Tag: Collegis

  • Trocaire Partners With Collegis Education to Advance Enrollment Strategy

    Trocaire Partners With Collegis Education to Advance Enrollment Strategy

    Collegis empowers data-driven admissions and streamlines prospective student support.

    Buffalo, NY (May 20, 2025) Trocaire College, a private, career-oriented Catholic college, today announced a multi-year partnership with Collegis Education to advance its enrollment strategy and elevate the student experience. Through this collaboration, Trocaire will leverage Collegis’ Enrollment Support Services and its Connected Core® platform to guide prospective students from inquiry to enrollment.

    The partnership comes as Trocaire begins implementing its new three-year strategic plan, with a sharpened focus on increasing enrollment and creating a seamless, student-centered admissions process. 

    “Trocaire College is looking forward to working with Collegis to help grow our enrollment in alignment with our mission.  Collegis has a proven track record of achieving results in higher education including revenue-growth, enrollment expertise and optimization of student experiences while having an ‘edu-preneurial’ mindset,” stated Jason Konesco, executive vice president at Trocaire. “We chose Collegis for their ability to be a true partner working collaboratively with our team to create a tailored solution that will best reflect the needs of our institution.”

    Collegis will serve as an extension of the Trocaire admissions team, providing personalized support and helping prospective students navigate their journey from initial inquiry to first contact to the first day of class. With just over 1,000 students across its South Buffalo location and Transit Achievement Center in Lancaster, Trocaire empowers students to achieve personal enrichment, dignity, and self-worth through education in various career-focused degree programs including healthcare, business, technology, veterinary sciences and the liberal arts. 

    Earlier this year, Trocaire first connected with Collegis at the Association of Catholic Colleges and Universities (ACCU) Annual Meeting. Additional follow-up meetings, including a site visit from the Collegis team, solidified a shared vision for a collaborative, student-first approach.

    At the core of this partnership is Connected Core, Collegis’ integrated technology and analytics platform that empowers institutions to make data-informed decisions while extending operational capacity. Recently named a “cool tool” by EdTech Digest, with Connected Core, Trocaire College will gain actionable insights into prospective student behavior, streamlined admissions workflows, and access to enrollment specialists trained to deliver high-quality student engagement.

    “This partnership reflects what we do best: supporting institutions like Trocaire to help them grow in ways that honor their mission,” said Pat Green, vice president of enrollment solutions at Collegis Education. “We’re proud to bring data, tech, and talent to Trocaire’s team and we are passionate about supporting the next generation of students preparing for careers of purpose and lives of service.”

    About Trocaire College

    Founded in 1958 in Buffalo, NY by the Sisters of Mercy, Trocaire College is a private, career-oriented Catholic college that empowers students with the resources and supportive environment needed to achieve their academic goals. The core mission is to allow each person to be a valuable contributor to the workforce needs of the community. Trocaire offers bachelor’s degrees, associate degrees, certificates and workforce development programs in healthcare, veterinary sciences, business, and technology. Trocaire ranks in the top one-quarter of colleges and universities for return on investment by Georgetown University and is designated as an Opportunity College and University by the Carnegie Classifications with a Higher Access, Higher Earnings classification. Visit trocaire.edu for more information and follow Trocaire on Facebook, Instagram and LinkedIn.

    About Collegis Education

    As a mission-oriented, tech-enabled services provider, Collegis Education partners with higher education institutions to help align operations to drive transformative impact across the entire student lifecycle. With over 25 years as an industry pioneer, Collegis has proven how to leverage data, technology, and talent to optimize institutions’ business processes that enhance the student experience. With the strategic expertise that rivals the leading consultancies, a full suite of proven service lines, including marketing, enrollment, retention, IT, and its world-class Connected Core® data platform, Collegis helps its partners enable impact and drive revenue, growth, and innovation. Learn more at CollegisEducation.com or via LinkedIn.

    Media Contacts:

    Collegis Education

    Alyssa Miller

    alyssa@ammediaworks.com

    973-615-1292

    Trocaire College

    Laura Jacobs

    ljacobs@e3communications.com

    716-807-5922



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  • St. Catherine University Partners with Collegis Education to Advance Technology Strategy and Student Experience

    St. Catherine University Partners with Collegis Education to Advance Technology Strategy and Student Experience

    The strategic partnership will strengthen the University’s student-centered mission through agile technology, operational innovation, and a shared commitment to community.

    St. Paul, Minn. – (May 5, 2025) St. Catherine University (St. Kate’s) and Collegis Education announced today that they have entered into a strategic partnership to enhance the University’s delivery of IT services.

    The decision to seek external IT support was driven by the University’s growing need to accelerate progress on strategic technology initiatives that had slowed within the existing tech infrastructure. The University recognized the need for a partner with the expertise, agility, and shared mission to help build a more responsive, future-ready infrastructure.

    “We realized that the pace of change in technology—and the expectations of our students—were outpacing what our internal systems and structures could support,” said Latisha Dawson, Vice President of Human Resources and Project Lead. “Our institution is centered around student connection and academic excellence. But to uphold that mission, we needed a partner with the technical expertise and scalability to move faster, innovate more nimbly, and help us deliver a modern student experience. Collegis allows us to do just that, so we can spend less time managing systems and more time serving our students.”

    In this partnership, Collegis will provide day-to-day IT operational support, a dedicated Chief Information Officer (CIO), and technological infrastructure that supports the university’s forward progress on strategic projects, while upholding strong data governance and enabling real-time responsiveness.

    As part of the deal, St. Kate will gain access to Collegis Education’s Connected Core®, a secure, composable data platform powered by Google Cloud. As a tech-agnostic solution, Connected Core unifies siloed systems and data sets, enables real-time and actionable institutional intelligence, produces AI-powered data strategies, and delivers proven solutions that enhance recruitment, retention, operations, and student experiences — driving measurable impact across the entire student lifecycle.

    St. Kate’s selected Collegis following a thorough evaluation of potential partners. “A lot of vendors can fill a gap, but that’s not what we were looking for,” said Dawson. “We were looking for someone to meet us where we are, grow with us, and truly enable us to excel. The real differentiator with Collegis was the spirit of partnership, and beyond that, community. From the beginning, they didn’t feel like an outsider. The team has become part of our community, and  a part of helping us advance our mission.”

    “Collegis is honored to join the St. Kate’s community in a shared commitment to the future of higher education,” said Kim Fahey, President and CEO of Collegis Education. “We see technology not as an end but as an enabler, an extension of the institution’s mission to educate women to lead and influence. This partnership is about building agile systems that empower faculty, enrich the student experience, and keep the University ahead of what’s next.”

    The partnership also reflects St. Kate’s strategic priority to build a more nimble technology foundation that shortens the timeline between priority-setting and implementation. The transition enables the university to move away from legacy systems and toward a model that supports real-time innovation, strategic flexibility, and long-term sustainability.

    “Our partnership with Collegis is rooted in our values,” said Marcheta Evans, PhD, President of St. Catherine University. “It allows us to remain focused on our mission while bringing in trusted expertise to support the evolving needs of our students, faculty, and staff.”

    Dawson concludes, “We’ve always been guided by the principle of meeting the needs of the time. Embracing this next level of technology ensures we can continue nurturing the powerful, personal connection between our faculty and students, which is what makes us uniquely St. Kate’s.”

    About Collegis Education

    As a mission-oriented, tech-enabled services provider, Collegis Education partners with higher education institutions to help align operations to drive transformative impact across the entire student lifecycle. With over 25 years as an industry pioneer, Collegis has proven how to leverage data, technology, and talent to optimize institutions’ business processes that enhance the student experience. With the strategic expertise that rivals the leading consultancies, a full suite of proven service lines, including marketing, enrollment, retention, IT, and its world-class Connected Core® data platform, Collegis helps its partners enable impact and drive revenue, growth, and innovation. Learn more at CollegisEducation.com or via LinkedIn.

    About St. Catherine University

    Sustained by a legacy of visionary women, St. Catherine University educates women to lead and influence. We are a diverse community of learners dedicated to academic rigor, core Catholic values, and a heartfelt commitment to social justice. St. Kate’s offers degrees at all levels in the humanities, arts, sciences, healthcare, and business fields that engage women in uncovering positive ways of transforming the world. St. Kate’s students learn and discern wisely, and live and lead justly — all to power lives of meaning. Discover more at stkate.edu. 

    Media Contacts:

    Collegis Education

    Alyssa Miller

    alyssa@ammediaworks.com

    973-615-1292

    St. Catherine University

    Sarah Voigt

    smvoigt133@stkate.edu

    651-690-8756

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  • Graduate Student Preferences Webinar | Collegis Education

    Graduate Student Preferences Webinar | Collegis Education

    Your graduate programs should be thriving, but if you’re relying on outdated outreach tactics, you’re leaving enrollments on the table. Today’s grad students expect more personalization, relevance, and connection. And if you’re not aligning with their needs, another institution will. The only way to meet them where they are is by asking the right questions and getting real answers. That’s exactly what Collegis Education and UPCEA did, and now we’re pulling back the curtain to share what we found.

    Unlock Graduate Enrollment Growt
    Proven Strategies for Engaging Graduate Students
    Date
    : April 8, 2025
    Time: 2:00 pm (Eastern) / 1:00 pm (Central)

    Join Tracy Chapman, Chief Academic Officer at Collegis Education, and Bruce Etter, Senior Director of Research & Consulting at UPCEA, for their upcoming webinar “Unlock Graduate Enrollment Growth: Proven Strategies for Engaging Graduate Students.” In this session, they’ll reveal some surprising discoveries about graduate enrollment and the factors that drive impact and growth.

    Walk away with a clear understanding of:

    • graduate student needs and expectations,
    • why grad students disengage during their enrollment journey,
    • what information grad students are willing to give you and when, and
    • how to best communicate and reach graduate students actively evaluating programs. 

    Who should attend:

    • Presidents
    • Provosts
    • Enrollment leaders 
    • Marketing leaders

    At the end, we’ll leave room for questions and conversion, and all attendees will receive a copy of the entire research report. See you on April 8! 

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  • AI Jumpstart Webinar | Collegis Education

    AI Jumpstart Webinar | Collegis Education

    AI is the latest buzzword in higher ed, but without a clear strategy and solid data, institutions risk overinvesting in additional products, platforms, and applications they can’t fully support or operationalize. Instead, take a step back and ask, “What’s the impact I want to achieve, and how can AI fit or support my broader goals?”

    AI Jumpstart Kit
    How to Build Toward IMPACT with AI in Higher Ed
    Date: March 13, 2025
    Time: 2:00 pm (Eastern) / 1:00 pm (Central)

    In this webinar, AI Jumpstart Kit: How to Build Toward IMPACT with AI in Higher Ed, Collegis Education’s AVP of Analytics & Technology Solutions, Dan Antonson, and Senior Director of Strategy and Innovation, Wes Catlett-Miller, will guide attendees through an interactive discussion about how to approach key use cases with AI in higher education. We’ll whiteboard out what an AI-enabled institution can look like, how it all works, and live demo actual AI initiatives Collegis has deployed for its partners.

    No clunky PowerPoint slides. Just a clear path for approaching AI enablement.

    What you’ll walk away with

    • A thorough understanding of how AI fits into the broader ecosystem (add-ons vs. platform)
    • A model for making decisions on when to build and when to buy
    • A clear understanding of the role tech and data play in AI enablement

    Who should attend:

    • Presidents + Provosts
    • CFOs + COOs + CMOs
    • Enrollment + Marketing leaders

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  • Higher Ed IT Outsourcing | Collegis Education

    Higher Ed IT Outsourcing | Collegis Education

    College administrators know that technology can be a powerful tool for improving operations and boosting student success. However, given the rapid pace of technological change and the shrinking pool of qualified IT professionals, getting a real return on IT investments can be a major challenge.

    One way to deal with these challenges is to outsource IT management and operations, and explore managed IT services for higher education.

    While change can seem daunting, IT outsourcing can significantly improve overall IT management and strategic focus while mitigating risk and reducing cost. It’s about more than just maintaining IT infrastructure and operations –– it’s about using technology strategically to create better student experiences and drive institutional success.

    Complexity: Streamlining the Transition

    One of the primary concerns I hear from administrators is the perceived complexity of moving to an outsourced IT model. Such a move impacts people, processes, and technology – so if not managed thoughtfully, unintended consequences could occur.

    However, a well-structured transition plan significantly simplifies the process and minimizes risk to business operations during the transition. At Collegis, we employ a phased approach, starting with a thorough assessment of an institution’s current IT ecosystem, including resources, processes, financials, systems, infrastructure, projects, operations, etc. This assessment forms the foundation of a customized transition plan designed around the institution’s unique needs, outlining each step – from stabilization and standardization to technology optimization and, finally, transformation.

    A key element of our approach is the stabilization phase, where we address immediate pain points and ensure that systems are secure and able to support day-to-day operations with no disruptions. This initial phase creates the foundation from which to build on and, ultimately, a level of confidence that sets the stage for longer-term improvements.

    By breaking the transition into manageable phases and providing clear communication throughout the process, we alleviate much of the anxiety associated with change. Instead of a big “lift and shift,” the multi-year transition plan means current systems and processes continue to be supported. Administrators often express relief once they understand our structured approach and how it addresses their specific needs.

    For example, our managed IT services solution for Saint Francis University involved stabilizing the core technology and infrastructure, standardizing expectations through strong IT governance (including installing a virtual CIO), and optimizing business processes and infrastructure for increased efficiency. This identified $200,000 in budgetary waste that was able to be reallocated toward technology upgrades.

    Cost: ROI Beyond the Bottom Line

    Cost is, of course, a major factor in any IT outsourcing decision. Administrators are understandably concerned about the financial implications of outsourcing.

    Studies show that many higher education institutions spend more than 75% of their IT budgets on basic support and technology maintenance. This is partially due to the technology debt that accrues after years of neglect and a lack of the precise skill sets needed to address deficiencies and create more efficient and effective operations. Just think of the impact technology could make if schools could reduce this amount by 25%+ and reallocate these dollars to improving student experiences or driving institutional cost savings.

    Outsourcing can free up these valuable financial resources, enabling institutions to focus on projects that drive growth and enhance the student experience. Collegis partners typically experience:

    • Predictable budgeting: We offer all standard IT management services through a clear and transparent fixed fee mutually determined for the life of the partnership so institutions know exactly what they spend for IT management every year. There are no surprises.
    • Access to top IT talent: While Collegis goes out of its way to assess existing staff and rebadge those who have the needed skill sets and cultural fit, we also bring a team of more than 185 IT professionals to our partnerships, ensuring schools have access to the right skillsets at the right time.
    • Better contract negotiations: Schools benefit from Collegis’s expertise in IT contract negotiations and cross-institutional expertise during all technology contract negotiations. We have long-term relationships with third-party vendors and can negotiate from a position of strength because we support dozens of similar institutions.
    • Lower cybersecurity costs: We handle network, application, and data security, reducing a school’s need for additional resources or security solutions. Our partnerships have also helped many schools successfully stabilize or even reduce their cybersecurity insurance premiums.
    • Elimination of consulting fees: Our model also eliminates the need for expensive consultants to fill staffing gaps or deliver strategic projects.

    Most schools find that an IT managed services partnership with Collegis either saves them money or is cost-neutral. Our economies of scale enable us to provide expert services at a lower cost than most institutions could achieve in-house. Plus, we provide clear service level agreements (SLAs) to ensure accountability.

    Beyond cost savings, outsourcing can also improve ROI by ensuring technology investments deliver their intended value. By leveraging the expertise of a dedicated IT partner, institutions can optimize their systems and ensure they are getting the most out of their technology investments.

    Control: Maintaining Oversight and Ensuring Security

    Some administrators worry about losing control when they outsource IT. They’re concerned about relinquishing oversight of critical systems and data. However, a well-designed outsourcing agreement includes clear governance structures and communication channels, ensuring they retain control.

    One way we’ve addressed this concern is by establishing a steering committee for IT governance that includes representatives from the institution’s leadership and fosters collaboration and shared decision-making.

    Data security is paramount, and we understand the sensitivity of institutional data. We are a SOC 2-compliant organization that undergoes regular external audits to ensure the security and integrity of the data we manage.

    Our dedicated information security officers (CISOs) work closely with each institution to implement best practices and address any security concerns. We also proactively monitor systems for potential threats, leveraging our experience working with multiple institutions to identify and mitigate risks before they escalate.

    Getting More Out of IT investments

    Outsourcing IT management in higher education can be a game-changer for institutions looking to navigate the complexities of the evolving IT landscape. Working with a partner that focuses on open communication, a phased approach to transitioning, a stronger cybersecurity posture, and leveraging your technology’s true potential can eliminate concerns about complexity, cost, and control while enabling schools to achieve strategic goals.

    Finally, when considering IT outsourcing, institutions cannot underestimate the importance and value of cultural fit. Finding a partner who shares your values and can be trusted to run a critical function for your institution is just as important as any of the other considerations I’ve highlighted above.

    — Kim Fahey, CEO Collegis Education

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  • 2025 Higher Ed Trends | Collegis Education

    2025 Higher Ed Trends | Collegis Education

    2025 Higher Education Trends: What to Watch and How You Can Plan

    Higher education is experiencing transformative shifts as institutions respond to societal, economic, and technological changes. This year is set to bring new opportunities and challenges. We’re always keeping a pulse on the industry and where it’s headed so we can stay proactive and prepared –– ready to support our partners through whatever conditions they’re facing.

    10 most impactful higher ed trends for 2025

    1. Increased mergers and consolidations

    The pace of mergers and consolidations among smaller colleges is expected to accelerate in 2025, according to Collegis Education CEO Kim Fahey. With financial pressures and declining enrollment, many institutions will view mergers as a strategic alternative to closure. But these transitions are anything but simple.

    “Mergers involve unique technology requirements and complex data management challenges,” Fahey explains. Successfully integrating applications, systems, and hardware requires expert guidance. Higher ed leaders will look to partner with experienced organizations to help navigate these intricacies.

    2. Heightened focus on data privacy and security

    The information security landscape is becoming increasingly intricate. With 21 comprehensive state privacy laws, alongside European Union (EU) regulations, federal rules, and Title IV requirements, compliance challenges are mounting.

    “Smaller schools often lack the experience and qualifications to manage these threats,” notes Dr. Jason Nairn, CISSP, Collegis VP of Information Technology. Cyberattacks, like phishing and social engineering, are relentless. In 2025, institutions must prioritize more robust cybersecurity measures, leveraging external partnerships and security tools to protect sensitive data.

    3. Acceleration of digital transformation

    Cloud migration will take center stage as institutions transition away from outdated, on-campus systems. While many schools still rely on highly customized platforms, which limits their ability to adopt or migrate to more modern technology, the adaptability and scalability of cloud platforms are simply too compelling to ignore.

    Furthermore, technology infrastructures must be sufficiently modernized in order to capitalize on emerging tech innovations in AI and predictive analysis. This process can’t happen overnight –– it’s an evolution, according to Fahey.

    “Cloud migrations take 18+ months, so schools need to act now,” she emphasizes. An institution-wide commitment to digital transformation will not only modernize operations but also position institutions to stay competitive in an increasingly tech-driven environment.

    4. Adoption of shared services models

    Financial constraints will push smaller schools toward shared services and consortium models to access the technology and expertise they need at a manageable scale. These models allow institutions to pool resources and reduce costs but require significant change management, according to Jeff Certain, VP of Solution Development at Collegis.

    “This will require schools to standardize and make some concessions,” Certain explains. “This could pose a challenge, but they may not have an option.” Institutions must embrace these shifts to remain sustainable while navigating limited budgets.

    5. Growth in career-focused and flexible education

    Programs aligning with workforce needs will gain momentum in 2025. Alternative credentials like microcredentials and certificates will become more prominent, offering shorter, career-oriented pathways for learners.

    “Institutions will increasingly recognize and credit learning outside the classroom, exploring more direct pathways into the workforce,” predicts Dr. Tracy Chapman, Chief Academic Officer for Collegis. This reflects growing demand for flexible, career-focused education that meets student and employer expectations.

    6. Ed tech consolidation and market impact

    It is not just colleges and universities facing consolidation. Ed tech companies and services providers are also reshaping the landscape with their own mergers and acquisitions. While these changes may offer schools more comprehensive solutions, they may not necessarily align with institutional objectives.

    “Some recent acquisitions have led to poorer customer experiences,” Fahey observes. Institutions must carefully evaluate new partnerships to ensure they will deliver meaningful improvements.

    7. Higher Focus on Retention

    With the “enrollment cliff” looming, institutions must double down on maintaining their existing student base as a key to sustainability. Purposeful and cost-effective retention strategies will play a pivotal role in maintaining financial health, as retaining current students is often more cost-effective than recruiting new ones.

    “Retention strategies build stronger, more loyal communities,” says Patrick Green, VP of Enrollment Strategy. Forward-looking schools have perceived the importance of fostering a sense of belonging across the student lifecycle and are providing robust support networks that improve student persistence and satisfaction.

    8. Rise of value-focused marketing

    Students and families are increasingly demanding clear ROI from their education. As a result, institutions will need to demonstrate how their programs lead directly to employment and career advancement.

    “Building relationships with regional industries and showcasing job placement rates will be essential,” advises Tanya Pankratz, AVP of Marketing at Collegis. Marketing efforts will need to start highlighting tangible outcomes (e.g., alumni success stories, job placement rates, and employer partnerships) to win over prospective students.

    9. Expanded role of AI and emerging technologies

    AI and other emerging technologies will revolutionize higher education operations. From enrollment management and personalized marketing to virtual campus tours using augmented reality (AR) and virtual reality (VR), technology has the means to dramatically enhance the student experience –– or wreak technical havoc if data, platforms and tools are misaligned.

    “AI-driven tools make personalization more accessible, but the strategy remains critical,” notes Dan Antonson, AVP of Data and Analytics. Institutions must invest in data infrastructure to fully harness these advancements in order to build and maintain a competitive edge.

    10.Proliferation of strategic partnerships

    Higher ed institutions are increasingly recognizing that they don’t need to own the entire value chain. In 2025, strategic partnerships will play a more prominent role.

    “Institutions will double down on their core mission of education and seek out partners to support other critical functions,” Dr. Chapman explains. These partnerships provide access to technology, expertise, and resources, allowing schools to focus on what they do best — educating students.

    Opportunities on the horizon for higher ed

    As evident in this compilation of higher ed trends, the landscape is set for significant change in 2025 and beyond. Institutions that proactively address these trends will be well-positioned to navigate challenges and seize opportunities. By embracing digital transformation, fostering strategic partnerships, and adopting value-driven approaches, schools can ensure long-term success in an evolving marketplace.

    Excited about the opportunities that lie ahead? Collegis Education has the experience and expertise to guide you through any twists and turns you may face. We’ll help you stay on the leading edge instead of chasing trends. Connect with us and let’s start creating solutions together.

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  • 2025 Higher Ed Disruptions | Collegis Education

    2025 Higher Ed Disruptions | Collegis Education

    The coming year promises to be transformative for higher education as institutions find new ways to manage enrollment targets, operating costs, and shifting student expectations. Several existing and emerging trends have the potential to alter the higher ed landscape as we know it in 2025.

    Disruption isn’t necessarily a bad thing. It often leads to innovation and more efficient ways to meet the needs of students, faculty, and administrators. The good news is we have the tools and the know-how to address these challenges head-on. Institutions focused on building foundational capabilities in the coming months are best positioned to leverage technology effectively and position themselves for continued success.

    Here are the trends I predict will significantly impact higher ed this year and what we can do to take advantage of them.

    1. More Urgent Digital Transformation Plans
    Institutions need access to valid, reliable, and meaningful data to operate effectively. Thousands of schools still rely on proprietary, on-premise student information systems (SIS) with fragmented data sources, which limits their ability to make data-enabled decisions. Given that migrating to cloud-based solutions can take 18+ months, it’s important for schools to start the process now. Although the process is difficult given the significant change management associated with large cloud migrations, it will enable them to operate more efficiently and compete more effectively. I anticipate we’ll see SIS cloud migrations at the top of the priority lists at many institutions.

    2. Heightened Focus on Cybersecurity
    Cyber attackers have targeted higher education for years because they know they are a rich source of student and institutional data and the digital infrastructures at most schools are outdated. Hackers continue to find new ways to access networks and data, especially as the number of connected devices and applications swells. Institutions need to stay vigilant to cyber threats while also complying with various data privacy laws. I count 18 states with privacy regulations in addition to U.S. federal and European Union requirements. It’s an extremely complex situation only made more difficult by the shortage of cybersecurity professionals, especially at smaller schools. In 2025, institutions will focus on automating network security protocols and finding outside resources to augment their security capabilities.

    3. Expanded Use of Shared Services
    Smaller schools need access to the same technology and technical expertise as larger schools, just on a reduced scale with a more limited budget. I anticipate that smaller schools will seek strategic partners to manage critical IT and other specialized services to support data access, reliability, and usability. It’s a smart way to reduce costs while maintaining essential day-to-day services, enhancing security protocols, and being prepared for technology advancements.

    4. Continuation of Mergers and Acquisitions
    Financial pressures and the threat of closures will continue to drive acquisitions of some smaller schools. Mergers create significant challenges to combine the data, applications, and systems of the two institutions. However, the benefits to both sides are worth it in streamlining operations, retaining existing students, and growing enrollment. Given the breadth and depth of our functional and technical expertise, we can help schools to navigate the challenges and drive positive results.

    5. Adoption of Data-Enabled Technologies
    As institutions embrace digital transformation, they build out the foundation needed to take advantage of data-enabled technologies such as artificial intelligence (AI). With the initial hype of AI behind us, I anticipate in 2025 that schools will start to deploy AI-enabled solutions that feed off rich data sources to personalize recruitment efforts, improve retention, invigorate online classes, and predict demand for course offerings, as a few examples.

    6. Refinement of Enrollment and Retention Strategies
    The declining number of high school graduates and international enrollments continues to intensify the effort to recruit and retain students. I expect to see schools expand how they leverage data to personalize recruitment campaigns, target secondary audiences (such as adult learners and transfer students), and nurture existing students. The success of this strategy relies heavily on having the right infrastructure in place to support centralized data access, emerging technologies, and analytic tools.

    7. Shift to Career-Focused and Flexible Learning Opportunities
    Like changing recruitment and retention methods, institutions will continue to adapt their academic programs to meet the evolving needs of the workforce. They will highlight outcomes based on data about job placement rates, alumni success stories, and collaborations with area businesses to illustrate tangible benefits. They will evaluate current course offerings and pivot when it makes sense to expand hybrid learning models, professional development programs, and skill-based credentials. This effort may involve launching new programs in high-demand fields, such as data science and cybersecurity, or retooling existing programs to incorporate emerging technologies.

    8. Consolidation of Ed-tech Solution Providers
    Many higher education software and service providers have discussed how they could combine forces to serve colleges and universities better. I think we’ll see M&A activity pick up over the next two years. These consolidations will further the need for institutions to standardize business processes and accelerate cloud migrations as legacy systems will eventually become unsupported.

    I’m excited about the positive impact these eight trends might make in 2025. Higher education institutions that prioritize foundational improvements by aligning their data, technology, and talent are best suited to successfully address mounting challenges like demographic shifts and affordability concerns.

    I can’t wait to see how schools that adopt AI and predictive analytics are able to improve decision-making and enhance student experiences. However, the real breakthrough will come from integrating systems and breaking down data silos. Institutions that invest in building these foundational capabilities will be better positioned to leverage emerging technologies, drive measurable outcomes, and fulfill their mission to support lifelong learners.

    — Kim Fahey, CEO Collegis Education

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  • 2025 UPCEA Annual Conference – Collegis Education

    2025 UPCEA Annual Conference – Collegis Education

    Higher education is evolving, and institutions need innovative strategies to keep up with shifting learner expectations. That’s why Collegis Education is excited to attend the 2025 UPCEA Annual Conference, the premier event for leaders in professional, continuing, and online education. This conference brings together experts and decision-makers to explore the latest trends, technologies, and strategies that are transforming higher ed.

    Why Attend the 2025 UPCEA Annual Conference?

    This conference is a must-attend event for higher ed leaders looking to stay ahead of the curve in online learning, workforce development, and digital transformation. Key themes include:

    • Data-Driven Decision-Making – Leveraging analytics to improve student outcomes and enrollment strategies.
    • Technology & Digital Transformation – Implementing scalable solutions to enhance the student experience.
    • Workforce-Aligned Learning – Creating programs that meet the evolving needs of students and employers.
    • Marketing & Enrollment Growth – Adapting strategies to attract, engage, and retain today’s learners.

    Collegis Education brings the expertise and proven strategies to help institutions overcome enrollment challenges, optimize operations, and drive sustainable growth.

    Where to Find Us

    Our team will be on-site, ready to connect and discuss how Collegis can help your institution navigate the complexities of online education, marketing, and student success.

    Want to meet up? Let’s schedule a time to chat! Contact us to book a meeting.

    We look forward to seeing you in Denver!

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  • Graduate Enrollment Insights | Collegis Education

    Graduate Enrollment Insights | Collegis Education

    Inside the Minds of Grad Students: 5 Key Findings from Our Latest Study on Graduate Enrollment

    As a higher education leader, it’s no secret that you’re facing a fiercely competitive graduate enrollment landscape. You know as well as I do that understanding what prospective students want and how they behave isn’t just helpful – it’s crucial to your institution’s success. That’s why we teamed up with UPCEA to conduct a deep dive into today’s post-baccalaureate students, uncovering their unique needs, expectations, and wants.

    We’ve published those insights in our latest report to help colleges and universities fine-tune their graduate enrollment strategies and deliver real results. You can download the complete report here: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students

    Our research focused on individuals who expressed at least some interest in pursuing advanced education, and this study sheds light on what matters most to potential graduate students—everything from program types and communication preferences to application expectations.

    As we dug into the data, some obvious themes emerged. Here are five key findings that can prepare your institution to stand out in this tight market and guide you in shaping strategies that resonate, engage, and deliver results.

    5 insights to sharpen your graduate enrollment strategy

    1. Graduate enrollment is a crowded market—and the stakes are high

    This is no surprise to those working in higher ed in recent years. Graduate enrollment is slowing, with just a 1.1% projected increase over the next five years. Adding to the challenge, 20% of institutions dominate 77% of the market. For everyone else, it’s a fierce battle for a shrinking pool of candidates. To win, you’ll need a sharp, focused approach.

    2. Online programs are the clear favorite

    Did you know that 71% of prospective students are “extremely” or “very” interested in fully online programs? Hybrid formats come in a close second, while traditional in-person options are struggling to keep pace. The data confirms that flexibility isn’t a trend—it’s a necessity.

    3. Program information is a make-or-break factor

    Here’s something we see far too often: quality programs losing prospective students simply because critical details—like tuition costs and course requirements—are buried or missing entirely from the school’s website. In fact, 62% of students indicated they would drop off early in their search for this exact reason.

    The fix? It’s simpler than you might think. By optimizing your program pages and doubling down on SEO, you can turn passive visitors into engaged prospects.

    4. Financial transparency builds trust

    Sticker shock is real. High application fees, vague cost information, and limited financial aid details are among the top reasons students abandon the application process late in the game. By addressing these concerns clearly and directly, you’re not just solving a problem, you’re building trust.

    5. Email is still king

    When it comes to connecting with prospective graduate students, email reigns supreme. Whether it’s inquiring about programs (47%), application follow-ups (67%), or receiving application decisions (69%), email is the channel students trust the most.
    But here’s the catch: your emails have to be timely, personalized, and relevant in order to make an impact.

    The key to graduate enrollment success is just a click away

    The insights highlighted above are just the tip of the iceberg. Imagine what’s possible when you apply them to your graduate enrollment strategy.

    If you’re ready to refine your approach and stay ahead of the curve, we’ve got you covered. Our report dives deeper into the data and uncovers actionable insights, including:

    • Positioning your online and hybrid offerings to meet growing demand
    • Optimizing program pages to emphasize the information students value most
    • Communicating financial information proactively to convert candidates
    • Building email outreach strategies that build trust and keep students engaged

    Grab your complimentary copy of the report today, and let’s start building a better pipeline together!

    Your roadmap to winning in the competitive graduate market.

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  • Graduate Student Pipeline | Collegis Education

    Graduate Student Pipeline | Collegis Education

    Despite an increasingly competitive market, many colleges and universities still view graduate enrollment strategies as a key growth lever for their institutions. To win in the graduate enrollment space, you first need a deeper understanding of prospective graduate students’ preferences and behaviors.

    This infographic, “What Potential Graduate Students Expect in the Enrollment Funnel,” compiles some of the key data and insights from our recent collaboration with UPCEA that surveyed graduate students to uncover their needs and expectations, focusing on program preferences, delivery methods, and expectations during the inquiry and application processes.

    This infographic is only the tip of the iceberg. Learn more about how to tailor your graduate student recruitment strategies and position your programs for success and growth in our recent report, “Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students.”

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