultural and fictional villains, I ask them to articulate what makes a good life by finding evidence for and theories of good lives in their reading, and I frequently make them dwell with a given scene until we’ve extracted every last bit of sense (and often a bit of senselessness) from it.
We tackle around one question a day, if we’re lucky. But the answers and questions we walk away with are finer and fuller than the formulaic answers that students give when they’re in a hurry. In return for designing my class in a way that allows students to work slowly, I expect around the same amount of essayistic output in terms of page numbers, but I design essays to be completed slowly, too, by scaffolding the work and requiring creative responses to prompts to encourage the slow, critical thinking and writing that English professors long to read and rarely encounter. I’ve received work that was thoughtful and occasionally even beautiful, work that couldn’t have been written by AI.
In many ways, my experience of earnestly trying to read around 500 pages of fiction a week as an undergraduate might seem anachronistic. Professors across disciplines have noted the apparent inability of students to engage with any extended reading, whether this means they’re not reading at all or that they just ask ChatGPT to do the “reading” for them. The irony of worrying—as many academics seem to be doing these days—that students will use artificial intelligence to read or write for them is that many undergraduate classes require students to work like machines, to read and write at a breakneck pace, a demand that prompts the ridiculous phenomenon of classes on speed reading, which many universities advertise and which are also available online (the one I’ve linked here is accompanied by the terrifying motto “Reading at the Speed of Thought™”).
In a discipline for which the core method is close reading, the idea of students reading a novel as quickly as possible ought to make English professors shudder, and while it’s not necessary to dedicate an entire semester to a single novel, we ought to see course design as part of the solution to students rushing through their work. In an age that privileges fast work, near-constant availability and answers on demand, the slow English classroom is a reprieve, a space where deep, creative and inspired thought is given the time it needs to blossom.
While our students will likely never occupy the rarefied spaces that the duchess of Sutherland enjoyed when James wrote to her in 1903, with our guidance and course design, they can experience the joy, power and, yes, the luxury of reading and writing slowly. We just have to give them the time.
Luke Vines is a sixth-year Ph.D. candidate in the Department of English at Vanderbilt University. He recently began serving as the assistant director for academic support at Berry College.
While some higher ed associations and universities have responded with lawsuits, college presidents, for the most part, have watched in relative silence. Some have released statements on changes to their institutions’ federal funding or diversity, equity and inclusion initiatives, but those announcements have mostly been vague, with little mention of the political forces driving the changes. Few college leaders have publicly criticized the president’s efforts to overhaul the sector to match his vision.
The muted or mostly nonexistent response comes as campuses have increasingly grappled with how to navigate political events since last spring’s pro-Palestinian protests, when students demanded their leaders speak up about the war between Israel and Hamas. That seems to have quelled interest in taking institutional positions. Any pushback college leaders voiced during Trump’s first term has been largely replaced by silence.
The Presidents Speaking Up
Still, there have been some notable exceptions to the trend.
Michael Roth at Wesleyan University and Patricia McGuire at Trinity Washington University—two notoriously outspoken presidents—are among those who have voiced alarm about Trump’s attacks on the sector.
Roth has written op-eds calling on his fellow college presidents to “weigh in when they see the missions of their institutions” and the health of their campus communities “compromised.” He also shared his thoughts on speaking up at the American Council on Education conference last week, noting that he tries “not to speak about the president directly” but rather the need to stand up for institutional values when they are threatened by external forces, such as Trump.
McGuire remains an outspoken presence on social media and in interviews.
Other leaders have spoken forcefully to their constituents about Trump’s interference.
Following a recent and widely panned Dear Colleague letter that declared race-conscious programming, resources and financial aid illegal, Case Western Reserve University president Eric Kaler wrote in a message to campus that “this expansion to include all aspects of campus life appears to be a gross overreach of the Supreme Court decision and may be challenged in the legal system.” He added that the university “will remain firmly committed to our core values.”
Some presidents at minority-serving institutions have added their voices to the mix.
David Thomas, president of Morehouse College, a historically Black institution, told CNBC last month that Trump’s attempted freeze on federal funding represents an “existential threat.” He also called out an executive order targeting diversity, equity and inclusion, telling MSNBC that “we must be a point of resistance to that effort to essentially teach untruths.”
Thomas, who is retiring in June, suggested a second Jim Crow era was coming, which he called “a reaction to the progress of people of color and others who have been disenfranchised.”
Presidential Silence
But as most presidents have remained silent, some critics have blamed institutional neutrality, the concept that universities should refrain from making statements on social or political issues. The movement seemed to boom last year as pro-Palestinian protests spread nationally and students often called on presidents to make public statements.
Roth, speaking at ACE, cast institutional neutrality as “a vehicle for staying out of trouble.”
The American Association of University Professors has also taken a critical view of institutional neutrality, writing in a lengthy statement earlier this month that it “conceals more than it reveals.”
Joan Scott, professor emerita at the Institute for Advanced Study who was part of the AAUP group that crafted the statement on institutional neutrality, is also critical of presidential silence in the face of what she described as an attack by the Trump administration on higher education.
“I think there is no question that the target is the university mission as we’ve known it, and that very few people are speaking up,” Scott said. “And in fact, I would say that institutional neutrality is being used as a kind of protective stance for those administrators who are not speaking up.”
A frequent refrain from campus leaders who have adopted institutional neutrality is that they would speak up when the core institutional mission is threatened, which experts argue is happening. However, most presidents are not speaking up despite perceived threats to the core mission.
Inside Higher Ed contacted 10 universities with institutional neutrality policies, all among the wealthiest in the nation, with multibillion-dollar endowments. Only Yale University provided a statement, though some others shared prior messages from their presidents to the campus communities regarding the federal funding freeze and Trump attacks on DEI. Of those messages, none directly connected their concerns to the Trump administration or said what was driving federal actions.
“The university is working to understand the scope and implications of the recent [Dear Colleague] letter and remains committed to the mission, to the principles of free expression and academic excellence, and to supporting the community,” Yale spokesperson Karen Peart wrote by email. “President [Maurie] McInnis and Provost [Scott] Strobel sent a message to the Yale community that addresses recent developments from the federal government. President McInnis has also shared a message to the community about the university’s commitment to the research mission.”
Yale did not answer specific questions sent by Inside Higher Ed.
Scott believes presidents are conducting a balancing act—one she views as cowardly. She argues that many are more concerned about “short-term risks,” such as an increase to the endowment tax or the loss of federal funding, than “the long-term risk” that “higher education as we’ve known it disappears or is put on hold” through the remainder of Trump’s four-year term.
“What we’re watching is a struggle on the part of university administrators to balance some commitment to the mission—the attacked mission of the university—and some anxiety about the funding that keeps the mission going, even as the mission is being undermined,” Scott said.
Jeremy Young, director of state and higher education policy at PEN America, a free expression group, takes a more charitable view of college presidents remaining mum on Trump’s actions.
Speaking up is fraught with risks, Young argues, ranging from punitive actions by the Trump administration to pushback from trustees. Instead, he thinks leaders should organize a unified sector response.
“If you’re looking to individual presidents to face off against the power of the U.S. government, you’re looking in the wrong place,” Young said.
He believes associations are leading the fight and urges them to collaborate more, arguing that organizations need to stick together to flex collective strength. That’s the only way “higher ed will be strong enough to be able to respond effectively,” he said.
But just because presidents aren’t speaking up doesn’t mean they have to cower, he said.
“I think the one thing that’s easy is that presidents shouldn’t overinterpret the law,” Young emphasized. “They shouldn’t comply in advance. You look at the Dear Colleague letter—it’s very clear in the letter that it does not have the force of law. There is an attempt here to scare presidents, and they should avoid being scared into doing things that aren’t required.”
He stressed the importance of maintaining normalcy and core values on campus. One area where college presidents could improve is on their internal messaging, he said. As political pressures mount on higher ed, it’s vital that administrators communicate with constituents “to reassure them that they have their backs.”
These aren’t just random comments—they’re real voices from our latest research, and they stopped me cold.
For the past three years, RNL and ZeeMee have been diving deep into the emotional landscape of college planning. Our latest pulse survey (our third round!) reached over 2,600 high school seniors through the ZeeMee app, and their responses about safety concerns left me genuinely shaken.
Last year, we added a crucial question: we asked students who expressed worry about their safety in college to tell us, in their own words, what specifically scared them. Their candid responses paint a vivid— and sometimes heartbreaking—picture of what’s keeping our future college students up at night.
Here’s what they told us, unfiltered and unvarnished.
Understanding college safety concerns
Every night, a high school senior lies awake somewhere in America, staring at their college acceptance letter. But instead of dreaming about new friends and future possibilities, they’re wrestling with darker questions: “Will I be safe there? Will I belong? Will someone hurt me because of who I am?”
These aren’t just passing worries. They’re the heavy weight on students’ hearts as they contemplate their next big step. Through hundreds of candid conversations with students, we’ve uncovered the raw, unfiltered truth about what keeps them up at night. Their voices—brave, vulnerable, and achingly honest—paint a picture of what safety means to Generation Z and why traditional campus security measures are just the beginning of what they need to feel truly secure.
After analyzing hundreds of student comments about their safety concerns, 10 clear themes emerged, revealing how identity, background, and lived experience shape their fears. Understanding these concerns is crucial for colleges aiming to create safer, more supportive environments.
1. Personal safety and physical harm
Across all groups, students expressed anxiety about their physical safety on campus and in surrounding areas. Random attacks, mugging, and the general unpredictability of urban environments were frequent concerns.
“I’m worried about approximate safety, like the area’s crime rate or state. There’s always going to be dangers.” – First-Generation Male
“Being alone at night or generally in an open area with few people.” – First-Generation Female
Takeaway for institutions:
Provide real-time crime alerts and transparent reporting about campus safety statistics.
Partner with local authorities to increase security presence around campus.
Encourage students to use campus safety apps for safe travel between locations.
2. Sexual assault and gender-based violence
Female and non-binary students, regardless of generation status, are consistently worried about sexual assault, harassment, and gender-based violence. Parties, walking alone at night, and navigating unfamiliar environments amplified these fears.
“Rape culture is real. Parties can be dangerous, and not knowing who to trust makes it worse.” – Continuing-Generation Female
“I’m suicidal and afraid of being raped.” – First-Generation Non-Binary
Takeaway for institutions:
Expand bystander intervention training for all students.
Ensure that Title IX resources and reporting processes are well-publicized and easily accessible.
Provide self-defense classes and safe-ride programs for students traveling after dark.
3. Safety in new and urban environments
Moving to a new city or a high-crime area was a significant concern, particularly among first-generation students unfamiliar with city living.
“The area of the college I chose is notoriously dangerous.” – Continuing-Generation Female
“Since I’m out of state, I won’t know who to trust, especially in a big city.” – First-Generation Female
Takeaway for institutions:
Offer city orientation programs to help students identify safe routes, neighborhoods, and resources.
Highlight partnerships with local authorities and emergency services.
Make campus safety maps available, showing emergency call boxes and security patrol zones.
4. Racial and ethnic discrimination
Concerns about racism, hate crimes, and bias were prominent among students of color, especially first-generation and male students. Black, Muslim, and international students frequently mentioned fears of being targeted because of their identity.
“Since I’m African, racism and all that.” – First-Generation Male
“I’m a Black Muslim woman. Being assaulted, being hate-crimed, Islamophobia.” – First-Generation Female
Takeaway for institutions:
Create visible reporting channels for bias-related incidents.
Provide diversity and inclusion training for campus staff and students.
Ensure campus police and security are trained in cultural sensitivity.
5. Isolation and being alone
Being away from family and trusted support systems was a significant source of anxiety, especially for first-generation students. Women were more likely to express concerns about being alone while navigating new environments.
“I would be alone away from home. Just knowing that anything could happen and I wouldn’t have that support system to call on.” – First-Generation Female
“I’ve never lived away from home and don’t know if I’m ready to make safe decisions all the time.” – Continuing-Generation Male
Takeaway for institutions:
Establish peer mentorship programs to help new students build connections.
Promote campus counseling services, emphasizing their accessibility.
Encourage students to join student organizations for community-building.
6. Campus safety and security measures
Many students, regardless of gender or generation status, questioned whether campus safety protocols were robust enough to protect them.
“What if someone sneaks onto campus or tries to harm me?” – First-Generation Female
“Sometimes the safety measures that are there aren’t enough.” – Continuing-Generation Male
Takeaway for institutions:
Regularly assess and update campus security protocols.
Provide students with clear information about emergency procedures.
Ensure dormitories and common areas have secure access systems.
7. Substance use and peer pressure
Students were wary of the prevalence of drugs and alcohol on campus, especially in social settings where peer pressure could lead to unsafe situations.
“Narcotics float around campus daily, causing self-harm to other students.” – Continuing-Generation Male
“I’ve heard some college guys spike drinks, and it isn’t safe to go places alone.” – First-Generation Female
Takeaway for institutions:
Promote alcohol and drug education programs during orientation and throughout the year.
Partner with student organizations to create substance-free social events.
Ensure campus safety staff are trained to handle substance-related emergencies.
8. Mental health and well-being
Many students expressed worries about managing their mental health while adjusting to college life, especially those from first-generation backgrounds.
“I struggle with anxiety, and being in unpredictable places worries me.” – First-Generation Female
“Just any fighting or being depressed.” – Continuing-Generation Male
Takeaway for institutions:
Expand mental health resources, including counseling and peer support groups.
Train faculty and staff to recognize signs of mental health struggles.
Promote mindfulness and stress-relief programs on campus.
9. LGBTQ+ safety and acceptance
LGBTQ+ students are worried about harassment, discrimination, and feeling unsafe in gendered spaces.
“I’m trans and nowhere really feels safe to be trans.” – First-Generation Non-Binary
“I look like a cis male even though I am AFAB. I’m worried about my safety using the women’s bathroom.” – Continuing-Generation Non-Binary
Takeaway for institutions:
Ensure that gender-neutral restrooms are available across campus.
Promote LGBTQ+ resource centers and support groups.
Train campus staff on LGBTQ+ inclusivity and safety.
10. Gun violence and mass shootings
With the rise in school shootings, concerns about gun violence were prevalent across all demographics.
“The reality of increasing school shootings really scares me.” – First-Generation Female
“How easily accessible and concealable guns are.” – Continuing-Generation Male
Takeaway for institutions:
Conduct regular active shooter drills and safety trainings.
Ensure campus police are equipped to handle potential threats.
Promote anonymous reporting systems for suspicious activity.
Building safer campuses: Where do we go from here?
While each student’s experience is unique, the themes that emerge highlight common anxieties that colleges and universities must address. Institutions can make campuses feel safer by:
Improving transparency: Regularly update students on campus safety protocols and crime statistics.
Strengthening support systems: Expand counseling, mentorship, and peer support programs.
Enhancing security: Invest in access-controlled dorms, safe-ride programs, and emergency call boxes.
Promoting inclusivity: Ensure students from marginalized communities feel protected and respected.
Empowering students: Provide self-defense classes, bystander training, and safety resources.
Behind every statistic in this report is a student’s story – a first-generation student wondering if they’ll make it home safely from their late-night library sessions, a transgender student searching for a bathroom where they won’t be harassed, a young woman calculating the safest route back to her dorm. Their fears are real, their concerns valid, and their hopes for a safe campus environment are deeply personal.
The path forward isn’t just about adding more security cameras or emergency phones, though those matter. It’s about creating spaces where every student can exhale fully, knowing they’re physically safe and emotionally secure. Where belonging isn’t just a buzzword in a campus brochure but a lived experience. Safety means being free to focus on learning, growing, and becoming—without constantly looking over your shoulder.
This isn’t just a challenge for institutions—it’s a sacred responsibility. Because when we promise students a college education, we promise them a chance to transform their lives. And that transformation can only happen when they feel truly safe being themselves. The students have spoken. They’ve shared their fears, hopes, and dreams for safer campuses. Now it’s our turn to listen—and, more importantly, to act.
Read Enrollment and the Emotional Well-Being of Prospective Students
RNL and ZeeMee surveyed 8,600 12th-grade students to understand their anxieties and worries of students during the college search process. Download your free copy to learn:
The greatest challenges for 12th graders about the college planning process
The barriers keeping students from applying to college
The social fears of college that keep prospective students up at night
The top safety concerns of students
What excites and encourages students about the college journey
How students describe these anxieties, stresses, and fears in their own words
Millions of students and families are caught in a middle-class crunch for affording college.
Approximately 7-8 million families with school-age children are in the middle-income bracket ($60,000-$200,000). That’s not just a statistic—it’s a massive segment of your potential student population caught in a precarious position.
According to recent Census data, these families make up about 40% of all U.S. households, with 39% of family households including children under 18. They’re too “wealthy” for significant financial aid but not wealthy enough to write a check without breaking a sweat. Understanding this demographic isn’t just important—it’s crucial for the future of higher education.
Data from the 2024 Prospective Family Engagement Report from RNL and CampusESP reveals critical insights about this demographic that could reshape how we approach recruitment, financial aid packaging, and communication strategies.
The data that should change your strategy
Let’s start with the numbers that matter. Among middle-income families:
71% report loan concerns actively impacting college selection.
69% eliminate institutions based on sticker price before engaging.
60% find financing “difficult” or “very difficult.”
87% rank financial aid among their top five decision factors.
For enrollment managers, these statistics represent more than just data points—they signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition.
Decision drivers: Reframing our approach
The research reveals three primary decision factors for middle-income families:
Final cost after aid (71%)
Academic program availability (66%)
Academic scholarships (51%)
For those of us in enrollment management, this hierarchy suggests we must lead with net price messaging earlier in the funnel rather than waiting for admitted student communications.
Communication channels: What’s actually working
Here’s where we need to check our assumptions. While many institutions are investing heavily in custom apps and elaborate communication plans, the data shows:
88% prefer email communication.
31% would use a parent/family portal.
30% are open to text messages.
Only 7% would use institution-specific apps.
Translation? We might be overcomplicating our outreach strategies and underutilizing our most effective channel.
Campus visit insights for admissions teams
Despite our digital transformation efforts, traditional visit experiences still dominate:
68% participate in guided group tours.
40% opt for guided individual tours.
46% conduct self-guided tours.
37% engage with virtual tours.
This suggests we must reimagine our visit programs to integrate financial conversations earlier in the campus experience, not just at admitted student events.
2024 Prospective Family Engagement Report
The2024 Prospective Family Engagement Reportdives into the experiences, expectations, and challenges of families during the college planning process. RNL, CampusESP, and Ardeo surveyed more than 11,000 families of prospective college students about:
College planning: How many families consider out-of-state institutions? What are their college planning experiences? Do they value and participate in campus visits?
Communicating with institutions: Which channels to families prefer? How often do they want to hear from you? Which college planning topics do they value the most?
College financing plans: How many families expect paying for college to be difficult? How many plan to borrow? Do they think college is a worthwhile investment?
Move EFC conversations earlier in the recruitment cycle.
Implement targeted financial planning workshops.
2. Optimize communication flow
Leverage the strong preference for email with segmented campaigns.
Develop parent portals that prioritize financial planning tools.
Create clear timelines for aid and scholarship processes.
Integrate financial counseling throughout the admission funnel.
3. Transform campus visits
Embed financial aid counselors in regular tour programs.
Design value proposition messaging for tour guides.
Create flexible scheduling for working parents.
Include aid discussions in standard visit protocols.
4. Strengthen value messaging
Focus on ROI metrics that resonate with middle-income families.
Showcase relevant alumni success stories.
Highlight internship-to-career pathways.
Emphasize four-year graduation rates’ impact on total cost.
5. Reimagine merit strategy
Expand mid-range merit band opportunities.
Develop clear scholarship retention criteria.
Create post-enrollment scholarship opportunities.
Consider guaranteed merit aid programs.
The AI opportunity: Next-generation enrollment tools
1. AI financial planning assistant
Implement systems that:
Generate dynamic cost projections.
Automate scholarship matching.
Model various enrollment scenarios.
Provide proactive deadline management.
Adapt to changing family circumstances.
2. Smart visit management
Deploy tools that:
Create personalized visit experiences.
Coordinate key stakeholder meetings.
Offer virtual preview capabilities.
Optimize multi-college visit planning.
Align visits with aid events.
3. Financial aid navigation system
Develop platforms that:
Provide 24/7 form completion support.
Flag application enhancement opportunities.
Compare aid packages systematically.
Project career-based loan scenarios.
Identify special circumstances early.
Moving forward: Implementation priorities
The data presents clear imperatives for enrollment management teams:
Restructure communication flows: Lead with affordability messaging earlier in the funnel.
Integrate technology thoughtfully: Focus on high-impact tools that address specific pain points.
Realign resources: Ensure financial aid counseling is embedded throughout the recruitment process.
Success in serving middle-income families isn’t just about having the right aid packages—it’s about creating transparent pathways to enrollment that address financial concerns proactively rather than reactively.
For enrollment managers, this means rethinking how we allocate resources, structure our communication flows, and leverage technology to support our goals. The institutions that will thrive in this environment won’t necessarily be those with the largest aid budgets but those that best understand and address the unique needs of middle-income families throughout the enrollment journey.
Creating clear pathways for middle-income families
Let’s put this in perspective: with 7-8 million families with school-age children in the middle-income bracket and 77% believing college is worth the investment, we’re looking at millions of families who need our help to make higher education work for them. The old system of navigating college planning isn’t cutting it anymore.
The good news? Colleges are starting to get it. The best institutions create clear pathways for these middle-income families, combining high-tech tools with high-touch personal support. Considering that these families represent about 40% of all U.S. households, it becomes clear that serving this demographic isn’t just an option—it’s an imperative for institutional sustainability.
What your institution can do right now
Develop targeted financial planning tools for this specific demographic.
Create communication strategies that address middle-income concerns directly.
Redesign campus visits to include meaningful financial conversations.
Invest in AI tools that can help these families navigate the complexity.
Remember: These families aren’t just looking for a college—they’re looking for a partner in making college affordable. The right approach isn’t necessarily about having the lowest sticker price or the biggest name. It’s about understanding and actively helping this crucial demographic bridge the gap between sticker price and reality. The college planning maze might be complex, but with these insights and tools, your institution can lead in serving this vital segment of American families. The future of higher education may well depend on how effectively we serve these 7-8 million families caught in the middle.
Engage families throughout the college planning process
Parents and family members can be your biggest enrollment champions. They are the number-one influencers for prospective students. That’s why RNL Student Search to Enrollment makes parent engagement a major part of search campaigns.
Ask for a for a free walkthrough and see how you can engage students and parents at every stage of the enrollment journey.
Founded in 1957, Cabrini University, a small, tuition-driven Roman Catholic liberal arts institution located outside of Philadelphia, closed last June after providing a year’s notice of its impending closure. One of at least 14 nonprofit four-year colleges that announced closures in 2023, Cabrini announced a memorandum of understanding with Villanova University in June 2023, signed a definitive agreement in November 2023 and closed the transaction in June 2024.
Through this transaction, Cabrini was afforded a final year of operation prior to closure. Villanova acquired Cabrini’s assets, including a 112-acre property, and committed to preserving the legacy of Cabrini through commitments like naming its new campus Villanova University Cabrini Campus, providing Cabrini representatives two seats on the Villanova board for up to two successive five-year terms, stewarding the Mother Cabrini special collections and planning events for Cabrini alumni.
In this three-part essay, we—Cabrini’s former interim president, Helen Drinan, and former members of the academic leadership team—describe our decision to seek a strategic partner, the planning that went into a dignified closure and the ways we supported employees and students through a mission-driven plan to help them transition in terms of their careers and academic studies.
High acceptance rate: It increased from 72 percent in 2018 to 79 percent in 2022.
Low yield on offers of admission: It declined from 17 percent in 2018 to 11 percent in 2022.
Falling enrollment: 29.3 percent decline between 2018 (2,283) and 2022 (1,613).
Rising institutional aid: Institutional aid awards increased by about 38 percent from 2018 to 2022 ($10,595 per student in 2018 to $14,638 per student in 2022), outpacing small increases in tuition. In 2022–23, 39 percent of Cabrini’s undergraduate students were receiving Pell Grants and 99 percent received institutional grant or scholarship aid.
Persistent operating losses: Eight years of operating losses from 2015 to 2022, ranging between $1.9 million and $10 million, topped off by a fiscal year 2023 budget awaiting approval that included its highest-ever multimillion-dollar operating loss.
Enrollment and financial operating data of course tell only part of the story of a troubled institution. Many leadership decisions made over time cumulatively result in these kinds of outcomes. At least three common practices have emerged as critical leadership traps in higher education: nonstrategic launches of initiatives intended to increase revenues or decrease costs, consistent drawdowns of the endowment to cover annual losses and accumulation of deferred maintenance. All three of these institution-threatening practices were occurring at Cabrini over the eight years leading to the summer of 2022, when we realized time was running out.
The Road to Closure
Sound strategic planning for a tuition-dependent, modestly endowed, indebted institution like Cabrini depends on choosing opportunities that expand on existing expertise, require minimal capital outlays and are tested for success within a three-year time frame. At Cabrini, too many new initiatives, well beyond historic areas of expertise, were launched in the eight years prior to closure, resulting in a laundry list of only loosely related activities: a targeted international student recruitment program, graduate online education, revived adult degree completion offerings, new doctoral programs, a new residence hall and parking garage, efforts to qualify as a Hispanic-serving institution, and the start-up of a new undergraduate nursing program. All this occurred while the university took on additional debt for construction activity and used federal pandemic relief funding to fill revenue gaps, pushing the institution to the point where it faced its largest-ever annual deficit and rapidly declining cash on hand going into fiscal year 2023.
In summer 2022, Cabrini’s Board of Trustees approved a four-month budget delay, and the senior leadership team sought to identify $10 million in revenue and expense improvements. In September, the senior leadership team presented the board with two alternative paths: 1) a plan to operate for three-plus years to assess the financial feasibility of staying independent or 2) a plan to find the best possible partner to help support the institution financially. Past strategies such as voluntary separation programs, involuntary separations and the hiring of external consultants all yielded unsuccessful results and negatively impacted employee morale. The best opportunities for maintaining independence involved growing revenues, reducing costs (with the understanding that previous attempts to do so were insufficient), capitalizing on real estate and seeking nontraditional revenue streams.
The Penultimate Year
Prior to the decision to close, while institutional leaders remained focused on staying viable, senior leadership offered an exclusive interview to ThePhiladelphia Inquirer in the spirit of transparency, announcing very aggressive organizational changes and plans for new programs and publicly expressing an interest in partnerships. Such an approach, we realized, would raise further questions about the future of the institution: The truth is that once an institution acknowledges difficulties, questions will proliferate, and it is best to be transparent and open when responding.
As fall 2022 moved into winter, our leadership team became aware of three negative trends: 1) efforts to recruit the new first-year class were falling short of enrollment targets, 2) new program launches took longer than expected, creating a lag in new revenue, attributable in large part to reduced marketing resources, and 3) partnership conversations yielded few opportunities serious enough to pursue. Two institutions were seriously considering partnering with us, allowing for academic and possibly athletic continuity. However, in both cases, potential partner boards determined they were “unable to buy Cabrini’s problems” because of its declining cash and indebtedness.
Given the direction of these conversations, we concluded that the institution was not financially viable. We determined that the best opportunity to preserve Cabrini’s legacy and ensure students, faculty and staff would experience a full academic year prior to closure was to readily agree to the MOU with Villanova, the initial step toward an asset purchase agreement and a graceful closure.
Villanova’s strategic direction proved key to the partnership decision. Villanova’s strength as an Augustinian institution in the Catholic tradition aligned beautifully with Cabrini’s heritage, and the missions of both institutions made for wonderful integration opportunities in such areas as immigration, leadership and services for marginalized populations. Cabrini’s real estate offered the expansion opportunities Villanova desired in close proximity to its beautifully built-out campus. And Villanova’s financial resources enabled Cabrini to deliver a robust final year to all its students, faculty and staff, the value of which is beyond measure.
The university graduated a senior class in May 2024, offered placements to every student interested in continuing their education and supported its workforce with a combination of job-seeking resources, retention payments and severance, none of which would have been possible without Villanova’s remarkable engagement. (Part 2 of this series provides further detail about Cabrini’s final year and transition planning.)
Part of why we think the partnership worked was because we, as the institutional leadership team, effectively checked our egos at the door. We knew our focus had to be on what was best for the institution, not our own personal outcomes, to credibly lead the university through closure. A key lesson for other institutions exploring acquisitions or mergers is that the future expectations of the sitting president as well as of board members in a new organization should be clarified early in partner conversations; otherwise, personal expectations could present an obstacle to the transaction’s success.
Another lesson for any struggling institution is to think critically about the kinds of partner institutions that would find you attractive, how much leverage you might have and how much you can do to minimize your downsides. This is not typically work you can do as you face the threat of immediate closure. For institutions that may be financially stable but are experiencing some of the indicators of risk and stress mentioned at the start of this essay, the task of thoughtfully identifying potential partners could be an important activity for trustees and senior leadership teams to pursue.
Editor’s note: The second and third installments of the series will be published on the next two Wednesdays.
Helen Drinan served as interim president of Cabrini University. Previously, she served as president of Simmons University.
Michelle Filling-Brown is associate vice provost for integrated student experience and a teaching professor in the Department of English at Villanova University. She formerly served as chief academic officer/dean for academic affairs at Cabrini University, where she also served as a faculty member for 16 years.
Richie Gebauer is dean of student success at Bryn Mawr College. He formerly served as assistant dean of retention and student success at Cabrini University.
Erin McLaughlin is the interim dean of the College of Arts, Education and Humanities at DeSales University. She formerly served as associate dean for the School of Business, Education and Professional Studies at Cabrini University, where she also served as a faculty member for 16 years.
Kimberly Boyd is assistant professor of biology and anatomy and physiology at Delaware County Community College. She formerly served as dean of retention and student success at Cabrini University, where she also served as a faculty member for 25 years.
Missy Terlecki is dean of the School of Professional and Applied Psychology at Philadelphia College of Osteopathic Medicine. She formerly served as associate dean for the School of Arts and Sciences at Cabrini University, where she also served as a faculty member for 19 years.
Lynda Buzzard is associate vice president and controller at Villanova University. Previously, she served as the vice president of finance and administration at Cabrini University in its final year.
Having successful career outcomes is important for colleges and also for students, but getting students to engage in career services can feel like an uphill battle.
A May 2024 Student Voice survey by Inside Higher Edfound just about one-third of college students had no experience with or no opinions on their career center staff. Research from the National Association of Colleges and Employers shows a correlation between students who utilize their career center and the number of job offers a student receives.
Lebanon Valley College in Pennsylvania decided to bring careers to students with an event called the LVC Success Expo. On the day of the expo, LVC cancels classes so students can engage in an all-day career fair or meet with academic support staff to ensure their success in and after college.
In this episode of Voices of Student Success, host Ashley Mowreader spoke with Tomomi “T” Horning, vice president of college partnerships and strategic initiatives, and Jasmine Bucher, senior director of the Breen Center for Career and Professional Development, to learn more about the event and campus partnerships and how it contributes to a larger institutional mission.
An edited version of the podcast appears below.
Inside Higher Ed: Give me the 30,000-foot view of the Success Expo. Where did this idea come from?
Tomomi “T” Horning, vice president of college partnerships and strategic initiatives
Horning: This is our third year undertaking this initiative, and we’re so pleased at how it’s developed and changed and improved over that time period.
The original genesis was we wanted to make sure that students had dedicated time to develop a success plan, whether it involved academic advising, career and professional development services. So [staff at] the provost office and the Breen Center for Career and Professional Development got our brains together and said, “What if we canceled classes on a day in the spring and really dedicated, marshaled all of our resources together to make this happen?”
This includes a whole variety of programming, events, presentations, interactive workshops, some fun, but mostly on that adulting 101 idea around making sure that our graduates are as optimally prepared to enter the workforce as possible.
Jasmine Bucher, senior director of the Breen Center for Career and Professional Development
Bucher: One of the things that I think is so extraordinary, not only is it that we do have this dedication of truly not having classes that day, and our students know that is worked right into their academic schedule, but also that the career and success expo really reaches beyond just our doors here on campus as well.
Not only inviting our community members, [but] K-12 leaders in those different areas as well as high school students come with those leaders to really see what [college] could be [like]—even the questions to ask when starting your career plan. But also our alumni and our faculty, who are a huge part of this day.
Not only do our faculty come to support our students in their advising and what comes next in their career exploration, but they’re really reminded about the resources that we have, the services we provide and how that weaves in and out of not only the time that students are here at Lebanon Valley College, but also beyond … graduation. We have alumni who are welcome—they come back and they learn so many incredible things, as well as make connections with potential employers.
Inside Higher Ed: A lot of colleges and universities will have career fairs throughout the academic year—I’m thinking about new student orientation, where there’s club fairs and different ways to get plugged in on campus. But I love the timing of this event, and that it’s in the spring term, and maybe when students already have questions, or they’re thinking about internships.
I wonder if you can talk about how the timing is strategic and making sure that all students are captured and those different interests or questions that may be coming up during that point in their academic experience?
Horning: I would say it’s not only strategic in terms of in the calendar year, helping maybe graduating seniors prepare for that entry into the workforce, but as you indicated, preparing for summer internships, which is a very popular time for students to be out in the field.
But also it operationally manages some opportunities we have in the fall and then making sure that those same opportunities are spread out in the spring. So sometimes, based on student schedules, they just can’t get around to it in the fall, and some of our fall events are more dedicated to specific lines of career or specific industries.
This pathways to professions, all-majors career fair—which is part of the larger success expo event itself—gives that opportunity for everyone at the key time that they need to be thinking about these things, to have access to the resources and as well as the employers through specifically the career fair itself. It’s an opportune time for those students to make those connections.
The Success Expo takes place each spring, allowing students to devote a day not to attending classes but to considering their future academic and career plans.
Bucher: And it really helps our students be well prepared for it. They’ve been working throughout the year on résumés, cover letters, even mock interviewing skills and knowing what that is like, having their elevator speeches ready so that they can really speak about the skills that they’re learning, not only in the classroom, but also through our services here in the Breen Center. I really like this time of year. I think it fits well with where the student brain is, but I think it also works really well so that we can help support them in the success of that day.
Inside Higher Ed: Totally. I think about lower-level students who might still be career exploring and trying to understand how their major ties into that first job after college. By the spring, they might have figured it out by March, or at least have an idea of where they’re going, versus that first week of first semester, where it’s like, “What is happening right now?”
Bucher: Or at least have an idea at that point of sort of the fields they would like to continue to explore. It’s not at all about finding the end of a journey. It’s about the next steps on that journey. So this day provides wherever that is—if they’re going off into the employment world, we have information in sessions that help them with decisions around insurance and the next steps of what comes in repayment of loans and all of the things that is that adulting 101 piece.
But also, if it’s students who are just getting into [career thinking], what would it be like to have a meal with future employers? We have an etiquette dinner that day where we can help to teach those skills as well. It’s really hitting up all of wherever they are in their career journey and whatever that is, really trying to make sure that we are thinking about how they’re best prepared to take that as well. Because nothing is worse than when you’re getting all this information thrown at you and you’re not ready for it, right?That’s why we want to be there, making sure they’re well prepared.
Inside Higher Ed: You bring up an interesting point in that sometimes these events can be overwhelming for students. A career fair, I know as a college student, was a very scary experience. You never know how to dress or how to prepare, and obviously your career center is there to guide you in that experience and prep you for that.
But at the success expo, how do you make sure that students know how to navigate these situations? What are some of those forward-looking messages that you’re giving to students to make sure that this is something that they are taking advantage of and are getting the most out of?
Bucher: Absolutely, as someone who spends a great deal of time figuring out how we communicate that to students who are in all different places, and alumni and all of the different pieces—making sure that we have a schedule that can be broken down very well. Making sure our communication is very much around providing those opportunities for wherever you are.
If you’re looking for sessions that help support and prepare you, those are there. If you’re ready to jump in and meet future employers, we have all of these wonderful employers. We make sure that we are communicating to the students who [the employers are] are ahead of time, so they’re not coming in blindly.
We have a robust website that has information on it; our social media campaign will be very robust this year to help with that messaging as well. So that may be, instead of it being overwhelming, because they [feel they] have to incorporate the entire day on all those pieces, but really being able to see where they can make the most of their time.
They’re busy, and even a day without classes, they could be studying, they could be preparing for finals, they could be doing a lot of things, so making sure that they know the choices.
And also making sure we’ve got some fun in there. We’ve got some great speakers. We have Tunji [Adebayo] who’s coming in, talking about picking yourself up from failure. Where you are anywhere on the journey, we all need to know how to be resilient and do that. So some things that aren’t so much about, “this is what you do in the career,” but “this is what you do in life.”
Jack Hubley is coming in and is going to speak not only about what it’s like to work with the birds that he has trained all this time. He’s such a celebrity in this area, people are pretty familiar with he does. But also, how do you do that and stay on brand? If you’re working with live animals and you’re in environments that are not always predictable?
So trying to make sure that we have this clear idea of skills beyond just what you see as career is also an area where we think would help students to not be as overwhelmed and know that we’re there to help them through this process.
Throughout the Success Expo, students can participate in workshops or informational sessions about topics like resiliency and financial literacy.
Inside Higher Ed: You’re going into year three of this event. When it comes to logistics, or how the event has scaled up, can you talk a little bit about those partners that are involved in this work? We’ve mentioned a few different groups and stakeholders on and off campus, but who’s going to be there in the spring?
Horning: We do extend an invitation to K-12 partners, and mostly it’s going to be high school students who are interested in a field trip opportunity to get to understand what higher ed is like. But also, some of the sessions that Jasmine mentioned, those we purposefully choose to make sure that it’s a broad-reaching topic that any of our K-12 partners would benefit from hearing, not only the educators that bring the students as chaperones, but also the students themselves, right? Picking yourself up from failure is one of those life lessons that anybody can benefit from.
We also try to make sure that the concept of career development is woven into the day as well. Some of our high school students will get exposure to how internships themselves may help direct someone deeper into the trajectory of what they had hoped to achieve upon graduation, and sometimes completely flip it, 180 degrees through an internship experience. They learn those life lessons that, through experiential learning and high-impact opportunities, they may want to readjust what their career outlook is like.
Through the community, we also connect with the Chamber of Commerce to make sure that if there are things like venture capital or even some of the entrepreneurship opportunities. That if there are businesses with young people, or maybe recently just graduated college—maybe the alumni want to start their own business—that they have access to some of these workshops where they can talk to experts or talk to students who want to get into that business, maybe to do some idea sharing, networking.
We all know that professional networking is just one of those great benefits of bringing people together.
The college community, and even within Annville, it’s a small little quaint town here, but we make sure that our employer partners know about our restaurant and eateries that are in town. We make sure that those venues and opportunities of connection [are known] to make sure that we’re pushing business to make our local community thrive as well.
Inside Higher Ed: I don’t want to get too high-level here, because this is obviously focused on a specific event, but it seems like this is really fulfilling a lot of those goals of higher education, right? Helping students navigate their pathways to and through college, helping students thrive while they’re enrolled but also beyond college. But then continuing to invest in your local community with that socioeconomic development and those community partnerships. This is one day, but it seems like it’s connecting a lot of these bigger pieces of the puzzle to the institutional vision, which is really exciting.
Bucher: It’s very true to the Lebanon Valley College mission and method of what has always been very true and practical and hands-on and community-oriented, and so it stays very true to who we are. There are so many incredible initiatives that T has in mind and has been brainstorming for years. Me, as a new person on this staff, I’m incredibly excited for all those things, but we always bring them back to the mission, exactly what you’re saying, which is that they have to be true to the mission, otherwise we would be spinning our wheels in 100 directions that don’t make sense.
Inside Higher Ed: One group that we have alluded to but haven’t talked about a lot is faculty on campus. I wonder if you can talk about their role in this event and how they’re incorporated.
Bucher: We work very closely with our faculty to incorporate curriculum directly into their classroom, and we are as helpful as possible. Several of us on the staff here are educators ourselves; we teach courses.
Some of the specific ways are students who need to come [to the event] and interview specific employers and then provide reflections and pieces like that. So we help to provide the structure to that to faculty members who are very happy to partner with us.
But then we even have exciting things going on, like we are piloting an app this year for wayfinding through [the event]. So we’ve partnered with a marketing professor who is going to have a portion of her class use the app, a portion of the class use nothing and a portion of the class explore other items.
We’ve really taken the opportunity to not just do sort of the traditional, yes, you can come and attend and reflect and do it, which is wonderful, of course, but also to really integrate into the curriculum in meaningful ways and in ways that give the students experience on that day for true, real-life experience. Our faculty are very keen on this. They’re thrilled for the partnership, and so are we. It’s one of the things that a school this size and energy of Lebanon Valley College really allows you to do.
Horning: Something else that I would add, too, is some of our specific academic programs are able to incorporate opportunities to marry not only their academic program, but also employers and create opportunities for the collaboration.
For example, we have the Pennsylvania State Department of Environmental Protection coming, so [the faculty member is] weaving that into environmental sciences, the academic curriculum. Also as an employer, they’re looking to recruit interns and potential future employees. So really connecting all of those dots to make sure that we’re optimizing the program time that we have on this day.
Specifically because classes are canceled, we know that that also puts a hardship on some of the faculty to make sure that they’re covering all of their academic points. So finding creative ways to incorporate that, just like Jasmine said, with marketing, there are definitely ways that faculty are creatively making sure that they’re driving participation also to our events. We’re very appreciative of, just generally, the partnership that happens across campus.
And of course, a lot of the sessions, like I said, are relevant to any audience. So if they wanted to do some sort of professional development, we have something on customer service, and that’s something that we’re rolling out as an institution that could be relevant for any staff person or faculty.
Inside Higher Ed: What kind of feedback have you heard from students over the past few years as you’ve created and led the event, and how has that driven decision-making, if at all?
Horning: Wealways try to keep our surveying or feedback assessment from students to the point: “Would you recommend coming to this event? Why or why not?” Or “Did you have any recommendations for changes? Why are you making those recommendations?”
And I think over all, the feedback has been very positive. Mostly all of the suggestions are logistical in nature, which can be easily addressed. I think students are hungry for it. This is our third year doing it, so I think there is now a knowledge and an understanding of what students can expect. So maybe coming in future years, they’ll have more substantive feedback, like, “I would like a session on fill-in-the-blank,” but we try to hit those high-level adulting 101 topics as best as possible with the input from our student workers.
Some of our student workers will actually go upstairs [on campus] and survey some of the students: “Hey, if it was a choice between this session and this session, what would you prefer?” We try to [work in] real time as we’re developing programming and workshop ideas, make sure that that student voice is incorporated from the get-go.
Inside Higher Ed: When you talk about adulting 101, can you give a few examples of what those subject matters are?
Bucher: Some of the items that we have going on: understanding your student loans and repayments. Pieces like that obviously are in the forefront of our students’ minds. They work hard. Every dollar means something and how that repayment is, and really understanding it afterwards, is not easy.
Some of the other things I mentioned before, discussions around insurance, so in their next stages of life, they’re going to be having to choose [insurance coverage], and I was saying to T this morning, it doesn’t get any easier. I’ve been doing it for 20 years now, and it changes all the time, our choices in insurance, whether that’s health insurance and the other pieces of that. I was just talking about pet insurance yesterday. So there’s so many decisions to be making, and what’s worthwhile and not.
In many ways I think the etiquette dinner really calls into that as well. Once you’re outside of the walls of school, expectations change, and you expect something different of yourself, [but] just having that confidence and knowing what comes next. That has been an event that has been around the college for quite some time, and I really appreciate that it’s been incorporated into this day, remembering that it’s part of the next steps. So sort of from morning to night, it’s woven into all of our many, many events throughout the day.
Horning: I would just add there are other things that, you know, the event happens in April, and so we’re still going through the process of adding some additional workshops.
Some things that we have brought back from year one are things like credit cards, car loans and common-sense investing. So just a primer; we’re not trying to overwhelm students, but present to them what options and what type of decisions they will have to make as an adult.
And along with that, Jasmine mentioned about insurances, and we actually have a senior who is going to go into personal financial planning as a career track; he will be employed by a wealth management firm. And we thought, “Hey, why don’t we pair entrepreneurship with a hands-on workshop?” So he’ll be providing consultations. It helps him practice his skill set becoming an entrepreneur and providing those professional services along with the students, so they get an understanding of, “Gee, when I’m out there, these are the types of questions I will be asked if I have an appointment with a personal financial planner.”
A lot of just realistically making sure that students understand the variety of adulting 101 decisions they will have to make, and then hopefully educating them to be better prepared.
Inside Higher Ed: I love that idea of a peer who can support in those ways, because it’s a little less intimidating than asking somebody you’ve never met before, somebody who’s decades older than you. There’re no silly questions when it’s a classmate.
Bucher: And then they tend to continue that conversation, then with other peers, which is really what we want, right? We want to put this out there in a nonscary way, so that it can infuse out to the student body.
Horning: You really bring up a strong point there. We have recognized that the peer-to-peer learning and education is really important. Whether it’s mentoring, trying to identify peers with common experiences that you can start a conversation with the comfort of knowing, “Oh, you had my professor. You lived in my dorm.” Those types of connections are so invaluable.
Even the program about credit cards and car loans, we specifically tap into one of our corporate sponsors that runs a management trainee program so it’s employment at that particular place of business. And we ask those individuals so they’re like, one to three years out from graduating college, they’re the ones that present on those topics because those are also the decisions they recently made, and now, with the backing of their employer, which is a financial institution, they’re able to speak a little bit more eloquently about what those options might be.
Inside Higher Ed: If you had to give advice to a colleague at a different institution or someone else who wanted to model this on their campus, what’s something that you’ve learned or advice that you would give?
Horning: I think the biggest piece of advice is make sure that the communication and the collaboration across campus is set at the highest levels of leadership. Without the support of the entire community, people are going to wonder what the benefit is or what the return is for their areas. But this truly is a multistakeholder, an entire-campus event, and it has to be treated with that level of engagement. So leadership and just making sure the communication and the coordination, also that everything is moving without a hitch, occurs.
Bucher: I completely agree. This was an initiative started before I worked in this office, and I remember being incredibly impressed knowing that the institution was fully behind it, and that was clear because it was from the top down.
I think really remembering the audiences that it’s serving has also served us really well. I think I would just remind people to really keep in mind who those audiences are, making sure you know that that pairing of young alumni with students, so that they’re not feeling fearful of what’s coming next or intimidated—all of those pieces really lead to success.
Inside Higher Ed: The event is looming; it’s in the next few months. What is something that you’re excited for or something that you would like to tease our audience with as you’re preparing for the event in April?
Bucher: I’m extremely excited for the wide variety of items that are offered here and scheduled, if I could say so, in a really smart manner, so that students can sort of pick and choose throughout the day what creates the best journey for them on that day.
I’m really excited for the communication that’s coming to say, you want to work on your personal brand? Here you go. Looking for an internship? Come and hear how interns have been successful and what has led to that.
I’m just really excited for sort of that audience-speak that really gets to offering to people the really nice variety of pieces that are making up this exciting day.
Horning: Because this is our third year, I’m just excited that it feels like we have found our groove, and people are anticipating this event. People are excited and they want to get in on the action. And I think that is exciting to us in the Breen Center, because we do this because we want it to be of value to the community, and the fact that people are eagerly waiting for this and asking about it, talking about it, just builds the energy, builds the enthusiasm.
I’m looking forward to a great third year and making sure that, again, we’re delivering on the promise of making sure our graduates are really well prepared and that we are behind them 100 percent.
February 17, 2025, by Dean Hoke: This profile of Earlham College is the second in a series presenting small colleges throughout the United States.
Background
Founded in 1847 in Richmond, Indiana, Earlham College is a private liberal arts institution with deep Quaker roots. The college maintains its commitment to principles such as integrity, peace, social justice, and community engagement, which shape both its academic and extracurricular life. Despite its modest size, Earlham has built a reputation for academic rigor, experiential learning, and global perspectives. Dr. Paul Sniegowski, a biologist and former dean of the College of Arts and Sciences at the University of Pennsylvania, has served as President since August 2024.
For the 2023-24 academic year, U.S. News & World Report estimates Earlham’s total annual cost (including tuition, housing, and other expenses) at $53,930, with an average net price after aid of $25,496.
Curricula
Earlham College offers a diverse range of undergraduate programs, with popular majors including Biology, Environmental Science, International Studies, Business, and Psychology. The college places a strong emphasis on interdisciplinary learning, allowing students to engage in cross-disciplinary courses and independent research. The Epic Advantage Program provides students with up to $5,000 in funding for hands-on learning experiences, such as internships, field studies, and international travel.
The college also offers a 3+2 Engineering Program, where students spend three years at Earlham before transferring to an affiliated university, such as Columbia or Case Western Reserve, to complete an engineering degree. This dual-degree approach combines the benefits of a liberal arts education with technical training, preparing students for careers in engineering, business, and technology fields.
Strengths
Commitment to Experiential Learning – Programs like Epic Advantage provide students with real-world experience, enhancing their competitiveness in the job market.
Strong International Focus – Nearly 70% of Earlham students study abroad, and the college has partnerships with institutions worldwide.
Small Class Sizes – With a 9:1 student-faculty ratio, Earlham offers personalized attention and mentoring opportunities.
Values-Driven Education – Quaker principles of peace, social justice, and ethical leadership are embedded in the curriculum and campus culture.
Strong Science and Environmental Programs – The Joseph Moore Museum and expansive natural study areas provide unique hands-on research opportunities.
Weaknesses
Financial Stability Challenges – Like many small liberal arts colleges, Earlham faces financial pressures, including declining enrollment and reliance on tuition revenue.
Leadership Continuity – Since 2011, Earlham has had four Presidents and one interim.
Limited Graduate Programs – Earlham focuses almost exclusively on undergraduate education, which may limit options for students seeking to continue their studies within the same institution.
Limited Name Recognition – Despite its strong academic reputation, Earlham struggles with brand recognition outside the Midwest and higher education circles.
Economic Impact
Earlham College is a major economic driver in Richmond, Indiana, and the surrounding region. The college employs hundreds of faculty and staff, supports local businesses, and contributes significantly to the local economy.
According to the Independent Colleges of Indiana, Earlham College has a total economic impact of $76 million on the state and has created nearly 725 jobs in Indiana. LinkedIn data suggests the college has nearly 9,000 alumni, with 1,400 residing in Indiana and 366 in the Richmond area.
Through programs like the Center for Social Justice and the Bonner Scholars Program, Earlham students engage in community service projects throughout Richmond. The college also frequently hosts cultural and educational events open to the public, further integrating itself into the civic life of the region.
Enrollment Trends
Earlham College has experienced a decline in full-time equivalent (FTE) enrollment over the past decade. In the 2013-14 academic year, enrollment stood at 1,159 students, dropping to 677 students in 2022-23. In the 2024 academic year, undergraduate FTE enrollment was 691.33 in the fall and 620.33 in the spring, reflecting ongoing challenges in retention and recruitment.
Degrees Awarded by Major
In 2024, Earlham College awarded 123 undergraduate degrees, including 84 single majors, 18 double majors, and one triple major. The distribution by major category is as follows:
Alumni
According to Earlham’s First-Destination Survey Report (2019-23):
28% of graduates continue their education within six months of graduation.
57% are employed within six months.
The top five employment industries are Education, Healthcare, Internet & Software, and Research.
Nearly 50% of alumni pursue graduate or professional school within 10 years.
Notable Alumni:
Michael C. Hall (1993) – Emmy-nominated actor (Dexter, Six Feet Under).
Margaret Hamilton (1958) – NASA software engineer, led Apollo Program flight software development.
Michael Shellenberger (1993) – Author and journalist on free speech and environmental policy.
Venus Williams (2015) – Former World No. 1 tennis player and Olympic gold medalist.
Wendell Meredith Stanley (1926) – Nobel Prize-winning chemist in virus research.
Endowment and Financial Standing
Earlham College’s current endowment is $419 million, down from $475 million in 2021. Financial challenges stem from declining enrollment and reduced tuition revenue. In FY 2023, the college reported a net loss of $11.1 million.
Despite these challenges, Forbes (2024) rated Earlham A- with a 3.499 GPA, signaling relative financial resilience. The college is actively implementing strategic budget adjustments and seeking alternative revenue sources to ensure long-term sustainability.
Why Earlham Remains Relevant
In an era where liberal arts colleges must justify their value, Earlham College stands out for its values-driven, experiential education. Its commitment to academic excellence, social responsibility, and global engagement makes it an attractive option for students looking for more than just a degree.
Earlham’s focus on sustainability, diversity, and international collaboration positions it as a model institution that integrates ethical leadership with practical learning. As higher education continues to evolve, Earlham demonstrates that a small college can have a big impact on both students and the world.
Dean Hoke is Managing Partner of Edu Alliance Group, a higher education consultancy, and formerly served as President/CEO of the American Association of University Administrators (AAUA). With decades of experience in higher education leadership, consulting, and institutional strategy, he brings a wealth of knowledge on small colleges’ challenges and opportunities. Dean, along with Kent Barnds, are co-hosts for the podcast series Small College America. Season two begins February. 25, 2025
Dr. Walter G. BumphusAfter steering America’s community colleges through unprecedented challenges and opportunities, Dr. Walter G. Bumphus announced he will retire as president and CEO of the American Association of Community Colleges (AACC) at the end of 2025, capping a remarkable 15-year tenure that helped reshape higher education access nationwide.
The announcement marks the end of a chapter for community colleges that saw dramatic shifts in workforce development, educational technology, and the role of two-year institutions in American society. Under Bumphus’s leadership, community colleges strengthened their position as essential providers of affordable education and workforce training, working closely with four presidential administrations to advance their mission.
“When you look at the landscape of higher education today, you can see Dr. Bumphus’s influence everywhere,” said Dr. Sunita Cooke, who chairs AACC’s board of directors and serves as superintendent/president of MiraCosta College. “He understood that community colleges needed to be at the table for every major conversation about America’s future workforce and educational opportunities.”
Bumphus’s career, spanning more than five decades, coincided with community colleges’ emergence as critical players in addressing skills gaps and workforce needs. His expertise led to appointments on several high-profile national committees, including the American Workforce Policy Advisory Board and the Department of Homeland Security’s Academic Advisory Council.
Beyond his policy work, colleagues say Bumphus’s greatest legacy may be the network of educational leaders he helped develop. As the A. M. Aikin Regents Endowed Chair at The University of Texas at Austin, he mentored hundreds of administrators who went on to leadership positions at community colleges across the country.
His achievements have been widely recognized, including receiving the ACCT Marie Y. Martin CEO of the Year Award and the 2021 Baldridge Foundation’s Award for Leadership Excellence in Education. In 2013, Bumphus was awarded the Diverse Champions award by Diverse: Issues In Higher Education.
But Bumphus maintains that the real measure of success lies in the millions of students who have benefited from community college education during his tenure.
“Every time I meet a graduate who tells me how community college changed their life, I’m reminded of why this work matters so much,” Bumphus said in his retirement announcement. “These institutions are the backbone of opportunity in America, and I’m confident they’ll continue to evolve and serve students for generations to come.”
His 15-year leadership of AACC stands as the second-longest in the organization’s history. As he prepares for retirement, Bumphus remains characteristically focused on the future: “The work of expanding educational opportunity never ends. I’m grateful to have played a part in it.”
College students often have a complicated relationship with social media, with a large number of learners active on multiple social media platforms but also aware of the negative mental health consequences social media can have.
Teens receive hundreds of notifications on their phones every day, with over half of one study’s participants receiving more than 237 notifications per day. Nearly one in five teens say they’re on YouTube or TikTok almost constantly, according to a 2023 survey from Pew Research.
A May 2024 Student Voice survey by Inside Higher Ed found one-third of respondents indicated social media was one of the biggest drivers of what many call the college mental health crisis.
A recent study authored by a group of researchers from Michigan State University and published in the Journal of Contemporary Issues in Education evaluates how students with disabilities interact on social media and build social capital.
Researchers found disabled students—including those with autism, anxiety, attention-deficit and/or hyperactivity disorder—were more likely to seek out new relationships and engage in active social media posting, which can advance connectedness and relationships among learners.
The background: While social media can offer users social supports, such as promoting a sense of belonging during times of transition or crisis, it also poses risks for young people, including cyberbullying and online harassment, according to the study.
Previous studies show youth with disabilities experience higher rates of cyberbullying compared to their peers, but students with disabilities are also more likely to report they receive social support through social media, which could be tied to the social isolation they can experience in person.
Existing literature often focuses on the negative effects of social media for young adults with disabilities, but it is not known if there are differences between the experiences of those with and without disabilities and their social media habits.
“Understanding different learners’ experiences with social media could help college faculty, special education professionals, and counselors not only consider using social media to create more welcoming and supportive learning environments but also how they might play a role in building individual learner’s capacity for positive digital participation,” researchers wrote.
Methodology: Researchers conducted a survey of college undergraduates in the U.S. with and without disabilities in fall 2021, collecting data on social media use, social capital and psychological well-being. In total, 147 students responded to the survey.
From this sample, researchers selected five individuals with and five individuals without disabilities to participate in semistructured interviews. Participants were matched based on social media habits and demographic factors, such as gender.
Results: Through postsurvey interviews with 10 students, researchers learned that while both groups of students engage on social media for personal entertainment and to stay connected with people in their social circles, students with disabilities were more likely to say they used social media to initiate and grow relationships.
All five participants without disabilities used Snapchat to interact with friends or keep in touch with loved ones in an informal manner, and all participants used Instagram to stay up-to-date with their peers.
Among the five participants with disabilities, students reported using more social media platforms individually, and these learners were more likely to use TikTok (which in fall 2021 first hit one billion monthly active users compared to Instagram’s then-two billion users) compared to their peers. Students reported using TikTok for watching videos, sharing humor with their friends or participating in larger community building, including professional learning networks or cosplaying.
Students without disabilities were more likely to say social media made no difference on their relationships or that it positively impacted their relationships by allowing them to stay in touch over geographical distances or other barriers.
Similarly, all students with disabilities said social media assisted with their relationships, allowing them to connect with new people, expand their community and help manage their disabilities by connecting with others.
Some respondents with disabilities said they felt more confident to engage with strangers in a safe way online and that social media was an avenue to find like-minded people they wouldn’t ordinarily interact with, allowing them to build new relationships. This was a unique trend to students with disabilities; those without were more likely to say they use social media to engage with people they already had relationships with.
Students with disabilities may have greater challenges with in-person socialization, which researchers theorize makes social media particularly important for these learners, who also said they’re more likely to post on social media versus passively scroll.
Interacting with others in the disability community and breaking stigma around disability was another theme in conversations with disabled students. These interactions could be with peers who share their disability or from medical professionals or support groups who provide new information.
One limitation to the research was social desirability bias, or respondents’ tendency to answer questions in a way that would please researchers, meaning students underreport undesirable behaviors. The sample included only female and nonbinary students, which creates further limitations to the data.
Put in practice: Researchers offered some suggestions for how educators can utilize this data to create a more inclusive learning environment, including:
Integrating social media into the classroom. While some digital learning platforms have forums for community building, such as a discussion board, these platforms can be less accessible than traditional social media platforms.
Facilitating personalized learning environments. Higher education leaders can consider ways to use social media to create formal and informal learning experiences in and around courses. These learning environments can also include methods for peer communication and connection, helping make learning more collaborative.
Engaging on social media themselves. Self-disclosure by professors can help build relationships in the classroom and enhance learning, but instructors must weigh safety, privacy and other legal boundaries in their social media usage. This could be one way to model positive social media usage for students, including how to have productive interactions with others.
In the future, researchers see opportunities for analysis of design, implementation and evaluation of social media interventions for connection among students with disabilities, such as peer mentoring programs, online support groups or digital storytelling. There should also be consideration of the long-term effects of social media use on students’ mental health and well-being.
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