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  • Review of Adamson’s “A Century of Tomorrows” (opinion)

    Review of Adamson’s “A Century of Tomorrows” (opinion)

    The name of an ambition more than it is of a body of knowledge, the term “futurology” is attributed by one source on word origins to Aldous Huxley. The author of Brave New World is a plausible candidate, of course; he is credited with coining it in 1946. But a search of JSTOR turns up an article from three years earlier suggesting that Oswald Spengler’s The Decline of the West made him the pioneer of “what one may hope will sometime develop into a real science of ‘Futurology.’”

    The author of that article was a political scientist and émigré from Nazi Germany named Ossip K. Flechtheim, then teaching at the historically Black Atlanta University; the article itself was published in a historically Black scholarly journal, Phylon. He soon decided that his idea’s time had come.

    By 1945, writing in The Journal of Higher Education, Flechtheim advocated for futurology both as an emerging line of interdisciplinary scholarship and as a matter of urgent concern to “the present-day student, whose life-span may well stretch into the twenty-first century.” He was optimistic about futurology’s potential to advance knowledge: Maintaining that “a large number of scholars” concurred on “the major problems which humanity would face” in the coming decades, he announced that “predict[ing] the most probable trends is a task which we have the means to accomplish successfully today.”

    But as Niels Bohr and/or Yogi Berra famously put it, “It is difficult to make predictions, especially about the future.” Flechtheim went on to publish landmark contributions to the incipient field of study, surely expecting that a proper social science of the future would be established by the turn of the millennium. But on this point, as in most cases, subsequent history only confirms the Bohr-Berra conundrum.

    One rough metric of futurology’s public-intellectual salience over time is how often the word appears per year in publications stored in the Google Books database. The resulting graph shows barely any use of the term before about 1960. But with the new decade there is a sudden burst of activity: a period of steep acceleration lasting about two decades, then collapsing dramatically over the final years of the 20th century. The JSTOR search results show much the same pattern.

    And so it is that Glenn Adamson’s A Century of Tomorrows: How Imagining the Future Shapes the Present (Bloomsbury Publishing) approaches the subject with not so much skepticism about futurology’s prospects as a certain irony about its very status as a distinct kind of knowledge. The author, a curator and a historian, attaches Flechtheim’s neologism as a label to a kaleidoscopic array of efforts to anticipate the shape of things to come, whether by analyzing statistical trends, through artistic creativity or in experimentation with new ways of life. The book concentrates on the United States and the 20th century, but inevitably the larger world and earlier history shape the book, which also reflects some 21st-century pressures as well.

    Plenty of science fiction novels have done better at imagining life in subsequent decades than think tank projections made in the same era. But comparing prognostications for relative accuracy is not Adamson’s real concern. Whatever means it may employ, the futurological imperative is always to respond to current reality—to its perceived failings or potentials, to the opportunities and terrors looming over the world or lurking just out of sight. Adamson writes that “every story about the future is also a demand to intervene in the present.” The forms of intervention considered include political movements, religious revivals, market research, scenarios for thermonuclear war, hippie communes, the insurance industry and time capsules assembled for future generations to ponder (to give an abbreviated list).

    The future’s uncertainty provides a blank screen for projecting contemporary issues in reimagined form and the opportunity to imagine alternatives. (Or to imagine inevitabilities, whether of the encouraging or despairing kind.)

    The author takes futurology to have emerged in the 19th century as a response to concerns previously the domain of religious traditions. Utopia and dystopia provide fairly obvious secular analogues to heaven and hell. But there is more to it than that. “For those who no longer saw the future as a matter of revealed truth,” Adamson writes, “new forms of authority stepped in to fill the gap. This is where the futurologists would come in. They would not only make claims about what lies ahead but also somehow persuade others of their ability to see it.”

    The grounds for claiming such authority proliferated, as did the visions themselves, in ways resistant to linear narrative. Instead, the author pulls seemingly unconnected developments together into thematic clusters, rather like museum exhibits displayed in partly chronological and partly thematic order.

    For example, the futurological cluster he calls the Machine includes the organization Technocracy, Inc., which in the early 1930s won a hearing for its plan to put the entire economy under the control of engineers who would end the waste, bottlenecks and underperformance that had, they purported, caused the Depression.

    Enthusiasm for the Technocracy’s social blueprints was short-lived, but it expressed a wider trend. Futurologists of this ilk “set about creating self-correcting, self-regulating systems; conceptually speaking, they became machine builders.” Under this heading Adamson includes enthusiasts for “the Soviet experiment” (as non-Communist admirers liked to call it), but also the market-minded professionals involved in industrial design, especially for automobiles: “The advance planning of annual model changes was a way to humanize technology, while also setting the horizon of consumer expectation.”

    Whereas the Machine-oriented visionaries of the early 20th century had specific goals for the future (and confidence about being able to meet them), a different attitude prevailed after World War II among those Adamson calls the Lab futurologists. The future was for them “something to be studied under laboratory conditions, with multiple scenarios measured and compared against one another.” Some of them had access to the enormous computers of the day, and the attention of people making decisions of the highest consequence.

    “Prediction was becoming a much subtler art,” the author continues, “with one defining exception: the prediction of nuclear annihilation, a zero multiplier for all human hopes.”

    Those who thought life in a Machine world sounded oppressive offered visions of the future as Garden, where a healthier balance between urban and rural life could prevail. A corresponding horror at Lab scenarios spawned what Adamson calls Party futurology. This started in Haight-Ashbury, fought back at the Stonewall and generated the radical feminist movement that still haunts some people’s nightmares.

    Missing from my thumbnail sketch here is all the historical texture of the book (including a diverse group of figures, leading and otherwise) as well as its working out of connections among seemingly unrelated developments.

    As mentioned, the book is centered on 20th-century America. Even so, “Flood,” the final chapter (not counting the conclusion), takes up forces that have continued to accumulate in the early millennium. Flood-era futurology is not defined either by climate change or digital hypersaturation of attention. The main element I’ll point out here is Adamson’s sense that futurology’s own future has been compromised by an excess of noise and meretricious pseudo-insight.

    The floods of dubious information (from too many sources to evaluate) make it harder to establish reality in the present, much less to extrapolate from it. Filling the void is a churn of simulated thought the author calls Big Ideas. “By this,” he writes, “I mean a general prediction about culture at large that initially feels like an important insight, but is actually either so general as to be beyond dispute, or so vague as to be immune to disproof.” Much better, on the whole, is to study the record of futurology itself, with its history as a warning against secular fortune-telling.

    Scott McLemee is Inside Higher Ed’s “Intellectual Affairs” columnist. He was a contributing editor at Lingua Franca magazine and a senior writer at The Chronicle of Higher Education before joining Inside Higher Ed in 2005.

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  • Turbulent times require both immediate and long views

    Turbulent times require both immediate and long views

    I don’t remember where I heard this bit of wisdom, if I read it in a book or someone else told it to me, but it’s something I’ve carried around for a while now: There’s always going to be a next, until there isn’t.

    My interpretation is a kind of combination of “this too shall pass” with “time marches on,” along with a reminder of the certainty that at some point all things and all people cease to exist.

    (I find that last bit sort of comforting, but maybe I’m weird that way.)

    It comes in handy when thinking about both exciting and difficult times. What is happening in a moment is not eternal, and something else will be coming along. In order to make that next thing as positive and beneficial as possible, we have to deal with both the present and those possible futures.

    I think this mindset might be helpful to anyone who is considering the coming couple of years for higher education and bracing for the possible impact of a presidential administration that appears hostile to the work of colleges and universities and intends to bring this perceived hostile group to heel. I’m concerned that many institutions are not considering that there’s always going to be a next, and short-term accommodations are going to result in long-term problems.

    What comes next will be far worse than it needs to be.

    It’s strange to think that institutions that are so well established with such long histories should act with such fragility in the face of present uncertainty, but there are signs of what scholar of authoritarianism Timothy Snyder calls “obeying in advance” everywhere.

    As reported by IHE’s Ryan Quinn, Texas A&M, along with other public higher ed institutions in the state, following threats ginned up by right-wing conservative billionaire-backed activist Christopher Rufo, has ended their participation in the PhD Project, a conference meant to help increase the number of doctoral students identifying as “Black, African American, Latino, Hispanic American, Native American or Canadian Indigenous.”

    The institutions had previously participated for a number of years but have now rescinded their sponsorship because of Texas law SB 17, banning DEI programs at public universities. Texas governor Greg Abbott threatened to fire A&M president Mark Welsh. Welsh folded, issuing a statement that said, “While the proper process for reviewing and approving attendance at such events was followed, I don’t believe we fully considered the spirit of our state law in making the initial decision to participate. We need to be sure that attendance at those events is aligned with the very clear guidance we’ve been given by our governing bodies.”

    The intention behind these attacks by Rufo and his backers is to, essentially, resegregate higher education under an entirely twisted definition of “fairness.” This point of view is ascendant, as multiple states have banned so-called DEI initiatives, and the rolling back of affirmative action in college admissions has already resulted in a decline in Black first-year students, something most pronounced at “elite” institutions.

    So, this is now, but in acting this way now, what’s likely to be next? Will Texas A&M regress to a de facto policy of segregation? Is this healthy for the institution, for the state of Texas?

    I grant that it is possible that a program of resegregation is consistent with the desires of a majority of the state’s citizens and the elected legislators are simply reflecting the desire of their constituency. If so, so be it … I guess. I wonder how long the institutions can last when it allows Chris Rufo or Elon Musk or Charlie Kirk or any other outside individual or group to dictate its policies. Is this a good precedent for whatever is next?

    There’s going to be a next. What happens now will give shape to what that next might be. I worry that the folks making decisions believe there is only the now, not the next.

    Thankfully, most of us do not have to make consequential decisions that impact many people working in large institutions, but we can use this framing in considering our individual fates as well.

    In a couple of weeks my next book, More Than Words: How to Think About Writing in the Age of AI, will be in the world. I’ve invested a lot in this book, not just time and effort, but some measure of my hopes for my career and the impact my ideas may have on the world of writing and teaching writing.

    It is a fraught thing to invest too much into something like a single book. Books fail to launch all the time, as I’ve experienced personally … more than once. Finding the balance between investing sufficient effort to take advantage of the now, while also recognizing that I will have to do something next, has been a bit tricky, but necessary.

    Maybe what’s next will be closely related to the now: more speaking, more workshops related to my vision for teaching writing, a truly tangible impact on how we collectively discuss these issues after being more of a gadfly and voice in the woods. But also, maybe this is closer to the end of a cycle that started with a previous book.

    To calm my worries, I spend time thinking about what would be next if 50 percent or even 90 percent of what I now do for my vocation and income dried up. This is what I did when it became clear that teaching off the tenure track was not going to continue to be a viable way forward—a process that has put me in this moment.

    Imagining a next, I think I would call my local School of Rock and see if they needed someone to teach kids the drums, and I also would get to work on a novel that’s been rolling around my head. I picture that possible next, and while there is a sadness that what I’m hoping to achieve now did not come to fruition, I can also envision real pleasure in that other path.

    To preserve their essential mission, institutions must be prepared for turbulence and change by knowing there will be a next. To survive in this time, individuals must both be present in the now and consider what might have to happen next.

    Not easy, but always necessary.

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  • How five colleges recognize the National Day of Racial Healing

    How five colleges recognize the National Day of Racial Healing

    Racial healing circles, or opportunities for community members to share stories and connect on a human level, are common activities for the National Day of Racial Healing. This year is the ninth observance of the holiday.

    AJ Watt/E+/Getty Images 

    Over the past two decades, higher education has grown exceptionally diverse, enrolling students from all backgrounds and offering opportunities for education and career development for historically underserved populations.

    This diversification of the students, staff and faculty who make up higher education also offers opportunities for institutions to promote justice and racial healing through intentional education and programming. One annual marker of this work is the National Day of Racial Healing.

    The background: The National Day of Racial Healing was established by the W. K. Kellogg Foundation in 2017 as part of the Truth, Racial Healing and Transformation (TRHT) initiative to bring people together and inspire action to build a more just and equitable world.

    The day falls on the Tuesday after Martin Luther King Jr. Day and is marked by events and activities that promote racial healing. Racial healing, as defined by the foundation, is “the experience shared by people when they speak openly and hear the truth about past wrongs and the negative impacts created by individual and systemic racism,” according to the effort’s website.

    On campus: The American Association of Colleges and Universities encourages institutions to “engage in activities, events or strategies to promote healing and foster engagement around the issues of racism, bias, inequity and injustice in our society,” according to a Dec. 18 press release. AAC&U partners with 72 institutions to establish TRHT Campus Centers, with the goal of developing 150 self-sustaining community-integrated centers.

    Some ways institutions can do this is through organizing activities, inviting faculty to connect course material to racial healing during that week, coordinating events or sharing stories on social media, according to AAC&U.

    Here’s how colleges and universities, many that host TRHT Campus Centers, plan to honor the National Day of Racial Healing.

    • Baldwin Wallace University in Ohio will host two Jacket Circles for students to participate in storytelling and deep listening to build empathy and compassion. The University of Louisville, similarly, will host Cardinal Connection Circles.
    • Emory University in Georgia will hold a three-day event, beginning on Jan. 21, that includes a keynote, lunch-and-learn panel discussion, racial healing circles, and a dinner experience.
    • Binghamton University, part of the State University of New York system, will host its first National Day of Racial Healing this year, which includes healing circles, roundtable discussions and art-based initiatives.
    • The TRHT Center at Northern Virginia Community College will partner with the Fairfax County Board of Supervisors to issue a formal proclamation in a public forum, acknowledging the importance of the day, a tradition for the two groups.
    • The University of Hawai‘i at Mānoa will take a pause today to recognize the overthrow of the Hawaiian kingdom, as well as the legacy of Martin Luther King Jr. and the National Day of Racial Healing. The event, Hawai‘i ku‘u home aloha, which “Hawai‘i my beloved home,” honors the past, present and future of the islands.

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  • Despite being global leader, UK cannot afford to rest on its laurels in digital, AI and green skills

    Despite being global leader, UK cannot afford to rest on its laurels in digital, AI and green skills

    By Matteo Quacquarelli, Vice President of Strategy and Analytics at QS Quacquarelli Symonds.

    Across the globe, economies are grappling with skills and talent challenges. From talent saturation to workforce reskilling, each country is facing its own unique issues as it prepares for the evolution of the digital age.

    The QS World Future Skills Index, just launched, offers a detailed breakdown of the globe’s higher education systems, their links with industries and how countries are preparing for the next industrial evolution. Using exclusive QS data, it identifies where economies and countries need to align their higher education outcomes with the needs of industry in three key areas – green, AI and digital.

    The analysis delves into 81 economies and finds that UK higher education is currently one of the world’s best for cultivating students with the future skills business and industry are calling out for.

    It measures four indicators linked to skills like AI proficiency, digital literacy and environmental sustainability that will form the bedrock of the industries of tomorrow.

    Skills Fit measures how well countries are equipping graduates with the skills employers desire. In this, no country is currently better than the UK. Using data from both our own largest-of-its-kind QS Global Employer Survey and the World Bank Group, we identified that UK employers have the highest satisfaction rates with the skills graduates bring with them, anywhere in the world – but perhaps only for the time being.

    Additionally, the UK received top marks in the Academic Readiness dimension, measuring the preparedness of a country in regard to the future of work. The UK’s success in the QS World University Rankings by Subject allowed it to flourish here.

    However, the UK must not rest on its laurels. Higher education in other markets globally is innovating at a far more rapid rate than in the UK. The reputational strength of the UK – built on its history and tradition of delivering excellent teaching and learning – is unlikely to be the key driver of satisfaction going forward.

    The UK was slightly less successful than its closest rivals in the areas of Future of Work and Economic Transformation.

    Future of Work measures how well the job market is prepared to meet the growing demand for digital, AI and green skills, using 1Mentor data of over 280m job postings worldwide.

    Economic Transformation analyzes whether a country has the infrastructure, investment power, and talent available to transition to industries driven by AI, digital transformation, green technologies and high-skilled work. This indicator used data from the World Bank Group, UNESCO Institute for Statistics and the Education Policy Institute.

    This lower score is reflective of the slow-to-no economic growth seen in the UK over the past decade and the tightening of the public purse strings strangling investment in R&D and new business innovation (evidenced by decline not only in public but also private sector funding in the UK).

    The latest economic forecasts signal a further period of stagnation for the UK economy might be on the horizon.

    Just as the importance of investment in future skills cannot be understated, nor can the importance of higher education in AI breakthroughs and innovation.

    Funnelling research innovation down the value chain into industry has been the bedrock of economic innovation worldwide. Without Stanford University, there would be no Silicon Valley. In Germany, the universities of Stuttgart and Tübingen are key in the country’s Cyber Valley initiative. If Melbourne didn’t have its outstanding higher education institutions, the city would not hold the crown of tech capital of Australia.

    The QS Future World Skills Index highlights the example of South Korea, where there is a correlation between increasing numbers of young adults attaining tertiary education and GDP growth.

    The UK government’s new AI Opportunities Action Plan, announced earlier this week sets out a clear ambition strategy to maintain Britain’s position as one of the world’s AI superpowers and has been widely welcomed by industry.

    The prime minister says his government will make it easier for experts to come to the UK via its talent visas and for future leaders to learn here. Tens of thousands of additional AI professionals will be needed by 2030, he has said.

    The Government also wants to ‘increase its share of the world’s top 1,000 AI researchers’ and will launch an AI scholarship scheme to support 100 students to study in the UK.

    While the UK was also top in Europe for talent creation, with 46,000 students graduating from an AI-relevant higher education program ahead of Germany in terms of absolute numbers with 32,000, the UK is still behind Finland on a per capita basis. Without specific policy and commitment, the UK risks losing its leading position.

    The UK is missing ‘frontier conceptual, cutting-edge companies‘. DeepMind, the AI research laboratory, was one such company that was founded in the UK before being acquired by Google in 2014. But where was it established? The three co-founders meet while studying at University College London.

    The new AI Growth Zones the government has announced, with the first starting in Culham, will need to engage universities up and down the country. Higher education must also be closely involved in the Digital and Technology Sector Plan, which is set to be published in the coming months.

    The government has also previously pledged to become a green energy superpower. The QS Future World Skills Index suggests that both the UK’s job market and its higher education system is well set up to capitalise on that opportunity.

    To succeed, government policy, the needs of industry and higher education curricula must all align to create an environment where the country can succeed and be future-ready.

    Economies and higher education systems that invest in high-quality academic programmes in AI, digital and sustainability are setting themselves up for long-term success.

    For the full QS World Future Skills Index: https://www.qs.com/reports-whitepapers/world-future-skills-index

    The UK Spotlight is available here: https://www.qs.com/reports-whitepapers/uk-spotlight-qs-world-future-skills-index

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  • Being Genuine in the Classroom  – Faculty Focus

    Being Genuine in the Classroom  – Faculty Focus

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  • Diversity in the First-year Class at the Ivy Plus Institutions

    Diversity in the First-year Class at the Ivy Plus Institutions

     I’m not sure where to begin on this one, so let’s veer off topic a bit.  

    I’ve decided I’ll likely be phasing out Higher Ed Data Stories in the near future as I go into retirement and start my new venture, which is soft launched but not officially open for business.  When I do, I’ll be posting regularly on my blog over there, but won’t be putting everything out on the web for free, as I’ve been doing on this site.  I do appreciate the contributions people made on the Buy Me Coffee site, but the hosting, software, and labor costs never balanced with the revenue, and while there was a lot of good will that came from my work, I was still in a deficit situation (especially on the time part) and I’ll need to dedicate that to the business side of things.  Medicare Parts B and D ain’t free, you know.

    But this is some unfinished business, and it might be a good place to end.  You know I’ve been personally opposed to the very idea of the SAT and ACT for some time, while being professionally neutral: If colleges find value in it, I don’t care if they use one, the other, or both.

    But I do care about the truth.  On that note, two issues: The headlines suggesting that lots of colleges are returning to standardized tests for first-year admissions are just not true, of course, and everyone in the business knows this.  The testing agencies are curiously silent on the misinterpretation of this information, of course.

    The larger issue of “truth” is the justification put forth by the universities that are returning to the SAT or ACT.  They are all suggesting that they need the tests to find qualified students of color, or low-income students.  Is that true?  If it is, does it mean they denied admission to other, more highly qualified students of color with test scores? You can look at the data below, and while it’s not absolutely definitive, it is interesting.

    Before diving in, however, some caveats:

    • IPEDS reporting recognizes “two or more” as an ethnic category, but does not allow breakouts.  So many colleges will report some percentage of students in every category they check, and of course, there is good reason to do so.  There is no reason, however, to increase the numerator and not the denominator in the equation, as some of them do.  So you may notice that the numbers here don’t line up with what colleges have published.
    • IPEDS data on income or financial need is far less clear, as it only breaks out by Pell/Non-Pell.  Perhaps the researchers who have access to the unit record data can dive in more deeply.
    • We don’t have a lot data (at least not published as supporting evidence for the claim) that says there is a problem with performance among the students admitted without tests.  If that comes to light later, it might change your perception of this data, as it should.  What I have seen shows only minor differences, and given COVID and its disproportionate effects on students, I’m not sure the SAT would survive other testing.
    • Some of these charts show Simpson’s diversity, which is a different way of thinking about diversity.  It’s not the percentage of minority students; it is essentially the chance that two randomly selected members of a group will be different.  If your population was 100 and all 100 in the group were different, you’d have perfect diversity (a value of 1).  If all 100 were the same, you’d have a value of 0.  Higher numbers indicate greater diversity.

    OK.  Got it?

    There are four views in the visualization.  The first shows just Hispanic and Black/African-American enrollment in the first-year classes at the “Ivy Plus” institutions (The Ivy League institutions plus Duke, MIT, Stanford, and the University of Chicago.)  You can see the trend (in both numbers and percentage of the class) over time.  The denominator is the entire class. The blue bars show data up until 2020, and the purple bars show test optional years.

    The second shows the entire ethnic composition of the domestic students in the class.  Look at them collectively to start, then look at individual institutions using the control at right. 

    The last two views show the Simpson’s Index of Diversity for each institution over time.  The first is for domestic students, and the second is for everyone, including international students counted as an ethnicity.  Use the highlight control to focus on one institution.

    So, what do you think?  Do highly rejectives need the SAT to find students of color?  Let me know.

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  • Why Personalization in College Planning Matters More Than Ever

    Why Personalization in College Planning Matters More Than Ever

    College planning has become far more complex than filling out forms and writing essays. RNL’s research reveals a striking truth: Today’s students are overwhelmed, skeptical, and craving personalized guidance more than ever before.

    The modern student’s dilemma

    Picture this: Seven out of ten high school students find navigating the college application process challenging. They’re not just intimidated by the paperwork—they’re questioning the entire value proposition of higher education. Half believe they can build a successful career without a college degree, while 60 percent wrestle with whether college is worth their time and money.

    These aren’t just statistics. They represent real students sitting at kitchen tables across the country, staring at their laptops, trying to make one of the most significant decisions of their lives.

    The financial reality check

    Money talks, and it’s speaking louder than ever in college planning. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.” Even more telling, 60 percent of juniors and 65 percent of seniors will immediately cross a college off their list based on the sticker price alone.

    But here’s where it gets interesting: Financial aid and scholarships have become the primary hook for attracting students, with 81 percent of juniors and 78 percent of seniors ranking them as crucial factors in college choice. This isn’t just about affordability—it’s about perceived value and accessibility.

    The shifting sands of student priority

    What catches a student’s attention these days? The research shows a clear hierarchy:

    • Financial aid and scholarships (63%)
    • Athletic programs (47%) if they are interested in playing sports at the college level
    • Academic programs (43%)
    • Career placement (38%)

    But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades. Cost remains the primary deal-breaker, with 57 percent of students citing it as why they lose interest in a school. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too.

    The power of late-stage decisions

    The most surprising finding is this: 66 percent of students discover and become interested in new colleges during their senior year, and 89 percent apply to these late-discovered schools. This challenges the conventional wisdom about early outreach being the only path to enrollment success.

    The personalization imperative

    Today’s students aren’t just looking for information—they’re looking for recognition. They expect colleges to:

    • Provide program-specific details tailored to their interests
    • Deliver accurate, personalized responses to their questions
    • Acknowledge their unique situations and backgrounds
    • Communicate in culturally relevant ways
    • Use their names (yes, it matters)
    • Recognize and respect their diverse identities

    Making it personal: The path forward

    For colleges and universities, the message is clear: Generic, one-size-fits-all recruitment approaches no longer cut it. The future lies in personalized admissions counseling, tailored communication campaigns, and customized campus experiences. But most importantly, institutions need to address students’ financial concerns head-on with transparent, customized information about costs, aid, and scholarships.

    The bottom line

    The college planning landscape has evolved beyond recognition. Today’s students are savvier, more skeptical, and more demanding than ever. They’re not just looking for a college—they’re looking for one that understands them, values them, and can demonstrate why their investment will pay off.

    The opportunity is enormous for institutions willing to embrace this new reality and invest in personalization. After all, in a world where 72 percent of students find applying to college difficult, being the institution that makes it easier, more precise, and more personal isn’t just good service—it’s a competitive advantage.

    The future of college recruitment isn’t about reaching more students; it’s about reaching each student in the way that matters most to them.

    Learn more about what research says about personalization

    The Importance of Personalization in College Planning: From Interest to Application

    Join me and presenters from our partners Halda for our webinar, The Importance of Personalization in College Planning: From Interest to Application. We will cover trends that may surprise you, insights that can help you increase engagement with students, and actionable strategies you can use.

    Register now to hear more about what the latest research tells us about personalization with students.

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  • Asking students about the challenges they face

    Asking students about the challenges they face

    Increasing numbers of undergraduate students are either neurodivergent or living with a mental health condition, and in some cases both – but their voices aren’t being heard.

    Departments know that these students face particular challenges in their academic studies, but struggle with how to best support them, especially given pressures to do more with fewer resources. University lecturers are also growing more familiar with these conditions, either because of their own personal experience, or because of greater cultural awareness and openness around neurodivergence and mental illness. All of us in the MINOTAUR team have lived experience ourselves or loved ones living with neurodivergence and mental illness, which has informed our approach to this work.

    One way universities have tried to adapt to this change in their student populations has been by issuing support agreements through their disability services team, but these are often very general and don’t always address the actual challenges individual students are facing. We know that this lack of support is having a negative impact on student experiences and academic outcomes.

    Student voice

    The MINOTAUR project (Mental Illness and NeurOdiversiTy Academic sUppoRt), run out of the classics department at Royal Holloway, University of London, grew out of an EDI survey which identified a significant population of students in the department who were neurodivergent and/or living with mental illness. We then ran a series of student focus groups in summer 2023 to identify issues facing these students and solutions the department could implement in order to improve their experience as learners.

    As far as we know, it is the first time that focus groups have been used to ask this diverse community of students about their experiences during their degrees – within Royal Holloway, within our discipline, and quite possibly within HE. Certainly there are no easily visible parallel initiatives in the sector. The recommendations we made following these discussions have been simple and easy to implement, and we know they’ve made a great deal of difference to our student cohort.

    So, in an age where the student voice has become a critical part of university life, why do these students often go unheard?

    A literature review carried out this summer with the support of the RHUL School of Humanities Scholarship and Innovation Fund confirmed our suspicion that interventions for students with neurodivergence and mental illness are typically being done to students rather than shaped by them. This review sampled a wide range of work and resources aimed at supporting university and school students with ADHD, autism, other forms of neurodivergence and mental illness. These studies largely took the form of designing an intervention, implementing it, and considering its effectiveness. There seemed to be few attempts at co-creation, co-design, or co-production.

    However, our experience with the first stage of MINOTAUR suggests that not asking students to identify the challenges they are facing and how these might be addressed means we are missing some simple, low-effort, high-effect interventions that can offer immediate support. In the longer term, it also means that those who design interventions address the problems that they can see, not the problems that students are experiencing.

    Simplicity is a virtue

    Studies indicate that increasing self-knowledge and self-advocacy skills among neurodivergent students can contribute to positive academic outcomes. Through applying principles of co-design, we can empower students to take ownership of their learning while ensuring that any interventions address their real needs. This may be particularly impactful for students without a formal diagnosis, who may not be eligible for support within existing university systems. Co-design can also increase community buy-in to projects and interventions, which is essential as part of supporting a cohort of students who are more likely to become disengaged and isolated when facing challenges.

    One great example of this for MINOTAUR has been an intervention so simple that we wouldn’t have thought of it without talking to our students. As a department, we have a reputation for being supportive and understanding for students living with neurodivergence and mental illness, but as staff we had taken it as a given that our new students would automatically realise this. Last year, we introduced a simple slide titled “Neurodiversity in Classics”, to be shown at the start of each new module.

    It emphasises that we want students to be able to learn, and uses three bullet points designed to lower the barriers to our students’ learning. “Better late than absent” reduces the anxiety of being five or ten minutes late to a class session, which can throw off attendance for a whole term. “Tell us about the room” gives students permission to tell us about sensory disruptors; having to concentrate on processing an overwhelming physical stimulus, like a flickering light, that can distract focus from teaching. “We understand about stimming,” referring to repetitive physical actions often made by people with autism, makes it explicit that students can fidget and move in ways which help them concentrate rather than struggling to repress those habits for an hour.

    We simply hadn’t realised how much work our students were putting in to trying to meet expectations we didn’t have of them. Without consultation, we wouldn’t have known how effective this simple intervention could be – and it has made a huge difference to our students, especially first years joining the department.

    It’s all about participation

    Low-impact adjustments designed for neurodivergent students and students living with mental health issues can often be valuable in supporting the learning of neurotypical students too. Following the focus groups’ recommendations, many of us more systematically introduced a break in lectures to avoid students’ cognitive overload, and to allow them to refresh their minds around halfway through the lecture. Even if the evidence is only anecdotal at this stage, this small change seems to have positive effects on the entire cohort, fostering a more collaborative and open teaching environment, and reinforcing the class as a space of collective learning and teaching.

    Recognising that neurodivergent students, disabled students, and those with mental health conditions are experts because of their experience is critical to work against assumptions which, however unintentionally, disempower these groups. In line with trends around developing ethical practice as part of community-based participatory research, recent movements within disability studies seek to redress the imbalance within scholarship which has cast disabled people as subjects of research, rather than active participants with agency to engage in discussion and innovation: no research about us without us.

    Through proactively working with students, MINOTAUR recognises that higher education cannot meet the needs of this cohort without working with them collaboratively to produce interventions that are grounded in their student experience.

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  • Podcast: Free speech, uni finances, regional inequality

    Podcast: Free speech, uni finances, regional inequality

    This week on the podcast the government is to press on with implementing parts of the Higher Education (Freedom of Speech) Act 2023 while seeking to repeal others – we discuss what will (and should) happen next.

    Plus there’s a report on more resilient and sustainable higher education finances, and NEON has been looking at regional inequality in university admissions.

    With Richard Sykes, Partner at Mills & Reeve, Paul Greatrix, HE expert and until recently Registrar at the University of Nottingham, Debbie McVitty, Editor at Wonkhe and presented by Mark Leach, Editor-in-Chief at Wonkhe.

    Read more

    Bridget Phillipson reaffirms commitment to free speech

    Resolving the tensions in campus culture requires leadership from within

    Connect more: creating the conditions for a more resilient and sustainable HE sector in England

    New NEON research shows widening regional inequalities in university admission for poorer students

    Widening access needs more flexibility

    You can subscribe to the podcast on Acast, Amazon Music, Apple Podcasts, Spotify, Deezer, RadioPublic, Podchaser, Castbox, Player FM, Stitcher, TuneIn, Luminary or via your favourite app with the RSS feed.

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  • Higher education postcard: Trinity College, Carmarthen

    Higher education postcard: Trinity College, Carmarthen

    It is 1848, and a spectre is haunting Europe. If you’re Karl Marx, that spectre is communism. But if you’re a member of the god-fearing gentry in west Wales, that spectre is the lack of education!

    Here’s the South Wales and Monmouthshire Training College, later Trinity College, Carmarthen, later still part of University of Wales Trinity Saint David. It was opened in 1848, following the efforts of the National Society for Promoting the Education of the Poor in the Principles of the Established Church in England and Wales (they loved a snappy title in the nineteenth century). The National Society, as it was better known, had been established in 1811 to promote a religious education, mostly via Sunday schools. And there was a counterpart – the British and Foreign School Society for the Education of the Labouring and Manufacturing Classes of Society of Every Religious Persuasion – established in 1808 and 1814, which did the same but with less religion.

    I’ve written before about how education policy in England and Wales developed slowly, and that compulsory, free education for children was a long time coming. The efforts of the National Society and the British and Foreign School Society had a big impact. And they included not only the operation of schools, but of training colleges for teachers.

    Let’s take in the report from the magnificently named Monmouthshire Merlin of Saturday 4 November 1848 to get a flavour of the excitement in Carmarthen:

    OPENING of the TRAINING COLLEGE CARMARTHEN.

    This interesting event, which was anxiously looked forward to by the clergy and members of the Church Establishment in the Principality, took place on Tuesday week. The weather was very unpropitious; heavy showers descending the whole of the morning, which greatly marred the appearance of the imposing spectacle, and no doubt hindered many distant clergymen and gentlemen, as well as a great number of the respectable inhabitants of the town, from joining in the procession. At eleven o’clock the procession moved from the Town-Hall in the following order:

    Police Constables of the Borough.

    The Mayor and Corporation.

    The Magistrates.

    The Welsh Education Committee.

    The Principal, Vice-Principal, and Master of the Training College.

    The Clergy, in their gowns.

    The Gentry and Inhabitants of the Neighbourhood. &c., &c.

    After the procession reached St. Peter’s Church, divine service was performed, and the Right Rev. the Lord Bishop of St Da vid’s preached an excellent sermon, with his usual eloquence and ability, from the 12th chapter of the Romans, and the 6th, 7th, and 8th verses. The collection at the close of his lordship s eloquent appeal amounted to £ 67. 14s. 4d., a much larger sum than had ever been previously collected at St. Peters Church on any occasion. After the conclusion of the service, the procession was not re-formed; the parties departed, and proceeded towards the Training College, to partake of the cold collation which had been provided at that place. No ceremony was performed at the college, in connection with its opening, any farther than the throwing open of the doors to admit the visitors and others interested in the proceedings. The place is now ready for the reception of pupils, as the masters are in residence, and the arrangements are all complete. From the celebrity of the principal. and the salubrious situation of the college, we have no doubt that many will avail themselves of the opportunities now offered to them at this Training Institution. The building of the college is finished in the best style of workmanship, is replete with every convenience required by the pupils, and it reflects great credit on the architect and others concerned. The Model Schools are also in a state of great forwardness; and as the workmen have now been transferred from the Training College to them, it is expected they will be ready for opening in a very short time.

    Romans chapter 12 verses 6, 7 and 8, by the way, read as follows:

    6 Having then gifts differing according to the grace that is given to us, whether prophecy, let us prophesy according to the proportion of faith;

    7 Or ministry, let us wait on our ministering: or he that teacheth, on teaching;

    8 Or he that exhorteth, on exhortation: he that giveth, let him do it with simplicity; he that ruleth, with diligence; he that sheweth mercy, with cheerfulness.

    The college did well. In 1967 there was an entrance examination for places, with tuition fees waived, and travelling expenses for successful students, as noted by the Carmarthen Journal of 26 July 1867. Note that the better students were given more money for travelling expenses; and that “all persons of good health and character” did not include women: the college first admitted women in 1957.

    The college formally changed its name to Trinity College Carmarthen in 1931, although it seems likely that the name was used informally before then. I have seen, for example, a newspaper article of 1894 referring to its as Trinity College Carmarthen; and the postcard itself is certainly earlier than the 1930s.

    Like most colleges, over time it grew, added new subjects and generally thrived. The college building expanded from that shown on the card, with other facilities and residences. In 1990 it became affiliated to the University of Wales, and became a full member college in 2004. By this time, of course, the University of Wales was in a degree of turmoil, with exits as well as entrances. Trinity gained degree awarding powers in 2008, became Trinity University College in 2009, and in 2010 merged with St David’s College – or University of Wales Lampeter – to form University of Wales Trinity Saint David.

    Its most famous alumnus is arguably Barry John, one of the great fly halves of the legendary 1970s Welsh rugby team, and the punchline to Max Boyce’s Hymns and Arias.

    The card was posted, but sadly the stamp has been removed, so the postmark is missing. It was sent to Mr Williams in the Cottage Hospital, Caernarfon. The original message in Cymraeg is below. As best as I can tell, the first part reads something like:

    The weather for pilgrims far away is very good. We will be coming home next weekend.

    (This probably isn’t entirely right.)

    And then I can’t make out the words in the second half, so no chance of a translation, however bad. Can any reader do this?

    Here’s a jigsaw for you too.

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