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  • WEEKEND READING: Fraud risk and the failure to prevent fraud offence: what UK higher education institutions need to consider

    WEEKEND READING: Fraud risk and the failure to prevent fraud offence: what UK higher education institutions need to consider

    Join HEPI and Huron for a webinar 1pm-2pm Tuesday 10 February examining how mergers, acquisitions and shared services can support financial sustainability in higher education. Bringing together a panel of speakers, the session will explore different merger models, lessons from the US and schools sectors, and the leadership and planning required to make collaboration work in practice. Discover our speakers and sign up now.

    This blog was kindly authored by Dr Rasha Kassem, Senior lecturer and Fraud Research Group (FRG) leader and Stuart Wills, Head of Risk and Assurance and FRG member. Both of Aston University.

    UK higher education has rarely been viewed through the lens of corporate fraud risk. Universities are widely perceived as public-spirited institutions, driven by educational and societal missions rather than commercial gain. Yet the introduction of the failure to prevent fraud offence under the Economic Crime and Corporate Transparency Act (ECCTA) challenges this assumption. For the first time, large higher education institutions may face criminal liability not because senior leaders authorised wrongdoing, but because organisational systems failed to prevent it.

    This change raises important questions for the sector. How exposed are universities to the new offence? Do prevailing governance arrangements and control environments reflect the reality of modern higher education operating models? And what might ‘reasonable prevention’ look like in institutions characterised by academic autonomy, devolved authority and increasing commercial activity?

    This blog explores how the offence applies to higher education institutions, why universities may face particular exposure, the types of fraud risk that warrant attention, and what ‘reasonable procedures’ might look like in a university context.

    Does the offence apply to higher education institutions?

    The failure to prevent fraud offence applies to large organisations in any sector that meet at least two of the following thresholds: more than 250 employees, turnover exceeding £36 million, or assets above £18 million. Many UK universities meet these criteria comfortably.

    The legislation does not exempt charities, statutory bodies or non-commercial entities. Legal form is therefore less relevant than organisational scale and structure. Liability arises where fraud is committed by an associated person – including employees, agents, contractors, subsidiaries or others performing services for the organisation – and where the fraud was intended to benefit the organisation or its clients.

    For universities, this definition captures a wide range of relationships, from recruitment agents and research collaborators to spin-out companies and overseas partners.

    Why universities should not assume low fraud risk

    Universities have often been regarded – and have often regarded themselves – as operating in environments where trust, professional norms and shared values reduce the likelihood of fraud. While these characteristics are central to the sector’s identity, they may also contribute to an underestimation of fraud risk.

    The failure to prevent fraud offence does not assess organisational culture or intent. Instead, it focuses on whether fraud risks were foreseeable and whether proportionate systems were in place to address them. Reliance on institutional ethos alone, without demonstrable prevention frameworks, is unlikely to provide a sustainable defence.

    Changing operating models and increased exposure

    Over recent decades, the operating model of UK higher education has evolved significantly. While income from home undergraduate students has historically been centralised and relatively low risk, universities have increasingly diversified into international recruitment, franchised delivery, overseas campuses, commercial subsidiaries and asset-based income generation. These activities often involve third parties, delegated authority and cross-border operations, raising questions about how fraud risk is managed and oversight exercised.

    As universities expand into these areas, the number of associated persons capable of triggering liability under ECCTA increases, as does the challenge of evidencing effective control.

    Structural features that heighten risk

    Universities typically operate with devolved governance structures, significant academic autonomy and dispersed decision-making. Authority may be shared across faculties, research centres, professional services and overseas operations, creating challenges for consistent oversight.

    At the same time, financial pressures have intensified. A prolonged period of stagnant tuition fees, rising costs and increased competition has led many institutions to pursue diversification and cost-containment strategies at pace. These conditions may increase the motivation, rationalisation, and opportunity for fraud, particularly where control environments have not evolved alongside institutional complexity.

    Under the failure to prevent fraud offence, the absence of senior leadership knowledge does not, in itself, determine liability. Instead, attention is likely to focus on whether governance arrangements and systems were adequate given the organisation’s structure and activities.

    Fraud risks that warrant attention

    No organisation is immune from fraud risk, and higher education is no exception. While vice-chancellors are formally accountable for institutional oversight, and heads of department and school play a key role in reporting risks upward, visibility in practice depends on how effectively information is identified, aggregated and escalated through the organisation. In universities and other non-profit settings, strong cultures of trust, devolved decision-making and uneven awareness of financial fraud risk can lead to underestimation of exposure at multiple levels, resulting in fragmented oversight and allowing misconduct or misrepresentation to go undetected. Areas that may warrant particular attention include:

    • Research funding and grants, including misrepresentation in applications, misuse of restricted funds or inaccurate reporting of costs and outputs.
    • Student recruitment and admissions, particularly in international markets and where commission-based agents are involved.
    • Academic integrity, performance and outcomes data
      Fraud risk may arise where known weaknesses in academic integrity or assessment assurance are not addressed and grades or outcomes are relied upon in marketing, league table submissions or regulatory reporting. Continued presentation of such data as robust despite known limitations may amount to fraud by false representation.
    • Research integrity and external representations
      Fraud risk may arise where unreliable or falsified research data is relied upon in grant applications, funder reporting or external communications for institutional benefit, raising questions about whether reasonable preventive steps were in place.
    • Third-party relationships, such as franchise partners, contractors and collaborators performing services on behalf of the university.
    • Subsidiaries, spinouts and joint ventures, where oversight arrangements may be less mature than in core institutional activities.
    • Procurement and payroll, where weak controls or excessive delegated authority may expose wider governance issues.

    Control maturity and historic assumptions

    Many universities have invested heavily in controls designed to prevent academic misconduct, reflecting the core risks of a traditionally education-focused operating model. By contrast, financial and commercial control environments – particularly in areas such as procurement, partner management and subsidiary oversight – have often developed more slowly.

    As universities pursue growth through commercialisation and internationalisation, control frameworks that were adequate in more stable environments may be difficult to defend. Under ECCTA, historic assumptions about low fraud risk will carry limited weight if systems have not evolved in line with institutional activity.

    What ‘reasonable procedures’ might look like for universities

    The Act provides a defence where an organisation can demonstrate that it had reasonable procedures in place to prevent fraud. This is not a checklist exercise. For universities, reasonable procedures are likely to be context-specific and proportionate to institutional complexity and risk profile.

    Key considerations may include clear ownership of fraud risk at governing body and senior management level; targeted fraud risk assessments that go beyond generic risk registers; gap analysis to identify where existing controls may no longer align with current activities; systematic identification of associated persons whose actions could expose the institution; and proportionate anti-fraud training to raise awareness among staff and students of fraud risk, reporting routes and expectations. Particular attention may be warranted in higher-risk areas such as international recruitment, research funding, third-party partnerships and subsidiary operations.

    For governing bodies and senior leaders, the offence reframes fraud risk as a matter of institutional accountability and public trust, rather than solely an operational or legal concern. Courts and prosecutors are unlikely to be persuaded by policy statements alone; what will matter is whether procedures were implemented, monitored and reviewed in practice, and whether effective challenge and escalation were evident. A more detailed analysis of the failure to prevent fraud offence, including its legislative background and broader application beyond higher education, is discussed in a separate article published in the Fraud Magazine.

    Conclusion

    The failure to prevent fraud offence represents a significant development for UK higher education. It shifts attention away from individual intent at senior levels and towards the adequacy of systems, governance and oversight across increasingly complex institutions.

    Universities may not see themselves as typical targets for fraud legislation, yet their scale, diversity of activity and reliance on third parties place many firmly within scope. Whether the offence leads to substantive change across the sector, or simply prompts a reassessment of institutional risk tolerance, will depend on how universities understand and respond to their responsibilities under this new framework. Nevertheless, the significance of the offence lies not in legal compliance alone, but in what it reveals about institutional resilience. Unaddressed fraud risk threatens reputation, public trust and the individuals – staff, students and partners – who depend on universities to act with integrity. Seen in this light, the offence is less a legal imposition than a prompt to reflect on how well institutions protect the systems, values and people that underpin their mission.

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  • How 3 college leaders work to boost economic mobility

    How 3 college leaders work to boost economic mobility

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    Research has shown that a college degree offers a pathway to increased earnings and upward mobility, but access to and benefits from higher education are unequally distributed. 

    Low-income students see lower average early-career earnings compared to their peers, even those that attended the same colleges. Many institutions, especially those that serve students from historically marginalized backgrounds, are working to bridge those types of gaps.

    A new analysis from nonprofit research firm Public Agenda examines, in part, how some colleges are tailoring their student support services to low-income students to improve their economic mobility.

    The presidents of three of those institutions — Ferris State University, Lamar University and California State University, San Bernardino — spoke to attendees at the American Association of Colleges and Universities′ annual conference last week about practical ways they work to improve student outcomes.

    Higher graduation rates, higher wages?

    Public Agenda’s economic mobility analysis, released last month, includes every U.S. college that enrolled at least one student in the 2022-23 academic year and awarded at least one undergraduate degree between 2020-21 and 2022-23. 

    Researchers found that higher completion rates at an institution were associated with stronger earnings outcomes for graduates. As a result, boosting graduation rates “is key” for “fair returns to higher education for all students,” the report said.

    For example, a bachelor’s degree-awarding college with a completion rate of 61%, 5 percentage points higher than the national median of 56%, could expect to have graduates with median annual earnings that were an average of $1,283 higher.

    “A $1,283 increase in earnings can mean the difference between living paycheck to paycheck or starting to save as a recent graduate,” the report said. 

    At associate degree-awarding institutions, a jump from the national median completion rate of 35% up to 40% was associated with an average $736 increase in graduates’ median annual earnings.

    Those jumps can have an even greater impact on economic mobility when multiplied over decades, the report said.

    Getting resources to the right students

    Andrew Seligsohn, president of Public Agenda, told attendees that the universities his organization selected as case studies didn’t just aim to improve completion and retention rates. They focused on using data to improve those outcomes specifically for the lowest income students.

    “It’s not just moving numbers in the way that’s easiest to move the number, but moving in the way that most serves this enterprise,” Seligsohn said.

    Data was top of mind for Tomás Morales when he took over as president of Cal State San Bernardino. As one of his first acts in office, Morales met with the leadership from every administrative unit and every academic department. His goal was to simultaneously get the lay off the land, identify potential pain points for employees, and secure their buy-in for creating an institution-wide research operation focused on student data.

    “That allowed us to break down data at the micro level,” he said. “We knew exactly what was the four-year graduation rate, six-year graduation rate, and two-year transfer student rate of, say the history department.”

    The university could then identify what areas needed improvement and work from there.

    Back to basics

    The colleges that successfully improved economic outcomes were “laser-focused on removing the specific barriers that block low-income students by addressing basic needs,” according to Public Agenda.

    Ferris State President Bill Pink said that mindset is front and center at the Michigan public university. It has undertaken multiple efforts to address one of students’ most basic needs — food.

    Ferris State opened a campus food pantry last year, and several hundred people showed up on the first day alone, Pink said. He also told attendees that his campus is working to battle the stigma that is sometimes associated with food pantries to ensure no students in need decline to use the service.

    University employees also use a designated Facebook page to share when food is freely available following a campus event, such as a department luncheon or campus dinner.

    “We’ll also get students just as they’re walking by,” Pink said. “Like, “Hey, come on in and just just fill up the plate.’”

    Ferris State is also constantly evaluating its services to find potential areas of redundancy or possible improvement.

    “It’s not just about saying we’ve got it, ‘Here’s what we do,’” Pink said. “It’s also about asking the question, ‘But is it working?’”

    If students need something Ferris State cannot or does not yet provide, the university works to connect them with off-campus nonprofits and services, he said.

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  • Texas A&M Closes Women’s and Gender Studies

    Texas A&M Closes Women’s and Gender Studies

    Ishika Samant/Houston Chronicle/Getty Images

    Texas A&M University is closing its women’s and gender studies program, effective immediately, to comply with a new system board policy that limits discussions of “race or gender ideology” on campus.

    “[As] part of the broader implementation of the recently updated System policy, we made the difficult decision to begin winding down Women’s and Gender Studies academic programs, including the BA, BS, Graduate Certificate and the Minor,” Alan Sams, Texas A&M’s provost and executive vice president, wrote in a letter to faculty and staff Friday, according to a copy published by KBTX, a local TV news station in College Station, Tex. “This decision is based on the requirements of System policy and limited student interest in the program based on enrollment over the past several years.”

    But free expression advocates and Texas A&M faculty decried the move, which they said was the result of an opaque process and represents another threat to academic freedom.

    “Women’s and Gender Studies at Texas A&M has served generations of Aggies and advanced the core values of the institution throughout its history,” the university’s chapter of the American Association of University Professors wrote in a public statement. “The AAUP remains steadfast in its opposition to Interim President Williams’s draconian decision, which represents a threat to the entire university community by devaluing student degrees, undermining faculty governance, and diminishing its institutional reputation.”

    Texas A&M first began offering women’s and gender studies courses in 1979 amid national growth of the academic discipline. According to the faculty who run the program, such courses are still relevant almost 50 years later.

    “The program serves the university at a particularly critical moment in its history by bringing a long history of multidisciplinary research, curricula, pedagogy, and education infrastructure to an institution that is only recently, and under new leadership, recognizing the urgent need to work across disciplinary borders to address the problems and opportunities of twenty-first century community, culture, and society,” the program’s website states.

    “Additionally, in a moment of incendiary dispute across cultural, social, and political difference, Women’s and Gender Studies remains a thoroughly informed, established, intellectual base working at the cutting edge of cultural and social research to address difference within community.”

    At present, the program has 25 majors and 31 minors enrolled, according to an email Cynthia Werner, senior executive associate dean of the College of Arts and Sciences, sent to women’s and gender studies faculty. While a teach-out plan is in place to allow current students to complete their degrees or programs—meaning the university will still offer some courses in the discipline for up to six more semesters—“effective immediately, students will not be able to enroll in these curricular options,” Werner wrote.

    The announcement comes after faculty and administrators reviewed 5,400 course syllabi “to ensure compliance with System policy,” Sams wrote. That resulted in the cancellation of six courses that were found noncompliant with the new system policy, though “in most cases, courses were confirmed or adjusted within departments without the need for further review.”

    Although Sams did not specify which six courses were canceled, earlier this month the university asked faculty to remove course content related to feminism, queer cinema and even the ancient Western philosopher Plato, among other topics. At least one sociology course, Introduction to Race and Ethnicity, was canceled right before this semester started.

    “From banning Plato in one class to culling materials related to race and gender from syllabi, and now ending a well-established interdisciplinary program, TAMU is staking out turf as the epicenter of higher education censorship nationwide,” Amy Reid, program director of PEN America’s Freedom to Learn initiative, said in a statement. “Forcing faculty to restrict what they teach censors the knowledge accessible to students, paving the way for the American public university system to become a mouthpiece for the government. Limiting what can be taught in a university classroom is not education, it’s ideological control.”

    Texas isn’t the only state that’s reviewing curricula and closing academic programs in an effort to limit discussions of race, gender, sexuality and other controversial topics on university campuses.

    In 2023, New College of Florida’s trustees—including several appointed by Gov. Ron DeSantis, a frequent critic of higher education—voted to wind down the university’s gender studies program. And statewide, faculty at universities across Florida have also been subject to ongoing syllabus reviews to ensure compliance with laws that aim to align university teaching with conservative ideologies and viewpoints.

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  • 6 schools to be consolidated in Florida’s Broward County

    6 schools to be consolidated in Florida’s Broward County

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    Dive Brief:

    • Florida’s Broward County Public Schools’ approved the consolidation of six schools in a Jan. 21 board meeting as the district faces ongoing losses in student enrollment. The decision comes months after the nation’s sixth largest district announced in August that it planned to “address” 34 of its 239 schools for possible closures or consolidations. 
    • The district’s enrollment decline has been quite “significant,” it reported in September. Data shows student enrollment dropped 5% — with 9,987 fewer students — between the 2024-25 and 2025-26 school years, and it fell nearly 17%, or 37,707 fewer students, over the 10 years between 2015-16 to 2025-26, according to district data.
    • The school consolidations are expected to save Broward County Public Schools $8.95 million annually, according to documents from the district’s proposals.  

    Dive Insight:

    As Broward County Public Schools expects to see some savings from these consolidations, the district reported losing $90.5 million in the past year alone due to its notable enrollment declines. The drop in enrollment over the last decade also led to a dip in district funding totaling almost $342 million. 

    Overall, the district had 236,667 students enrolled as of Sept. 8, 2025.

    The large enrollment drops — and the significant financial challenges that come with it — at Broward County Public Schools are part of a larger trend in the U.S. leading some districts to close a handful of their schools

    Just in the past few months, school boards grappling with enrollment challenges have approved public school closure and consolidation plans, for example, in Atlanta, Cleveland, and Austin, Texas. 

    The reason for these enrollment challenges can vary by district, but researchers and district leaders have often pointed to the declining national birth rate as the primary factor, with the growing number of school choice options as a secondary one. More districts are also beginning to cite heightened federal immigration enforcement as a driver for more recent enrollment declines. 

    A January report by Florida’s Office of Economic & Demographic Research found in its enrollment forecast that there will be nearly 3.2 million students enrolled in the state’s public schools during the 2025-26 school year. That’s a decrease of 46,456 students compared to the office’s prior forecast.

    The report cited Florida’s school choice options for some of the unexpected enrollment changes this school year, as well as “the chilling effects from recently implemented immigration policies.”

    While the report expects Florida’s public school enrollment to continue increasing over the next five school years, the projected growth has shrunk compared to previous years’ projections.

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  • The federal charges against Don Lemon raise serious concerns for press freedom

    The federal charges against Don Lemon raise serious concerns for press freedom

    Last night, federal agents arrested journalist Don Lemon in connection with an anti-ICE protest inside a Minnesota church earlier this month. The Department of Justice charged him with violating federal statutes — primarily 18 U.S.C. § 241 and the Freedom of Access to Clinic Entrances (FACE) Act — that protect people exercising their constitutional rights. 

    These are serious charges, and the federal government bears a heavy burden of proof. Let’s break it down. 

    Section 241 criminalizes conspiring to “injure, oppress, threaten, or intimidate any person . . . in the free exercise or enjoyment of any right or privilege secured to him by the Constitution or laws of the United States.” It’s unclear whether the government has ever invoked § 241 to protect First Amendment religious exercise. Supreme Court precedent suggests that when the government moves to protect First Amendment rights under similar civil rights statutes, the prosecution must prove that state actors were involved. If so, the government faces a steep uphill battle proving the § 241 charge.

    The FACE Act makes it a crime to use force, threats, or physical obstruction to intentionally interfere with anyone seeking to exercise their right of religious freedom at a house of worship or to intentionally damage the property. 

    It appears the grand jury believed the evidence presented by prosecutors established probable cause to return an indictment. But given the fraught political situation and Lemon’s own video, the charges, at least with regard to Lemon, deserve strong skepticism. 

    The DOJ previously failed to obtain an arrest warrant for Lemon and his producer after a magistrate judge found no probable cause. (Notably, the magistrate did sign arrest warrants for several protestors.) Prosecutors then appealed to U.S. District Judge Patrick J. Schiltz, who refused to immediately grant their request, writing:

    The government lumps all eight protestors together and says things that are true of some but not all of them. Two of the five protestors were not protestors at all; instead, they were a journalist and his producer. There is no evidence that those two engaged in any criminal behavior or conspired to do so. 

    That doesn’t instill confidence that the government has a strong case. After being rebuffed by two judges, prosecutors secured the grand jury indictment against Lemon — an alternative procedural route that bypasses the need for a judge to approve a criminal complaint. Some career DOJ prosecutors reportedly refused to be involved in charging Lemon and other journalists who covered the protest because they also believe the evidence is insufficient.

    Journalists do not have a special license to break generally applicable laws. When the pastor of Cities Church asked Lemon to leave, he no longer had the right to stay. FIRE recently explained that the First Amendment does not protect the protesters’ act of commandeering private property for their own ends, even if they did so to send a political message. Not only is such conduct unprotected, but it interferes with others’ ability to exercise their own rights to free speech and freedom of religion.

    But that doesn’t mean the federal government’s charges against Lemon — civil rights charges that require evidence he was threatening or physically obstructing congregants or coordinating such activity — are warranted. There’s a good reason why, as Politico reports, “[c]riminal charges against journalists over their work activities are extraordinarily rare.” 

    In a free society, journalists play a vital role in documenting and reporting on events of public concern, including illegal conduct. Manufacturing federal crimes out of the facts we’ve seen so far chills that core function. Considered in light of the administration’s online taunts and demonstrated hostility to the press, that appears to be the point.

    FIRE will be watching closely. 

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  • Penn undergoes another round of budget-tightening measures

    Penn undergoes another round of budget-tightening measures

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    Dive Brief:

    • The University of Pennsylvania is asking its schools and centers to reduce “certain expenditures” by 4% for the coming fiscal year as it adapts to federal policy changes, including higher endowment taxes and new student loan restrictions set to take effect this year. 
    • In a public message Thursday, senior university leaders pointed to budget measures taken throughout the year and said, “Penn is in a better financial position today than we anticipated a year ago — and without having taken the more stringent measures announced by some of our peer institutions.
    • But along with federal policy changes, legal, insurance and benefit expenses have increased faster than revenues, “adding to ongoing budget pressures,” the officials said.

    Dive Insight:

    Last March, Penn undertook a slew of budget-tightening measures as President Donald Trump’s administration upended research spending and many aspects of the federal government’s relationship with higher education. 

    Facing the National Institutes of Health’s effort to drastically cut funding for research overhead which has since been struck down in court the Ivy League institution froze staff hiring, limited faculty hires to those deemed “essential” by schools and cut noncompensation expenses by 5%. 

    With the passage of Republicans’ big tax and spending bill last year, the university is bracing for more financial disruption. 

    Penn’s endowment was valued at $24.8 billion as of last June. The institution’s latest enrollment figures, from fall 2024, put its student body at just over 29,100 students. Using those figures, Penn has roughly $850,000 of endowment dollars per student, which would place it in a 4% tax bracket for its endowment income under the new law. That’s up from the 1.4% rate Penn currently pays. 

    Projections from conservative think tank American Enterprise Institute put Penn’s tax bill at $58.5 million for fiscal 2026. The researchers estimate that will rise to $84.6 million by 2030.

    The new law will also end the Grad PLUS loan program while capping lifetime federal student loan borrowing at $100,000 for graduate students and $200,000 for professional students. That could also have an impact on Penn, which had nearly 14,000 graduate and professional students in fall 2024. 

    For now, the university’s finances are strong. It reported an operating surplus of $856.7 million and total net assets of $33.9 billion for fiscal 2025. But as it braces for the costs of policy changes, Penn is tailoring its budget planning for more austerity. A university spokesperson declined to share more detail on the spending areas affected by the 4% cut for the next fiscal year.

    “Penn has navigated many moments of uncertainty throughout its history, and we remain energized by and optimistic about the mission that we continue to advance together,” Penn Provost John Jackson Jr. and Executive Vice President Mark Dingfield said in a Thursday statement. 

    Trump’s first year back in office brought other fiscal challenges as well. The administration investigated Penn over the university’s past policies of allowing transgender women to play on sports teams aligning with their gender identity and soon hit the institution with a freeze of $175 million in research funding. 

    Penn went on to cut a deal with the administration to restore the funding in return for the university giving records, titles or other recognitions to cisgender women who lost to transgender women, among other concessions. 

    The administration also directly offered Penn priority in research funding through its higher education compact, which would have required colleges to make vast policy changes favored by the Trump administration to receive the funding privileges. But Penn rejected the compact, as did most other major research institutions approached by the government.

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  • Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.

    Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.

    AI just crossed another threshold. OpenAI has announced plans to begin testing advertising inside ChatGPT for logged-in adults on Free and Go plans. On the surface, this looks like a minor monetization update.

    It isn’t.

    It’s the clearest signal yet that AI chat is moving from a productivity tool to a primary discovery engine—a place where Modern Learners form intent, compare pathways and make decisions. What matters now isn’t whether ads arrive—it’s how institutions show up in the answers and the moments that shape choice.

    What Exactly is OpenAI Changing? 

    At a high level, OpenAI’s update can be understood in three parts: where ads may appear, who will them and what boundaries OpenAI says will apply.

    Where ads show

    • At the bottom of ChatGPT’s answer, in a separate, clearly labeled “sponsored” box 
    • Only when there’s a relevant product or service connected to the conversation 

    Who will see ads

    • Logged-in adult users in the US on the free and Go ($8/month) plans 
    • No ads for Plus, Pro, Enterprise and other higher tiers (at least in this test phase) 

    What guardrails are in place

    • Ads will not influence ChatGPT’s responses 
    • Ads are not eligible to appear near sensitive or regulated topics like health, mental health or politics 
    • OpenAI says it will not show ads in accounts where a user says they are under 18 or where its models predict the user is under 18 
    • OpenAI has stated it will not sell user data to advertisers, and ads will remain clearly separated from conversations 

    ChatGPT remains an assistant first. But soon, beneath some of the most high-intent questions a student can ask, there will be a new entry point for advertisers. In that moment, institutions will either be part of the options students see as they weigh their next move, or they’ll leave space for others to shape the decision.

    Why This Matters for Higher Ed Right Now 

    For enrollment and marketing leaders, this moment isn’t about decoding OpenAI’s business model. It’s about recognizing that the ground under student discovery has shifted—and that AI chat is rapidly moving toward the center of it. 

    Modern Learners are no longer following the old, linear path from Google to your homepage. They’re stitching together answers from social feeds, review ecosystems, decentralized content hubs, program comparison tools and increasingly, AI assistants that sit between them and nearly every decision they make.  

    At the same time, institutions are paying more for every visible click in paid media while a growing share of students does their research invisibly, surfacing only as stealth applicants when they’re ready to act. 

    In that environment, any place where students ask big questions about their futures becomes a strategic surface. ChatGPT is becoming one of those surfaces fast. Adding ads to that experience doesn’t just expand a media plan—it creates a new moment of truth. A moment where an institution either shows up with clarity, credibility and relevance, or doesn’t show up at all.

    Three shifts make this especially urgent for higher ed. 

    1. Paid Search Is Getting More Expensive and Less Reliable

    Across higher education, institutions are facing rising CPCs and intensified competition for non-brand queries as student discovery shifts toward zero-click and AI-driven search behaviors. EducationDynamics’ 2026 Marketing and Enrollment Management Benchmarks report shows AI Overviews appear on an estimated 78% of education-related searches, and non-brand paid search CPCs rose 31% year over year in 2025—a clear signal that AI-assisted answers are resolving more informational questions before a click ever happens. As that predictable visibility erodes, every new high-intent surface becomes more important.

    2. Search Is No Longer a Google‑Only Behavior

    Prospective students don’t just “Google it” anymore. They ask TikTok. They ask Reddit. Increasingly, they ask ChatGPT. OpenAI reports hundreds of millions of weekly users globally, and usage is growing as the platform becomes embedded across devices and workflows.  

    This shift in behavior is what we at EducationDynamics refer to as Search Everywhere Optimization. Modern Learners now treat discovery as a cross-platform activity, spanning TikTok, Reddit, YouTube, niche forums, program comparison tools and AI assistants.

    When a learner asks: “What’s a flexible master’s that helps me move into cybersecurity while I keep working full‑time?” 

    That’s not a keyword. It’s a conversation. And it’s exactly the kind of moment where AI chat excels. 

    ChatGPT becoming ad‑supported means institutions will soon be able to appear inside these conversational moments — moments where intent is high and options are forming. 

    3. Modern Learners Are Question-First, Not Keyword-First

    Adult, online and nontraditional learners are more likely to be juggling jobs, family and complex life constraints. They’re asking nuanced, conversational questions like: “What is the fastest, affordable online master’s that can help me move into healthcare leadership?” That’s not a classic keyword string. It’s a perfect ChatGPT prompt. 

    Ads in ChatGPT give institutions a new way to meet that intent at the exact moment it’s expressed. Not with a blue link in a crowded SERP, but with a sponsored placement inside the experience that’s already guiding their thinking. 

    What We Know About the Ad Experience So Far 

    From what OpenAI has shared, a few early expectations stand out: 

    • Separation and labeling: Ads appear in a clearly labeled, separate unit below the AI’s answer. Users can learn why they’re seeing an ad, dismiss it, and share feedback 
    • Contextual relevance: In early testing, ads are tied to the current conversation—for example, trip-planning prompts may surface a relevant sponsored travel option 
    • No ad-driven answers: OpenAI has said ads will not influence the content of ChatGPT’s response. Ads are shown separately from the answer, rather than shaping it 
    • Limited rollout: Ads are expected to begin testing with a limited audience in the U.S. on Free and Go tiers, with broader details rolling

    How This Impacts The Broader AI Landscape

    OpenAI’s move doesn’t happen in isolation. It arrives amid intensifying competition among AI platforms like Google Gemini, Perplexity, Claude and other answer‑engine experiences—all vying to become the place users turn not just for information, but for guidance and decision support. While these platforms differ in how (or whether) they monetize today, they share a common challenge: funding large‑scale AI systems without eroding trust in the answers themselves.

    What’s consistent across the category is the direction of travel. AI chat is moving upstream in the decision journey, shaping awareness, narrowing consideration sets and influencing decisions long before a learner ever clicks through to a website. Whether monetization shows up directly inside responses, alongside them, or elsewhere across the ecosystem, answer engines are emerging as high-impact surfaces where visibility, credibility, and context carry real weight.

    For institutions, the shift isn’t about any single platform or ad format. It’s about preparing for a future where discovery happens inside AI‑driven conversations across multiple environments—and where being visible within those conversations may matter as much as ranking on a results page once did.

    What This Means for Institutional Strategy Right Now 

    AI discoverability is quickly becoming a competitive battleground, and it will influence who wins the next enrollment cycle. 

    Institutions have a choice: respond later or build an advantage now.  

    Here’s what’s changing:

    Diversification Isn’t Optional Anymore 

    Benchmarks show declining organic CTRs and rising volatility in paid search — especially non‑brand. Meanwhile, AI‑generated answers are becoming the default experience in many search environments. 

    ChatGPT ads create another high‑intent surface where institutions must be visible. 

    Being absent in these moments is the new invisibility. 

    Messaging Must Work Inside Conversations — Not Just SERPs 

    Sponsored content in ChatGPT won’t look like an ad. 
    It will look like part of the advice stream. 

    That means: 

    • Clear value propositions 
    • Student‑first language 
    • Outcome‑anchored, flexibility‑focused messaging 

    No jargon. No vague brand statements. Just value, clearly articulated for the Modern Learner. 

    Brand Safety and Trust Matter More Than Ever 

    AI chat feels one-to-one. Even when it’s powered by a model, students experience it as a direct, personal exchange. When a brand shows up in a chat, it enters an interaction the learner experiences as guidance rather than advertising.

    A misplaced ad in this environment doesn’t just feel off. It hurts trust faster than a miscued display placement in a crowded feed, because there’s nowhere else for the student’s attention to go. 

    That’s why governance has to evolve from “where can we buy media?” to “where do we belong in AI-driven conversations?” 

    Institutions will need: 

    • Context controls that define which topics, prompts and scenarios are appropriate—and which are out of bounds 
    • Clear rules for where and how an institution appears, so every placement reflects mission, audience and risk tolerance
    • Strong alignment between marketing, legal and communications, so decisions about AI media aren’t made in a vacuum or on the fly 

    In AI environments, trust is now a performance metric. It shows up in how often students engage, convert and choose you when it’s time to make a decision. 

    How Institutions Can Prepare

    Access to the pilot isn’t required to start building readiness. 

    Here’s where future-ready institutions begin: 

    Audit Your AI Presence 

    Ask ChatGPT the real questions prospective students ask—not the ones an institution hopes they ask.

    What shows up? 

    • Are you visible? 
    • Are you accurately represented? 
    • Are competitors taking your ground? 

    This is the AI information environment. Ads will eventually appear alongside these answers. 

    Map Where AI Chat Fits in The Enrollment Funnel 

    AI will influence: 

    • Early exploration of career paths 
    • Program comparisons 
    • Evaluations of affordability and flexibility 
    • “Will this help me get where I want to go?” decisions 

    These are high-leverage moments. Align strategy accordingly.

    Rewrite Your Value Proposition in Student Language 

    Modern Learners increasingly navigate independently and expect clarity fast. 

    Pressure‑test messaging: 

    • Does a working parent see how your program fits their life? 
    • Does a career‑changer see a bridge from where they are to where they want to go? 

    Strip it down to the clearest promise, in the clearest language, tied to real outcomes. 

    Align Your Governance Now 

    Bring marketing, enrollment, legal and communications together. 

    Define: 

    • Where you will and will not appear 
    • How you’ll talk about privacy, AI and advertising 
    • Who owns the AI‑era media strategy 

    The institutions growing fastest are the ones eliminating internal friction, not multiplying it. 

    Choose Partners Who Live and Breathe This Space 

    A vendor dabbling in AI won’t be enough. The work now requires a partner integrating AI across the full enrollment engine. 

    EducationDynamics is already helping institutions get ahead of this shift—building conversational-ready creative, cross-channel integration and AI-era discovery strategies tied to enrollment outcomes.

    Our Take and What’s Next 

    ChatGPT ads are not a side experiment. They’re an early glimpse of how AI discoverability will work across the next decade. 

    For higher ed, the institutions that win will be those that: 

    • Treat AI chat as a core channel for Modern Learners 
    • Use advertising to amplify genuinely helpful guidance, not just push promotions 
    • Build diversified media mixes that don’t rely on a single platform or tactic 

    We’re still at the beginning. As OpenAI releases more details on formats, targeting and access, we’ll translate that into specific implications and recommendations for enrollment and marketing teams. 

    We’ll share more information as it becomes available. 

    In the meantime, if you want to understand what ChatGPT ads could mean for your institution’s media mix, Modern Learner strategy and enrollment goals, let’s talk.  

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  • Change in higher education requires rapid collegiality

    Change in higher education requires rapid collegiality

    My go-to metaphor about travelling abroad is that initial comfort involves finding things that look similar that we understand, even if they’re a little different.

    “Look mom, they call a Twix a Raider”, that kind of thing.

    As such, a late night stop in a convenience store in Ottawa with Wonkhe’s own Debbie McVitty was a particular highlight of a week mooching Canadian higher education.

    Do people in North America eat half of their huge bags of crisps at a time, or munch them all in one go? What is their reaction when they see our tiny tiny bags? Why are Walkers called Lay’s? Why does Hershey’s chocolate taste like those chemical cakes in urinals? Why can’t we buy a Curly Wurly?

    It’s enormous fun, but you don’t learn much. On our study tours we always warn against settling for surface level observations – not just because “student representation” or a “course” might not refer to what we think they do, but also because it’s the systems, culture and assumptions that underpin what’s on the surface that really matter.

    It’s why I’ve always found the sensation of going to sector conferences so unsatisfying. Folks from university A or sector B will tell you how they fixed issue A, or what they did to address issue B, and blurb often pretends that the examples will be actionable to help you justify the cost of going.

    But it’s like getting someone to bring you back a bag of Cheezies. You can taste one and decide whether you like them – but you’ve no idea how many they eat, how often they eat them, how they became popular, why they’re still on sale, or whether their alarming bright Orange color is really a huge health risk.

    Without that context, trying to regularly replicate the experience back home is impossible. And it’s why HESA’s Re:University event has been so enriching.

    Billed as a kind of “innovation sandbox” for Canadian universities focused on how to adjust to the sector’s fiscal crisis, the big question has been – nobody wants to pay for the system we have built, so how can universities rethink their models?

    And that’s a set of questions that demands both lateral thinking and depth thinking, and interrogating the examples you’re presented with.

    Speedboat mode

    Take “leadership”. One fascinating theme running through the event has been the extent to which leaders feel able to drive change – partly to respond to what students want, partly to deliver better value to the taxpayer, and partly to survive.

    But in a culture where Senates and academic staff hold more power than we might find in the UK, there’s been a surface level sense that some of the more innovative models for curriculum, or credit, or “problem based learning” on offer from around the world would be impossible to implement.

    I’ve therefore had all sorts of fun. On Day One, I was describing some of the models we’ve seen in Europe – which some surmised was down to their funding, or their government, or their regulation, or their “culture”, or the “power” that their managers must have.

    Maybe. But given that Rectors (and often most of their management teams) are routinely elected by staff and students across Europe, that regulation in Canada is noticeably light touch (if present at all), and that they almost all cope on lower (high) staff-student ratios and units of resource than in Canada, something else must be going on.

    One of my running theories is that in Europe rectors are elected mainly via their political skills, and then learn the relevant management skills on the job – which means they can often “carry” the “faculty” (staff) through change. By contrast in North America (and the UK), university leaders are selected on management skills and competencies, and then have to learn political skills – and some are found wanting.

    That’s fine, at worst a little dull, when the funding and wider external environment is stable. But when the cruise ship needs to turn into a speedboat to avoid crashing into the iceberg, the source selection method becomes instructive.

    And crucially, I’ve never met a student or staff representative who wants their university to go under. But I have met countless student and staff representatives who feel they’re often lied to, or held at arm’s length, or feel comfortable in simplistic resistance because they’ve never been positioned as partners in power.

    And anyway, if it’s democracy that’s the problem, how have systems that often include large proportions or students and staff with voting power – including systems where students can exercise a veto – managed to reform to look more innovative over things like problem-based learning, or interdisciplinary, or experiential learning, than Canada and the UK?

    I expect that one of the things that gets undervalued when people look at endless committees, or associations, or decision making bodies is that service causes us to consider others – other students, other departments, other universities, or other people.

    There are obviously a lot of upsides to that if two thirds, or half of your students play a role like that at some stage as we see in some European countries – both for decision making, and for wider society.

    Wheelbarrow diplomacy

    Money matters, of course – the sense that the sector is underfunded is an almost universal issue around Global HE right now, and it’s been a key issue here in Ottawa.

    In the opening session, former Ontario premier Dalton McGuinty reflected on the time in the 00s when he’d pushed through record investment in the sector:

    In K to 12, with their substantial increase in funding, I got higher test scores and higher graduation rates and just a much stronger sense of satisfaction on the part of parents and taxpayers generally. In healthcare, I got lower wait times for MRI, CTs, cataracts, cancer care, cardiac, hips, knees, emergency department. I got measurable improvements that demonstrated that we were on the move and making significant measurable reforms. But in higher ed, I didn’t get the kind of reforms that I hoped for, that I can turn to a demanding public.

    He added an amusing anecdote:

    I used to joke that when I gave money to my universities, the metaphor we use was that they would say, all right, you’ve got a wheelbarrow full of money. Just drop it on that side of the moat and step back 100 paces, somebody’s gonna grab the goddamn wheelbarrow. Just get the hell out of here.

    John Stackhouse, the senior VP in the Office of the CEO of the Royal Bank Canada, observed:

    This is the guy who did that $6 billion for the sector, and 20 years later, feels he didn’t get quite the ROI, didn’t get the reform that he was looking for. That should be concerning to everyone here.

    If you’re still in Twix and Raider mode, it’s often comforting to assume that what we have to communicate better – point out just how valuable/cool/important we are, and then they’ll re-open the wallet.

    But Bob Rae, who was Premier of Ontario from 2003 to 2013 and is now Canada’s Ambassador and Permanent Representative to the United Nations, wasn’t so sure – recalling a moment when he’d been asked to help restructure the Toronto Symphony Orchestra:

    The orchestra was great. It’s just that nobody was coming… I was in a meeting with the union, and we were waiting for the guy to come up from the States who was the head of the union, and he called me earlier to say, Don’t you dare impose any changes on this institution, because if you do it’ll affect every single orchestra in North America, and you can’t do it.

    He resolved to speak to the members of the orchestra:

    I went in and I told them the facts of the finances – where were we? What could we do? What would be required to save it? There was a guy at the back who was a musician who played – he played the timpani, played drums and the brutal bells that you ring from time to time. And I said, ‘You know, there’s a problem.’ And he says, ‘What’s the problem?’ He says, ‘We play the greatest music in the world, and if people don’t want to come and listen to us, that’s their fault.’

    There really is a touch of that in the way I often hear higher education talk about itself.

    Bob Rae’s prescription was as follows:

    There’s a difference between consumer driven organizations and producer driven organizations. Universities, colleges and orchestras are classic examples of producer driven organizations. But the fact is, nobody can be a totally producer driven organization, because you’re living in the marketplace of ideas, of competition, of choices.

    We do of course have to be very careful in higher education with student-as-consumer metaphors for any number of important reasons.

    But it did set off a series of conversations, which for me really came down to this – strategically, what sort of relationship do universities want with students?

    It’s complicated

    Everywhere I look, all around the world, universities are re-evaluating their relationship with students.

    Sometimes this happens through deliberate strategic reflection – but more often it’s done piecemeal, or in the teeth of a crisis. In most countries, Israel/Palestine encampments were a case study in institutions discovering, mid-emergency, that they had no shared language with students about what “partnership” meant or how disagreement should work.

    What’s become clear is that the relationship neither can be what it was in the past nor be reduced to something simplistic. There’s a strong argument for “partner” when it comes to learning – students don’t “buy” a first, they need to put effort in, and the pedagogical relationship only works if both sides recognise their responsibilities.

    But “consumer” starts to make more sense over facilities. If the toilet paper runs out, we don’t – or at least shouldn’t – expect students to nip to Nisa to sort it themselves. I’ve often said that students are perfectly capable of embodying different models at different times over different things, and to suggest (either implicitly or explicitly) that they can’t or won’t suggests the education the sector offers isn’t very “higher”.

    The structural case for thinking about properly is compelling. When you shift slowly to students paying, they expect a stake in how that money is spent. Deference to authority is in global decline – today’s students have never lived in a world where institutions were automatically trusted. Lifelong learning means students increasingly aren’t juniors to be formed but adults engaged in continuous reskilling.

    Massification makes efficiency-driven approaches feel hostile to humans, and partnership is how educators understand what that efficiency costs. And AI is collapsing the knowledge-gatekeeping model entirely, shifting value to the learning process itself, which can only improve through partnership. Metrics tell you “that” but not “why” – student voice is what interprets what data actually means. And the evidence on learning is clear – it requires agency, so you cannot demand active learning while treating students as passive recipients.

    The political reasons for reform are equally urgent. Universities face a choice – own your accountability through partnership or have crude compliance imposed from outside. Widening participation has changed who students are – first-generation students don’t know the unwritten rules, and you need students to articulate them. Values education is shifting from content to conduct, making partnership itself a form of values education in action.

    Fairness is becoming the dominant political and regulatory frame, and if it’s to feel fair, students must help define what fairness means and judge whether it’s being delivered. The old model of expert autonomy is being reframed everywhere as expert partnership – “doctor knows best” becoming “doctor brings clinical expertise, patient brings lived expertise.”

    Academics might know the discipline – but students know what works for them. And fundamentally, if universities claim to produce graduates who can change the world through critical thinking and civic engagement, they need to ask whether they’re modelling the social relations they say they’re preparing students for – or running hierarchical institutions and hoping students learn democracy in what’s left of their “spare time”.

    Doing grown-up

    I’ve been talking about these things all week – and not just with the smart folk at the conference. From Sunday to Wednesday I was mooching around students’ unions, associations and federations – talking to both students and their reps, trying to understand how Canadian students organise, what they do, and how they relate to the institutions they’re part of.

    From a Twix/Raider perspective, it was baffling. On the one hand, students have almost no formal role in quality assurance, are rarely positioned as partners in institutional governance, and to the extent that they do “representation”, it’s often about everything other than the education itself.

    No wonder several university people at Re:University were bemoaning student “protest” over change – and no wonder a common default assumption is that their student reps can’t do grown-up or trade-offs.

    Some leaders at the event had tales of doing direct consultation with students to get around their “political” SU officers. But what sort of signal does that send? “I’d like to avoid democracy and talk to the students who structurally feel more deferential to me.” Is that really the best we can do?

    And yet – several of the SUs I visited, which unlike in the USA are still democratically run and governed, and unlike in the UK have very few career staff, control vast budgets over large chunks of student services, raising the fees for those services via referendum.

    On that stuff, they’re routinely doing “grown-up” and “trade-offs” – even within an explicitly democratic structure. The problem isn’t that students can’t handle complexity. It’s that they’ve only been trusted with complexity in certain domains.

    In massified, hyper-diverse student bodies who are time poor, the need to drive engagement matters even more to ensure students feel seen and heard. But that can’t be all done “through the centre” – the student body is too big.

    You have to correct for the differential levels of cultural capital and confidence without descending into disadvantage characteristic being seen as the sole and defining ones. Fundamentally, you have to think meso – without slowing everything down.

    The whole pyramid

    As well as who engages, what they engage on should be a feature of strategy – and that’s partly a Maslow thing.

    I often think about how universities in different countries have divided responsibility. Here it has felt like universities claim the apex of the hierarchy – intellectual development, learning, the degree – while treating everything below as someone else’s problem. Food bank? SU. Housing advice? SU. Mental health campaigns? SU. Belonging through clubs and societies? SU. Crisis support? The SU.

    University handles the education. Students handle the student.

    But to the extent to which you “buy” Maslow, there a problem. The basic psychology says you cannot self-actualise if basic needs aren’t met. Hungry students can’t learn, anxious students can’t think, students who don’t belong disengage, and unsafe housing prevents thriving.

    The pyramid has a structure – you build from the bottom. And will all respect to those I’ve spent time with this week, Canada can feel like it’s built a system where universities claim only the apex while treating everything below as someone else’s responsibility.

    Partnership starts there – not with committee seats or surveys, but with a fundamental question – what does education require? If learning requires the whole person, then separating “education” from “the student” is incoherent.

    But it’s also a history thing. And in organisations which are much better at looking back than they are at looking forward – and where quality is often about resembling what was done or produced prior – history matters.

    Who pays?

    Three models are instructive. Medieval Bologna, founded around 1088, was a universitas scholarium – a corporation of students. Older professionals travelling to learn law organised themselves for mutual protection, which evolved into collective bargaining, which became institutional control. Students hired and fired professors. Students set curriculum, timetables, fees. A “Denouncers of Professors” committee monitored staff and reported misbehaviour. The Dominus Rector who ran the university was a student, elected by peers.

    Paris was different – a universitas magistrorum, a corporation of masters. Younger students studying theology under Church authority. The Church paid the teachers, so the Church (via the masters) decided everything. Students were there to be formed, not to shape the institution. At Bologna, students paid, so students decided. At Paris, the Church paid, so masters decided.

    Then there’s Córdoba. Argentina, 1918. Students occupied the University of Córdoba – frozen in place since its Jesuit founding in 1613 – and issued the Liminal Manifesto declaring universities “secular refuge of mediocrities.” What they won was cogobierno – co-government – a tripartite system of students, professors and alumni, with the election of rectors by assemblies of all three groups. It spread across Latin America and created an entirely indigenous tradition of student power that owes nothing to European diffusion.

    It’s an oversimplified explanation, but Canada feels like Paris model filtered through British colonialism. The inheritance descends from Paris via Oxford and Cambridge – governance by professors and Senate, students as members to be educated rather than partners in the enterprise.

    And crucially, there’s been no transformative moment. No Córdoba uprising demanding co-government, no Bologna Process pushing student engagement in quality assurance, and no national equivalent to QAA student reviewers or sparqs.

    As Alex Usher has observed, Canada has never attempted to impose external quality assurance on established universities – which is “100 per cent the norm virtually everywhere else in the world.” Ontario’s quality council is “relatively toothless” and was “set up by universities themselves rather than government.” Universities Canada’s position is that “each Canadian university is autonomous in academic matters” and “determines its own quality assurance standards and procedures.”

    The result is a system that feels steeped not in a tradition but in the absence of disruption. Students are voices to be consulted, feedback via NSSE surveys, representatives on committees – but not partners. Certainly not employers of academics, as at Bologna.

    Join the party

    On the long train journeys this week, you’d expect my Eurovision playlists to be in the earbuds. Canada may well be about to “join the party” – an EBU announcement on participation is expected any day. And partly because of a need to distance itself from North America, and partly because of the French thing, there’s often speculation about Canada even joining the EU.

    You don’t need to join the EU to take part in Bologna – but as a thought experiment, I’ve been goading delegates with what it would require while I’ve been here.

    The Bologna Process is often assumed to be about compliance – credit frameworks, qualifications frameworks, structural alignment. But beyond those mechanics, it’s about aspiration. And the student engagement aspirations are striking.

    Bologna commits to structured student roles not just at institutional level but at system level. The European Standards and Guidelines were developed jointly with the European Students’ Union – students at the table when the framework was designed. Countries commit to working towards minimum participation standards, formal roles in external quality assurance, and – crucially – treating student voice as integral to quality rather than decorative.

    What does that look like in practice? At the University of Tartu in Estonia, students lobbied to make module evaluation completion compulsory – not the institution imposing it, but students demanding it. The logic is that students expect detailed feedback on their work for their learning, so the deal negotiated was – to pass a module, complete feedback on teaching and on your own engagement.

    Results are made public. What’s being done about problems is made public. Institute student councils use the data to track trends and identify issues. Students are doing quality assurance in real time with real data.

    In Belgium, student services operate through co-determination – students and institution decide together what services exist, how they’re designed, how they’re run. Not “we do this, you do that” but “we do this together.” In Sweden, students have a legal right to be consulted on all decisions affecting them – not a bureaucratic nightmare but a backstop that corrects for asymmetry of power.

    Multiple European systems give students a third or half of seats on governing bodies. Some have veto power on specific decisions. And the evidence after decades of this? The sky hasn’t fallen in. Decisions don’t take longer but they do stick better. The extra effort required on both sides to understand each other’s perspectives produces forced dialogue rather than imposed solutions.

    There’s an epistemic argument here too. Hierarchies have a structural problem – good news travels up, bad news doesn’t. Everyone tells the boss what the boss wants to hear. Students with real power become a channel for information that would otherwise be filtered out. Partnership isn’t just fair – it’s useful.

    HEPI’s research on the Israel/Palestine encampments is instructive. Analysis of how UK institutions navigated those protests found that senior engagement with encampments was key to dousing flames – not escalation, not calling in police, but leaders actually talking to students as people with legitimate concerns even when they disagreed with their methods.

    Institutions that had practiced partnership found they had the relational infrastructure to manage crisis. Institutions that hadn’t discovered – too late – that they had no shared language for disagreement.

    Not sovereignty

    I had wondered whether the widespread admiration for Mark Carney’s Davos speech was a West Wing political hack novelty – had it actually had an impact domestically?

    I’m not sure. It’s true that most families are mainly focused on making ends meet, and grand geopolitical repositioning feels abstract when you’re worried about the grocery bill. But there has been evidence here in Ottawa that the speech did land domestically. There’s an aspiration to link individual effort to collective endeavour – to escape the sense of drift that comes from being positioned as America’s quiet neighbour.

    Three lines feel relevant:

    Collective investments in resilience are cheaper than everyone building their own fortresses. Shared standards reduce fragmentation.

    That’s literally the logic of Bologna. ECTS, qualifications frameworks, recognition rules, QA alignment – these are shared standards designed to prevent fragmentation. Middle powers pooling rules to preserve autonomy.

    This is not sovereignty. It’s the performance of sovereignty while accepting subordination.

    There’s something in that for Canadian HE. Provincial jurisdiction over education is presented as sacred autonomy, but the result is that it’s harder to move within Canada than within Europe. Credits don’t transfer predictably, student financial support penalises mobility, and recognition is case-by-case rather than systematic. That’s not sovereignty – it’s fragmentation dressed up as principle.

    It means creating institutions and agreements that function as described.

    That’s almost a direct description of what Bologna compliance requires. Not rhetoric about student voice, but actual mechanisms that deliver it.

    So what if Canada joined the European Higher Education Area? And by proxy, what if the UK were more enthusiastic about its continued membership?

    Aspirations

    On student engagement specifically, Canada would need minimum participation standards across provinces – currently it varies wildly. Formal roles for students in external quality assurance – currently OUCQA is essentially universities auditing themselves with no students on panels. There’s no equivalent to QAA in Wales or Scotland, where students are “full and equal members” of review teams.

    The Bologna lens suggests that Canada piecemeal espouses student voice but has no system-level mechanism to ensure it happens. For both countries, it would mean treating the fundamental values agenda – academic freedom, institutional autonomy, student participation, public responsibility – as more than rhetorical decoration.

    Choice matters in the Bologna aspirations. The ability for students to credit-gather and module-gather across disciplines, getting credit for skills developed outside the classroom, and breaking the assumption that disciplines “own” all the credit and students move through predetermined pathways like products on an assembly line are all where Europe is heading.

    The “social dimension” requires not just access but explicit identification of under-represented groups, measurable objectives linked to completion rather than just entry, data infrastructure that tracks students across their entire lifecycle disaggregated by background, and accountability mechanisms that link funding and quality assurance to actual delivery on equity. Unlike in England, it would be crucial to see practice through the lens of subject to really have an impact on academic culture.

    In Bologna, mobility is framed as an inclusion tool – the removal of structural barriers, portability of grants and loans, guaranteed recognition within defined timelines, not the current Canadian reality where it’s harder to move between provinces than between European countries.

    And crucially, learning and teaching are treated as a policy priority in their own right – programme design based on learning outcomes, periodic review focused on whether students are actually learning, not just whether institutions followed their own processes. All have talked about over the two days here.

    The public responsibility commitment is perhaps the most challenging. Bologna holds that governments bear responsibility for quality, equity and recognition integrity – with intervention powers where institutional behaviour undermines public trust.

    That sits uncomfortably with both Canadian provincial fragmentation, where authority is distributed so thoroughly that accountability has evaporated, and with the England’s current direction of travel, where the Office for Students has become more focused on culture wars and university budgets than on whether the regulatory framework actually protects students.

    The Bologna lens asks a simple question – if an institution fails its students, who intervenes and who is accountable? In systems that have genuinely embraced the framework, that question has an answer. In Canada – and increasingly in England – everyone is responsible in theory, which means no one is responsible in practice.

    Eating together

    Outside of Bologna, other aspects matter too. Alex Usher made an observation during the event that stuck with me. One of the worst things to happen to universities over the past twenty-five years in his view is losing their faculty clubs and shared eating spaces – because there are now fewer places to discuss things in a non-high-stakes atmosphere.

    If you force everything to be discussed at committees or the board, it’s never low-stakes – it’s positional and ceremonial. Aristotle, he reminded us, argued that communities that eat together are more cohesive. Universities have systematically dismantled the informal spaces where difficult issues could be discussed before they became crises.

    There’s an AI dimension too. Universities as gatekeepers to information are dead – that function has been commoditised and democratised. “How to synthesise” and “how to write” are going the same way. But let students reimagine education and they consistently want to learn, solve problems, and create new knowledge – and they still want to do it physically.

    Alex’s yoga analogy is useful. YouTube means you can watch the best yoga teachers in the world for free, from your living room, at any time. And yet people still come to yoga classes. They come for the structure, the accountability, the community, the embodied experience of doing something with other people. Universities (and the edtech firms that float around them) that think they’re selling access to content have fundamentally misunderstood what students are actually buying.

    And there’s the Maslow thing again. Students are interested in all five levels of the hierarchy – physiological, safety, belonging, esteem, self-actualisation. Universities should be too. That points towards co-determination, not a current model of “we do your education and we know best, but on food relief and housing advice and mental health you do it and we have no role.” Either the whole pyramid matters for learning, in which case universities need to engage with all of it – or it doesn’t, in which case stop claiming that what happens at the apex is so special.

    Dare to be braver

    If some of that feels a bit scattergun, well – that’s what happens when a conference is designed to make you think rather than show you how to do. But more than that, what has made these final 2 days in Canada so inspiring has been this – it was mainly about everyone daring each other to be more ambitious about what staff and students can do together.

    Some conferences in higher education amount to bringing together a profession to moan about how hard it is to be in that role – how other professions don’t understand, or how the government doesn’t understand, or how students are demanding, or how the funding doesn’t work, or how the metrics are unfair. Those conferences are comfortable. You leave feeling validated in your grievances.

    This event was different. It was about daring each other to be braver – about asking what universities could become if they stopped defending what they’ve always been, and (at least for me) about imagining students (and staff) as confident, capable, creative partners – rather than consumers to be satisfied or critics to be managed.

    Put another way, if the website, the strategy and the graduation speeches all say they’ll go and change the world, we should probably help build the scaffolds and culture that enable them to at least change their education. Practice makes perfect, eh.

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  • The PIE Talent guide for candidates

    The PIE Talent guide for candidates

    The PIE Talent team, part of The PIE News, share their insights on the international education job market.

    Through our journalism, events, and sector engagement, we’ve built a global network of professionals and hiring managers across higher education, private providers, pathways, edtech, assessments, and K-12, as well as a diverse candidate database spanning the entire sector. This insight allows us to connect organisations with exceptional talent and support candidates in finding their next career move.

    The international education job market is dynamic and increasingly global. Institutions and organisations are looking not just for skills, but for adaptability, cross-cultural experience, and innovation. To help job seekers stand out, we’re excited to launch our 5 Minutes With series, powered by The PIE Talent. Here, talent and HR leaders from around the world share practical advice and guidance to help you navigate your career in international education.

    Here are some tips from The PIE Talent team to help you make a strong impression and stand out to employers.

    What’s your number-one tip for standing out in a competitive international education job market?

    Think like a strategist, not just an applicant. Candidates who stand out clearly show how they can solve an organisation’s biggest challenges or drive growth in tangible ways. Instead of just listing responsibilities, share a mini case study: the challenge, what you did differently, measurable outcomes, and what you learned. Demonstrating problem-solving, innovation, and results in a global context is far more memorable than a standard CV.

    One job application or interview mistake you wish more candidates would stop making?

    Failing to bring a global perspective. International education is inherently cross-cultural, so candidates who don’t highlight how they navigate diverse environments or adapt their approach to different markets are missing an opportunity. For example, showing how you increased enrolment from a new region, or launched a partnership across countries, can set you apart. Generic applications don’t cut it; hiring managers want evidence of cultural intelligence, global thinking, and adaptability.

    One thoughtful follow-up action after an interview that genuinely leaves a great impression?

    Do your homework and show genuine interest. A simple, personalised note explaining why you’re excited to be part of their team or organisation goes a long way. Referencing a specific project, value, or goal from the interview demonstrates engagement and enthusiasm. Hiring managers remember candidates who are curious, thoughtful, and clearly motivated to contribute.

    Hiring red flag:

    Failing to show authentic engagement. Nothing kills a candidate’s chances faster than a lack of preparation or a “copy-paste” approach. Hiring managers can spot generic applications, vague answers, or candidates who haven’t researched the institution. Don’t just recite your experience, show you understand the organisation’s mission, values, and challenges, and explain why you are genuinely excited to contribute. Authenticity, curiosity, and insight will get you remembered.

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  • The K-12 outlook for 2026: How new federal priorities and funding challenges will stretch schools

    The K-12 outlook for 2026: How new federal priorities and funding challenges will stretch schools

    The myriad obstacles that school leaders must navigate each day continue to evolve. Along with growing competition from school choice, district officials are contending with funding pressures and possible school closures fueled by declining enrollment. 

    Moreover, the policy and legal landscape has grown more complex under the second Trump administration. And the rapid advancement of technology adds further wrinkles for school ed tech leaders trying to protect student data while implementing new tools in the exploding artificial intelligence arena.

    To help you plan for the year ahead, K-12 Dive has gathered our 2026 outlook coverage below as a one-stop resource on the leading trends impacting schools.

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