Let’s get into the actual difficulties surrounding accreditation. You Directors of Accreditation are well-versed in the process and are very much aware that accreditation is not a game. It’s not enough to merely do the necessary compliance tasks, is it? Meeting accreditation criteria, establishing your institution’s value, enduring the never-ending audits, and keeping up with changing regulations are all part of it. The stakes are high and the pressure is intense. It remains constant. Traditional methods? They won’t cut it anymore.
Imagine, though, if the tables could be turned. Envision yourself to use technology to not just complete the certification process, but to turn it into an asset. Think of real-time data, seamless procedures, and openness at every level. It’s time to go beyond the minimum and leverage approval to your benefit. Automating, cloud computing, and utilizing artificial intelligence-powered analytics will not only enhance the reputation of your university but also enhance the efficiency of operations.
To help Directors of Accreditation use technology to improve institutional standards, ease compliance, and streamline accreditation data administration, we have put together this handbook. This will empower you to make critical decisions.
A Dynamic Challenge for Directors: Redefining Accreditation
As Directors of Accreditation, you are aware of the rapidity with which accreditation standards can evolve. Meeting accreditation standards necessitates a more comprehensive examination of student outcomes, diversity metrics, and the degree to which the institution aligns with its own objectives. No longer is it sufficient to simply mark off boxes.
One of the hardest things to do? The stress that comes from having up-to-date, correct information at your hands. For accreditation reviews to be valid, the proof must be complete and up-to-date, leaving no room for doubt. Still, getting this information can feel like a race against the clock, especially when old methods can’t keep up with how needs change. Here, technology can really make a difference if it is used in the right way.
Tech-Driven Solutions: Streamlining the Accreditation Journey
Technology is the game-changer. Think about using AI-powered data analytics to revolutionize your accreditation data management. These smart tools can turn those stacks of paperwork into clear, insightful reports, making the process of proving your credentials not just easier, but a whole lot smarter! No more searching through spreadsheets or endless emails—just clear, usable information that shows your school is following the rules.
Furthermore, cloud-based accreditation systems are very useful. Consider them as a safe, central location for all of your compliance-related info. It’s possible to get important data from these options, so your team can work together easily whether they’re at the office or traveling. Adopting these technologies doesn’t just keep you current; it sets a new standard for how quickly and clearly the approval process can be done.
Automation: The Secret to Simplifying Repetitive Accreditation Tasks
Imagine having more time to work on big-picture projects instead of doing the same old things over and over again. That’s how powerful technology can be in the process of getting accreditation. With the right tools, you can cut down on your work and free up your team to focus on raising institutional standards instead of just checking off tasks.
Accreditation Data Management and Reporting Automation
Consider the time used in gathering information and writing up reports for accreditation. Reducing the time and effort required to compile metrics in real-time is possible with automation technologies. As a bonus, you’ll spend less time worrying about mistakes and more time presenting accurate, up-to-date information.
Smart Templates and Dashboards
Meeting certain accreditation body criteria calls for customization, which is absolutely important. Smart templates let you quickly construct evaluations, audits, and self-studies that exactly fit what is required. Imagine having customized dashboards right at hand that clearly show your measurements and progress—no more poring over spreadsheets!
Additional Benefits of Accreditation Data Management Automation
Maintain accurate, consistent, and up-to-date documentation without the need for manual updates.
Maintaining Accountability: A transparent audit trail for all your accrediting operations may be easily created by keeping track of who made changes and revisions.
Faster Decision-Making: With real-time insights and easy access to data, your team can make informed decisions quickly, keeping the accreditation process moving forward.
Focus on Continuous Improvement: By automating routine tasks, you can spend more time analyzing data and implementing improvements that enhance your institution’s performance and outcomes.
Building Transparency and Trust Through Technology
Let’s discuss something absolutely important for modern society: openness. Directors of Accreditation have a special opportunity to use technology to establish confidence among all those engaged in the accreditation process. How can you make this happen?
Real-time dashboards available for stakeholders
Imagine having real-time dashboards at your fingertips. These tools let you instantly share your accreditation progress with stakeholders—no more waiting for quarterly updates! With just a glance, everyone can see where you stand, thanks to clear visuals of your metrics, timelines, and benchmarks.
This degree of openness helps everyone to be responsible as well as promotes teamwork. Trust naturally comes when your stakeholders know you are always trying to meet and surpass accreditation criteria.
Blockchain for Academic Integrity
Let’s now explore something somewhat more novel—blockchain technology. Consider blockchain as your new best buddy helping to maintain the integrity of your certification records. Using this technique makes an unchangeable record of all information connected to accreditation. Your accreditation data management is thus not only safe but also transparent and easily verifiable. Imagine being able to assure other stakeholders and accrediting authorities of your absolutely perfect data. Blockchain helps you to reduce the possibility of conflicts over data accuracy and inspires confidence among all the players. This kind of confidence helps to protect the reputation and integrity of your university.
Enhanced Reporting Capabilities
Now, let’s be honest: reporting can get draggy unless you trigger the right gear! Imagine being able to quickly and accurately create detailed reports that show your commitment to regulatory compliance and continuous growth. You can easily show accreditation groups how much progress you’re making like you have a superpower. By doing more than just checking off boxes, you’ll be showing that your institution is ready to take on any tasks that come its way. Therefore, why not use that report writing duty as a chance to shine? Using technology can help you stay prepared and make a great impression!
Joining the Community
In addition to internal partners, transparency also applies to the public and the rest of the academic community. Sharing your accreditation path will help your university project more professionalism and draw professors and students. Who would not want to be a part of an open and reliable institution?
Using technology to track your certification procedures and results helps you to identify possible problems before they become serious ones. This proactive strategy lets you act early to maintain everything in line.
Enhancing the Student Experience While Meeting Standards
Outcome-Based Education (OBE) and Competency Tracking
Using technology to track your certification procedures and results helps you to identify possible problems before they become serious ones. Being proactive keeps you on target. Improving the Student Experience While Complying with Outcome-Based Education (OBE) and Competency Monitoring.
Here’s the stars: your pupils! The right technology will improve their experience and satisfy all needs. This is where Outcome-Based Education (OBE) really shines. Imagine a system that not only makes sure that educational results are in line with accreditation standards but also makes sure that student success is the most important thing. You definitely need to keep track of students’ skills and make sure they get the help they need to do well by using technology.
That’s not all, though! Real-time feedback tools and polls are your secret weapons for improving quality. These resources allow you to ask students for honest opinions, which might reveal where you’re succeeding and where you might need some improvement. Engaging with your students and listening to what they have to say goes beyond simply completing goals for continuous improvement.
In this way, you make a place where students feel appreciated and supported, and you also show accreditation bodies that you’re dedicated to continuous improvement.
Preparing for the Future: Tech Trends Directors Should Watch
EdTech Innovations
As the Director of Accreditation, it’s important to stay on top of things. Take a look at what next year holds! First, EdTech innovations are coming soon and will supposedly make the process of getting accredited even easier. Consider banking on cutting-edge software that makes data analysis better, streamlines reports, and automates tasks!
Being Prepared to Virtual Accreditation Visits
Next, we’ll go over the basics of preparing for accreditation visits that take place virtually. As more and more things happen online, reviews and audits done from afar are becoming routine. In what ways can you become ready for this change? By acquiring robust technology that facilitates online participation and emphasizes your organization’s achievements. Ensure that all team members are informed about the use of virtual presentation techniques, online document sharing, and video conferencing. Not only will these novel concepts facilitate the acquisition of accreditations, but they will also facilitate collaboration among partners.
Turn Compliance into a Strategic Advantage with Creatrix Campus Accreditation Platform
By incorporating the appropriate technology, such as the Creatrix Campus Accreditation platform, Directors of Accreditation can elevate compliance from a mundane obligation to a strategic advantage. This strategy will help you satisfy accreditation criteria and match the main objectives of your institution.
This is the time to simplify your certification application. Explore the Creatrix Campus platform for a smarter, more efficient way to meet standards. Let’s team to surpass simple compliance!
In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.
Students raise high-stakes concerns
While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:
Website application hurdles: A quarter of students report some level of difficulty.
No internet, no class? Technical issues cause distractions and lost class time, both on and off campus.
Retention at risk: Over 40% of students who experienced tech issues question whether to continue their education at the institution.
Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.
Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.
Ready for a conversation about educational technology, artificial intelligence, and personal academic websites? The 2024 season of The Social Academic is here.
Meet my featured interview guest, Director of Educational Research Technology at New York University, Dr. Elizabeth McAplin. Read, watch, or listen to this episode of The Social Academic.
Jennifer: Hi everyone, my name is Jennifer van Alstyne. Welcome to the new season of The Social Academic. This blog, podcast, and YouTube channel is about managing your online presence in academia. Today we’re gonna be talking about teaching and educational resources.
I’m delighted to introduce my guest to you, Dr. Elizabeth McAplin, who is Director of Educational Research Technology at New York University. Elizabeth, thanks so much for joining me today. Would you please introduce yourself and tell us a little bit about your role at NYU?
Elizabeth: Sure. I’m Director of Educational Technology Research at NYU. I’ve been in this role a little over 7 years now, and at NYU for almost 10 years. I did my PhD at NYU and a MA in Educational Technology at NYU so I have a very long history with NYU.
When I was a student there and worked, I had multiple hats: student, alumni, faculty, and administrator.
Jennifer: Wow.
Elizabeth: Yup, all of them. I was the face of NYU. My role there specifically is to collaborate with faculty who are looking to make pedagogical changes to their courses usually involving some sort of media or technology.
We had a very large provostial push years ago to encourage faculty to start using technology, trying it out. And seeing how well that could enhance their courses and make things better and easier for themselves as well as their students.
I’ll work with them in part sometimes to develop a technology. Sometimes it might be a virtual reality project that they might want to use in their course or program. As well as conduct scholarly research to see how well that is impacting student learning in their classroom or program. We aim to publish those findings as well.
I’m a central resource. I work with all schools and departments at NYU.
Creating her university-hosted personal academic website
Jennifer: That is amazing. Because you’ve been at NYU for so long, you were a student there, you’ve worked there, and now you’re a director there. I’m curious. You have an internal personal academic website [hosted by NYU]. Is that something you created when you were a student? Or, in your newer role?
Elizabeth: No, I created it during a time when I was both a student and in my current role. I was finishing my PhD while I was still a Director.
I created it not for the purpose of my own portfolio site. I do have a presence at NYU that shows my service within the structure of Research, Instruction, and Technology which is my department, within the larger umbrella of NYU IT. [That presence] does get a little bit lost sometimes in that filter. But it is there. It doesn’t describe me personally, it describes my service to faculty and to the university. It’s not focused on me per se.
The portfolio site is to showcase some of the work I’ve done in the past, mainly at NYU. It does also list my CV, prior work experience as well as teaching experience and the like. In the event life changes, I like to have something available and ready to show.
Jennifer: I love that. When I was exploring your site it was fun for me to see the different types of videos you were posting about educational technology projects you were working on and collaborating with faculty. I like that even though this is a portfolio site, it sounds like maybe a ‘just in case’ site? That it was helping me prepare for this interview and get to know a little bit more about you. At what point did you create that website?
Elizabeth: That was many years ago. It’s hosted through NYU. NYU provides faculty a WordPress service just for that. Sometimes they use it to create a portfolio for grants they’ve received or want to receive. They can provide that to their grant funders. It’s another way to showcase the work that gets done.
It’s an internally managed WordPress hosting site. It’s not something I pay for externally. All faculty have that available to them [at NYU].
Jennifer: Did NYU encourage you to create a website? Or was it something you learned about and then decided to make yourself?
Elizabeth: I think when I knew the service was available, and I was teaching there as well, I decided it was a good idea and why not? I mean, if it’s free and I don’t have to pay for it, there’s no non-incentive not to do it, haha.
Videos for your personal academic website portfolio
Jennifer: Your portfolio had a nice list of videos where you’ve collaborated with faculty to create resources and technologies for their classrooms. Can you tell me about one of the videos that you were excited to share on your website?
Elizabeth: Before I was a Director of Research, I was a Director that oversaw a very large team of instructional designers and media producers. Our role was to create a lot of this content for faculty to be used in their courses. I learned a great deal about each faculty member I worked with and their particular expertise. It’s kind of a wonderful way to learn more, because I love learning. And to create and produce those videos.
Most of those [videos] were created with a team of people. They would be scripted, prepared, and imagery selected for them ahead of time. They were very well planned out videos that were used in their courses.
They’re just fascinating and visually engaging pieces of work. We did a lot of things! A lot of interactive pieces: videos, games, simulations, etc.
Jennifer: That is so cool! And I love that there’s support at NYU for faculty who are looking to introduce those newer technologies into their pedagogy, into their teaching.
Artificial intelligence in the university classroom
Jennifer: I’m curious. What technologies are faculty curious about exploring? I’m coming from literature as a field. There’s newer augmented reality [AR] or virtual reality [VR] technology that can be introduced into that. Most faculty just aren’t aware of it. So I’m curious, what are faculty at NYU curious about learning now?
Elizabeth: Artificial intelligence. It’s a really big topic right now because it has so many unknowns.
I think there’s still a lot of faculty that are hesitant to use a lot of technology. I think since COVID when faculty had to go online during that time period, that was a big change for them. It did kind of give them that opportunity to learn more about technologies they could use moving forward.
There’s giving a Zoom presentation, learning how to present, use technologies within Zoom for their classes, making hybrid courses or fully online versions of them. Learning how to create better videos for their courses.
Not relying so much on lecture as being used for the time in the classroom anymore. Pulling the lecture out, making that as a video or something, and using the classroom for more discussion or interactive uses of the time with their students.
Jennifer: That is so cool.
Elizabeth: It’s such a precious amount of time.
And then, there’s a handful of faculty very interested in virtual reality and augmented reality. Those are mainly in the sciences and medical fields.
And now, artificial intelligence is the biggest buzz at the university. How are faculty going to manage using artificial intelligence, ChatGPT, in a productive and constructive way as opposed to ways that students want to write their papers with.
Jennifer: It’s kind of like a shift in how we think about artificial intelligence in the classroom from fear-based to how can it be a part of it in a meaningful way?
What are your thoughts on it? How are you feeling about artificial intelligence and pedagogy?
Elizabeth: I think there can be a lot of great uses of it, as long as it’s well planned out. There are efficiencies to things like using ChatGPT that we didn’t have before. That can be wonderful.
Even doing literature reviews and such through ChatGPT can help speed up that process. We didn’t have to go to a library before to do a lot of research on articles because now they’re all digitized. We can do that through an online library system.
It just gets a little bit closer to making things more efficient. Maybe we’ll have more doctoral students coming out of it. I’m not sure.
There’s always going to be pros and cons for whatever technology comes before us. We have to acknowledge it. We have to understand what are the risks? What are the affordances? And work with that. That’s always going to be the case.
Just like with a calculator, one of those tools that came out and people said, “You won’t have to learn math anymore because you can just use a calculator.” Regardless of all that, yes, we will still turn to our calculators to make sure we’re right in our math.
It’s not a new problem, and it’s not a new risk. I think some of it comes down to making sure when we’re using these tools, we’re not also putting our students at risk like with identifiable information or grades, things like that. It’s a constant conversation to have with faculty on best uses and practices of these technologies and tools. And to keep monitoring those risks and the things that are gonna come up. They’re going to come up. They always will.
When students get very stressed out and are under pressure, they’re more apt to want to cheat. Or have something, or someone, help them get the work done. So reviewing how much work we’re imposing on our students, or understanding that their social lives are taking a precedence they need to dial back to focus on their academic careers. It’s always a balance: is it the student’s problem? Or, is it our problem? And how do we find a happy medium in between?
Jennifer: I really like that. It’s a beautiful point. When I was a student my parents had just passed away. I was working so hard. There were times I struggled to keep up. My teachers’ empathy for understanding what I was going through, even just a little bit made it feel like a safe place in the classroom, and made me excited to learn (even if I was a little bit behind in some areas). So I loved what you just said.
Which of the technologies you just share with me are you most excited about? You talked about AR, VR, artificial intelligence, games. Which of those kinds of forms of teaching excites you?
Elizabeth: I’ve been working so much in virtual reality recently in the past few years, so I guess that’s the most exciting.
I’ve been working with 1 faculty member for almost 10 years. We just keep evolving resources for her course, which is really large, almost 400 students in her course. The virtual reality project we had for her, we keep trying to find ways to improve the experience overall. We’ve just gotten into working with faculty in the School of Engineering on how to create custom haptics for that virtual reality simulation.
Jennifer: Would you explain haptics for us?
Elizabeth: A virtual reality out of the box headset comes with the headset and 2 hand controllers. When you’re trying to learn a procedure that involves medical instruments like a syringe or a scalpel if you’re doing surgery, you want to know and feel what that device is like as you are performing the procedure. It’s not just cognitive. It’s tactile. It’s procedural. It has multiple learning and practice components to it.
An out of the box hand controller is not particularly authentic to actually holding a syringe and actually practicing learning that procedure. Working with engineers, they developed a 3D printed syringe and connected that to a haptic device that now students can pick up and actually feel something that’s more authentic to that experience as they are in a virtual reality simulation in going through those procedural steps.
It’s never going to replace working on an actual patient. We’re trying to prepare them to get as close as possible to a real patient experience before they work with a patient because there are so many risks involved in working with a real patient. So that’s the impetus behind that. It’s an ongoing process. We keep learning and we keep trying to make things better. That’s for us, part of the learning process as well. And that’s what’s exciting.
Jennifer: That sounds so exciting. And I love it’s been an ongoing project and exploration over 10 years to improve the teaching and tools in that course.
Jennifer on sharing the resources you create online
Jennifer: One of the things I wanted to chat about for faculty who might be listening to this, is that when you do create educational resources or tools like this, it would be great to share on your personal academic website and on social media.
These tools don’t just help your students and other faculty at your university. They might help or inspire faculty across the world. I want you to know when you do take time to share those educational resources that you’ve made in a new way, in a way that’s accessible for people not directly in your classroom or talking with you at a conference 1-on-1. You can actually help more people with the hard work you’ve already done just by sharing it.
There’s so many things you can share on your personal website related to teaching. I thought I’d list a few for those listening: your syllabi, course descriptions, any videos, or tools like PDF resources or guides. That can go on your personal academic website. If you find that it’s helpful for you or your students, I’ve had professor clients who actually create lists of internal resources and external resources at their university that they regularly share with not just one class, but multiple. Putting that on their personal website creates a kind of home for it where your students can go to find those resources when it makes sense for them.
I want you to know that your website can be a portfolio. And that portfolio can be for the job market, it can be for grants like Dr. McAplin said. It can also be for your students. There’s so many ways to share the amazing teaching and educating you do online. I want you to not hide from that if you have resources to share.
Jennifer: Dr. McAplin, why did you actually choose to share the videos on your website? I think that’s the step a lot of people are missing. They create things, but they don’t always decide to share them. What prompted you to actually share the videos and the resources you helped create?
Elizabeth: We’re proud of the work that was done. We want to show what’s possible. We’re not creating things for National Geographic or some NOVA high-production value thing. It doesn’t have to be that. But we took as much time and care as we possibly could with very little budget at all to make these resources. So it’s just to show examples of what’s possible and change a little bit the narrative. We get comfortable lecturing, but when we don’t have a visual idea for our students for what we’re talking about as we’re talking about it…we don’t want to cause a cognitive dissonance with that information either. Thinking carefully about the words with the imagery or short clips of documentaries or films that go along with what we’re saying to describe as examples of what we’re talking about. As long as they’re relevant and not overdoing it, I think it’s a good way to connect what we say with our eyes. We process these two things simultaneously, so we have that cognitive ability to do so, and we should take advantage of that ability.
What we try to encourage with faculty and to try and make it a more enriching experience for our students.
Jennifer: That is beautiful. I’m so glad we got to talk about this today. Elizabeth, is there anything else you’d like to add about your website, or about the amazing work you do at NYU?
Elizabeth: I list [on my website] that I do workshops at the university. I get asked to do talks within the university. Those are important things to share, like this conversation. We have something at NYU called Teach Talks through the Provost department and there’s some other departments that do similar things, that connect with faculty to talk about things like their assessment practices, pedagogical practices. We haven’t really had one that talks about their research. That might be a missing link we could try to fill, which is more what my area is, on the research end.
These are great resources for faculty to connect with other faculty, to learn about more ways to do things, to inspire them to do things differently, and to take a leadership role forward in that department. That’s more or less what I provide on my website.
Jennifer: That’s amazing. I’m so glad you have your website. And, that I was able to explore it so we could have this conversation today.
It makes such a difference when people are open to sharing a little bit more about themselves. So I’m happy you were open to coming on The Social Academic to talk with me. Anything else you’d like to add?
Elizabeth: If anyone has any questions, I’m available to answer them.
Jennifer: Wonderful. Well thank you so much for listening to this new episode of The Social Academic. Be sure to share it with a friend if you think they’d find it helpful. And, be sure to subscribe so you don’t miss the next episode.
I’m Jennifer van Alstyne. I’ve been in conversation with Dr. Elizabeth McAplin. I’m so excited to share this episode with you.
Elizabeth: Thank you Jennifer for asking me to participate.
Dr. Elizabeth McAlpin is the Director of Educational Technology Research at NYU Information Technology. Her team assists faculty in scholarly research on teaching and learning strategies when enhanced with technology to improve student learning. She holds an undergraduate degree from Denison University, an Ed.M. in instructional technology and media from Teachers College, and an M.A. and Ph.D in educational communication and technology from New York University. In addition to her full-time position, she also teaches as an adjunct at NYU. Her interests include educational technology research, effective educational design, innovative pedagogy and assessment, and educational technology and media for all kinds of learning experiences.
Technology in education has transformed over time to better meet the needs of teachers and students. Dan Marrable, founder of 448 Studio in the United Kingdom talks how they’re jumping on this wave of technology to bring solutions for academic conferences and virtual events.
I met Dan back in 2020 when he invited me to speak at the All Day All Night 24 hour conference. It was a production to behold. Well managed, well organized. Speakers from all over the world joined in to share knowledge for Higher Education professionals. I’ve been on the steering committee ever since for this great online event.
In this interview, Dan Marrable opens up about some of the struggles professors have with virtual events (event organizers, speakers, and attendees). And, he asks for your help with their virtual teaching study funded by the Scottish Government and European Commission.
Jennifer: Hi everyone. My name is Jennifer van Alstyne. Welcome back to the new season of The Social Academic. Today, I’m here with Dan Marrable, the founder of 448 Studio, who is an amazing person I met in 2020. We worked together on the All Day All Night Conference.
He’s here to tell you about some ed tech software today that’s really amazing for faculty, for professors. If you’re in Higher Ed, I’m excited to share this interview with you.
Dan, how are you today? Would you start us off by introducing yourself?
Dan: Sure. Well, first of all, Jennifer, thanks for having me on the podcast.
My name is Dan Marrable. I’m the founder and CEO of a company called 448 Studio, launched back in October 2018. After working a stint at the University of Glasgow, I launched it as a consultancy to, to work with a variety of different higher education institutions working on their social media strategy, working on the support for digital media within academia.
That’s been going on for the past 3 years. It’s been quite an interesting time.
Obviously everyone knows that the past 2 years a lot of things had to pivot and change. And I think that’s kind of why I’m really excited to speak to you today about the evolution of not only 448 Studio, but kind of how we managed to jump on that wave of technology in teaching and learning. And what education institutions have had to cope with and deal with them the past couple of years [during the pandemic].
Technology changes for education during the pandemic
Jennifer: Yeah, it’s been increasingly difficult for faculty, but I love that you’re creating solutions for them. I’d really like to just let other people know, you know, what does your company do? Who are you helping and why?
Dan: Yeah. So primarily at the moment, we are very much embedded within higher education.
We have done some work with further ed, and with schools and things like that. That’s kind of more on the horizon. But I think for the company to grow, we’ve had to really focus on what I know. And what the people that worked for me know. And that is within universities.
Primarily we help not only academics, but also people within professional services.
It started out as you know, as workshops and support for social media and working with academics to represent their research in a digestible manner for widening participation as well as for international connections. And we still do that. And it’s still very much the core of 448 Studio.
But two years ago, when everything went into lockdown, we launched a conference called All Day All Night, which is where I met you. That was for education professionals and academics based off the fact that I felt that the core of what we did and the core of networking and knowledge share had almost been stunted as soon as all these conferences closed. And as soon as you couldn’t meet people in person. So we launched this 24 hour conference.
That’s what started me on that journey of saying, okay, well what can we do? And what can we do better? Specifically for education. Now there’s a lot of solutions for private companies and for corporations. But it does seem like at the moment we’re trying to kind of cram corporate technology into education. And trying to kind of balance the two, which I find is working in various degrees, but not necessarily the most fit-for-purpose thing.
Jennifer: It feels like we’re at this explosion of all of this technology all at once. People aren’t always sure where to turn to. And with so much to learn it just becomes difficult because you’re finding lots of solutions for the same problem, not even sure which one to turn to.
Forumm, a solution for virtual events and conferences
Jennifer: I think that’s why I like what you’re doing with Forumm. Can you tell us a little bit about Forumm?
Dan: Yeah. No, of course. So off the back of All Day All Night I met with some of the guys that were doing the live streaming for it. And very quickly realized that there’s kind of two elements to a virtual event. One is a platform that you host the event on. But a very separate element that a lot of people overlook is a broadcast element of it. So I think we had the broadcast…
The platform that we were using wasn’t necessarily fit-for-purpose. It worked fine, but we just felt that maybe we could do a little bit better from an actual event perspective.
As of last year, January, we started Forumm, which is a virtual event space for the education sector. So something that’s fully customizable.
You’re able to change things like the registration and the user journey. Been able to update simple things like branding and stuff like that.
But also have elements, for example, PDF readers or PDF things for journals. We had academic poster competition within the platform. And 3D and virtual spaces as well, embedded in.
So it’s really focusing on the technology and seeing where the technology can make a virtual event better, as opposed to trying to replicate a physical event virtually.
It’s really trying to find those core things that people within education struggle with and try to find a solution for them on a virtual event in space.
It’s been quite a journey. Yeah. We’ve been doing it for a year and a half and learning as we go. We get so much feedback from the institutions and the people that we work with that it’s great. It really feels like a partnership there. They know that we’re dedicated to the sector which I think makes a big difference as opposed to going for everything.
Jennifer: That does make a big difference, especially because it means that you know the types of struggles that professors, that faculty, that other educators are dealing with when they attend virtual conferences. You’re finding solutions to those.
One of the things that I really like about it is that it’s the kind of this all in one platform. Like if you need that conference space to fit a certain way or to fit your needs. Maybe you’re a journal and you have a series of publications to share. Or again, like that poster competition.
Dan: Yeah.
Jennifer: That can make a really big difference in higher education for researchers and for professors to really create that engaging space. I love that.
Dan: Yeah, no. I think it’s been a real learning experience, Jennifer. And I think the big thing that’s come out of it is how much professional services within universities find it a challenge to run events.
It’s either the fact that you know, that they need a bit of upskilling, which we’re happy to do.
It could be a case that, you know, they’ve got a million and 1 different jobs. And all of a sudden they’re like, okay, now I’ve got to run a virtual event.
Where I think we’ve been able to support that. Show that and set and support where we’ll come alongside you help you
Plan the event
Build the platform
Run it
Broadcast it
Wrap-up
So then that’s where we’ve realized we can really provide a lot of support because when you do boil it down to an event platform, they are starting to pop up everywhere. And they do seem a dime a dozen at the moment. But a lot of times it’s just, you know, “Here are the tools,” and they’ll just step away.
Jennifer: Right.
Dan: And then everyone has to become a professional virtual event individual, whereas maybe they’re doing physical events to begin with and now they have to switch over.
Then obviously now, we can go down that hybrid route, which means so many things to so many different people. That’s that’s another challenge.
I think one of the vast refreshing things that I have seen is the fact that we’re not constrained by geolocation anymore. We’re not restrained by how much is it going to take to fly someone over and put them up and speak?
And, I think it also broadened your access to knowledge because you would get speakers that are like, “Sure, I can give you half an hour, 45 minutes of a talk.” Whereas before it would be a major thing saying to bring someone like that in.
I mean, we’ve had events hosted by hosts in Sydney, in Australia, with the actual event taking place in the United Kingdom. They’ll have the event. Then they’ll go into breakout rooms, which need to be recorded with transcripts done because it influences policy decisions.
That was amazing to see, you know, somebody’s hosting it in a completely different time zone, but still being able to, you know, gain the knowledge that they need from individuals within the UK. I think it’s just opening up that space right now.
Jennifer: And with the All Day All Night Conference, you had people coming in from all over the world. And we had presenters in how many different countries? I mean, it was truly amazing to see the power of that kind of platform and that kind of organization.
So it sounds like it’s not just the platform that you’ve created. It’s the system for really supporting the people who are creating that virtual event. So that together with the platform, it can really produce something that’s engaging for all of the participants.
Dan: Yeah. I think that, and that’s just the whole thing as well, Jennifer.
Obviously we would love everyone to use our platform. But some people, you know, they’ve got their own things set up. Maybe they’ve actually developed their own space within university, the university team on the website. Which I think is great. It’s truly ambitious.
And obviously our platform is great, but I think where we’re really leaning to as well is that support mechanism to help people manage and run the events that they need to run.
And I think it does fit hand in hand with what we’re doing as a consultancy at the very beginning and being embedded within higher education. Now we’re continuing that, but then we’re adding on more layers of support where people need it.
Jennifer: Yeah. Well, I like it because it’s almost like the software production of this idea of how can people connect better online? How can people share their research online?
And this product is almost, it feels to me like this evolution of like here we can create this space in which this knowledge sharing can happen in real time. Asynchronously, it can happen. You can have your recordings and go back later and watch those as well. I just think that that’s so cool.
Compared to all of those other platforms for events. You’re actually focused on education in a way that many of the others are not. And I think that stands you apart, especially when paired with that support.
That’s what I would do. I did events like physical events for my university. And I loved that.
But virtual events presents is like whole new set of challenges. And really getting people engaged. Well, that takes extra planning and extra work and creativity to figure out how these academic spaces can also be online.
Dan: Yeah, and I think the physical event in my opinion can, can never really be replaced. I think there is a space for that. Nothing really compares to just being able to sit in a room with someone and just share knowledge and share information and talk about specific tailored topics and things like that based off of conferences.
But, I think in its own right, a virtual event needs to be looked at with different eyes. Trying to run a virtual event the way you would run a physical event is almost impossible.
Yes, there’s probably some crossover in terms of registration. There’s probably some crossover in terms of some of the communication that you send out to people.
But when it actually comes to the event itself, you know, having to organize different broadcasts of things, different tracks. The support that comes alongside of it as well from a technical perspective, when people aren’t able to log in or having trouble doing different things.
And then dealing with your speakers as well. You know, making sure that they’re up to speed on the technology, making sure everything’s running.
So there’s a lot of things from a virtual event in space that people have had to learn quite quickly.
Where we’re talking about the hybrid space, it’s such a broad term. I’m hoping that people are understanding that, you know, a hybrid isn’t just trying to replicate a physical event to virtual audience. Because I’ve found time and time again one of the audiences loses out.
Whether it’s the virtual guys at home where they don’t feel like they’re part of the event. Or maybe the people in person feel like too many things are catered towards making sure the live streaming is happening, everything’s working properly. So that could even cause delays in, in the event.
So I think it’s still just trying to crack that kind of where those two types of events interact with each other. And I think our platform where we’re trying our hardest to try and figure that out. And I think a lot of other people are trying to figure it out too. But yeah. It’s quite an interesting space to be involved in and to watch.
Jennifer: That’s fascinating.
Struggles with virtual events, the problems people encounter often
Can I ask what are some of the biggest struggles that you’re seeing people have with these virtual events? The educators that you work with.
Dan: I think it depends on the question I guess, Jennifer. I think that the struggles are different for an event organizer, as opposed to a participant, as opposed to maybe a speaker.
Jennifer: Oooh, ok.
Dan: I think from an event organizer point of view. Yes, there’s a lot of technical challenges that need to happen. In terms of making sure everyone’s prepared for the event, making sure speakers are ready, making sure all the right communications are going out to the attendees. Not to mention having to promote it and things like that.
But I think the challenges for people that are speaking is the fact that without maybe more of a guiding hand, sometimes they’ll just have to show up and do everything themselves. I think that can be a huge challenge and a bit frustrating from a technical point of view.
Jennifer: Yeah.
Dan: I think there’s a bit of a barrier as well from the audience. And I think this is something that people have been seeing for the past couple of years, you know, from a webinar perspective. Not necessarily getting that instantaneous feedback. So you’re almost just sitting there talking to a screen and trying to be animated for it.
I think from an attendee point of view, some of the challenges are again from the technical side. Being able to even just simple things like log in, and network, and connect.
But also to be able to get as much out of it as possible from a networking point of view. I think a lot of people go to these events or virtual events hoping to make those connections. But we find time and time again, you know, you have your breakout rooms that people can join. But they’re really under utilized. People are scared to go into these spaces and just turn their camera on and talk to people.
We’ve been advising event organizers to really structure those breakout spaces and say, this is a topic. One of our guys will be in there and we’ll make sure that everything’s fine. And trying to facilitate that networking.
I think, yeah, as soon as they try to replicate a physical event, virtually it shows up a whole lot of challenges for organizers.
So I think their approach should be: We’re going to focus on a virtual or focus on a physical event with maybe some virtual elements to it.
Jennifer: Oh, that makes sense. Hearing all of those struggles also makes me understand why as an event organizer, you know, really thinking about the participants and the speakers is why going with something with support like 448 Studio offers, that can be beneficial.
Educators, university staff. They’re so busy. They’re overworked. And they need help and support with this kind of event. So I just love what you’re bringing to the table. And I’m really glad that you joined me for today’s interview.
Developing a new teaching and learning tool for lecturers
Dan: One of our core focuses over the next nine months because we received a grant from the European Commission to actually do a feasibility study.
Jennifer: Oh, congratulations!
Dan: Thank you. Yeah, it was about a year long process that gets it. But I think we realized quite quickly during the pandemic that the traditional tools that were being used by universities had pretty big barriers when it came to actually teaching.
So I guess aside from the event side of things and conferences side, I think, you know, university students and lecturers were really struggling.
I do commend all of the Higher Ed institutions, and further education, and schools as well for trying to utilize the tools that were given to them. And it ends up being, you know, the Teams or Zoom or something like that, where they really had to completely change the curriculum and the way that they taught to adapt to these tools.
Jennifer: Right.
Dan: We’re really focusing a lot over the next 9 months on understanding that learning and teaching process, that hybrid learning teaching process. And hopefully trying to develop a tool specifically for lecturers.
At the moment we’re doing a lot of sending out surveys to different academics and lecturers to find out where their pain points are. And we’ll hopefully have something to show for it,
I just think there’s quite an interesting time from a learning and teaching perspective. And yeah, just seeing if there’s better ways for tools.
Obviously, I think there’s overlap between learning a teaching platform and Forumm. But learning teaching is really is kind of its own space. It needs its own tools as well.
Jennifer: Yeah, I think that’s fascinating.
How are you soliciting those surveys? Do you want people who are listening to, to reach out to you?
Dan: Yeah, of course I would! I’d love to. I’ll send it across to you to share.
Jennifer: Yeah!
Dan: We’re definitely trying to get as much feedback as possible. We just kind of polished it up as of actually today. So we’ll hopefully in the next week or so we’ll be putting it out.
Jennifer: Yay! [Claps.]
Dan: Yeah, no, I think finding as much information as possible is really key for us at the moment. And then we’ll be developing something closer to the end of the year.
We’re really excited about it and really grateful to the European Commission and Scottish government as well for supporting us on this. It’ll be quite an interesting journey as well.
Jennifer: That is excellent. I love seeing how your business is growing, and changing, and adapting to meet the needs of the people that you serve.
I’m so glad that you’re working on all of that. And congratulations on that grant. That is so exciting. I can’t wait to see what you build.
Dan: Thanks. I know. I think it’ll be quite interesting because I think we’re definitely embracing the flexibility of it. I think, you know, going in with blinders on to say we’re going to create a live streaming that does X, Y, and Z that’s going to do this will be detrimental.
I think trying to find as much out as possible from lecturers and from people on the ground is really important.
And really exploiting technology as opposed to trying to replicate things. Getting that application to do things with the tech that you could never do in person. I think that’s what I really want to explore. As opposed to trying to find a way to replicate things.
So, yeah. It’s been a really interesting. We’re in the real thick of it for research at the moment. So it’ll be really interesting. I’ll make sure to keep being informed when we start to release some of the information.
Jennifer: Yes, I’d love to hear more about it. And I think that everyone listening will be very excited as well.
Yeah. Thanks for sharing that sneak peek with us. [Laughs.]
All Day All Night Conference
Jennifer: Well, Dan Marrable of 448 Studio, thank you so much for coming on The Social Academic blog podcast, YouTube channel. It’s going to be on all of it.
Where can people get in touch with you if they want to learn more about 448 Studio or Forumm?
We also have All Day All Night coming up on November 10, 2022. So we’ll, we’ll be sending more information out about that as well. Which I’m very sure you’ll be involved in some capacity, Jennifer.
Jennifer: Yes. I would love to be involved!
Just for everyone who’s listening. They might not know what All Day All Night is. So could you just end us with a couple of sentences about it?
Dan: Yeah, of course. So it’s a conference for the education sector. This year steam is regrowth. It’s a 24 hour virtual conference that starts in the United Kingdom. And then follows the sun around the world with speakers from Canada, United States, Australia, South Africa. Well, people from all over the place, I think.
It’s fully live, 24 hours. And again, it’s hosted on Forumm.
It really is out there for them for digital knowledge sharing. And I think it’ll be a really great event on the 10th of November.
Jennifer: I love it. November 10th, adding it to my calendar now.
Dan, thank you so much for joining me today. I hope you have a great rest of your day!
Dan: Great. Thanks, Jennifer!
Bio for Dan Marrable
Dan Mararable is the founder of 448 Studio, an EdTech company that is committed to the future of knowledge sharing with a product called Forumm; a ground-breaking virtual event platform designed for the education sector.
The company supports institutions such as the University of Glasgow, University of Leeds, LSE, Lancaster University, the Welsh Parliament and Cornell University.
I’ve whined about bad infographics and I try to avoid complaining about their continuing proliferation. But I can’t bite my tongue about this ACPA infographic purporting to show information about technology usage by undergraduate students. It’s bad not just because it’s misrepresenting information but because it’s doing so in the specific context of making a call for quality research and leadership in higher education.
There are some serious problems with the layout and structure of the infographic but let’s focus on the larger issues of data quality and (mis)representation. I’ve labeled the three major sections of this infographic in the image to the right and I’ll use those numbers below to discuss each section.
Before I dive into the specific sections, however, I have to ask: Why aren’t the sources cited on the infographic? They’re listed on the ACPA president’s blog post (and perhaps other places) but it’s perplexing that the authors of this document didn’t think it important to credit their sources in their image.
Section 1: Student use of technology in social interactions and on mobile devices
The primary problem with this section is that uses this Noel-Lovitz report as its sole source of information and generalizes was beyond the bounds of that source. The report is based on a phone survey of “2,018 college-bound high school juniors and seniors (p. 2)” but that limitation is completely lost in this infographic. If this infographic is supposed to be about all U.S. undergraduate students, it’s inappriopriate to generalize from a survey of high school students and misleading to project their behaviors and desires directly onto undergraduate students. For example, just over half (51.1%) of all undergraduate students are 21 years old or younger (source) so it’s problematic to assume that the half of college students who are over 21 exhibit the same behaviors and desires as high school students.
I can’t help but also note just how bad the visual display of information is in the “social interactions” part of this infographic. The three proportionally-sized rectangles placed immediately next to one another make the entire thing appear to be one horizontal stacked bar when in fact they are three independent values unrelated to one another. This is very misleading!
Section 2: Cyberbullying
It’s laudable to include information about a specific use of technology that is harmful for many students but like the first section this information is inappropriately and irresponsibly generalizing from a small survey to a large population. In this instance, 276 responses to a survey of students at one university are being presented as representative of all students. Further, the one journal article cited as the source for these data doesn’t provide very much information about the survey used to gather these data so we don’t even have many reassurances about the quality of these 276 responses. And although response rate isn’t the only indicator of data quality we should use to evaluate survey data, this particular survey only had a 1.6% response rate which is quite worrying and makes me wonder if the data are even representative of the students at that one university.
Section 3: Information-seeking
The third section of this infographic is well-labeled and uses a high quality source. I’m not sure how useful it is to present information about high school students in AP classes if we’re interested in the broader undergraduate population but at least the infographic correctly labels the data so we can make that judgement ourselves. In fact, the impeccable source and labels used in this section make the problems in other two sections even more perplexing.
This is all very frustrating given the context of the image in the ACPA president’s blog post that explicitly calls for ACPA to “advance the application of digital technology in student affairs scholarship and practice and to further enhance ACPA’s digital stamp and its role as a leader in higher education in the information age.” Given that context, I don’t what to make of the problems with this infographic. Is this just a sloppy image hurriedly put together by one or two people who made some embarassing errors in judgement? Or does this reveal some larger problems with how some student affairs professionals locate, apply, and reference research?*
* I bet that one problem is that many U.S. college and university administrators, including those in student affairs, automatically think of “college student” as meaning “young undergraduate student at 4-year non-profit college or university.” It’s completely natrual that we all tend to focus on the students on our campuses but when discussing the larger context – such as when working on a task force in an international professional organization that includes members from all sectors of higher education – those assumptions need to at least be made clear if not completely set aside. In other words, it’s somewhat understandable if the authors of this image only work with younger students at 4-year institutions because then some of their generalizations make some sense. They’re still inappropriate and indefensible generalizations, however, but they’re at least understandable.
