Tag: Key

  • A California community college begins to heal: The Key

    A California community college begins to heal: The Key

    The No. 1 lesson about disaster relief Ryan Cornner would give college presidents is: do scenario training. 

    The president of Glendale Community College said he and his team were working on emergency preparedness training with new managers when the L.A. wildfires started. 

    “We were actually planning a tabletop exercise for spring, and boy, did we get a tabletop exercise. It was just real,” Cornner said in the latest episode of The Key, Inside Higher Ed’s news and analysis podcast. 

    GCC serves 24,000 students from its campus about five miles from where the Eaton fire burned. Dozens of the college’s students and employees lost their homes, and many more were displaced for more than a week. GCC has expanded its efforts to provide access to basic needs for its students and has recognized that its part-time adjunct faculty need the most support. 

    While providing food and housing support or giving students laptops has been a general principle of the community college system, Cornner says a new need in this emergency is coming from employees. 

    “As an employer, we think that the real focus is making sure that the workplace has what it needs and making sure people feel supported in their work. But when someone has just lost their home, it brings an added element of ‘what should we do as a community?’”

    Inside Higher Ed reported on GCC’s immediate emergency response in January and wanted to reach out to the institution again to check in on its recovery. 

    Cornner said institutions can support their communities by investing in the future workforce of first responders and by providing a safe campus for secondary school students whose schools were destroyed in the fires.

    Listen to this episode of The Key here, and click here to find out more about The Key.

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  • What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

    What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

    With InsightsEDU 2025 just around the corner, we’re excited to share some of the key updates and new features coming to this year’s conference, happening February 12-14, 2025 in New Orleans, Louisiana. As the premier conference for higher education marketing and enrollment management, this year’s event promises to be our most engaging yet. Attendees can expect immersive experiences, innovative sessions, and exceptional speakers, all aimed at equipping higher education leaders with the skills and strategies needed to serve today’s Modern Learners. From the welcome reception to our new customized workshop experience, InsightsEDU 2025 is full of exciting opportunities. Read on to see what’s in store!

    This year, we’re embracing the vibrant culture of New Orleans with the Bourbon Street Bash, a celebration that will give attendees the perfect opportunity to unwind, network, and experience NOLA in style. The evening will kick off with a second-line parade, leading attendees through the historic streets of New Orleans to the iconic Bourbon Vieux venue. With a live jazz performance, this event promises to be a memorable way to start an exciting conference experience with the higher ed community.

    For the first time, InsightsEDU is offering a hands-on, interactive workshop led by Dr. Jodi Blinco, Vice President of Enrollment Management Consulting at EducationDynamics.

    The workshop, “Unlocking Enrollment Success: A Customized Consulting Workshop Experience,” is designed specifically for higher education leaders who want to explore the complexities of enrollment models. The workshop provides an opportunity to enhance strategies for attracting, enrolling, and retaining students.

    This session will foster focused discussions, tailored insights, and actionable takeaways, allowing attendees to apply the knowledge gained from the conference directly to their own enrollment strategies.

    This year, we are excited to welcome Po-Shen Loh, an acclaimed entrepreneur, mathematician, and Carnegie Mellon University professor, to the InsightsEDU stage.

    His keynote session, “The Power of Reinvention: Unlocking Innovation to Inspire Action,” will challenge attendees to rethink problem-solving, leadership, and innovation in the ever-evolving higher education landscape. Drawing from his diverse experiences in academia and social entrepreneurship, Po-Shen Loh will explore how institutions can apply startup strategies to innovate and create programs that resonate with students’ needs. His unique experiences throughout higher ed and entrepreneurship make him uniquely qualified to address the conference’s innovative goals and inspire strategies for institutions looking to drive meaningful change.

    Expect to hear from top industry leaders at InsightsEDU, with companies such as EY Parthenon, Slate, Google, Meta, and Reddit, joining to share their expertise in digital engagement, advertising, and marketing strategies. These sessions will help institutions stay ahead of emerging trends, enhance their online presence, and develop strategies to connect with students in innovative ways. Attendees will gain exclusive insights into how leading platforms are shaping the future of student engagement and higher education marketing.

    With RW Jones Agency recently becoming a part of the EducationDynamics team, InsightsEDU 2025 will feature even more expert-led sessions and strategic insights. RW Jones Agency’s expertise in public relations, crisis communications, and higher education marketing is sure to provide valuable perspectives for attendees.

    Here are some of the key sessions featuring RW Jones Agency’s team:

    • A Roadmap to Marketing Transformation: Learn how to implement a marketing maturity model to enhance strategy, optimize resources, and gain real results for your MarCom division. This session will provide insights from experienced professionals who have successfully implemented maturity models to drive impactful results at institutions.
    • A Behavior-Informed Approach to Prospective Student Engagement: Discover how student personas can transform outreach efforts. Building on insights from a recent nationally representative survey of high schoolers, this session explores students’ primary motivations and factors surrounding decision making, offering key insights for higher ed marketers, communicators, and enrollment leaders.
    • Lights, Camera, Connections: How to Produce Compelling Videos That Connect: Join Karolyn Pearson, a former network news producer, and Morgan Aguilar, a former TV reporter, for an exciting session on crafting engaging and authentic visual storytelling to captivate student audiences and enhance your institution’s brand.
    • The Art and Science of Why People Care: Learn how to create audience-centered messaging that aligns with students’ values, increases engagement, and builds lasting relationships while authentically marketing your brand.
    • From Interest to Enrollment: Building Real Student Connections on Social Media: Explore the latest tactics and insights to address an evolving social media landscape and cater to Gen Z and Millennial audiences. This session will explore the latest trends, engagement strategies, and creative tools to foster meaningful interactions on social media that lead to enrollment.

    With an impeccable lineup of sessions, RW Jones Agency’s expertise will provide valuable new perspectives at InsightsEDU 2025, ensuring that attendees leave with actionable strategies to better connect and serve Modern Learners.

    With immersive experiences, groundbreaking discussions, and an incredible lineup of speakers and sessions, this year’s conference is shaping up to be the best one yet. Whether you’re looking to refine your enrollment strategy, explore new marketing tactics, or simply connect with industry leaders, InsightsEDU 2025 is the place to be for higher education professionals.

    We look forward to seeing you at InsightsEDU 2025!

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  • Study Reveals Key Factors Driving Student College Choice in 2025

    Study Reveals Key Factors Driving Student College Choice in 2025

    A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction.

    The research, analyzing data from U.S. four-year colleges, found that schools offering a wider range of majors see significantly higher student interest, with each additional program contributing to increased application and enrollment rates. Campus safety measures and the number of available student organizations were also found to be major factors in students’ decision-making process.

    “What’s particularly interesting is how these factors play out differently across institution types,” said Dr. Ryan Gardner-Cook, the project director. “For example, smaller schools gain more from incremental improvements in campus amenities and academic offerings compared to larger institutions.”

    The study also revealed that affordability remains a critical factor, especially for first-generation and low-income students. Schools with lower net prices and stronger financial aid packages showed notably higher attraction rates among these demographics.

    Environmental factors like climate and location also play a significant role. Schools in temperate climates and growing urban areas generally showed stronger appeal to prospective students. State-level political environments were found to increasingly influence student choice as well.

    The research identified nine distinct “institutional personas” ranging from “Accessible Education Anchors” to “Rigorous Academic Giants,” each with unique characteristics and challenges in attracting students. This classification system aims to help institutions better understand their competitive position and develop more effective recruitment strategies.

    For institutions looking to improve their student attraction, the study recommends focusing on controllable factors like admissions processes, student life offerings, and academic programs while finding ways to mitigate challenges related to location or cost.

    The findings come at a crucial time as higher education institutions face evolving student preferences and increasing competition for enrollment.

     

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  • Daring students to take risks and be wrong is key to solving the campus culture wars

    Daring students to take risks and be wrong is key to solving the campus culture wars

    Goodbye then, the Higher Education (Freedom of Speech) Act parts A3, A4, A7 and parts of A8 – we hardly knew you.

    The legal tort – a mechanism that seemed somehow to be designed to say “we’ve told the regulator to set up a rapid alternative mechanism to avoid having to lawyer up, but here’s a fast track way to bypass it anyway”, is to be deleted.

    The complaints scheme – a wheeze which allowed an installed Director for Freedom of Speech and Academic Freedom to rapidly rule on whatever it was that the Sunday papers were upset about that week – will now be “free” (expected) to not take up every dispute thrown its way.

    Students themselves with a complaint about a free speech issue will no longer have to flip a coin between a widely respected way of avoiding legal disputes and an untested but apparently faster one operated by the Director which was to be flagged in Freshers’ handbooks. The OIA it is.

    Foreign funding measures – bodged into the act by China hawks who could never work out whether the security services, the Foreign Office or the Department for Education were more to blame for encouraging universities to take on Chinese students – will now likely form part of the revised “Foreign Influence Registration Scheme” created by the National Security Act 2023.

    A measure banning universities from silencing victims of harassment via a non-disclosure agreement will stay, despite OfS saying it was going to ban NDAs anyway – although nobody seems able to explain why their use will still be fine for other victims with other complaints.

    And direct regulation of students’ unions – a measure that had somehow fallen for the fanciful idea that their activities are neither regulated nor controlled by powerless university managements and the Charity Commission – will also go. The “parent” institution will, as has always been the case, revert to reasonably practicable steps – like yanking its funding.

    As such, save for a new and vague duty to “promote” free speech and academic freedom, the new government’s intended partial repeal of legislation that somehow took the old one two parliaments to pass – a period of gestation that always seemed more designed to extend the issue’s prevalence in the press than to perfect its provisions – now leaves the sector largely back in the framework it’s been in for the best part of 40 years.

    That the Secretary of State says that all of the above is about proceeding in a way that “actually works” will raise an eyebrow from those who think a crisis in the academy has been growing – especially when the government’s position is that the problem to be fixed is as follows:

    In a university or a polytechnic, above all places, there should be room for discussion of all issues, for the willingness to hear and to dispute all views including those that are unpopular or eccentric or wrong.

    Actually, that was a quote from Education Secretary Keith Joseph in 1986, writing to the National Union of Students over free speech measures in the 1986 act. But Bridget Phillipson’s quote wasn’t much different:

    These fundamental freedoms are more important—much more important—than the wishes of some students not to be offended. University is a place for ideas to be exposed and debated, to be tried and tested. For young people, it is a space for horizons to be broadened, perspectives to be challenged and ideas to be examined. It is not a place for students to shut down any view with which they disagree.

    The message for vice chancellors who fail to take this seriously couldn’t have been clearer – “protect free speech on your campuses or face the consequences”. But if it’s true that for “too long, too many universities have been too relaxed about these issues”, and that “too few took them seriously enough” – what is it that that must now change?

    Back to the future

    There is no point rehearsing here the arguments that the “problem” has been overblown, centring on a handful of incidents in a part of the sector more likely to have been populated by the lawmakers and journalists whose thirst for crises to crack down on needs constant fuel. And anyway, for those on the wrong end of cancellation, the pain is real.

    There is little to be gained here from pointing out the endless inconsistencies in an agenda that seemed to have been designed to offer a simplistically minimalist definition of harassment and harm and a simplistically maximalist definition of free speech – until October 7th 2023 turned all that on its head.

    There isn’t a lot of benefit in pointing out how unhelpful the conflation between academic freedom and freedom of speech has been – one that made sense for gender-critical academics feeling the force of protest, but has been of no help for almost anyone involved in a discipline attempting to find truth in historic or systemic reasons for other equality disparities in contemporary society.

    Others write better than me, sometimes in ways I don’t recognise, sometimes in ways I do, about the way in which the need to competitively recruit students, or keep funders happy, or to not be the victim of a fresh round of course cuts inhibits challenge, drains the bravery to be unpopular, and is the real cause of a culture of “safetyism” on campus.

    And while of course it is the case that higher education isn’t what it was – which even in its “new universities” manifestations in the 1960s imagined small parts of the population engaging in small-group discussions between liberal-minded individuals able to indulge in activism before a life of elitism – I’ve grown tired of pointing out that the higher education that people sometimes call for isn’t what it is, either.

    What I’m most concerned about isn’t a nostalgic return to elite HE, or business-as-usual return to whatever it was or wasn’t done in the name of academic freedom or freedom of speech in a mass age – and nor is it whatever universities or their SUs might do to either demonstrate or promote a more complex reality. I’m most concerned about students’ confidence.

    The real crisis on campus

    Back in early 2023, we had seen surveys that told us about self-censorship, pamphlets that professed to show a culture of campus “silent” no platforming, and polling data that invited alarm at students’ apparent preference for safety rather than freedom.

    But one thing that I’d found consistently frustrating about the findings was the lack of intelligence on why students were responding the way they apparently were.

    For the endless agents drawing conclusions, it was too easy to project their own assumptions and prejudices, forged in generational memory loss and their own experiences of HE. Too easy to worry about the 14 per cent of undergrads who went on to say they didn’t feel free to express themselves in the NSS – and too easy to guess “why” that minority said so.

    As part of our work with our partners at Cibyl and a group of SUs, we polled a sample of 1,600 students and weighted for gender and age.

    We found that men were almost ten percentage points higher than women on “very free”, although there was gender consistency across the two “not free” options. Disabled students felt less free than non-disabled peers, privately educated students felt more free than those from the state system, and those eligible for means-tested bursaries were less confident than those who weren’t.

    In the stats, those who felt part of a community of students and staff were significantly more likely to feel free to express themselves than those who didn’t – and we know that it’s the socio-economic factors that are most likely to cause feelings of not “fitting in”.

    But it was the qualitative comments that stuck with me. Of those ticking one of the “not free” options, one said that because the students on their course were majority white students, they “often felt intimidated to speak about certain things”.

    Another said that northern state school students are minorities – and didn’t really have voices there:

    Tends to be posher middle class private school educated students who are heard.

    Mature students aren’t part of the majority and what I have said in the past tends to get ignored.

    Many talked about the sort of high-level technical courses that policymakers still imagine universities don’t deliver. “Engineering doesn’t leave much room for opinion like other courses”, said one. “Not a lot of room in my degree for expression” said another.

    And another gave real challenge to those in the culture wars that believe that all opinions are somehow valid:

    My course doesn’t necessarily allow me to express my freedom as everything is researched based with facts.

    Ask anyone that attempted to run a seminar on Zoom during Covid-19, and you get the same story – switched-off cameras, long silences, students seemingly afraid to say something for fear of being ostracised, or laughed at, or “getting it wrong”.

    As a former SU President put it on the site in 2023:

    This year there have been lecture halls on every campus stacked with students who don’t know how to start up a conversation with the person sat next to them. There were emails waiting to be sent, the cursor flashing at the start of a sentence, that the struggling student didn’t know how to word… This question is whether or not the next generation is actually being taught how to interact and be comfortable in their own skin… They have to if they’re claiming to.

    Freedom from fear?

    The biggest contradiction of all in both the freedom of speech and academic freedom debates that have engulfed the sector in recent years was not a lack of freedom – it was the idea that you can legislate to cause people to take advantage of it:

    In lectures and seminars there is often complete silence. The unanimity of asking a question or communicating becomes daunting when you’re the only one.

    Fear you’ll be laughed at or judged if you get it wrong

    In terms of lectures, the students in my class feel shy to share opinions which affects me when I want to share.

    Again this is a personal thing I don’t often like expressing my points of view in person to people I don’t know very well. Also they probably won’t be listened to so I don’t see the point.

    I feel very free amongst my other students in our WhatsApp groups (not governed by the university). However, freedom of expression in support sessions often ends up not occurring as everyone is anxious due to how the class has been set up.

    Once in class I simply got one word mixed up with another and the lecturer laughed and said. ‘yes…well…they do mean the same thing so that has already been stated.’ Making me and also my fellow students reluctant to ask any questions at all as we then feel some questions are ridiculous to ask. How are we to express our thoughts if we feel we will be ridiculed or made to feel ridiculous?

    For those not on programmes especially suited to endless moral and philosophical debates, a system where the time to take part in extracurriculars is squeezed by part-time work or public transport delays is not one that builds confidence to take part in them.

    The stratification of the sector – where both within universities and between them, students of a particular type and characteristic cluster in ways that few want to admit – drives a lack of diversity within the encounters that students do have in the classroom.

    And even for those whose seminars offer the opportunity for “debate”, why would you? Students have been in social media bubbles and form political opinions long before they enrol. And Leo Bursztyn and David Yang’s paper demonstrates that people think everyone in their group shares the same views, and that everyone in the outgroup believes the opposite.

    As Harvard political scientist David Deming argues here:

    Suppose a politically progressive person offers a commonly held progressive view on an issue like Israel-Palestine, affirmative action, or some other topic. Fearing social sanction, people in the out-group remain silent. But so do in-group members who disagree with their group’s stance on that particular issue. They stay silent because they assume that they are the only ones in the group who disagree, and they do not want to be isolated from their group. The only people who speak up are those who agree with the original speaker, and so the perception of in-group unanimity gets reinforced.

    Deming’s solution is that universities should tackle “pluralistic ignorance” – where most people hold an opinion privately but believe incorrectly that other people believe the opposite.

    He argues that fear of social isolation silences dissenting views within an in-group, and reinforces the belief that such views are not widely shared – and so suggests making use of classroom polling tech to elicit views anonymously, and for students to get to know each other privately first, giving people space to say things like “yes I’m progressive, but my views differ on topic X.”

    Promoting free speech?

    Within that new “promote” duty, it may be that pedagogical innovation of that sort within the curriculum will make a difference. It may also be that extracurricular innovation – from bringing seemingly opposed activist groups on campus together to listen to each other, through to carefully crafted induction talks on what free speech and academic means in practice – would help. Whether it’s possible to be positive about EDI in the face of the right to disagree with it remains to be seen.

    Upstream work on this agenda might help too – it’s odd that a “problem” that must be partly about what happens in schools and colleges is never mentioned in the APP outreach agenda, just as it’s frustrating that the surface diversity of a provider is celebrated while inside, the differences in characteristics between, say, medical students and those studying Business and Management are as vast as ever.

    Students unions – relieved of direct scrutiny on the basis that they are neither “equipped nor funded” to navigate such a complex regulatory environment – might argue that the solution is to equip them and fund them, not remove the regulation. They might also revisit work we coordinated back in 2021 – much of which was about strengthening political debate in their own structures as a way to demonstrate that democracy can work.

    Overall, though, someone somewhere is going to get something wrong again. They’ll fail to act to protect something lawful; or they’ll send a signal that something was OK, or wrong, when they should have decided the opposite.

    As such, I’ve long believed that the practice of being “wrong” needs to be role-modelled as strongly as that of being right. If universities really are spaces of debate and the lines between free speech and harassment are contested and context-specific, the sector needs to find a way to adjudicate conflict within universities rather than leaving that to the OIA, OfS, the courts or that other court of public opinion – because once it gets that far, the endless allegations of “bad faith” on both sides prevent nuance, resolution and trust.

    Perhaps internal resolution can be carried out in the way we found in use in Poland on our study tour, using trusted figures appointed from within – and perhaps it can be done by identifying types of democratic debate within both academic and corporate governance that give space to groups of staff and students with which one can agree or disagree.

    If nothing else, if Arif Ahmed is right – and “speech and expression were essential to Civil Rights protestors, just as censorship was their opponents’ most convenient weapon”, we will have to accept that “nonviolent direct action seeks to… dramatize an issue that it can no longer be ignored” – and it has as much a place on campus as the romantic ideals of a seminar room exploring nuance.

    Lightbulb moments need electricity

    But even if that helps, I’m still stuck with the horse/water/drink problem – that however much you promote the importance of something, you still need to create the conditions to take up what’s on offer. What is desired feels rich – when the contemporary student experience is often, in reality, thin. What if the real problem isn’t student protest going too far, but too few students willing to say anything out loud at all?

    Students (and their representatives) left Twitter/X/Bluesky half a decade ago, preferring the positivity of LinkedIn to being piled-onto for an opinion. Spend half an hour on Reddit’s r/UniUK and you can see it all – students terrified that one wrong move, one bad grade, one conversation taken the wrong way, one email to a tutor asking why their mark was the way it was – will lead to disaster. The stakes are too high, and the cushion for getting anything wrong too thin, to risk anything.

    Just as strong messages about the importance of extracurricular participation don’t work if you’re holding down a full-time job and live 90 minutes from campus, saying that exploring the nuances of moral and political debate is important will fall flat if you’re a first-in-family student hanging on by a thread.

    Much of this all, for me, comes back to time. Whatever else people think higher education is there to do, it only provides the opportunity to get things wrong once the pressure is off on always getting things right. Huge class sizes, that British obsession with sorting and grading rather than passing or failing, precarious employment (of staff and students) and models of student finance that render being full-time into part-time are not circumstances that lead anyone to exploring and challenging their ideas.

    Put another way, the government’s desire that higher education offers something which allows horizons to be broadened, perspectives to be challenged and ideas to be examined is laudable. But if it really wants it happen, it does have to have a much better understanding of – and a desire to improve – the hopeless precarity that students find themselves in now.

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  • Key Trends in the Era of the Modern Learner

    Key Trends in the Era of the Modern Learner

    We are at a pivotal point in higher education, the Era of the Modern Learner. This new era, shaped by evolving technology, changing cultural dynamics, and shifting student priorities, is revolutionizing how colleges and universities engage with students.

    Modern Learners are not who they used to be. They are:

    • Discerning, using data and online resources to thoroughly research programs and institutions.
    • Highly Informed and Goal-Oriented, demanding personalized experiences tailored to their specific needs.
    • Focused on ROI, seeking educational options that offer a clear return on investment and equip them with practical skills for future financial viability.

    To succeed in the Era of the Modern Learner, institutions must adapt and embrace a Unified Enrollment Approach that seamlessly integrates marketing and communications across the campus, ensuring a consistent brand message reaches all audiences. This means moving beyond traditional demographic-driven strategies and embracing the commonalities that bind today’s diverse student population as Modern Learners.

    The 2025 Marketing and Enrollment Management Benchmarks Report offers higher education leaders with the knowledge and insights needed to effectively navigate the landscape.

    Key Trends Impacting Higher Education Marketing and Enrollment Management

    The Rise of Stealth Applicants

    A growing number of students prefer to explore college options privately, submitting applications directly without engaging with admissions offices beforehand. This trend, known as stealth applying, presents a challenge for institutions to connect with these elusive prospects, requiring refined media spending strategies to justify investments and adapt to this evolving application behavior.

    Program Demand Shifts

    Analysis of site traffic reveals significant shifts in program demand. Healthcare and vocational training programs are experiencing a surge in interest, reflecting a growing societal focus on healthcare careers and a shift towards practical skills and direct employment pathways. Conversely, traditional arts and humanities fields are facing declines, suggesting students are prioritizing fields perceived as more job ready.

    The Power of Organic Search

    Organic search remains a highly cost-effective way to attract prospective students, with over a third of all education website visits originating from organic search. Institutions need to prioritize website performance and optimize their online presence to capture this valuable traffic source.

    Digital Advertising Dominance

    Institutions are strategically increasing their investment in digital advertising, particularly across platforms like Google, social media, and mobile video. This shift reflects the Modern Learner’s digital-first consumption habits and the effectiveness of these channels in driving awareness and conversions.

    AI-Powered Personalization

    AI-powered tools, such as Google’s Performance Max, are transforming how institutions optimize advertising campaigns and personalize content delivery. These tools leverage machine learning to enhance ad performance across multiple Google channels, leading to more efficient and effective outreach.

    2025 Key Recommendations for Higher Ed Leaders

    • Break Down the Walls:
      Embrace a unified approach to enrollment that integrates marketing and communication strategies across the entire institution.
    • Be Transparent and Demonstrate Value:
      Prioritize transparency and demonstrate value, providing clear information about costs, program details, and career outcomes.
    • Go Digital or Go Home:
      Develop a robust digital marketing strategy, leveraging the power of organic search, paid advertising, and video content.
    • Leverage the Power of AI:
      Harness the power of AI, utilizing tools like Google Performance Max to optimize campaigns and personalize content delivery.
    • Stay Agile and Responsive:
      Continuously adapt to the evolving needs and preferences of the Modern Learner.

    By understanding these trends and proactively adapting strategies, higher education institutions can effectively engage Modern Learners, navigate the evolving landscape, and achieve enrollment success in 2025 and beyond.

    For a more in-depth analysis of the current higher education marketing and enrollment landscape, download our comprehensive Marketing and Enrollment Management report. It’s packed with EducationDynamics’ proprietary data, insights and actionable strategies to help you grow enrollment.

    EducationDynamics is dedicated to helping colleges and universities navigate these complex challenges. We offer proven solutions to help you implement these key recommendations and achieve your enrollment goals. Contact us today to learn how we can partner with you to reach the Modern Learner and thrive in the evolving higher education environment.

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  • 7 Key Considerations When Choosing Cloud Partner for Higher Education

    7 Key Considerations When Choosing Cloud Partner for Higher Education

    Data privacy and compliance in educational cloud solutions is no more a choice, but a mantra. Colleges and universities can get a lot out of moving to the cloud, but picking the right cloud partner is very important. An effective partner can help organizations improve their processes, improve student experience, and work more efficiently. When your institution decides on a cloud partner, you may have to consider these 7 factors that are discussed in the blog:

     

    Data Privacy and Compliance in Educational Cloud Solutions. Why?

    Safeguarding sensitive student and institutional data is an absolute necessity in the field of higher education. It has become a mandate that higher education institutions establish robust privacy and compliance standards, as data breaches have increased by 75% between 2021 and 2023.

    To protect data across international boundaries, a trustworthy cloud partner must comply with regulations such as the General Data Protection Regulation (GDPR), the Family Educational Rights and Privacy Act (FERPA), and ISO 27001. To give just one example, research has shown that 63 percent of students give higher priority to educational institutions that exhibit robust data protection measures. By selecting a cloud service that offers encryption, access control, and frequent audits, you are not only meeting a technical necessity; you are also taking a step toward developing trust in a world that is driven by data.

     

    Benefits of Cloud Computing in Higher Education Institutions

     

     

    How to Choose the Right Cloud Provider for Universities? 7 Factors You Can’t Ignore

     

    7-golden-rules-for-picking-the-prefect-cloud-partner

     

    1. Solutions Tailored for Higher Education

    As said earlier, data privacy and compliance in educational cloud solutions is no longer an option but a necessity. Hence, as a first step, verify that your cloud partner provides solutions that are 100 % tailored to higher education institutions. A standard cloud provider may need to adequately meet the specific requirements of academic settings. Solutions created expressly for higher education to understand the complexity of student information systems, academic administration, and compliance regulations, which help avoid inefficiencies and missed opportunities.

     

    2. Several Deployment choices

    To maintain data privacy and compliance in educational cloud solutions, the next important thing to consider is to be open to several deployment choices. Flexibility depends on the capacity to choose among several deployment choices. A cloud partner should provide SaaS deployment methods, and hybrid, managed, and cloud-based solutions so your university may move on its terms. This flexibility guarantees that you can pick the right deployment method that is most suited for you, for your long-term and present requirements of your university.

     

    3. Proven History of Smooth Migrations

    It can be hard to move to the cloud, so it’s important to work with a partner who has a history of getting cloud transfers done on time and on budget. Before working with educational institutions, a reliable vendor should have shown that they can handle large-scale migrations with little trouble and no loss of data protection for educational institutions.

     

    4. Expertise in Security and Compliance

    Cybersecurity is a significant issue for higher education organizations managing sensitive information. Your cloud partner must implement stringent security protocols, with tight-kint encryption, multi-factor authentication, and routine security assessments. Furthermore, verify their adherence to industry standards and regulations, including GDPR and FERPA, to safeguard your institution’s data and uphold legal compliance.

     

    5. Scalability and Flexibility for Growth

    Higher education institutions are continually developing. Your cloud partner must provide scalable solutions that can adapt to your institution’s requirements. Your cloud infrastructure must possess the flexibility to scale up or down seamlessly in response to increased student enrollment, new academic programs, or expanded research efforts, without significant disruptions.

     

    6. Continuous Assistance and Enhancement

    Considering data privacy and compliance in educational cloud solutions, selecting a cloud partner that offers ongoing assistance after the initial deployment is a must. Continuous advisory services, system enhancements, and routine performance evaluations are a strict must-have. Note that an effective partner actively optimizes processes and identifies areas for improvement.

     

    7. Dedication to Research and Innovation

    Your cloud partner ought to be dedicated to ongoing innovation and development. Seek for suppliers who actively support research and development to improve their products depending on client comments. Constant evolution of a partner will allow your university stay at the forefront of educational technology and enable it to move with the times and meet new problems.

     

    Winding Thoughts Creatrix Campus Advantage

    With over a decade of experience, Creatrix Campus provides customized cloud solutions to higher education. We are built with data privacy and compliance in educational cloud solutions. You can streamline operations, improve the student experience, and future-proof your technical infrastructure with our focus on security + scalability + educational institution needs. For continuous support or flexible deployment, Creatrix Campus will help your institution succeed in the cloud!

    Ready to transform your institution’s cloud journey? Please contact us today.

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  • Collaboration is key when it comes to addressing harassment and sexual misconduct

    Collaboration is key when it comes to addressing harassment and sexual misconduct

    In all of the noise about the OfS’s new regulation on harassment and sexual misconduct there’s one area where the silence is notable and disappointing – sector collaboration.

    Back in 2022, the independent evaluation of the OfS statement of expectations on harassment and sexual misconduct made a clear recommendation that OfS and DfE “foster more effective partnership working both between HE providers and with those external to the sector. Now, having published details of the new condition E6 and the accompanying guidance, this seems to have been largely forgotten.

    There’s a nod to the potential benefit of collaboration in OfS’s analysis of consultation responses, but it only goes as far as to say that providers “may wish to identify collective steps” – with little explanation of what this could look like and no intention or commitment to proactively support this.

    This feels like a significant oversight, and one that is disappointing to say the least. It’s become clear from our work with IHE members that collaboration needs to be front and centre if we have any hope as a sector of delivering in this area. Without it, some providers – especially smaller ones – will not be able to meet the new requirements, creating risk and failing to achieve the consistency of practice and experience that students expect. This feels even more true given the current context of widespread financial insecurity. Any new regulation ought to be presenting mechanisms and incentives to collaborate – and reduce costs in doing so.

    Working together for a stronger sector – or only sometimes?

    The silence around collaboration is also surprising, given that in other spheres it is seen to be – and in many cases is – the solution to institutions meeting regulatory requirements and student expectations. John Blake’s latest speech on a regional approach to access and participation is just one example of this. There is implicit recognition that in this era of “diminishing resources”, working together is the solution. There’s also the recognition that partnership working needs funding – more on that later.

    It’s also surprising given that OfS has made clear that both providers in any academic partnership are responsible for compliance with the new condition, including where there’s a franchise arrangement. This seems like an open door for collaborative approaches, given that over half the providers on the register do not have their own degree awarding powers. However, as usual, it is unclear what this means in practice. There is no reference in the regulation to how the OfS would view any collaborative efforts, or examples of what this might look like in practice.

    Academic partnerships make logical collaborators

    IHE’s recent project on academic partnerships demonstrates the potential of such arrangements for collaboration that benefits both providers and their students. Our research found a number of innovative models where awarding institutions facilitated collaboration with and between their academic partners in areas including shared learning opportunities and use of shared platforms.

    There’s a clear opportunity here when it comes to staff training. All institutions need to have staff who are “appropriately trained”. Training in areas such as receiving disclosures and conducting investigations benefits from group delivery – where staff can learn from each other. A small provider might only have one or two staff who require it, meaning they are unlikely to draw much benefit from this. It would also make such training prohibitively expensive. It’s likely to need to be delivered by an external organisation (to ensure the “credible and demonstrable expertise” required) and such solutions aren’t scaled to an institution with just a handful of relevant staff. Awarding institutions sharing such group training would solve this – and also benefit shared processes in that staff across both institutions have the same level of knowledge and competence.

    A further benefit of shared training would be that partners could share staff when investigations need greater independence than a small provider can offer. This could be staff from the awarding partner, or another academic partner. This would effectively bring together useful knowledge of institutional context, policies and processes with the necessary external objectivity to run a credible investigation.

    Another opportunity for collaboration is in shared online reporting tools. These can be an effective way of encouraging disclosure, but such systems are often not scaled for small institutions. As well as being more cost-effective, sharing these could lead to greater confidence of students reporting in the independence of tool and the process that follows.

    Think local – for everyone’s sake!

    Regional or local collaboration is the other area with the potential to benefit students, providers, and other services supporting those who experience harassment or sexual misconduct.

    Local or regional collaboration on reporting and investigation can support disclosure by creating more independence in the system. The independent evaluation spoke specifically of this, recommending the facilitation of

    formal or informal shared services, such as regional support networks, and in particular regional investigation units or hubs.

    And it would enable more effective partnerships with external support services. Rather than every provider trying to establish a partnership with a local service (putting a greater burden on groups who are often charities or not-for-profits), group collaborations could streamline this. This needs to include all types of provider, including small providers and FE colleges delivering HE. This would be more efficient, reduce unhelpful competition for the limited resource of the service, and ensure that all students have access to these support services irrespective of their place of study.

    Where there aren’t local services, providers could pool resource and expertise to develop and deliver these. This would reduce competition for specialist staff in the same geographic location, and again ensure parity of support for students across providers.

    It’s important that such collaborations involve all parts of the sector, including small providers – with the burden of their participation reflective of their smaller size. This is vital to ensure that collaborative models are cost effective for everyone.

    Getting it right on student engagement

    Collaborative approaches are also going to be critical to make sure we get it right on student engagement. The OfS expectation is clear that providers work with students and their representatives to develop policies and procedures. But what happens when an institution doesn’t have an SU, or a formal representative structure, or the necessary experience in student engagement to do this? There’s a risk that it won’t be done properly or be done at all.

    We need to consider how we facilitate students to support each other to engage in co-production. This could include sharing staff or exploring the development of local student union services that bring in smaller providers or FE colleges without the means to partner with students in the way that is needed.

    Making it happen

    The sort of collaboration outlined above will need more than just the goodwill of institutions to make it happen. It needs regulatory backing, with more explicit recognition of the value of these approaches and guidance on what this might look like in practice. We also need to recognise that it’s costly.

    Catalyst funding, like that provided back in 2019, would represent far better value to the sector than asking individual providers to fund collaboration. The risk is that without it, the burden of developing a system that works for all students at all providers will be left to the smallest institutions who need these collaborative options the most. Funding would also boost evaluation and resource sharing across the sector. It could consider the benefits of collaborative approaches between awarding and teaching institutions as well as regional structures which ensure a greater parity of support across providers large and small.

    Somewhere on this path to regulation we lost the perspective that harassment and sexual misconduct is a societal issue. What we do now to educate, prevent harm to and support students will have a lasting impact on the future as students become employees, employers, parents and educators themselves. It is not a task to be shouldered alone.

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  • The Key Aspects to Keeping Children Safe Online

    The Key Aspects to Keeping Children Safe Online

    In today’s digital age, ensuring student safety online is a top priority for both parents and schools. Technology has opened new doors for enhancing student learning and engagement, but it also requires thoughtful strategies to ensure students remain safe.

    As schools embrace these technological advancements, both parents and administrators must work together to implement safety measures and address the evolving responsibilities that come with digital education. Experts from the Association for Educational Communications and Technology (AECT) share their insights on how to navigate these opportunities effectively while keeping students safe.

    Evolving safety protocols

    Cathy Leavitt, an instructional technologist and AECT member, explains that schools have increasingly adopted tools to safeguard students on digital platforms. “There are great apps and software that record what children are doing on devices,” Leavitt notes, emphasizing the importance of tools that monitor and restrict access to harmful content. However, technology alone isn’t enough. Leavitt stresses that digital literacy is vital to fostering a safe online environment, teaching students how to navigate the digital world responsibly.

    The importance of digital literacy

    Bruce DuBoff, Ph.D., past president of the NJ Association of School Librarians and nominated Ethics Officer for AECT, identifies a gap between today’s digital skills and the safety practices needed in schools. “We live in a world rocked by Future Shock,” DuBoff says, which describes the rapid technological advancements that have outpaced current educational approaches. He advocates for early education in ethical online behavior, with librarians playing a pivotal role in integrating technologies like podcasting, game design, and web development, which not only enhance learning but also ensure safe online engagement.

    Dr. DuBoff argues that the biggest threat isn’t Artificial Intelligence (AI) but the social media algorithms that create information silos, limiting students’ exposure to diverse viewpoints. By educating students on the risks of these algorithms and promoting digital literacy programs like Common Sense Education’s Digital Citizenship curriculum, schools can better equip students to navigate the online world safely.

    The role of parents

    Parental involvement is essential in maintaining online safety. Leavitt advocates for parents to monitor their children’s digital activities, even if it might feel like an invasion of privacy. She calls for a “unified approach” between schools and parents, with regular communication to ensure parents understand the risks their children face online. Schools play a crucial role by educating parents as much as students and providing ongoing resources to reinforce safe practices at home.

    Cybersecurity and administrative challenges

    As schools adopt more digital learning platforms, cybersecurity threats such as data breaches and cyberattacks have escalated. Leavitt points out that strong security measures such as two-factor authentication and regular updates are critical to safeguarding student data. However, these measures introduce additional challenges for school administrators, who must balance tight budgets and manage the growing costs of technology maintenance and staff training. Schools need to allocate resources strategically, ensuring that cybersecurity is prioritized without unnecessary overspending.

    Moving forward

    Keeping students safe in the digital world increasingly requires collaboration and a unified approach between parents, teachers, and administrators at schools. Open communication between all three groups from a common framework of understanding provided in comprehensive digital literacy programs combined with strong cybersecurity measures are essential to creating safer online environments for our loved ones while managing the administrative challenges that come with these advancements.

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  • Prioritizing Mental Health Support in Community Colleges: Key Data from 2023

    Prioritizing Mental Health Support in Community Colleges: Key Data from 2023

    Title: Supporting Minds, Supporting Learners: Addressing Student Mental Health to Advance Academic Success

    Source: Center for Community College Student Engagement

    The 2023 Community College Survey of Student Engagement (CCSSE) and Survey of Entering Student Engagement (SENSE) gathered essential data to guide community colleges in supporting student mental health and well-being. The surveys collected responses from 61,085 students at 149 community colleges in spring 2023 and 13,950 students at 61 community colleges in fall 2023, respectively.

    Key findings include:

    • Mental health concerns are prevalent among CCSSE and SENSE respondents. In the two weeks before taking the survey, half of CCSSE students and 47 percent of SENSE students reported feeling down, depressed, or hopeless for at least several days. Additionally, 66 percent of students in both groups felt nervous, anxious, or on edge for at least several days.
    • Approximately 26 percent of CCSSE respondents and 23 percent of SENSE respondents likely have a depressive disorder. Over half (53 percent) of students who identify with a gender identity other than man or woman have a probable depressive disorder, compared with 28 percent of women and 25 percent of men. Traditional college-age students (31 percent) and those with a GPA of C or lower (39 percent) are more likely to have a depressive disorder, compared with 19 percent of nontraditional-age students and 23 percent of students with a GPA of B or higher.
    • Overall, 32 percent of CCSSE respondents and 29 percent of SENSE respondents likely have generalized anxiety disorder. Among CCSSE students, 62 percent of those identifying with another gender likely have an anxiety disorder, in contrast to 36 percent of female and 25 percent of male students. Students identifying with two or more races saw the highest levels of generalized anxiety disorder, at 36 percent. Among SENSE respondents, traditional-age students were more likely to have generalized anxiety disorder, at 30 percent, compared to 23 percent of nontraditional-age students.
    • Over half of CCSSE respondents (56 percent) reported that emotional or mental health challenges affected their academic performance in the previous four weeks. 30 percent noted these issues impacted their performance for three or more days. Nearly two-thirds of women (63 percent) and almost half of men (47 percent) reported performance declines due to mental health issues, while 85 percent of students identifying with another gender faced academic impacts. Lower GPA students were more likely to report that mental health issues affected their academic performance.
    • Students with likely generalized anxiety disorder are twice as likely, and those with a depressive disorder are almost twice as likely, to report academic performance declines due to emotional or mental difficulties compared to students likely without these disorders.
    • 63 percent of students identifying with another gender reported that mental health challenges could lead them to withdraw from classes, compared to 39 percent of women and 29 percent of men. More than half of students with a GPA of C or lower (53 percent) stated they were at least somewhat likely to consider withdrawal due to mental health concerns, in contrast to 33 percent of students with a GPA of B or higher.
    • High percentages of students felt their college prioritizes mental health, yet about three in 10 CCSSE respondents and slightly more SENSE respondents said they wouldn’t know where to seek help if needed. Hispanic or Latino students were most likely among racial/ethnic groups to report not knowing where to turn for mental health support.
    • Over one-third of students with likely depressive or generalized anxiety disorders reported not knowing where to find professional mental health assistance if needed. Among CCSSE respondents who needed mental health support in the past year, 42 percent never sought help, with Hispanic or Latino students and men more likely than other groups to indicate they hadn’t pursued support. Approximately one-third of students with probable depressive or generalized anxiety disorders reported never seeking help.Many students cited limited resources as the main barrier to seeking mental health support. Students, especially traditional-age students and men, also frequently mentioned concerns about others’ perceptions and uncertainty about what kind of help they need.
    • Across all groups, students expressed a strong preference for in-person individual counseling or therapy over teletherapy and other support options.
    • Only 16 percent of CCSSE respondents considered it essential that their mental health provider understands their cultural background. However, students with another gender identity and Black or African American students were more likely to value culturally informed mental health support.

    Check out the full report on the CCSSE website.

    —Nguyen DH Nguyen


    If you have any questions or comments about this blog post, please contact us.

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  • Three Key Takeaways from P3 EDU 2024

    Three Key Takeaways from P3 EDU 2024

    Three Key Takeaways from P3 EDU 2024

    I love the Fall for a number of reasons, one of which is the vast number of conferences and events within the higher ed and education technology space. I’m continually impressed and inspired by the intelligence and expertise of the leaders and tacticians within our industry. When you bring together smart people to share insights and learns, discuss ways to navigate challenges and evolving market paradigms, and work together to uncover new growth opportunities, great things start to happen. You can see pathways to transformation and how you can make a positive impact. It’s both refreshing and inspiring.

    I recently had the opportunity to attend and speak at the P3 EDU conference. All the panels were insightful and topical, and the panelists paired their expertise with strong points of view about where higher education is headed. It was a powerful reminder that we must adapt to a rapidly changing landscape, embrace innovation, and prioritize student success.

    As we all know, the higher education space is facing significant challenges. We’re navigating demographic shifts and cliffs, a relentless focus on affordability and outcomes, and the ever-present need to adapt — and adapt quickly. While the pressures can feel overwhelming, the P3 conference reminded us that we don’t have to go it alone. It also reinforced that Collegis Education is not only focusing our time and effort on the right things but leading the way in many areas.

    Here are the key themes that resonated with me and what I walked away with.

    1. Data-Driven Decisions: The New Normal

    There was an undeniable consensus around the power of data and its role in helping schools evolve. Institutions have become acutely aware of where they have or lack data proficiency and how data is used or misused across the organization. Schools now understand the role that strategic partnerships can play in eliminating data deficiency and unlocking data potential.

    This is what we at Collegis call being data enabled. Being data-driven has become table stakes –– but being data-enabled is a step above. Enabled data is achieved by eliminating tech and data siloes and elevating your data integrity and thoroughness. Once that is done, it open up new data enabled capabilities to drive impact across the entire student lifecycle.

    But to maximize your ability to drive meaningful growth, retention, and outcomes, you must first unlock the potential within your systems and the underlying data.

    2. AI: A Double-Edged Sword

    If your inbox or LinkedIn feed looks like mine, it’s hard not to come across some AI-related article, product, or debate. It’s no surprise AI in higher ed was a hot topic at the conference. While some view it as a threat, I believe AI offers higher ed immense opportunities and can be transformational.

    But to take advantage of AI, you must get your data house in order. If you start to power your AI tools with spotty data, you’ll get lackluster outcomes, poor ROI, and a lot of frustration along the way.

    At Collegis, we’re using AI to drive effectiveness across the student lifecycle. We’re helping schools leverage automation to make administrative tasks less cumbersome, creating capacity and allowing limited human capital to focus on where they can make the most impact. But AI’s impact goes beyond automation. We’re also helping our schools harness its power to enable predictive analytics, using AI to analyze large data sets. Now, our partners can begin to deploy proactive strategies rather than reactionary ones, helping them to anticipate student needs, identify points of failure before they occur, and refine their programmatic offerings to keep pace with workforce demands. We must continue to innovate, leveraging new AI advancements, for the sake of our partner institutions.

    3. The Power of Partnership: The Expanding Landscape of P3s

    At the conference, there was a clear sense that P3s (public-private partnerships) are expanding beyond their traditional scope. More schools are welcoming partnerships to address complex challenges like the enrollment cliff and seizing emerging opportunities in technology, campus development, research collaboration, student housing, and infrastructure. Our industry needs to become less risk-averse, and we need to push ourselves to lead the way rather than chase the trends or replicate the innovators in our space who have found success by challenging the status quo.

    The disruptions we face indicate a wider shift in the educational landscape. By embracing partnerships, leveraging data and technology, and preparing our students for the future, we can emerge stronger and more innovative than ever before.

    You have to ask yourself, “How well am I, my institution, and the companies I partner with positioned to succeed in this disruptive market?”

    — Kim Fahey, CEO Collegis Education

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