A May 2024 Student Voice survey found 28 percent of college students say they have “not much trust” in their president and other executive-level officials, which was 18 percentage points higher than students’ distrust in professors and 13 percentage points higher than their trust in academic department leaders.
An additional 19 percent of students said they were not sure if they trust their president, for a total of 52 percent of students indicating they have at least some trust in their campus executives.
Students at private nonprofit institutions were mostly likely to say they did not have much trust in their president (48 percent) compared to their public four-year peers (30 percent) or those at two-year institutions (18 percent).
“Trust is in very short supply on campuses. We do not see deeply trusting environments on campus very quickly,” said Emma Jones, executive vice president and owner of higher education consulting group Credo, in a Jan. 29 webinar by the Constructive Dialogue Institute. “By and large, I find campus leaders to have incredibly trustworthy behavior … but they are not trusted in their environments.”
Institutional leaders can employ a variety of strategies and tactics to gain greater trust.
Creating a foundation: A 2024 report from the American Council on Education found presidents are in agreement that trust building is a key competency for being a campus leader. Presidents told researchers they need to be present with their constituents, create opportunities for various stakeholders to share their views on issues related to the institution and surround themselves with diverse voices, according to the report.
In the webinar, experts shared what they believe helps build trust between executive-level administrators and the students they serve.
- Demonstrate care. Humanity is a key factor in trust, in which a person recognizes the uniqueness of each person and builds relationships with them, Jones explained. During this present age, it is particularly important for campus leaders to see and acknowledge people for their humanity.
- Watch your tone. Generic or trite messages that convey a lack of empathy do not build trust among community members, said Darrell P. Wheeler, president of the State University of New York at New Paltz. Instead, having transparent and authentic communication, even when the answer is “I don’t know,” can help build trust in a nebulous period of time, Jones said.
- Engage in listening. “People want you to be compassionate, but they really want to have their own space at times to be able to express where they are [and] not for you to overshadow it by talking about yourself in that moment,” Wheeler said during the webinar.
- Create space to speak with students. Attending events to listen to students’ concerns or having opportunities for students to engage in meetings can show attentive care, Victoria Nguyen, a teaching fellow at Harvard’s Graduate School of Education, told Inside Higher Ed.
- Foster healthy discourse. While presidents should strive to be trusted among their community members, too much trust can be just as destructive as too much distrust, Hiram Chodosh, president of Claremont McKenna College in California, said in the webinar.
- Trust yourself. Earning trust requires self-trust, Chodosh said, so presidents should also seek to cultivate their own trustworthiness.
Presidential Engagement: College presidents can step outside their offices and better engage with learners. Here are three paths they are taking.
- Being visible on campus. Creating opportunities for informal conversation can address students’ perceptions of the president and assist in trust building. Some presidents navigate campus in a golf cart to allow for less structured interactions with students. The University of South Alabama president participates in recruitment trips with high schoolers, introducing himself early.
- Hosting office hours. Wheeler of SUNY New Paltz hosts presidential office hours for students once a month in which they can sit down for coffee and chat with him. Students can sign up with a QR code and discuss whatever they feel called to share. At King’s University in Ontario, the dean of students hosts drop-in visits across campus, as well.
- Give students a peek behind the curtain. Often, colleges will invite students to participate as a trustee or a board member, giving them a voice and seat at the table. Hood College allows one student to be president for a day and engage in ceremonial duties and meetings the president would typically hold.
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